Don Amott Leisure Limited

What Don Amott Leisure Limited does

Don Amott Leisure Limited, trading as Don Amott Leisure Kingdom, is a privately-held, family-run leisure vehicle dealership founded circa 1960 and headquartered in Hilton, Derbyshire. The company retails new and used motorhomes, campervans and caravans from four approved British manufacturers—Auto-Trail, Bailey, Swift and Elddis—stocking 99+ vehicles on its forecourt at price points ranging from approximately £46,000 to over £114,000 per unit. Beyond vehicle sales, the business operates a multi-line retail model that wraps vehicle transactions with FCA-regulated finance (a Black Horse Hire Purchase partnership at a representative 9.9% APR), part-exchange with free UK-wide collection, AWS-approved servicing and warranty work, an on-site accessories megastore and awnings shop, secure on-site storage and a Hilton Tea Rooms café.

The technology layer supporting the business is a relatively conventional dealership stack: a website inventory search with filters by berth, body type, layout, weight, brand and transmission; a Black Horse-powered finance calculator; and a stock-alert email notification system. Distribution is overwhelmingly physical-direct: a single showroom site open seven days a week, complemented by an annual presence at the NEC Motorhome & Caravan Show in Birmingham. Customer reach is regional (Derbyshire and the broader East Midlands) with nationwide pull through used-vehicle collection and event exposure. Revenue is generated across vehicle sales, finance commission, aftersales servicing, accessories, and storage. The company is privately held under family ownership, operates with approximately 36 employees, and reports no parent company, institutional investors or public listing.

Name

Don Amott Leisure Limited

Legal name

DON AMOTT LEISURE LIMITED

Website

https://leisurekingdom.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Don Amott Leisure Limited is a privately-held, family-run UK leisure vehicle dealership in Hilton, Derbyshire, selling new and used motorhomes, campervans and caravans from Auto-Trail, Bailey, Swift and Elddis, alongside finance, part-exchange, servicing, accessories and storage.

Ownership category

akta.pro rank

Product category

Leisure Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• Motorhome dealership
• Campervan sales
• Caravan retail
• Leisure vehicle finance
• Vehicle aftersales

Headquarters

HQ city

Hilton, Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Primary revenue from sale of new and used motorhomes, campervans and caravans. Both cash purchases and finance arrangements are supported. Prices range from approximately £46,000 to over £114,000 for new vehicles.
2. Finance Income: Revenue from Hire Purchase and other finance arrangements through Black Horse partnership. Customers can spread payments over 12-120 months with representative APR of 9.9%. Commission is received for introducing customers to Black Horse finance.
3. Part Exchange: The company purchases customers' existing motorhomes, campervans and caravans, adding to forecourt stock for resale.
4. Aftersales Services: Servicing, repairs and warranty services for motorhomes and campervans. AWS Approved Servicing centre providing maintenance for vehicles purchased at the dealership and potentially external customers.
5. Accessories Sales: On-site accessory megastore selling practical additions such as awnings, solar panels, navigation systems and other motorhome accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Don Amott Leisure Limited is a multi-brand leisure vehicle dealership that sells new and used motorhomes, campervans and caravans from approved stockist brands Auto-Trail, Bailey, Elddis and Swift, alongside related finance, insurance, part exchange, servicing, warranty, accessories, secure storage and awnings offerings. The business operates from a single retail site in Hilton, Derbyshire and via its e-commerce website, with additional annual exhibition presence at the NEC Motorhome & Caravan Show.

Product overview

Don Amott Leisure Kingdom operates as a multi-brand motorhome, campervan, and caravan dealership offering new and used leisure vehicles alongside comprehensive aftersales services. The core product portfolio includes motorhomes (coachbuilt, A-Class, van conversions) and campervans from four major British brands: Auto-Trail (V-Line SE, Expedition, Frontier, Imala), Bailey (Autograph, Adamo, Endeavour, Endurance), Elddis (Autoquest, Evolution, Whirlwind), and Swift (Voyager, Carrera, Trekker). The company also sells caravans and provides supporting services including finance (via Black Horse), insurance, part exchange, AWS-approved servicing, warranty, secure storage, and an on-site accessories megastore and cafe. The 2026 model year brings new launches including the Bailey Autograph range with off-grid capabilities, Swift Trekker pop-top campervan, Bailey Endurance E65 compact campervan, and Bailey Adamo XL-T. Vehicles range from entry-level 2-berth coachbuilt models under 3,500kg (drivable on standard licence) to luxury 6-berth coachbuilt motorhomes over 4,500kg (requiring C1 licence).

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Motorhomes Full range of new and pre-owned motorhomes including coachbuilt, A-Class, and van conversion body types, from brands such as Auto-Trail, Bailey, Elddis, Swift and Roller Team, in 2-6 berth configurations from entry-level to luxury.
• New and Used Campervans New and used campervans in various configurations, with or without bathrooms, pop-top roof options, and weight categories under and over 3,500kg, from brands including Auto-Trail, Bailey, Elddis and Swift.
• Caravans Caravan sales available through the dealership.
• Motorhome Finance Financing options through the Black Horse partnership, offering Hire Purchase (HP) arrangements with flexible deposit and term lengths for motorhomes, campervans and caravans.
• Motorhome Insurance

Quantifiable outcome

• Ranked 34th in East Midlands 200 business awards
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Auto-TrailcoreChannel Partner/ Reseller/ DistributorOfficial Approved Stockist for Auto-Trail motorhomes and campervans. Stocking new and used Auto-Trail vehicles including V-Line SE, V-Line Sport, Imala, Expedition, and Frontier Delaware ranges.
• BaileycoreChannel Partner/ Reseller/ DistributorOfficial Approved Stockist for Bailey motorhomes and campervans. Stocking new and used Bailey vehicles including Adamo, Autograph, Endeavour, and Endurance ranges.
• SwiftcoreChannel Partner/ Reseller/ DistributorOfficial Approved Stockist for Swift motorhomes and campervans. Stocking new and used Swift vehicles including Voyager, Carrera, and Trekker ranges. Awarded Best Swift Motorhome Dealer in 2023.
• ElddiscoreChannel Partner/ Reseller/ DistributorOfficial Approved Stockist for Elddis motorhomes and campervans. Stocking new and used Elddis vehicles including Autoquest, Evolution, and Whirlwind ranges.
• National Caravan Council (NCC)coreOthersNCC Approved Dealership Member, indicating compliance with industry standards and regulations for caravan and motorhome dealers.
• Burton Albion Football ClubminorGTM or Marketing PartnerThree-year sponsorship deal naming the home end as the 'Don Amott Stand'. Promotional visibility at football matches and community events.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Go European: Specialist UK retailer of used motorhomes and campervans. Comparable as a competitor for the same used-vehicle customer and part-exchange supply pool.
• Marquis Leisure: UK's largest motorhome and caravan dealer network with 12 locations. Directly comparable as a multi-brand approved stockist offering new and used vehicles, finance, servicing and part exchange across the country.
• Lowdhams: Long-established motorhome and caravan dealer based in Nottinghamshire with multiple outlets. Comparable as a family-built regional dealer stocking major British brands with aftersales and storage facilities.
• SMC Motorhomes: UK motorhome dealer based in Newark offering new and used motorhomes and campervans with servicing and finance. Comparable in product mix and target customer.
• Brownhills: Major UK motorhome dealer with multi-acre showroom in Lincolnshire. Directly comparable multi-brand approved stockist with finance, servicing, and accessories operations.
• Compass Motorhomes: UK motorhome dealer offering new and used vehicles with finance and part exchange. Comparable in business model of multi-brand retail with regional showroom.
• Travelworld: Motorhome dealer in Staffordshire stocking Auto-Trail, Bailey, Swift, Elddis and others. Directly comparable as a Midlands-region multi-brand dealership with aftersales.

Others

• Bailey of Bristol: One of Don Amott's key OEM partners manufacturing the Autograph, Adamo, Endeavour, and Endurance ranges. Adjacent as a principal supplier whose terms, allocation, and direct-sales strategy directly shape Don Amott's economics.
• Swift Group: British motorhome and caravan manufacturer whose Voyager, Carrera and Trekker ranges Don Amott retails. Comparable as a key OEM partner whose dealer support and product roadmap affect Don Amott's competitive position.

Emerging players

• Motorhome Depot: Used motorhome broker/dealer network across the UK. Comparable as a sales channel competing for the same used and part-exchange customer base, with a lower-overhead model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/donamotleisurekingdom
• LinkedInlinkedin.com/company/don-amott-leisure-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Amott Leisure Limited