LEHIGH VALLEY PEDIATRIC ASSOCIATES, INC.

What LEHIGH VALLEY PEDIATRIC ASSOCIATES, INC. does

Lehigh Valley Pediatric Associates, Inc. is a private pediatric medical practice headquartered in Allentown, Pennsylvania, founded in June 1959 and serving families across the Lehigh Valley region. The practice delivers comprehensive pediatric and adolescent primary care for patients from birth through college age, operating two physical locations — a main office at 1251 S Cedar Crest Blvd in Allentown (with walk-in acute care hours Monday-Thursday 4pm-5:30pm and weekend coverage) and a satellite office at 612 Elm Street in Bethlehem — and advertises that it is open 365 days per year. The clinical team comprises four board-certified pediatricians (Oscar A. Morffi, MD; Richard J. Morse, MD; Rajender S. Totlani, MD; and Alfred M. Morrobel, MD), one Board Certified Lactation Consultant (Dawn Stang), and a Practice Administrator (Cathy Williams); bilingual English/Spanish coverage is provided by two of the physicians.

The service portfolio centers on core pediatric primary care — well-child visits, sick visits, immunizations, sports physicals, and chronic disease management — augmented by specialized offerings: newborn hospital rounds at affiliated networks, telemedicine/video visit consultations (introduced in March 2020 during COVID-19 and extended to 8am-8pm availability in April 2020), prenatal consultation classes for expectant parents, IBCLC-led lactation consulting, walk-in acute care at the Allentown site, and seasonal drive-through flu clinics. Technology infrastructure is modest and primarily supports practice operations: a patient portal (currently Follow My Health, transitioning to a MATLV-managed platform in December 2025), telemedicine video functionality, and standard practice management software. Hospital affiliations are maintained with both Lehigh Valley Health Network and St. Luke's University Health Network for newborn care and inpatient pediatric coverage.

The revenue model is fee-for-service healthcare delivery billed through insurance. The practice participates as an in-network provider with most local and many national carriers, including Ambetter PA, AmeriHealth, Aetna, Capital Blue Cross, Centivo, CHIP Plans, Cigna, Geisinger, Highmark, UPMC, and Valley Preferred, and serves as a tier-one provider for Lehigh Valley Health Network employees. Effective December 1, 2025, the practice will affiliate with the Medical Associates of Lehigh Valley (MATLV) independent physician group, introducing new patient portal and billing systems; concurrently, the practice will exit St. Luke's employee health insurance. Patient acquisition is direct-to-consumer via the practice website, prenatal classes, hospital partnerships, and an active Facebook page; no venture, private equity, or parent-company ownership is disclosed, and the entity remains physician-owned under a Pennsylvania corporation.

Name

LEHIGH VALLEY PEDIATRIC ASSOCIATES, INC.

Legal name

Lehigh Valley Pediatric Associates, Inc.

Website

https://lehighvalleypeds.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Lehigh Valley Pediatric Associates is a private pediatric medical practice founded in 1959 in Allentown, Pennsylvania, serving families with children from birth through college age. Four board-certified pediatricians deliver primary care, telemedicine, lactation consulting, and immunizations across two Lehigh Valley locations.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric primary care
• Pediatric medical practice
• Well-child visits
• Pediatric immunizations
• Lactation consulting

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare revenue from pediatric medical services including well visits, sick visits, immunizations, and telemedicine consultations. Practice participates with most local and many national insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lehigh Valley Pediatric Associates operates as a private pediatric medical practice providing comprehensive primary care for children from birth through college age, including well-child visits, sick visits, immunizations, newborn hospital rounds, and developmental assessments. The practice supplements core visits with telemedicine/video consultations, walk-in sick-visit hours, lactation consulting, prenatal classes, and seasonal flu drive-through clinics across its Allentown and Bethlehem, PA locations.

Product overview

Lehigh Valley Pediatric Associates operates as a private pediatric medical practice established in 1959, offering comprehensive primary care services for children from birth through college age. The practice consists of four board-certified pediatricians (Oscar A. Morffi, MD; Richard J. Morse, MD; Rajender S. Totlani, MD; and Alfred M. Morrobel, MD) providing care at two office locations in Allentown and Bethlehem, PA. The practice functions as a single unified service offering rather than a platform-plus-modules architecture, delivering core pediatric primary care complemented by specialized services including telemedicine/video visits, lactation consulting, prenatal education, walk-in acute care hours, and drive-through flu vaccination clinics. The practice maintains hospital affiliations with Lehigh Valley Health Network and St. Luke's University Health Network for newborn care. Effective December 1, 2025, the practice is joining Medical Associates of Lehigh Valley (MATLV), transitioning to a new patient portal system.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Services Comprehensive pediatric and adolescent healthcare services including well-child visits, sick visits, immunizations, and developmental assessments delivered by four board-certified pediatricians for children from birth through college age.
• Newborn Hospital Care Hospital-based newborn care in which practice physicians visit newborns shortly after delivery at affiliated hospitals, conduct rounds, and manage hospitalized pediatric patients.
• Immunization Services Childhood immunization services following standard pediatric schedules for infants, children, and adolescents, plus seasonal flu vaccines and COVID-19 vaccines for patients 6 months and older.
• Telemedicine Video Visits Remote video consultation service allowing patients to meet with Lehigh Valley Pediatrics providers from home, with extended availability from 8am to 8pm and request routing through the off-hours answering service.
• Lactation Consulting Breastfeeding support services provided by Dawn Stang, Board Certified Lactation Consultant (IBCLC), offering personalized guidance throughout the breastfeeding journey for new mothers and their infants.
• Prenatal Classes Educational sessions for expectant parents to learn about the practice's offices, meet providers, and ask questions, available in both in-person and virtual formats.
• Flu Drive-Through Clinics Convenience-based flu vaccination service held at the Allentown office by appointment only, available seasonally beginning in September.
• Walk-In Sick Visit Hours Acute illness walk-in services at the Allentown office for illnesses with rapid onset lasting less than 72 hours, including sore throats, earaches, cold symptoms, and fever.

Quantifiable outcome

• Personal attention beginning in hospital where physicians meet newborns shortly after delivery
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Medical Associates of Lehigh Valley (MATLV)coreStrategic or Co-development Partner · 1 December 2025Independent group of physicians that Lehigh Valley Pediatric Associates will join effective December 1, 2025. New patient portal and billing systems will be implemented through MATLV.
• Lehigh Valley Health NetworkcoreStrategic or Co-development PartnerAffiliated hospital network where practice physicians conduct hospital rounds for newborns and manage hospitalized pediatric patients
• St. Luke's University Health NetworkcoreStrategic or Co-development PartnerAffiliated hospital network where practice physicians conduct hospital rounds for newborns. Note: Effective December 1, 2025, practice will no longer participate with St. Luke's employee health insurance.

Scale indicators4 records

Recent moves8 records

Expansion highlights1 record

Broad incumbents

• Nemours Children's Health: Integrated pediatric health system offering primary and specialty care across multiple states. Comparable pediatric primary care offering but operates as part of a larger system with employed pediatricians and specialty services.
• St. Luke's University Health Network Pediatric Services: Affiliated regional health network's employed pediatric group. Comparable pediatric primary care serving the same Lehigh Valley market but operating as part of a large hospital system with employed physicians.
• Children's Hospital of Philadelphia (CHOP) Care Network: Pediatric specialty and primary care network affiliated with a major children's hospital. Comparable pediatric primary care delivery for families but anchored in a tertiary academic system serving the broader Pennsylvania region.
• Lehigh Valley Health Network Pediatric Services: Tier-one affiliated regional health network's pediatric arm. Overlaps with LVPA on newborn care, well visits, and sick visits but operates within a broader integrated delivery network across the same geography.

Direct peers

• Pediatric Associates: Large multi-site pediatric primary care group with offices across multiple states. Directly comparable business model as a multi-physician outpatient pediatric practice offering well/sick visits, immunizations, and extended hours.
• Advocare: Independent multi-specialty physician group with significant pediatric presence in the Mid-Atlantic. Comparable as an independent-practice pediatric group model operating outside hospital employment in overlapping regional markets.

Regional players

• Reading Pediatrics: Independent multi-physician pediatric practice serving the Reading/Berks County area in Pennsylvania. Comparable as a similarly-sized independent pediatric primary care group in adjacent eastern Pennsylvania, though operating in a separate sub-market.
• Main Line Health Pediatrics: Pediatric services offered through the Main Line Health system in suburban Philadelphia. Comparable pediatric primary care delivery model but anchored in a different Pennsylvania region and operated within a larger health system.

Emerging players

• PM Pediatrics: National pediatric urgent care chain offering walk-in acute care, telemedicine, and after-hours services. Closely comparable on the urgent-care/walk-in and telemedicine dimensions that differentiate LVPA's accessibility positioning.

Others

• Patient First: Multi-state urgent and primary care chain with walk-in availability. Comparable on acute-care accessibility and walk-in convenience dimensions, though not pediatric-specialized; competes for the same acute pediatric visit demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lehighvalleypeds
• LinkedInlinkedin.com/company/lehigh-valley-pediatric-associates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEHIGH VALLEY PEDIATRIC ASSOCIATES, INC.