LE FLEURAY
- Company typePrivate
- Founded1991
- HeadquartersCangey, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What LE FLEURAY does
Le Fleuray is a family-owned 3-star hotel and gourmet restaurant registered as SARL Le Fleuray (RCS Tours B 387 745 938, share capital €125,025) and operating from a renovated 19th-century farmhouse at N°32 Route D74, 37530 Cangey, in the Indre-et-Loire department of France's Loire Valley. The property was purchased and renovated starting in 1991 by the Newington family, now in its third generation of stewardship, and offers 22 rooms and suites distributed between the historic Manor building and converted former stables, with on-site amenities including an outdoor swimming pool, jacuzzi, tennis court, and 9-hole golf course.
The business generates revenue across four streams: hotel accommodations (rates €98–€275/night), the gastronomic restaurant L'Instinct led by Chef Quentin Touzalin (menus €19–€69, open Tuesday–Saturday evenings), corporate events and seminars (day packages from €55/person, residential from €169/person), and a specialized car club hosting vertical. Distribution is hybrid: direct via the company website, phone, and newsletter; through the Logis de France hotel association's premium.logishotels.com booking engine; and via the Reservit platform for restaurant and gift voucher reservations.
The customer base spans leisure travelers drawn to the UNESCO-listed Loire Valley chateaux and vineyards, recurring enterprise clients (IKEA, Hilti, Kärcher, SNCF) for corporate seminars, and enthusiast car clubs from France, the UK, and Belgium (Club Talbot, Bentley Group, Autospirit, Porsche groups). With only 8 employees and no external funding, Le Fleuray operates as a tightly-held, single-property independent hospitality business with no proprietary technology, no app presence, and no disclosed AI or automation initiatives beyond standard hospitality booking platforms.
LE FLEURAY firmographics
Firmographics- Name
- LE FLEURAY
- Legal name
- SARL Le Fleuray
- Website
- https://lefleuray.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LE FLEURAY industry classification
Industry- Product category
- Boutique Hotel & Gourmet Restaurant
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Golf & Leisure Full-Service Hotels (THAGAAAH), Special Occasion & Destination Restaurants (THAFACAK), Resort Convention Hotels (THAGALAC)
Keywords
Where LE FLEURAY is headquartered
LocationHeadquarters
- HQ city
- Cangey
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LE FLEURAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from 22 rooms and suites ranging from Tradition (16-18m²) to Family Suite (55-66m²). Room rates from €98 to €275 per night depending on season and room type. Tourist tax €1.55 per adult per day additional.
- Gourmet Restaurant (L'Instinct): Fine dining restaurant open Tuesday to Saturday evenings. Menu Fleuray at €49, Tasting Menu (6 courses) at €69, Children's menu at €19. Chef Quentin Touzalin leads the kitchen with seasonal, local produce focus.
- Events & Seminars: Corporate events, seminars, and weddings hosted in dedicated meeting spaces. Day package from €55 per person, residential package from €169 per person. Includes venue, catering, activities coordination through partner JoKa Conseils.
- Golf Course: 9-hole golf course on property with club rental available. Part of the leisure activity offering for hotel guests.
- Breakfast Service: Buffet breakfast served daily at €19 per adult, €11 for children aged 4-10, free for children 3 and under.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tradition Room (16-18m²) - Manor building, upper floor, countryside view |
| Subscription | Multi-year contract | Charm Room (20-23m²) - Manor building, upper floor, Touraine countryside view |
| Subscription | Multi-year contract | Jardin Double Room (24-39m²) - Former stables, garden/terrace access |
| Subscription | Multi-year contract | Garden Suite (62m²) - Former stables, bedroom + living room, pool/garden view |
| Subscription | Multi-year contract | Manor Junior Suite (32m²) - Manor building, upper floor, countryside view |
| Subscription | Multi-year contract | Manor Suite (39m²) - Manor building ground floor, living room, garden view |
| Subscription | Multi-year contract | Family Suite (52-66m²) - Former stables, 2 bedrooms, 2 bathrooms |
| Unit Pricing | Pay-as-you-go | Buffet Breakfast |
| Unit Pricing | Pay-as-you-go | Menu Fleuray - Appetizer, Starter, Main course, Dessert |
| Unit Pricing | Pay-as-you-go | Menu Dégustation - 6 course tasting menu |
| Unit Pricing | Pay-as-you-go | Menu Enfant - Children's menu |
| Unit Pricing | Pay-as-you-go | Day Seminar Package |
| Unit Pricing | Multi-year contract | Residential Seminar Package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
LE FLEURAY product offering
Product offeringCore offering
LE FLEURAY operates a 3-star hotel and gourmet restaurant in Cangey, Indre-et-Loire, offering 22 rooms and family suites in a renovated 19th-century farmhouse, alongside gastronomic dining at restaurant L'Instinct led by Chef Quentin Touzalin. The property also hosts corporate seminars, weddings, and tailored packages for classic car clubs, supported by on-site amenities including a swimming pool, jacuzzi, tennis court, and 9-hole golf course.
Product overview
LE FLEURAY is a 3-star hotel and restaurant establishment offering 22 rooms and family suites across two buildings: the historic Manor building and the renovated former stables. Accommodation options include the Tradition Room (16-18 m²), Charme Room (20-23 m²), Jardin Double Room (24-39 m²), Garden Suite (62 m²), Family Suite (52-66 m²), Manor Junior Suite (32 m²), and Manor Suite (39 m²). On-site dining is provided by gastronomic restaurant L'Instinct, open Tuesday to Saturday evenings with menus ranging from €49 to €69. Leisure facilities include a swimming pool, jacuzzi, tennis court, and 9-hole golf course. The property also hosts events, seminars, and car club gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations (22 rooms and family suites)
Quantifiable outcome
- Over 30 years of continuous operation since 1992 serving car clubs and corporate clients
- +2 more outcomes
Companies that use LE FLEURAY
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
LE FLEURAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LE FLEURAY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JoKa ConseilscoreExpert partner for team-building activities and event animations. Offers turnkey organization and manages all activities including sporting raids, orienteering, hot-air balloon flights, murder mystery parties, escape games, wine tastings, and vintage 2CV rallies. Pilots the entirety of these animations to guarantee peace of mind and success for corporate events.
- Logis de FrancecoreHotel association providing brand certification (3-star rating), booking platform integration, and marketing support. Le Fleuray displays Logis Hotel logo and uses premium.logishotels.com booking engine.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LE FLEURAY competitors and assessment
Company assessmentBroad incumbents
- Logis Hôtels: French independent hotel association and brand network of which Le Fleuray is a member. Comparable as the umbrella organization representing similar 2–4 star independent countryside hotels across France.
- Relais & Châteaux: Global association of luxury independent hotels and restaurants. Comparable upscale independent heritage hospitality network; many Loire Valley members are direct competitors for similar experiential travel demand.
- Château-Hôtels (Collection Indépendante): French collection of independent chateau and manor hotels. Overlaps directly with Le Fleuray's positioning as a heritage independent property targeting leisure, weddings, and corporate events.
Direct peers
- Auberge du Bon Laboureur: Independent 4-star country inn and gastronomic restaurant in Chenonceau, Loire Valley. Highly comparable in concept: small independent property, fine dining, near major chateaux, family heritage.
- Domaine des Hauts de Loire: Independent 4-star hotel and gastronomic restaurant in Onzain, Loire Valley, offering similar countryside lodging, fine dining, and proximity to chateaux. Most directly comparable in scale, concept, and target market to Le Fleuray.
- Château de Pray: Boutique Loire Valley chateau hotel near Amboise offering refined dining and event hosting. Closely comparable in scale (small rooms count), heritage property positioning, and gourmet focus.
- Domaine de la Tortinière: Chateau hotel in Montbazon, Indre-et-Loire, with restaurant and event facilities. Comparable Loire Valley heritage accommodation with similar leisure and corporate event mix.
- Château d'Artigny: Historic chateau hotel in Montbazon (Indre-et-Loire) with fine dining and event hosting. Directly comparable Loire Valley heritage property with corporate event and leisure positioning.
- Le Manoir Les Minimes: Upscale manor hotel in Amboise on the Loire riverbank with gastronomic restaurant. Comparable upscale independent property in the same Indre-et-Loire tourism catchment.
- Château de Beaulieu: Loire Valley chateau-hotel with restaurant and event hosting. Comparable heritage independent property in the same regional market targeting leisure and corporate guests.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LE FLEURAY social profiles
Digital presenceLE FLEURAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LE FLEURAY leadership team
Management profileNumber of profiles
Profiles1 record
LE FLEURAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LE FLEURAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LE FLEURAY
What does LE FLEURAY do?
LE FLEURAY operates a 3-star hotel and gourmet restaurant in Cangey, Indre-et-Loire, offering 22 rooms and family suites in a renovated 19th-century farmhouse, alongside gastronomic dining at restaurant L'Instinct led by Chef Quentin Touzalin. The property also hosts corporate seminars, weddings, and tailored packages for classic car clubs, supported by on-site amenities including a swimming pool, jacuzzi, tennis court, and 9-hole golf course.
Is LE FLEURAY a public or private company?
LE FLEURAY is a private company. It is classified as family owned and is currently operating.
When was LE FLEURAY founded?
LE FLEURAY was founded in 1991. It employs 1 to 10 people.
Where is LE FLEURAY based?
LE FLEURAY is headquartered in Cangey, France, in the Europe region.
How does LE FLEURAY make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are gourmet Restaurant (L'Instinct), events & Seminars, golf Course and breakfast Service.
Who are LE FLEURAY's main competitors?
Broad incumbents on record are Logis Hôtels, Relais & Châteaux and Château-Hôtels (Collection Indépendante). Direct peers are Auberge du Bon Laboureur, Domaine des Hauts de Loire, Château de Pray, Domaine de la Tortinière, Château d'Artigny, Le Manoir Les Minimes and Château de Beaulieu.
Does LE FLEURAY have an API?
No public API is recorded for LE FLEURAY.
What industry is LE FLEURAY in?
LE FLEURAY's product category is Boutique Hotel & Gourmet Restaurant. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAAAH, Golf & Leisure Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.