CELJSKE LEKARNE (Pharmacy/Lekarna Lava)

What CELJSKE LEKARNE (Pharmacy/Lekarna Lava) does

Celjske lekarne is a Slovenian regional pharmacy chain headquartered in Celje, operating as a public healthcare institution (javni zavod) under the trade name "Lekarna na Klik" for its online channel. The company runs four physical pharmacy locations across the Savinja Valley — Celje, Glazija Celje, Slovenske Konjice, and Rogaška Slatina — alongside a national e-commerce platform (lekarnanaklik.si) that ships within 1–2 working days with free delivery on orders over €50 (excluding medicines). Its product portfolio spans OTC medications, prescription dispensing, nutritional supplements (NOW Foods, Pharma Nord), medical devices (Mediblink blood pressure monitors with AFib detection, thermometers, nebulizers, Accu-Chek glucose meters, TENS/EMS electrotherapy units), dermocosmetics, baby care, animal health, and homeopathic remedies.

The company's distinctive capabilities are an in-house compounding pharmacy — Galenski laboratorij Celjskih lekarn, a wholly owned subsidiary producing proprietary galenic formulations such as ichthammol ointment (Mazilo z ihtamolom) — and the proprietary Ahena cosmetics brand encompassing Ahena Natura (natural skincare), Ahena Clear Skin (clary sage-based acne line), and adjacent skincare SKUs (Hialuron Plus fluid, Jojobina cream with collagen, vitamin moisturizing cream, body milk with cocoa butter). Underlying technology includes e-commerce platform infrastructure, content marketing via Članki o zdravju health articles, an interactive "Farmacevt odgovarja" pharmacist Q&A service, and product-level integration of third-party medical device brands (Mediblink, Accu-Chek, Rossmax).

Celjske lekarne monetizes through unit-priced retail across both channels — prescription drugs regulated by national health insurance, OTC and supplements sold at individual SKUs ranging from roughly €3.73 (Physiodose saline) to €132.99 (Mediblink TENS-EMS-Massage M600), with no subscription model. The primary customer segment is horizontal: general Slovenian consumers and patients seeking OTC medications, dermocosmetics, supplements, and chronic disease monitoring devices, served through pharmacist consultation, home delivery, or in-store pickup. Marketing is anchored in professional health authority (health articles, pharmacist Q&A) rather than paid advertising, with email newsletter and the e-commerce site as the principal digital channels.

Name

CELJSKE LEKARNE (Pharmacy/Lekarna Lava)

Legal name

Celjske lekarne

Website

https://lekarnanaklik.si

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Celjske lekarne is a Slovenian regional pharmacy chain operating four physical branches in the Savinja Valley and the Lekarna na Klik nationwide e-commerce platform, serving Slovenian consumers with OTC medications, prescription dispensing, own-brand Ahena cosmetics, nutritional supplements, and chronic-disease medical devices.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Retail pharmacy services
• Online pharmacy retail
• Dermocosmetics retail
• Medical device supply
• Galenic compounding

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Celjske lekarne operates a regional pharmacy chain in Slovenia with both physical branches and the Lekarna na Klik online pharmacy, dispensing OTC and prescription medicines, nutritional supplements, dermocosmetics, and medical devices. It produces proprietary compounded preparations through its Galenski laboratorij and sells an in-house cosmetics brand (Ahena) alongside third-party pharmacy products, with home delivery across Slovenia.

Product overview

Celjske lekarne operates as a pharmacy chain with an online pharmacy platform (Lekarna na Klik) offering a diversified product portfolio. The core offering includes: (1) Proprietary cosmetics line Ahena with sub-brands Ahena Natura (natural skincare) and Ahena Clear Skin (acne-prone skin care); (2) Own-brand wellness products including herbal teas (Imunaktiv), moisturizing fluids (Hialuron Plus), vitamin creams, hand balms, body milks, and jojoba-collagen creams; (3) Medical devices including Mediblink blood pressure monitors (M500/M520 AFib with AFib detection, MAM triple measurement, IHB arrhythmia detection), thermometers (infrared and digital), inhalators (compressor and ultrasonic), pulse oximeters, electrotherapy devices (TENS-EMS-Massage), and Accu-Chek glucose meters; (4) Nutritional supplements including NOW brand products (Choline & Inositol, Magnesium Glycinate, MSM, Lecithin, Glutathione, Chlorella, NAC), and Pharma Nord Bio-Calcium Plus K+D3; (5) OTC medicines and medical supplies including Physiodose saline solutions, Bepanthen wound healing ointment, Aqua Maris nasal sprays, Curasept mouthwash, and own-brand ichthamol ointment from the Galenski laboratorij. The online platform serves as the e-commerce channel while physical pharmacies provide in-person services.

Differentiator

Problem solved

Functional benefit

Brands

• Ahena: Own-brand cosmetics line including Ahena Natura, Ahena Clear Skin, body milks, and other skincare products
• Galenski laboratorij Celjskih lekarn

Products and services

• Ahena Natura (kozmetika Ahena Natura) Proprietary natural skincare line under the Ahena brand sold by Celjske lekarne, targeting Slovenian consumers seeking natural-ingredient cosmetics through both physical branches and the Lekarna na Klik e-commerce site.
• Ahena Clear Skin Own-brand skincare line for problematic, oily, and acne-prone skin featuring clary sage (žajbelj) as the key active ingredient, sold through Celjske lekarne branches and Lekarna na Klik.
• Imunaktiv zeliščni čaj, 60 g Own-brand herbal tea blend with elderberry and Siberian ginseng positioned for immune support, priced at €7.91 and sold through Celjske lekarne channels.
• Hialuron Plus vlažilni fluid, 50 ml Own-brand lightweight moisturizing fluid for daily care of all skin types, priced at €18.14, distributed through Celjske lekarne and the Lekarna na Klik platform.
• Krema vitaminska vlažilna, 60 g Own-brand vitamin moisturizing cream for dry and mature facial skin, priced at €10.21, sold through Celjske lekarne.
• Balzam za roke, 50 ml Own-brand hand balm for dry and stressed hand skin, priced at €7.62, available through Celjske lekarne channels.
• Mleko s kakavovim maslom, 250 ml Own-brand gentle nourishing body milk with cocoa butter for normal-to-dry skin, priced at €20.36, sold through Celjske lekarne.
• Jojobina krema s kolagenom, 50 ml Own-brand jojoba cream with collagen for intensive moisturizing of dry and combination facial skin, priced at €15.94, distributed via Celjske lekarne.
• Ahena Clear Skin Akne SOS losjon, 10 ml Own-brand SOS lotion with clary sage for quick local acne treatment, priced at €9.00, sold as part of the Ahena Clear Skin line.
• Mediblink blood pressure monitors (M500 AFib, M520 AFib, M540 AFib) Mediblink line of upper-arm blood pressure monitors with AFib (atrial fibrillation) detection, MAM technology for automatic triple measurement, IHB arrhythmia detection, WHO color scale, MDI (Measurement During Inflation), and GENTLE-Tech quiet operation; M500 AFib at €56.03, M520 AFib at €66.49, M540 AFib at €90.24, retailed through Celjske lekarne for chronic-disease home monitoring.
• Mediblink brezkontaktni infrardeči termometer M340 Non-contact infrared body thermometer for hygienic temperature measurement, priced at €46.54, distributed by Celjske lekarne.
• Mediblink kompresorski inhalator Panda M460 Professional compressor inhaler (nebulizer) for respiratory therapy; part of the Mediblink inhaler line retailed through Celjske lekarne, M460 priced at €80.73, alongside Hippo M450 (€56.99) and M440 (€65.00).
• Accu-Chek Guide merilnik glukoze v krvi Roche Accu-Chek Guide blood glucose meter bundled with test strips for diabetes self-monitoring at home, retailed through Celjske lekarne.
• Mediblink elektroterapevtska naprava TENS-EMS-Masaža M600 3-in-1 electrotherapy device combining TENS, EMS, and massage with 60 programs and XL display, priced at €132.99, sold through Celjske lekarne for at-home pain relief and muscle stimulation.
• NOW Foods supplements (Choline & Inositol, Magnesium Glycinate, MSM, Lecithin, Glutathione, Chlorella, NAC) Range of NOW Foods nutritional supplements retailed by Celjske lekarne targeting fat metabolism, liver support, nervous system function, detoxification, and energy metabolism; representative SKUs include Now Holin & Inozitol 100 caps at €18.93 and Now Magnezijev glicinat 180 tablets at €44.98.
• Bio-Calcium Plus K+D3 Pharma Nord, 60 tablet Pharma Nord calcium supplement combined with vitamins D3 and K for maintaining healthy bones, priced at €12.16, distributed through Celjske lekarne.
• Physiodose fiziološka raztopina (15x5 ml and 30x5 ml) Sterile single-use physiological saline for gentle hygiene of nose, eyes, ears, and wound cleaning, suitable for infants, children, and adults; 15x5 ml priced at €3.73 and 30x5 ml at €6.98.
• Bepanthen 50 mg/g mazilo, 100 g Bayer wound-healing ointment containing dexpanthenol (provitamin B5) for abrasions, diaper-rash prevention, and cracked nipples during breastfeeding, priced at €16.19.
• Aqua Maris hipertonična morska voda za nos, 50 ml 100% natural hypertonic Adriatic Sea water nasal spray that decongests the nose during colds, flu, and allergies, priced at €8.31.
• Curasept ustna voda ADS 205, 200 ml Curasept chlorhexidine 0.05% mouthwash with DNA fragments and anti-discoloration system for daily control of dental plaque.
• Mazilo z ihtamolom, 60 g (ichthammol ointment) Own-brand ichthammol ointment produced by Galenski laboratorij Celjskih lekarn for treatment of seborrheic and inflammatory skin conditions, with antiseptic and anti-inflammatory properties.
• Galenski laboratorij custom compounding service In-house compounding pharmacy laboratory (Galenski laboratorij Celjskih lekarn) that prepares customized medications and proprietary formulations such as ichthammol ointment, branded as a wholly-owned subsidiary of Celjske lekarne.
• Pharmacist Q&A service (Farmacevt odgovarja) Anonymous online pharmacist Q&A service on Lekarna na Klik with over 4,000 answered questions covering allergies, respiratory, cardiovascular, diabetes, dermatology, mental health, women's health, children's health, medications, and other therapeutic areas.
• Lekarna na Klik online pharmacy and home-delivery service National Slovenian e-commerce pharmacy platform (lekarnanaklik.si) offering the full Celjske lekarne assortment with home delivery (free on orders over €50, 1–2 working days) and in-store pickup options across all Slovenian postal codes.

Quantifiable outcome

• Over 4,000 pharmacist Q&A responses answered on the platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Others

• Galexis (Galenica): Swiss pharmaceutical wholesaler and distribution arm of Galenica, comparable as an integrated wholesale-plus-retail pharmacy ecosystem; relevant for benchmarking supply chain and own-brand strategy.

Direct peers

• Mestne Lekarne Kranj: Slovenian municipal pharmacy chain operating multiple branches and an e-commerce platform across regional Slovenia, comparable as a fellow javni zavod pharmacy chain with hybrid retail + online presence.
• Lekarna Ljubljana: Largest Slovenian municipal pharmacy chain operating physical branches and an online pharmacy (Lekarna Ljubljana e-lekarna), directly comparable in hybrid retail+online pharmacy model, though at materially larger scale in the capital.
• Müller Drogerie: European drugstore chain with Slovenian presence, overlapping in cosmetics, personal care, supplements, and selected medical devices; competes on similar discretionary health/beauty categories.
• DM Drogerie Markt Slovenija: Drugstore chain operating in Slovenia with overlapping OTC, supplement, cosmetic, and medical-device assortment, competing for the same consumer basket though without prescription dispensing capability.

Broad incumbents

• DocMorris: Pan-European online pharmacy operating at significant scale, including delivery into Slovenia; competes directly with Lekarna na Klik on online OTC, supplement, and cosmetic assortment.
• Shop Apotheke Europe: Leading European online pharmacy with multi-country delivery including Slovenia; comparable in e-commerce pharmacy model, with far larger scale and broader assortment depth.
• Farmacia (Ahold Delhaize): Pharmacy chain operated within a major European retail group; comparable as a large-scale pharmacy retailer with omnichannel capabilities across multiple European markets.
• Rossmann: European drugstore chain with Slovenian presence; comparable in OTC, supplement, and cosmetic assortment breadth, competing for the same consumer health basket across price tiers.

Emerging players

• Apotea: Sweden-based online pharmacy demonstrating the omnichannel growth playbook relevant to Celjske lekarne; useful comparable for online pharmacy unit economics and assortment strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/celjske-lekarne-pharmacy-lekarna-lava-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELJSKE LEKARNE (Pharmacy/Lekarna Lava)