What Daydream Education does

Daydream Education is a UK-headquartered educational publishing company that designs, produces, and distributes curriculum-aligned visual learning posters for the K-12 and higher education markets. Founded in 1996 by Chris Malcolm, the company operates from Bridgend, Wales under the legal entity Chris Malcolm Ltd (UK) with a wholly-owned US subsidiary, Daydream Education LLC, based in Candler, North Carolina. Its product catalog comprises over 1,000 (and reported up to 2,000) educational wall posters spanning 25 subjects including math, science, English, music, geography, modern languages, physical education, motivation, and mental health, with related Gym and Fitness and Mental Health ranges extending into adjacent commercial and wellbeing verticals. Posters are printed on FSC-certified 170-gsm gloss paper and offered in standard and water-resistant laminated finishes designed for high-traffic classroom environments.

Name

Daydream Education

Legal name

Chris Malcolm Ltd

Website

https://daydreameducation.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Daydream Education is a UK-founded educational publisher (est. 1996) that designs, prints, and sells over 1,000 curriculum-aligned wall posters across 25 subjects to K-12 schools, fitness facilities, and resellers worldwide via its own e-commerce sites and a drop-ship distributor network.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Stationery Product Manufacturing (322230), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

Keywords

• Educational posters
• Classroom wall charts
• Teaching aids
• Revision guides
• Educational publishing

Headquarters

HQ city

Candler

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Educational Poster Sales: One-time purchase model for educational wall posters. Products sold as individual posters or in themed sets. Standard paper and laminated finish options available at different price points. Volume discounts visible on bundled sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Daydream Education designs, produces, and distributes educational visual learning aids for schools and learners, primarily in the form of paper and laminated subject-specific wall posters. Its catalogue spans 1,000+ products across 25+ school subjects, complemented by digital and pocket-sized revision guides, all manufactured under its own brand and sold via direct e-commerce and a reseller/distributor channel.

Product overview

Daydream Education is an educational poster specialist offering a comprehensive portfolio of over 1,000 curriculum-aligned wall posters across 25+ subjects spanning kindergarten through grade 12. The core product consists of colorful, visually engaging educational posters available in paper and laminated finishes. The portfolio includes Math posters (Algebra, Geometry, Trigonometry), Science posters (Biology, Chemistry, Physics), English posters (Grammar, Punctuation, Literature), Music posters and Music Technology posters, Mental Health posters, Motivation posters, and Physical Education/Fitness posters. Products are sold as individual posters or in themed sets. The company also offers Digital Revision Guides as a complementary digital product accessible through their app platform. Posters are printed on FSC-certified 170-gsm gloss paper and are available in various sizes including A1, with options for lamination for durability.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Wall Posters (Paper & Laminated) Subject-specific educational wall posters available in paper and laminated finishes across 25+ curriculum subjects, designed for classroom display in primary and secondary schools.
• Digital Revision Guides Digital-format study/revision guides aligned to school subjects, extending the company's visual learning materials to screen-based use by students and teachers.
• Pocket Revision Guides Compact, pocket-sized printed revision guides mirroring the subject coverage of the wall-poster range, intended for individual student study and reference outside the classroom.
• Reseller/Distributor Programme (with drop-ship option) A channel programme allowing third-party resellers and educational supply distributors to stock and resell Daydream Education's catalogue, with a drop-ship fulfilment option for resellers that do not hold inventory themselves.

Quantifiable outcome

• Over 5 million educational resources distributed to institutions worldwide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Facebook, Inc.minorGTM or Marketing PartnerSocial media advertising partner for targeted advertisements promoting Daydream products on and off platform.
• Salesforce.com Inc.minorGTM or Marketing PartnerMarketing technology partner assisting with promotion of goods and services through targeted advertisements.
• StripeminorOthersPayment processing partner enabling secure credit card and digital payment transactions.
• Amazon PayminorOthersPayment processing partner enabling customers to pay using Amazon account credentials.
• FedExminorOthersShipping provider used for order fulfillment and delivery of physical products.
• USPSminorOthersUnited States Postal Service used for standard shipping delivery in US market.
• DHLminorOthersInternational shipping provider used for priority and standard delivery including international orders.
• Royal MailminorOthersUK postal service used for shipping within the United Kingdom.
• The Education CompanyminorStrategic or Co-development PartnerUK education data provider from which Daydream acquires marketing data to segment and target potential customers.
• MDR (Dun & Bradstreet)minorStrategic or Co-development PartnerBusiness data provider (Dun & Bradstreet company) used for marketing data acquisition and customer segmentation.
• ISC ResearchminorStrategic or Co-development PartnerInternational Schools global data provider used for marketing data to target international educational institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Hope Education: UK-based supplier of educational resources, classroom displays, and visual learning aids to primary and secondary schools. Closest UK peer, competing head-to-head with Daydream in the British school market.
• TTS Group: UK educational supplies company offering classroom resources, visual learning aids, and curriculum materials. Directly comparable UK peer with overlapping product categories and school customer base.
• Teacher Created Resources: US educational publishing company producing classroom décor, posters, charts, and learning aids for K-12. Highly comparable product format (laminated classroom visuals) and identical end customer (schools and teachers).
• Creative Teaching Press: Educational publisher of classroom posters, charts, and visual learning materials for K-12. Directly comparable product type (posters and visual aids) and distribution through teacher supply channels.
• Frank Schaffer Publications: Publisher of educational workbooks, charts, and classroom visual aids. Operates in the same K-12 visual learning category as Daydream with overlapping product formats and school customers.
• Lakeshore Learning: US educational supplies retailer and publisher offering classroom posters, learning aids, and teacher resources. Comparable in product type (visual classroom materials) and K-12 customer focus.
• Carson Dellosa Education: US-headquartered educational publisher offering classroom posters, workbooks, and visual learning aids across K-12 subjects. Closest direct peer to Daydream in terms of product format, subject breadth, and K-12 school channel.

Broad incumbents

• Scholastic Education: Major US educational publisher and distributor with classroom posters, book packs, and teacher resources. A much larger incumbent that competes across Daydream's categories, especially in school-channel distribution.
• School Specialty: Large US distributor of K-12 supplies including classroom posters, learning aids, and curriculum materials. Comparable in customer base and product category but operates at much greater scale and breadth.

Emerging players

• Twinkl: UK-based digital educational resource platform with downloadable posters, displays, and teaching materials. Comparable in subject breadth and K-12 audience but primarily digital, representing the disruptive format Daydream faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DaydreamEdu
• Facebookfacebook.com/DaydreamEdu
• Instagraminstagram.com/daydreameducation96
• Pinterestpinterest.co.uk/daydreamedu
• LinkedInlinkedin.com/company/738072

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daydream Education