What LEF Media does

LEF Media B.V. is a Rotterdam-headquartered strategic video content bureau, founded in 2017 by Lieke van der Plas as the first commercial vlog agency ('zakelijk vlogbureau') in the Netherlands. The company specializes in Employee Generated Content (EGC) - helping organizations become externally visible by training and enabling their own employees to appear on camera as authentic brand ambassadors - and has evolved into a full-service video content agency serving mid-market and enterprise clients with employer branding, recruitment, city marketing and corporate communications mandates.

Its core products span recurring Content Abonnement retainers (full-cycle social content management), project-based campaigns (vlogs, brand videos, recruitment videos, short-form Reels/TikToks, vodcasts, photography, event aftermovies) and workshops/training. The offering is underpinned by the proprietary LEF Model, an internal video-marketing framework structured around Hero, Hub and Hygiene content layers adapted from YouTube's content architecture and refined since 2021, plus a dedicated EGC methodology covering employee guidelines, community building, training and recognition systems. Distribution is direct and relationship-led: inbound inquiries via the lefmedia.nl website, personal consultations ('Bakkie doen') at the Rotterdam office, downloadable pricing and whitepaper assets (LEF Guide, EGC Whitepaper, YouTube Guide), and a co-delivery partnership with online marketing agency RAFT for paid-media amplification.

The business generates revenue through subscription-style monthly Content Abonnement retainers and project/professional-services fees for one-off or campaign-based video production, vodcasts and workshops. Pricing is custom-quoted via the LEF Guide document rather than publicly tiered. Customers include Maasstad Ziekenhuis, Lamb Weston, Multical, Zadkine, Dordrecht Marketing, Dordrecht Academy, Dertec, Attract, SPIE, Defensie and Your First CFO. The team comprises ~10 full-time staff plus a bench of ~10 freelance creators, presenters and editors; ownership transitioned to a 50/50 partnership between Lieke van der Plas and Larissa van Wieren on January 1, 2026, after the company exited the HERD agency group in 2024/2025 and completed a post-burnout rebuild.

Name

LEF Media

Legal name

LEF Media B.V.

Website

https://lefmedia.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LEF Media is a Rotterdam-based strategic video content bureau and self-described specialist in Employee Generated Content, producing employer branding, recruitment, vlog and short-form video for Dutch mid-market and enterprise clients via recurring retainers and project-based engagements.

Ownership category

akta.pro rank

Product category

Video Content Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video content agency
• Employee generated content
• Employer branding videos
• Business vlog production
• Social media video

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Subscription / Retainer: Monthly content retainer agreements where LEF manages full social content: strategy, creation, and posting/community management. This provides recurring subscription revenue and is referred to as 'content abonnement'.
2. Campaign / Project-Based Video Production: One-off or campaign-based video projects including vlogs, brand videos, recruitment videos, social short-form content, photography, and event/aftermovies. Projects range from single deliverables to multi-format, multi-channel campaigns. Revenue recognized per project deliverable.
3. Workshops & Training: Corporate workshops teaching employees how to create their own video content (e.g., vlog workshops, communication training). Can be delivered as standalone training or embedded within broader EGC programs.
4. Vodcast / Video Podcast Production: End-to-end or coaching-based vodcast production services, including strategy, format design, filming, editing, and distribution. Offered as DIY (coaching), Done with You (joint production), or Done for You (full outsourcing).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

LEF Media is a strategic video content bureau that produces corporate video content — including business vlogs, brand and recruitment videos, short-form social videos, vodcasts, and integrated campaign packages — for Dutch organizations. Its flagship methodology is Employee Generated Content (EGC), in which employees are trained and enabled to create authentic on-camera brand content. Revenue is generated through monthly content retainers (Content Abonnement), project-based video production, and corporate workshops.

Product overview

LEF Media is a strategic video content bureau founded in 2017, offering a portfolio of interconnected video services. Its core offerings include the Content Abonnement (recurring monthly content partnership), Zakelijk Vloggen (business vlogs), Videos (brand/recruitment/event), Employee Generated Content (EGC) strategy, Workshops, and Campagnes. The portfolio is complemented by specific video formats: Brandvideo, Wervingsvideo (recruitment), Vodcast, and Shorts en Reels (short-form social video). The LEF Model serves as the proprietary content strategy methodology underpinning the entire service offering. LEF positions itself as a full-service video content partner, handling everything from strategy and concept to production and distribution, with a particular focus on employer branding and Employee Generated Content.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Abonnement A recurring monthly content partnership in which LEF Media produces and manages all social content (posts, Stories, Reels, TikToks) from strategy through creation and placement, functioning as the client's creative brain and accountability partner.
• Zakelijk Vloggen (Business Vlogs) Professional business vlogging where LEF vloggers film, present, and edit video content giving viewers an authentic behind-the-scenes look at client organizations and positioning employees as brand ambassadors.
• Videos (Corporate Video Production) General video production encompassing brand videos, recruitment videos, event videos, and other corporate video formats produced by LEF's team of videographers and editors.
• Employee Generated Content (EGC) A strategic approach and service where LEF Media trains and enables client employees to create their own authentic video content, positioning employees as the company's best ambassadors through guidelines, training workshops, and recognition systems.
• Workshops Training programs (including vlog workshops) that teach client teams how to create their own video content using smartphones and other accessible tools, often delivered as part of broader EGC programs.
• Shorts en Reels (Short-Form Video) Short-form social media video content for TikTok, Instagram Reels, and YouTube Shorts, designed to quickly capture attention and maximize organic reach through trending formats.
• Brandvideo (Brand Video) A branded corporate video that communicates a company's mission, vision, and core values to inspire and connect with the audience emotionally, typically 30 seconds to 2 minutes in length.
• Wervingsvideo (Recruitment Video) A recruitment-focused video that gives potential candidates an authentic behind-the-scenes look at company culture, values, and day-to-day work to attract top talent and strengthen employer brand.
• Vodcast (Video Podcast) A video podcast combining visual storytelling with audio depth, offered as DIY (coaching), Done with You (joint production), or Done for You (full outsourcing), covering strategy, concept, filming, editing, and distribution.
• Social Videos Social media-specific short videos designed for platforms like TikTok, Instagram Reels, and YouTube Shorts to increase reach, relevance, and follower engagement.
• LEF Model LEF Media's proprietary video marketing model that structures content strategy into Hero, Hub, and Hygiene layers (derived from YouTube's content framework) to bring consistency and strategic impact to client video strategies.
• Campagnes (Content Campaigns) Custom content packages combining vlogs, short-form video, photography, and retargeting materials into a comprehensive recruitment or employer branding campaign delivered as a single engagement.

Quantifiable outcome

• 112,000+ LinkedIn reach, 9% engagement rate (vs 3-6% benchmark) for Multical
• +6 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• the HERDminorStrategic or Co-development PartnerLEF Media was briefly part of 'the HERD', a group of agencies, from 2022/2023. As part of this structure, LEF gained 2 partners (shareholders/aandeelhouders). However, the partnership proved not to be the right fit for LEF, and after 2 years the company separated and returned to its independent trajectory in 2024/2025.
• RAFTcoreGTM or Marketing PartnerRAFT is a marketing agency that collaborates with LEF on client campaigns. The partnership combines RAFT's online marketing and advertising expertise with LEF's video content production. Joint campaigns include Lamb Weston (recruitment), Dertec (technical recruitment), Attract (staffing), and Dordrecht Academy (student recruitment). RAFT handles paid media and campaign funnel management while LEF produces video content.
• Your First CFOminorImplementation/ SI/ Consulting PartnerNishant Jagernath works as Finance Controller at LEF via Your First CFO (yourfirstcfo.nl), a CFO-as-a-service firm. This is an operational partnership providing LEF with financial management expertise and control.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Wefilm: Dutch corporate video production agency producing brand films, recruitment content, and employer-branding videos for enterprise clients. Directly comparable offering, customer base, and Dutch-market focus to LEF Media.
• Social Brothers: Dutch social media and video content agency offering content creation, social ads, and employer-branding services. Comparable Dutch boutique size, social-first methodology, and mid-market/enterprise client base.
• The Viral Video Agency: Specialist short-form and social video agency producing TikTok, Reels, and YouTube Shorts content for brands. Comparable in short-form video craft, social-first delivery, and employer-branding/recruitment campaign work.
• NewFrontiers: Content and creative agency focused on video storytelling, brand content, and social campaigns for ambitious brands. Comparable video-led content methodology and mid-market/enterprise client work.
• BrandNew: Amsterdam-based creative agency with strong video, content, and employer-branding capabilities. Comparable Dutch positioning and creative-led corporate video offering, though broader in scope.
• StoryMe: Belgian-headquartered video content agency specializing in employer branding, recruitment videos, and social-first corporate video production. Closest geographic and offering peer to LEF Media in the Benelux EGC/videomarketing niche.
• Vandejong Creative Agency: Amsterdam-based independent creative agency with a strong video, storytelling, and campaign focus. Comparable boutique Dutch agency profile and corporate/employer video offering to LEF Media.

Broad incumbents

• Dept Agency: Large global digital creative agency with significant Dutch roots offering content production, social, and employer branding. Operates as a broad incumbent with overlapping video capabilities but a much wider service portfolio.
• Happy Horizon: Large Dutch marketing and communications group with multiple agency brands spanning content, media, and creative. Overlaps with LEF on content and corporate communications but operates at significantly greater scale and breadth.
• TBWA\NEBOKO: Major Dutch creative agency offering brand campaigns, video production, and content for enterprise clients. Overlaps with LEF on corporate video and content production but serves as a much larger full-service incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lefmedia
• LinkedInlinkedin.com/company/lef-media
• Instagraminstagram.com/lefmedia
• TikToktiktok.com/@lefmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEF Media