Frank Schaffer Publications

What Frank Schaffer Publications does

Frank Schaffer Publications is a publisher of elementary school and early-childhood teacher resource materials, originally founded in the 1980s as an independent educational publishing company. It was subsequently acquired by Carson Dellosa Education and now operates as a retained sub-brand within Carson Dellosa's multi-imprint portfolio, alongside Spectrum, Evan-Moor, Key Education Publishing, Mark Twain Media, Rourke Educational Media, Summer Bridge, IXL Learning, and Rosetta Stone. The brand continues to operate under its own website (frankschaffer.com) while benefiting from the parent's broader distribution and marketing infrastructure.

The Carson Dellosa platform that houses Frank Schaffer Publications offers physical and digital educational products across teaching supplies, classroom décor, hands-on learning materials, and student workbooks spanning Pre-K through High School. Subject coverage includes Math, Language Arts, Science & STEM, Social Emotional Learning, Spanish, Assessment & Test Prep, and Summer Learning. Distribution runs through three parallel channels: a direct-to-consumer e-commerce storefront (carsondellosa.com), a dedicated Carson Dellosa Direct school solutions division handling bulk purchase orders for ELA, Math, STEM, and bilingual programs, and an international retail channel for resources outside the US. Underlying technology is conventional e-commerce (BigCommerce storefront) plus a free resources content library; no proprietary AI/ML capabilities are disclosed.

The business model combines low-ticket transactional e-commerce with bulk institutional sales to schools and districts. Revenue mechanics rely on high-volume, distributed demand from K-12 classroom teachers (primary), homeschool families, and schools/school districts, supported by promotional mechanics (Virtual Summer Warehouse Sale with items as low as $0.25, clearance savings up to 90% off, $10-off newsletter incentives, free shipping over $40, and a 30-day return guarantee). Marketing is multi-channel across Instagram, Facebook, Pinterest, YouTube, email, an affiliate program, and content marketing via a free printables library. Pricing is not publicly tiered and revenue figures are not disclosed.

Name

Frank Schaffer Publications

Legal name

Carson Dellosa Education

Website

https://frankschaffer.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Schaffer Publications is a publisher of elementary and early-childhood teacher resource materials, operating as a retained sub-brand within Carson Dellosa Education's multi-imprint K-12 educational publishing platform serving teachers, homeschool families, and schools.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA)

Keywords

• Educational publishing
• Classroom decorations
• K-12 workbooks
• Teaching supplies
• Homeschool resources

Headquarters

HQ city

Torrance

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels8 records

Core offering

Frank Schaffer Publications publishes and retails K-12 educational workbooks, teaching supplies, classroom decorations, and hands-on learning materials for preschool through high school. The company operates a multi-brand catalog under the Carson Dellosa Education umbrella, distributing physical printed products, eBooks, and free digital printables to teachers, homeschool families, and schools.

Product overview

Carson Dellosa Education operates as a multi-brand educational publishing and retail platform, offering physical and digital teaching supplies, classroom décor, and learning materials. The company distributes products across multiple imprints including Evan-Moor, IXL Learning, Key Education Publishing, Mark Twain Media, Rosetta Stone, Rourke Educational Media, Spectrum, and Summer Bridge. The portfolio covers subjects including Math, Language Arts, Science, STEM, Social Emotional Learning, and Spanish, serving grades Pre-K through High School. Products include workbooks, flash cards, bulletin board sets, teacher planners, educational décor, hands-on learning manipulatives, eBooks, and free printable resources.

Differentiator

Problem solved

Functional benefit

Brands

• Carson Dellosa Education: Primary brand for classroom decorations, teaching supplies, and educational resources for K-12 education.
• Frank Schaffer Publications
• Spectrum
• Evan-Moor
• Key Education Publishing
• Mark Twain Media
• Rourke Educational Media
• Summer Bridge

Products and services

• Carson Dellosa Education (main brand catalog) Primary retail catalog offering classroom decorations, teaching supplies, hands-on learning materials, and student workbooks for grades Pre-K through High School, serving teachers, homeschool families, and schools.
• Spectrum workbook series K-12 workbook series offering skill-building practice materials across math, reading, language arts, and test preparation for students.
• Evan-Moor educational resources Educational curriculum and teacher resources publisher for PreK-8 grade levels, offering workbooks and learning materials across subjects.
• Mark Twain Media educational materials Publisher of educational materials and curriculum resources for middle and high school students.
• Key Education Publishing Publisher of early childhood and special education resources focused on learning for special needs and inclusion.
• Summer Bridge activity books Summer learning workbook series for K-6 students designed to bridge academic gaps and prevent learning loss between school years.
• Rourke Educational Media K-12 educational media publisher offering curriculum-aligned content with a focus on STEM and core subjects.
• Rosetta Stone language learning resources Language learning and foreign language educational resources including picture dictionaries, sold to schools and families for language instruction.
• IXL Learning adaptive resources Digital learning platform brand offering adaptive learning resources and educational content for students.
• eBooks and free digital printables Digital eBooks and a library of free printable resources, puzzles, games, and samples organized by subject and resource type for teachers and families.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lakeshore Learning: Retailer and publisher of classroom supplies, manipulatives, and educational materials for early childhood and elementary — comparable buyer (teachers and parents) and hands-on learning product overlap.
• Evan-Moor Educational Publishers: PreK–8 curriculum and workbook publisher that is listed as a sister brand within the Carson Dellosa portfolio; directly comparable in subject coverage, grade range, and teacher-resource positioning.
• Scholastic: Major children's book and educational materials publisher serving teachers, parents, and schools with classroom books, workbooks, and learning resources — directly comparable product mix and customer base to Frank Schaffer.
• Teacher Created Resources: Publisher of supplemental classroom materials, workbooks, and decorations for K–12 teachers — closely overlapping product categories (workbooks, décor, hands-on learning) and serving the same teacher buyer.
• Really Good Stuff: Direct-to-teacher retailer of classroom supplies, manipulatives, and educational décor — comparable go-to-market (teacher-focused catalog/ecommerce) and overlapping SKU categories.

Emerging players

• Learning A-Z: Provider of printable and digital reading, vocabulary, and science resources for PreK–6 — overlapping K–6 supplemental content category with a stronger digital delivery model.

Broad incumbents

• School Specialty: Broad distributor of supplemental educational supplies, furniture, and curriculum materials to K–12 districts — larger incumbent with overlapping product categories and school-district sales motion.
• McGraw-Hill Education: Large-scale K–12 and higher-education publisher with supplementary and core curriculum offerings — incumbent competitor with deeper district relationships and a wider product footprint.
• Houghton Mifflin Harcourt: Major educational publisher spanning core curriculum, supplemental, and intervention materials — broader portfolio than Frank Schaffer but overlapping on K–12 classroom resources and assessment prep.
• Scholastic Education (Classroom Magazines & Book Clubs): Scholastic's education division delivers supplemental literacy and content resources to classrooms and homes — adjacent incumbent with overlapping teacher-customer acquisition motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CarsonDellosaPub
• Facebookfacebook.com/CarsonDellosa
• Instagraminstagram.com/carsondellosa
• Pinterestpinterest.com/carsondellosa
• LinkedInlinkedin.com/company/frank-schaffer-publications-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Schaffer Publications