Canal Do Boi
Canal do Boi is a Brazilian 24-hour agricultural television channel and online auction platform, operated by SBA, that broadcasts live livestock auctions, market analysis, and weather forecasts to cattle ranchers and crop producers across Brazil via cable, satellite, YouTube, and the ArrobaPlay bidding platform.
- Company typePrivate
- Founded1995
- HeadquartersCampo Grande, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Canal Do Boi does
Canal do Boi is a 24-hour Brazilian agricultural television channel operated by SBA — Sistema Brasileiro do Agronegócio, headquartered in Campo Grande, Mato Grosso do Sul. The channel broadcasts live livestock auctions, agricultural commodities market analysis (Agricultura BR), weather forecasts (AgroClima), rural news (Canal do Boi News, Bom Dia Produtor), and specialized programming on cattle genetics (Genética BR) and livestock production (Mais Pecuária). It serves two primary audiences: end consumers — Brazilian cattle ranchers and agricultural producers who use the channel for market information, weather data, and access to nationwide livestock auctions — and B2B customers — agribusiness companies, input suppliers, equipment manufacturers, and financial institutions that advertise to the agricultural vertical.
SBA operates a multi-platform agribusiness media ecosystem built around two linear TV channels (Canal do Boi and AgroCanal), the ArrobaPlay online auction platform for remote cattle bidding, a content and news website (sba1.com), a YouTube channel (@CanaldoBoiSBA), and a Fazendas farm property marketplace. Distribution is achieved through national cable (NET/Claro TV channel 690), satellite (Sky channel 565, Star One D2), and internet streaming channels, with AgroCanal additionally distributed via Banda KU satellite and NEOTV for border countries. The underlying technology is a conventional television broadcasting stack combined with live streaming infrastructure; no proprietary AI/ML systems, APIs, or patents are disclosed.
The revenue model combines three streams: (1) television advertising sold to agricultural companies, input suppliers, equipment manufacturers, and financial institutions; (2) recurring carriage fees from cable and satellite TV providers for carrying Canal do Boi and AgroCanal; and (3) transaction facilitation value from live transmission of livestock auctions conducted by partner auction houses (Connect Leilões, LeiloSul, Central Leilões, MB Leilões, Ricardo Nicolau Leilões). The company is privately held with no disclosed ownership structure, funding history, or financial figures. Pricing for advertising and carriage is not publicly disclosed, and the service is offered free to end viewers via cable/satellite carriage and free ad-supported streaming on YouTube and ArrobaPlay.
Canal Do Boi firmographics
Firmographics- Name
- Canal Do Boi
- Legal name
- Sistema Brasileiro do Agronegócio
- Website
- https://sba1.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Canal do Boi is a Brazilian 24-hour agricultural television channel and online auction platform, operated by SBA, that broadcasts live livestock auctions, market analysis, and weather forecasts to cattle ranchers and crop producers across Brazil via cable, satellite, YouTube, and the ArrobaPlay bidding platform.
- Ownership category
- akta.pro rank
Canal Do Boi industry classification
Industry- Product category
- Agricultural Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)
Keywords
Where Canal Do Boi is headquartered
LocationHeadquarters
- HQ city
- Campo Grande
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Canal Do Boi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Television Advertising: The channel generates revenue through advertising sold to agricultural companies, input suppliers, equipment manufacturers, and financial institutions serving the agribusiness sector.
- Cable/Satellite Carriage Fees: Revenue from cable and satellite TV providers (NET/Claro TV, Sky) for carrying the Canal do Boi and AgroCanal channels.
- Auction Transaction Facilitation: Live transmission of livestock auctions generates transaction facilitation value, with auction houses (Connect Leilões, LeiloSul, Central Leilões, MB Leilões, Ricardo Nicolau Leilões) operating the actual sales and the channel providing broadcast reach.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Canal Do Boi product offering
Product offeringCore offering
Canal do Boi operates a 24-hour agricultural television channel dedicated to Brazilian agribusiness, broadcasting live livestock auctions, agricultural market news, weather forecasts, and rural programming. The channel distributes content through cable and satellite TV providers (NET/Claro TV, Sky, Star One D2) and online streaming platforms (YouTube, ArrobaPlay). It supports live transmission of livestock auctions through partnerships with multiple auction houses across Brazil.
Product overview
SBA - Sistema Brasileiro do Agronegócio operates a multi-platform agribusiness media ecosystem consisting of two television channels (Canal do Boi and AgroCanal), the ArrobaPlay online auction platform, and an extensive program schedule. The core offering centers on live livestock auctions featuring elite Nelore cattle genetics, agricultural commodities market analysis (via Agricultura BR), weather forecasting (AgroClima), and rural news coverage. The platform enables remote participation in cattle auctions, provides farm property marketplace services, and delivers agricultural intelligence through scheduled programming including Genética BR for breeding stock, Mais Pecuária for livestock market data, and Bom Dia Produtor for morning agricultural news.
Differentiator
Problem solved
Functional benefit
Products and services
- Canal do Boi TV Channel Primary 24-hour TV channel dedicated to Brazilian agribusiness, broadcasting live livestock auctions, market news, weather forecasts (AgroClima), and agricultural programming. Available on NET/Claro TV (channel 690), Sky (channel 565), and satellite (Star One D2). Targeted at Brazilian cattle ranchers, livestock producers, and crop farmers.
- AgroCanal TV Channel Secondary agricultural television channel focused on agribusiness content and livestock auctions. Available on Sky (channel 554), Banda KU (satellite Intelsat 11), and NEOTV for border countries.
- ArrobaPlay Online Auction Platform Online platform enabling live streaming and remote bidding for cattle and genetics auctions across Brazil. Partners with multiple auction houses for virtual livestock auction participation.
- Fazendas Farm Marketplace Farm marketplace service for buying and selling agricultural properties in Brazil and internationally. Listed under the Terralmo brand with WhatsApp contact support.
Companies that use Canal Do Boi
Customer profileSegments3 records
Ideal customer profiles3 records
Canal Do Boi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Canal Do Boi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- NET/Claro TVcoreCable television distribution partnership making Canal do Boi available on channel 690 for NET/Claro TV subscribers across Brazil.
- SkycoreSatellite television distribution partnership making Canal do Boi available on channel 565 for Sky subscribers.
- ArrobaPlaycoreOnline platform partnership for live streaming of livestock auctions, enabling remote participation and bidding in cattle auctions broadcast on Canal do Boi.
- Connect LeilõescoreAuction house partnership for livestock auctions broadcast on Canal do Boi. Connect Leilões conducts sales events including the De Olho na Fazenda CV Nelore special auctions.
- LeiloSulcoreAuction house partnership for livestock auctions broadcast on Canal do Boi. LeiloSul partners with Connect Leilões for joint auction events.
- Central LeilõescoreAuction house partnership conducting Nelore DP Tradição e Ciência Reserva Especial and other genetic auctions broadcast on Canal do Boi.
- MB LeilõescoreAuction house partnership conducting 555th Virtual Auction (MB Leilões) and other livestock sales broadcast on Canal do Boi.
- Ricardo Nicolau LeilõescoreAuction house partnership conducting the 23rd Direito de Viver Auction and other livestock events broadcast on Canal do Boi.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Canal Do Boi competitors and assessment
Company assessmentEmerging players
- BeefPoint: Brazilian digital media and agtech platform focused on beef cattle production, livestock markets, and agribusiness content. Comparable to Canal do Boi in cattle/livestock audience targeting, but digital-native and emerging — a potential disruptor to traditional TV-led livestock media.
Direct peers
- Canal Rural: Brazil's other leading 24-hour agricultural television channel and digital agribusiness media platform. Directly comparable to Canal do Boi in target audience (Brazilian agribusiness), content mix (auctions, market news, weather), and multi-platform distribution.
- Notícias Agrícolas: Brazilian agribusiness digital media platform covering commodity prices, weather, and agricultural news. Comparable to Canal do Boi's digital/online content layer (noticias section, weather, market analysis) and competes for the same agribusiness audience.
- Terraviva: Brazilian agricultural TV channel and agribusiness media brand owned by Grupo Bandeirantes. Directly comparable to Canal do Boi as a Brazilian agricultural broadcast property serving ranchers and crop producers with auctions, market news, and weather content.
Regional players
- DTN / Progressive Farmer: US-focused agribusiness information, weather, and market data platform. Comparable to Canal do Boi's combination of weather, market data, and agricultural news content, but US-market focused and increasingly data/SaaS-oriented.
- Successful Farming (Dotdash Meredith): Major US agricultural media brand covering farming news, markets, and weather. Thematically comparable to Canal do Boi's Agricultura BR and AgroClima programming, but serves US rather than Brazilian producers.
Broad incumbents
- TV Bandeirantes (Band): Major Brazilian free-to-air broadcaster whose portfolio includes Terraviva and rural/agricultural programming. Comparable to SBA/Canal do Boi as a Brazilian broadcast group with agribusiness content, but with much broader news/entertainment programming outside the agricultural niche.
- Record TV: Major Brazilian free-to-air broadcaster with agricultural programming blocks targeting rural audiences. Comparable as a Brazilian broadcast competitor for agribusiness ad spend, but with a much wider generalist programming lineup.
- Globo (TV Globo): Brazil's dominant broadcaster with Globo Rural and broader agricultural coverage. Comparable to Canal do Boi as a destination for Brazilian agribusiness audiences and a competitor for agricultural ad spend, though Globo Rural is one program among Globo's full generalist lineup.
Others
- Embrapa: Brazilian Agricultural Research Corporation — state-owned research body that generates much of the agricultural technology content Canal do Boi distributes (e.g., the Decumbens Carinás cultivar launch). Comparable as an upstream content/technology generator feeding into Canal do Boi's editorial pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Canal Do Boi social profiles
Digital presenceCanal Do Boi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canal Do Boi leadership team
Management profileNumber of profiles
Canal Do Boi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canal Do Boi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canal Do Boi
What does Canal Do Boi do?
Canal do Boi operates a 24-hour agricultural television channel dedicated to Brazilian agribusiness, broadcasting live livestock auctions, agricultural market news, weather forecasts, and rural programming. The channel distributes content through cable and satellite TV providers (NET/Claro TV, Sky, Star One D2) and online streaming platforms (YouTube, ArrobaPlay). It supports live transmission of livestock auctions through partnerships with multiple auction houses across Brazil.
Is Canal Do Boi a public or private company?
Canal Do Boi is a private company. It is classified as unknown and is currently operating.
When was Canal Do Boi founded?
Canal Do Boi was founded in 1995. It employs 101 to 250 people.
Where is Canal Do Boi based?
Canal Do Boi is headquartered in Campo Grande, Brazil, in the Latin America region.
How does Canal Do Boi make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are cable/Satellite Carriage Fees and auction Transaction Facilitation.
Who are Canal Do Boi's main competitors?
BeefPoint is listed as an emerging player. Direct peers are Canal Rural, Notícias Agrícolas and Terraviva. Regional players are DTN / Progressive Farmer and Successful Farming (Dotdash Meredith). Broad incumbents are TV Bandeirantes (Band), Record TV and Globo (TV Globo). Embrapa is listed as an others.
Does Canal Do Boi have an API?
No public API is recorded for Canal Do Boi.
What industry is Canal Do Boi in?
Canal Do Boi's product category is Agricultural Television Broadcasting. Its primary akta.pro industry code is MPABAHAD, FAST Linear Streaming Channels (Ad-Supported). Its NAICS code is 516120 and its SIC code is 4833.