Hotel Le Lana*****

What Hotel Le Lana***** does

Hotel Le Lana is a five-star luxury hotel (SAS HOTEL LE LANA S.E.) operating from a ski-in/ski-out position on the Bellecôte piste in Courchevel 1850, within the Trois Vallées, the world's largest interconnected ski area. Founded in 1958 by Jo Tournier, it is a family-owned property currently under second-generation stewardship (Nicolas Tournier took over management in 1993), with the broader Tournier Group directed by Eric Tournier and extending to other properties in Courchevel and Saint-Tropez. The property offers 85 accommodation units (55 rooms, 28 suites, and 2 apartments) supported by 108 employees, multiple food and beverage outlets, and a curated wine cellar program developed through altitude-aging research since 2011.

The hotel monetizes primarily through high-ADR nightly stays, suite upgrades (including the "Prestige" tier introduced on the 50th anniversary in 2008), on-site gastronomy, and an exclusive Clarins spa together with a Cédric Boissin hair salon (since 2016). Ancillary revenue is generated via partnerships such as Performance GT luxury ground transfers. Distribution is international by design, with the official site published in five languages (including Russian, Arabic, and Portuguese) and a third-party Secure Hotel Booking reservation widget, targeting high-spend leisure travelers, families, and gastronomy-focused guests from CIS, Middle Eastern, and Latin American source markets. Operations are inherently seasonal, concentrated around the Alpine ski season, with no disclosed corporate-account, group, or contract-based demand.

Name

Hotel Le Lana*****

Legal name

SAS HOTEL LE LANA S.E.

Website

https://lelana.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Le Lana is a family-owned five-star luxury hotel in Courchevel 1850 offering 85 ski-in/ski-out rooms and suites, multiple restaurants, an exclusive Clarins spa, and high-end transfers, serving international luxury leisure travelers, families, and gastronomy guests.

Ownership category

akta.pro rank

Product category

Luxury Ski Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Ski resort hospitality
• Alpine spa wellness
• Fine dining restaurant
• Concierge guest services

Headquarters

HQ city

Courchevel

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation Services: Revenue from 55 rooms, 28 suites, and 2 apartments offering nightly stays with various board options (room only, half board, full board). Accommodations range from Standard rooms (20-30 m²) to Prestige suites and luxury apartments up to 185 m².
2. Food and Beverage: Revenue from three dining venues: La Table du Lana (gourmet restaurant with terrace), Le Saint-Nicolas (Savoyard cuisine), and a panoramic bar. Room service is available from 7:30am.
3. Spa and Wellness: Clarins Spa offering treatments including facials, body care, massages, osteopathy, fitness, and beauty services in a 400 m² facility with pool, sauna, hammam, and jacuzzi.
4. Hairdressing Services: Cédric Boissin hair salon offering treatment rituals including Botox, Caviar, White Truffle, diamond and meteorite powder treatments, plus barber services for men.
5. Ancillary Services: Additional revenue streams include valet parking (35€/day), pet accommodation (25-50€/day), and luxury car transfer services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hotel Le Lana is a 5-star luxury ski-in/ski-out hotel in Courchevel 1850 offering 55 rooms, 28 suites, and 2 apartments across multiple categories and sizes (up to 185 m²). The property sells nightly accommodation with room-only, half-board, and full-board options, supplemented by three dining venues (La Table du Lana, Le Saint-Nicolas, and a panoramic bar), a 400 m² Clarins spa with pool and fitness facilities, an in-house hair salon, ski room services, and 24/7 concierge support including luxury transfers.

Product overview

Hotel Le Lana is a 5-star luxury hotel established in 1958, operated by SAS HOTEL LE LANA S.E. under the Tournier family. The property offers a comprehensive hospitality portfolio consisting of 55 rooms, 28 suites, and 2 apartments (85 total units) positioned at the foot of the Bellecôte piste in Courchevel 1850. The accommodation portfolio spans four room categories (Standard, Medium, Superior, Prestige), three suite tiers (Suite, Superior Suite, Prestige Suite), and apartment options including Duplex and Triplex configurations. Dining offerings include two restaurants: La Table du Lana (gourmet contemporary cuisine with Savoyard products and south-facing terrace) and Le Saint-Nicolas (authentic Savoyard mountain cuisine), plus a panoramic bar with smoking lounge and an extensive wine cellar. The Lana Spa by Clarins provides 400 m² of wellness facilities including a 15-metre heated pool, saunas, hammams, jacuzzi, and Technogym-equipped fitness center. Additional services include a Cédric Boissin hair salon, ski room with equipment services, 24/7 concierge, luxury transfer services via Performance GT, childcare with movie room, and sports coaching programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms (Standard, Medium, Superior, Prestige) Luxury hotel rooms ranging from 20-30 m² to 50+ m² across Standard, Medium, Superior, and Prestige categories, offered to individual leisure travellers and families. Standard rooms feature Queen-size beds (180x190 cm), LCD TV, DVD/CD player, Wi-Fi, minibar, and Clarins toiletries, while Prestige rooms offer contemporary design with mosaic bathrooms.
• Suites (Suite, Superior Suite, Prestige Suite) Luxury suites including 4 wheelchair-accessible options, featuring King-size beds (180-200x200 cm), flat-screen LCD TVs, DVD/CD players, free Wi-Fi, and Clarins products. Prestige suites, created for the hotel's 50th anniversary, feature high ceilings, raw wood, stone, noble fabrics, and upscale furnishings.
• Apartments (Standard and Duplex/Triplex) Luxury apartments for families and longer-stay guests, including two standard apartments (180 m² and 160 m²) with private terraces, jacuzzis, saunas, hammams, and plasma TVs, plus a Duplex (155 m², 3 bedrooms) and Triplex (185 m², 5 bedrooms) option with hammams in the heart of the 3 Vallées ski resort.
• La Table du Lana Restaurant Gourmet restaurant featuring contemporary cuisine with Savoyard products, located at the foot of the slopes with a south-facing terrace open during fine weather. Offers breakfast, lunch, and dinner with sommelier-selected renowned wines for hotel guests and visitors.
• Le Saint-Nicolas Restaurant Savoyard cuisine restaurant in a mountain atmosphere, ideal for extending the ski day in the heart of the 3 Vallées. Open every evening for dinner for hotel guests and outside diners.
• Panoramic Bar & Smoking Lounge Bar featuring panoramic mountain views, comfortable sofas, open fireplace, renowned wine selection, cocktails à la carte, and a private smoking lounge with shisha options. Jazz background music and sunset views.
• Lana Spa by Clarins 400 m² Clarins-branded spa offering facial and body treatments, massages, osteopathy, fitness (140 m² Technogym-equipped gym), 15-metre heated indoor pool, 2 saunas, 2 hammams, jacuzzi, and relaxation lounge with tea room. Six treatment booths. Open daily 10am-9pm, adults-only (15+) from 6pm.
• Cédric Boissin Hair Salon Hair salon offering luxury treatments including Botox, Caviar, White Truffle, and diamond and meteorite powder rituals. Services for men include shaving and barber services. Open daily 10am-8pm.
• Ski Room & Equipment Services Full-service ski room with equipment rental, servicing, and drying, offering ski suits, jackets, skis, snowboards, footwear, and binding adjustment from top brands. Associated with ski schools, ski passes, and ski lessons coordination.
• Concierge & Luxury Transfer Services 24/7 concierge service handling restaurant reservations, helicopter/taxi transfers, luxury car service (via Performance GT), ski school booking, kindergarten reservations, and activity coordination. Butler service available on request.
• Childcare & Kids Entertainment Childcare services with experienced personnel, dedicated playroom with video games, CD/DVD library, computers, and 3D movie room with daily afternoon screenings. Babysitting available on request.
• Sports Coach & Fitness Programs Sports coach offering personalized fitness programs including Pilates, slimming, ski preparation, and snow walking. 140 m² Technogym-equipped fitness room with power plates, cardio training, and weightlifting equipment. Collective aqua gym, aqua biking, and aqua boxing sessions available.
• Wine Cellar Wine cellar featuring national and international crus, rare vintages, and Saint-Emilion wines studied at altitude since 2011. Somelier-curated wine list with tastings around south-facing terrace barbecues.
• Room Service & Breakfast Room service and in-room breakfast from 7:30am. Continental breakfast included in half-board with hot beverages, fresh juices, cereals, bread, pastries, and homemade specialties. English and mountain-inspired breakfast options available.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClarinscoreStrategic or Co-development PartnerExclusive partnership with Clarins for the hotel's 400 m² spa facility. The Lana Spa by Clarins offers a comprehensive range of facial, body, massage, and wellness treatments. The spa team includes beauticians, osteopaths, sports coaches, and hairdressing specialists.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cheval Blanc Courchevel: LVMH-owned 5-star palace hotel in Courchevel 1850, also ski-in/ski-out with a Guerlain spa, multiple restaurants, and family suites. Direct competitor for the same affluent clientele in the same village.
• Hôtel Barrière Les Neiges: 5-star hotel in Courchevel 1850 operated by the Barrière group with ski-in/ski-out access, multiple restaurants, a spa, and kids' facilities. Direct competitor within the same addressable HNW market.
• Six Senses Residences Courchevel: Six Senses-branded luxury residence property in Courchevel 1850 offering branded whole-ownership apartments with hotel services — directly comparable to Le Lana's luxury apartment product.
• Hôtel Le K2 Palace: 5-star luxury hotel in Courchevel 1850 with comparable ski-in/ski-out positioning, multiple restaurants, a spa, and penthouse-style suites. Closest head-to-head competitor at the very top of the village.
• Aman Le Mélézin: Aman-branded 5-star hotel in Courchevel 1850 with ski-in/ski-out access, a full-service spa, and fine dining. Competes for ultra-high-net-worth travelers seeking quiet, design-led luxury.
• Hôtel de la Loze: Independent 5-star hotel in Courchevel 1850 with ski-in/ski-out access, restaurant, and wellness offerings — competing for a similar mid-to-upper luxury traveler profile.
• Les Airelles: Palace-rated luxury hotel in Courchevel 1850 with ski-in/ski-out access, multiple restaurants, a Spa by La Prairie, and a kids' club — competing directly for the same family and HNW segments.

Others

• Tournier Group (sister properties): Other Courchevel and Saint-Tropez properties operated by the Tournier family under Eric Tournier — relevant ecosystem peer for group strategy, distribution synergies, and cross-property benchmarking.

Broad incumbents

• Cheval Blanc St-Barth / LVMH Maisons: Broader LVMH hospitality portfolio (Cheval Blanc, Belmond) sets category benchmarks in luxury alpine and resort lodging — relevant comparator for service standards, F&B, and spa positioning at the top of the market.

Emerging players

• Ultima Courchevel: Ultra-luxury chalet-hotel concept in Courchevel with branded villa suites, spa, and Michelin-trained F&B. Newer entrant competing in the same ultra-HNW segment as Le Lana's triplex and prestige apartments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-le-lana-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Le Lana*****