What Leisure Ways does

Leisure Ways is a U.S. consumer-goods brand operating under parent company Far East Brokers and Consultants, Inc., focused on affordable outdoor furniture and decor for American households. Its product portfolio spans five categories — Umbrellas, Furniture, Outdoor Decor, Lawn & Garden, and Citronella — designed for decks, patios, back porches, and backyards. The brand targets individual homeowners and families seeking accessible, functional outdoor-living products for family gatherings and entertaining, operating a horizontal segmentation strategy across the U.S. consumer market.

The business model is wholesale-only. Products are sold exclusively through grocery and drug stores nationwide; the company does not operate direct e-commerce or owned retail, and consumers are directed to a "Where to Buy" contact form on the website to locate retailers. Revenue is generated entirely through one-time hardware sales to retail channel partners, with no subscription or recurring revenue components, and pricing is not publicly disclosed. With a headcount of 7 employees, the entity appears structured as a lean brand-management overlay, with broader commercial operations — sourcing, logistics, and retail-account management — likely housed within the parent company.

Operationally the brand maintains minimal digital touchpoints: an informational website serving as a product catalog and retailer-locator, supplemented by a basic contact form. No social media presence, marketing automation, customer data infrastructure, proprietary technology, AI/ML capabilities, patents, certifications, or public partnerships are disclosed. The firm is privately held with no funding rounds, M&A activity, regulatory actions, or leadership changes on record, and serves exclusively the U.S. market under the registered Leisure Ways® trademark.

Name

Leisure Ways

Legal name

Far East Brokers and Consultants, Inc.

Website

https://leisure-ways.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leisure Ways is a U.S. brand of affordable outdoor furniture and decor — umbrellas, furniture, accents, lawn & garden, and citronella — sold exclusively through grocery and drug stores nationwide to American families and homeowners.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Outdoor furniture
• Patio decor
• Market umbrellas
• Lawn and garden accessories
• Citronella products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Outdoor furniture and decor sales: One-time purchase revenue from selling physical outdoor furniture, umbrellas, decor, lawn & garden products, and citronella products through retail store partners. No subscription or recurring revenue components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Leisure Ways designs and sells affordable outdoor furniture, umbrellas, decor, lawn and garden accessories, and citronella products. The company distributes its lineup exclusively through grocery and drug stores across the United States, with no direct e-commerce or owned retail channels. The brand is positioned around stylish, functional, and family-friendly outdoor living products for American backyards, decks, patios, and porches.

Product overview

Leisure Ways is an outdoor furniture and decor company that offers a unified portfolio of complementary products designed to help families create memorable outdoor living spaces. The product lineup consists of five main categories: Umbrellas (market umbrellas for shade), Furniture (comfortable outdoor seating), Outdoor Decor (accent pieces), Lawn & Garden (personalization items), and Citronella (insect-repelling torches, lanterns, and candles). All products are positioned as affordable, stylish, and functional solutions for decks, patios, back porches, and other outdoor living spaces. The company sells exclusively through grocery and drug stores nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbrellas

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Threshold (Target): Threshold is Target's home and outdoor brand spanning patio furniture, umbrellas, and decor. Like Leisure Ways, it emphasizes attainable, design-forward outdoor goods distributed through a single national mass retailer.
• Sun Squad (Target): Sun Squad is Target's owned brand of affordable outdoor furniture, umbrellas, and accessories sold exclusively through Target stores. It competes directly with Leisure Ways on the same value-oriented, family-friendly outdoor lifestyle positioning at mass retailers.
• Hanover Products: Hanover is an outdoor furniture manufacturer supplying patio sets, umbrellas, and decor to mass retailers. Its value-tier outdoor assortment is comparable to Leisure Ways in price point and channel strategy.
• Crosley Furniture: Crosley Furniture is a multi-category home and outdoor brand offering patio furniture and outdoor accessories at accessible price points. Its retail distribution overlaps with Leisure Ways across mass and club stores.
• Agio International: Agio is a direct-to-retail outdoor furniture supplier with broad distribution across mass and club channels. Its portfolio of umbrellas, seating, and fire pits competes for the same shelf space as Leisure Ways.
• Mainstays (Walmart): Mainstays is Walmart's value-tier home and outdoor goods line, including patio furniture and accessories. It is the closest mass-market analogue to Leisure Ways's affordable, mass-channel product strategy.
• StyleWell (Walmart): StyleWell is Walmart's home and patio furniture brand, offering affordable sets, umbrellas, and accessories. It overlaps with Leisure Ways on price point, category mix, and mass-retail distribution model.
• Better Homes & Gardens Outdoor (Walmart): Better Homes & Gardens is a licensed outdoor furniture and decor line sold exclusively at Walmart. It targets the same backyard-entertaining, affordability-focused consumer that Leisure Ways pursues, though at a larger retailer with broader assortment.

Emerging players

• POLYWOOD: POLYWOOD is an outdoor furniture brand specializing in eco-friendly, premium-priced patio furniture. It competes with the umbrellas and furniture lines of Leisure Ways but at a higher price point and primarily through DTC and specialty channels.

Broad incumbents

• Hampton Bay (Home Depot): Hampton Bay is Home Depot's flagship outdoor furniture and grill brand. It is a much larger incumbent with comparable product categories (umbrellas, seating, decor) but operates through a home-improvement retailer rather than grocery/drug channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leisure-ways

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leisure Ways