Leilosul
Leilosul is a Brazilian cattle auction company operating physical auction venues and online live-streamed bidding across São Paulo and Mato Grosso do Sul, serving beef cattle producers through commission-based recurring branded auction series such as Nelore CV, Nata do Corte, and Precoce Total.
- Company typePrivate
- Founded1993
- HeadquartersPresidente Venceslau, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Leilosul does
Leilosul is a Brazilian cattle auction company founded in 1993 and headquartered in Presidente Venceslau, São Paulo, with a regional office in Bataguassu, Mato Grosso do Sul. The company operates a hybrid physical-and-digital auction platform serving beef cattle producers (pecuaristas) across São Paulo and Mato Grosso do Sul, two of Brazil's most important cattle-producing states. Its core offering combines in-person auctions at dedicated venues (recintos) with live online bidding through its website (leilosul.com.br) and the Canal Leilosul livestream channel. Auctions are also broadcast nationally through established agricultural media partners Canal do Boi (TV) and Rural Play (digital streaming).
The product portfolio centers on multiple recurring auction formats: online-only 'Leilosul Web' events, in-person 'Leilão de Corte' (cutting cattle) auctions, premium 'Leilão de Corte Especial' events, virtual auctions for partner ranches, and the 'De Olho na Fazenda' pre-auction video inspection format. A network of branded partner-ranch auction series — including Nelore CV (87th edition as of June 2026), Nelore da Dourada (23rd), Nata do Corte (19th), Precoce Total (28th), Boi Forte (9th), and PrudenMocho (36th) — anchors the auction calendar across breeds such as Nelore, cruzados (crossbred), Anelorado, Angus, and Brangus.
Leilosul's business model is transaction-fee based, earning commissions as a percentage of completed auction sales on behalf of consigning ranches. The company operates with a lean team of approximately 9 employees and is privately held, with Marcos Soriano identified as diretor-proprietário (director-owner). Its GTM motion is event-driven, with multiple auction events per week distributed through website listings, Instagram (@leilosul), Canal do Boi broadcasts, and partnerships with agricultural syndicates (Sindicato Rural de Bonito, Faive/MS). Recent activity includes the 2025 launch of Bonito Agronegócios, an inaugural agribusiness event co-developed with Qualy Pec and the Bonito Rural Union, signaling a modest push into event services alongside core auction commissions.
Leilosul firmographics
Firmographics- Name
- Leilosul
- Legal name
- Leilosul
- Website
- https://leilosul.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leilosul is a Brazilian cattle auction company operating physical auction venues and online live-streamed bidding across São Paulo and Mato Grosso do Sul, serving beef cattle producers through commission-based recurring branded auction series such as Nelore CV, Nata do Corte, and Precoce Total.
- Ownership category
- akta.pro rank
Where Leilosul is headquartered
LocationHeadquarters
- HQ city
- Presidente Venceslau
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Leilosul business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cattle Auction Services: Leilosul operates as an auction house for cattle (gado), facilitating transactions between cattle sellers (fazendas/ranchers) and buyers. The platform earns revenue through commission fees on completed auctions, charging sellers a percentage of the sale price for hosting and conducting the auction. The company operates regular auctions featuring Nelore cattle, cruzados (crossbred), and other breeds for breeding, fattening, and replacement purposes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Leilosul product offering
Product offeringCore offering
Leilosul operates as a cattle auction house facilitating transactions between cattle sellers (fazendas/ranchers) and buyers across Brazil. The company runs multiple auction formats including online auctions (Leilosul Web), in-person auctions at physical venues (Leilão de Corte), specialized premium auctions (Leilão de Corte Especial), and virtual events. Auctions feature Nelore, cruzados, Angus, Brangus, and other breeds for breeding, fattening, and replacement purposes, with live broadcasts through Canal Leilosul, Canal do Boi, and Rural Play.
Product overview
Leilosul operates an online cattle auction platform with physical auction venues in Presidente Venceslau, São Paulo and Bataguassu, Mato Grosso do Sul. The company offers multiple auction formats including Leilão Leilosul Web (online bidding), Leilão de Corte (physical venue auctions with live streaming), Leilão de Corte Especial (premium special auctions), De Olho na Fazenda (farm viewing programs), and branded Nelore CV auctions. Auctions are broadcast through the company's Canal Leilosul livestream channel. The platform connects cattle producers and buyers, facilitating both virtual and physical auction experiences across the Brazilian cattle industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Leilão Leilosul Web
Companies that use Leilosul
Customer profileSegments1 record
Ideal customer profiles1 record
Leilosul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leilosul partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Qualy PeccoreLeilosul partnered with Qualy Pec to co-host the Bonito Agronegócios event, an inaugural gathering for cattle producers in Mato Grosso do Sul. Qualy Pec, led by Edinho Pessoa, co-developed the event alongside Leilosul's director-proprietor Marcos Soriano.
- Sindicato Rural de BonitocorePartnership with the Bonito Rural Syndicate to promote and host the Bonito Agronegócios event. Léo Brito serves as president of the syndicate. The partnership combines Leilosul's auction platform with the syndicate's local producer network.
- Canal do BoicoreLong-standing media partnership for broadcasting Leilosul auctions to a national audience of cattle producers. The Canal do Boi television channel streams live auctions, enabling remote participation from buyers across Brazil.
- Rural PlaycoreVideo streaming platform partnership for broadcasting live auctions and reaching cattle producers who prefer digital viewing over traditional television.
- Nelore da DouradaminorPartner ranch that conducts branded Nelore cattle auctions through the Leilosul platform. Annual event series (currently in 23rd edition) featuring registered Nelore cattle.
- Nelore CVcoreLongstanding partnership with Fazenda Santa Gina for Nelore CV auction series, one of Leilosul's flagship branded events. The 87th edition was held in June 2026.
- Estância e Rancho ReginacorePartner ranch in Bonito MS conducting virtual auctions through Leilosul. Antonio João Coimbra Jacintho is the proprietor. Multiple editions conducted including the 3rd Leilão Virtual in June 2026.
- Parm AgropecuáriaminorPartner for CEIP (Certified Breeding Stock) bull auctions, offering registered breeding animals to cattle producers.
- Agropecuária 3 BarrasminorPartner ranch participating in CEIP bull auctions alongside Parm Agropecuária.
- Fazenda BiriguiminorPartner for the 'De Olho na Fazenda' Nelore Birigui auction series conducted at the farm with Leilosul broadcasting.
- SicrediminorAgricultural credit cooperative offering financing solutions for cattle purchases at Leilosul auctions. Supports buyers with credit for auction purchases.
- Nelore PrudenMochominorPartner ranch in Presidente Prudente SP conducting the PrudenMocho Nelore auction series (currently 36th edition).
- Boi ForteminorPartner for the Boi Forte auction series in Presidente Venceslau SP (currently in 9th edition).
- Leilão Nata do CorteminorPremium cattle auction series conducted at Leilosul's recinto in Bataguassu MS, currently in 19th edition.
- Nelore AvalonminorPartner ranch conducting virtual Nelore auctions through the Leilosul platform.
- Precoce TotalminorEarly-fattening cattle auction series held at Leilosul's recinto in Bataguassu MS (currently in 28th edition).
- Faive (Federação da Agricultura e Pecuária de MS)minorVenue partnership for holding auctions at Faive facilities in Presidente Venceslau SP.
- Nelore MochominorPartnership with Nelore Mocho breed association for the CV Nelore Mocho auction series held at Terra Viva and Recinto venues.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Leilosul competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Leilosul social profiles
Digital presenceLeilosul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leilosul leadership team
Management profileNumber of profiles
Profiles1 record
Leilosul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leilosul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leilosul
What does Leilosul do?
Leilosul operates as a cattle auction house facilitating transactions between cattle sellers (fazendas/ranchers) and buyers across Brazil. The company runs multiple auction formats including online auctions (Leilosul Web), in-person auctions at physical venues (Leilão de Corte), specialized premium auctions (Leilão de Corte Especial), and virtual events. Auctions feature Nelore, cruzados, Angus, Brangus, and other breeds for breeding, fattening, and replacement purposes, with live broadcasts through Canal Leilosul, Canal do Boi, and Rural Play.
Is Leilosul a public or private company?
Leilosul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leilosul founded?
Leilosul was founded in 1993. It employs 1 to 10 people.
Where is Leilosul based?
Leilosul is headquartered in Presidente Venceslau, Brazil, in the Latin America region.
How does Leilosul make money?
One revenue line is on record: cattle Auction Services.
Does Leilosul have an API?
No public API is recorded for Leilosul.