LEGOUT

What LEGOUT does

La Semaine du Goût (operating under the LEGOUT brand and domain legout.com) is a French food-education event and platform, organized by HOPSCOTCH, a private French communications group headquartered in Paris. Founded in 1990 as a single-day event at Place du Trocadéro, it now runs as an annual nationwide mobilization in October (36th edition scheduled for October 13-19, 2025) under the High Patronage of the French Ministry of Agriculture and Food Sovereignty, reaching approximately 14,000 primary-school classes, 3,300+ volunteer food professionals (chefs, artisans, farmers, producers), and 800 public activities across all 13 French metropolitan regions, with an additional licensed presence in Japan. The core programs are Leçons de Goût (taste lessons delivered in schools by volunteer professionals), Activités du Goût (public-facing culinary events), Chef sur le Campus (university workshops), and Rencontre des Chefs de Demain (hospitality-school mentorship).

The underlying technology is a non-proprietary web platform: the legout.com WordPress-based site acts as a registration and information hub for teachers, food professionals, and the public, with an e-commerce boutique for communication kits and partner services. There is no proprietary technology stack, no API, no mobile app, and no AI/ML capabilities disclosed. Pedagogical content is delivered primarily through human volunteer interactions supported by downloadable kits, interactive quizzes, and a podcast ('L'Heure de goûter').

The business model combines three monetization vectors: (1) free participation for teachers and food professionals with no transaction fees on the platform, (2) transaction-based revenue from the online boutique selling communication kits and pedagogical materials via partner providers, and (3) sponsorship and event-co-production revenue from commercial partners (Carrefour, Marmiton, Speck Alto Adige IGP, Bienvenue à la Ferme) and the Ministry of Agriculture. Governance was reorganized in 2022 when the Association pour la Transmission du Goût replaced the dissolved Fondation pour l'Innovation et la Transmission du Goût to manage pedagogical activities. The trademark 'La Semaine du Goût®' is registered at INPI since 2002, and the organization is GDPR-compliant with CNIL declaration number 1950943.

Name

LEGOUT

Legal name

HOPSCOTCH

Website

https://legout.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

La Semaine du Goût (LEGOUT) organizes France's largest annual food-education event, running since 1990 under Ministry of Agriculture patronage. It connects 14,000 primary-school classes and 3,300+ volunteer chefs, artisans, and farmers across all 13 French regions, with a secondary presence in Japan.

Ownership category

akta.pro rank

Product category

Food Education Events

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

akta.pro secondary industries

Cooking Classes & Chef-Led Workshops (THAJAGAI), Nutrition, Special Diets & Wellness Cooking (EDAOAKAJ)

Keywords

• Food education programs
• Taste awareness campaigns
• Culinary school workshops
• School tasting lessons
• Community gastronomy events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. E-commerce of communication tools and kits: Online boutique sells communication tools and animations from partner service providers (L'atelier des Chefs, Restolib, Storeez) to professionals participating in the event. Products include pedagogical kits, communication materials, and event supplies.
2. Press and media coverage: Earned media from press coverage across national and regional media outlets including Le Parisien, Le Télégramme, Ouest France, M6, BFM Lyon, France 3, and Ministry of Agriculture communications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Semaine du Goût is an annual French food education event held every October that mobilizes volunteer food professionals (chefs, artisans, farmers, producers) to deliver free taste lessons (Leçons de Goût) in primary schools and run public culinary activities nationwide. Supporting programs reach university students (Chef sur le Campus) and hospitality-school students (Rencontre des Chefs de Demain), with digital tools including interactive quizzes, a podcast, and an online boutique selling pedagogical kits and partner services.

Product overview

LEGOUT operates La Semaine du Goût (Taste Week), an annual French food education event held every October. The organization offers a portfolio of educational programs centered on taste transmission: Leçon de Goût brings food professionals into primary schools for hands-on tasting sessions; Activités du Goût provides public-facing culinary events; Chef sur le Campus reaches university students; and Rencontre des Chefs de Demain connects established chefs with hospitality students. Supporting digital offerings include interactive quizzes and the L'Heure de Goûter podcast. An e-commerce boutique sells communication tools and partner services. The 36th edition runs October 13-19, 2025, with the Association pour la Transmission du Goût managing pedagogical programs since 2022. The event is organized by Hopscotch under the patronage of the French Ministry of Agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Leçon de Goût: Taste lessons delivered by food professionals in primary schools to educate children about taste and balanced eating.
• Chef sur le Campus
• Rencontre des Chefs de Demain

Products and services

• Leçon de Goût (Taste Lesson) Free in-class taste education sessions delivered by volunteer food professionals (chefs, artisans, producers, farmers) to children in French primary and nursery schools, teaching taste, balanced eating and food culture.
• Activités du Goût (Taste Activities) Public-facing culinary activities — cooking workshops, product tastings, special menus and guided tours — organized by food professionals, businesses and local authorities during the October event week.
• Chef sur le Campus Culinary demonstrations and workshops led by professional chefs and food producers in universities and campuses, teaching students how to prepare healthy meals on a limited budget.
• Rencontre des Chefs de Demain Encounters between established chefs and students from French hôtel schools featuring tastings, masterclasses and intergenerational culinary knowledge transfer.
• Quiz Interactifs (Mission Goût, Plongée Gourmande) Interactive online quizzes about taste, gastronomy and food education for children and adults, covering taste profiles, flavor exploration and food science.
• Podcast L'Heure de Goûter Daily podcast episodes during event week exploring taste construction, sensory science, the five senses and flavors.
• Boutique en Ligne La Semaine du Goût Online store selling communication tools, promotional items and partner services (e.g., L'atelier des Chefs, Restolib, Storeez) for participating food professionals and schools.
• Kits Pédagogiques Downloadable pedagogical materials for teachers — recipe ideas, activity guides, posters, chef-hat tutorials and certificates — to support Taste Lessons in classrooms.

Quantifiable outcome

• 14,000 classes and 3,300 professionals participated in 2023 edition
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Speck Alto Adige IGPminorGTM or Marketing Partner · 22 November 2024Partnership for a tasting event featuring Italian speck ham. Chef Denny Imbroisi created a special menu at Lycée hôtelier Guillaume Tirel. Event included masterclass and conference on Italian gastronomy.
• Association pour la Transmission du GoûtcoreStrategic or Co-development Partner · 1 January 2022Non-profit association created in 2022 to take over pedagogical activities from the dissolved Foundation for Innovation and Taste Transmission. Manages Leçons de Goût in primary schools, Chef on Campus for students, and Chefs de Demain encounters for hospitality students.
• Ministère de l'Agriculture, de la Souveraineté alimentairecoreStrategic or Co-development PartnerOfficial patronage from the French Ministry of Agriculture. The ministry endorses and supports the event as a public health and education initiative, lending credibility and national recognition to the program.
• CarrefourminorGTM or Marketing PartnerMajor French retailer supporting the Semaine du Goût as a partner. Provides promotional support and visibility for the event.
• MarmitonminorGTM or Marketing PartnerLeading French recipe website supporting the event. Provides media exposure and recipe content related to the week's themes.
• Bienvenue à la FermeminorGTM or Marketing PartnerAgricultural network supporting local farms. Partners with Semaine du Goût to promote farm products and agricultural education.
• Journées Nationales de l'AgricultureminorGTM or Marketing PartnerNational agriculture awareness event collaborating with Semaine du Goût on shared goals of agricultural education.
• 13 Regional Ambassadors (MOF and Michelin-starred chefs)coreOthers13 ambassadors representing all French regions. Includes MOF (Meilleur Ouvrier de France) artisans and Michelin-starred chefs who promote the event and deliver activities in their regions. 2023 ambassadors included Jean Sulpice (2 stars), Christophe Hay (2 stars), and others.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FoodCorps: US nonprofit connecting culinary and nutrition educators with schools to teach children about healthy food. Closest functional peer — a national food-education movement mobilizing professionals into classrooms — though operating through paid service members rather than volunteers.
• Atelier des Chefs: French hands-on cooking class chain offering chef-led workshops for adults and corporate clients. Comparable in delivering chef-instructed culinary experiences to non-professional audiences, though it operates year-round commercial classes rather than a school-based education mission.
• L'Atelier des Sens: Paris-based cooking school running themed workshops, chef training, and team-building events. Comparable as a French culinary-skills workshop operator with a similar pedagogical approach, though focused on adult consumers rather than schoolchildren.
• Cook & Be: French platform offering online and in-person cooking classes in French gastronomy. Comparable in providing structured, chef-instructed culinary education experiences to French-speaking audiences with similar workshop-format pedagogy.
• Jamie Oliver Food Foundation: UK charity delivering food education programs to schools and communities through the Ministry of Food and Food Revolution campaigns. Comparable as a celebrity-chef-anchored national food literacy movement targeting children and families.

Emerging players

• Le Foodist: Paris cooking school offering hands-on French cuisine workshops and team-building classes. Comparable as a chef-led culinary-skills workshop operator in France, though smaller in scale and focused on tourist and corporate segments rather than school education.

Others

• Slow Food International: Global grassroots movement promoting local food culture, taste education, and traditional cuisine preservation. Operates in adjacent thematic territory around taste transmission and culinary heritage but focuses on advocacy and producer networks rather than school-based education.
• Marmiton: France's leading recipe and cooking website. Functions as a content/marketing partner rather than a competitor, but is comparable as a French-language food media platform reaching similar family and home-cooking audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SemaineduGout
• YouTubeyoutube.com/channel/UC3D-B-NLkVkFqSWIgHhJWFA
• Facebookfacebook.com/semainedugout
• Instagraminstagram.com/semainedugout
• TikToktiktok.com/@semainedugout
• LinkedInlinkedin.com/company/legout

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEGOUT