Le Lunetier

What Le Lunetier does

Le Lunetier is a privately held Quebec optical retail company founded in May 1986 by Gaston Frenette on Papineau Street in Montreal. Operating 15 physical retail stores across the Greater Montreal region (North Shore, Montreal Island, and South Shore), the company employs more than 200 staff, including over 40 qualified optometrists. Its core offerings include comprehensive eye exams ($110 per exam, partially covered by RAMQ for seniors and children under 18), prescription and non-prescription eyewear spanning more than 35 designer brands (Gucci, Prada, Ray-Ban, Oakley, Tom Ford, Chloé, Versace, among others), contact lenses in daily and monthly formats, and on-site laboratory services.

The company's operational technology centers on in-store optical laboratories equipped with state-of-the-art lens cutting machines that enable same-day lens fabrication when stock prescriptions are available, paired with advanced diagnostic imaging — Optical Coherence Tomography (OCT) and fundus photography — for comprehensive eye health assessment and early detection of conditions such as glaucoma, cataracts, macular degeneration, and retinitis. Trained opticians and stylists guide frame selection based on facial morphology, visual needs, and personal style. Revenue mechanics combine unit-priced professional services (eye exams, adjustments, repairs), one-time product sales (frames, lenses, contact lenses), and a subscription-style VIP membership granting 30% off for life on subsequent pairs purchased within 364 days. Multi-pair offers (50% off second/third pair) and family multi-pair promotions drive acquisition and retention. The go-to-market is direct-to-consumer through physical retail, complemented by online appointment booking and direct insurance billing. Since 2021 the company has been owned by brothers Jason and Anthony Therrien, with CPA Stéphane Dubé joining as a key partner in 2022.

Name

Le Lunetier

Legal name

LE LUNETIER THERRIEN INC.

Website

https://lelunetier.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Lunetier is a privately held Quebec optical retailer operating 15 stores across Greater Montreal, offering eye exams, prescription eyewear, contact lenses, and on-site lens cutting, with more than 200 employees and over 40 optometrists serving individuals and families.

Ownership category

akta.pro rank

Product category

Optical Retail and Eyewear Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Eye care services
• Prescription eyewear
• Optical retail
• Contact lenses
• Eye examinations

Headquarters

HQ city

Rosemont

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eye Exams: Comprehensive eye exams performed by qualified optometrists. Exam fee is $110. Additional fees may apply for RAMQ forms and specialized imaging (OCT $45, fundus photo $25). Eye exams are covered by RAMQ for seniors (65+) and children under 18 (except fundus photo).
2. Eyewear Products (Frames and Lenses): Sale of prescription glasses including frames and lenses (single-vision and progressive). Also offers non-prescription glasses, blue light filtering glasses, and sunglasses. Wide range of designer brands including Gucci, Prada, Ray-Ban, Oakley, and many more.
3. Contact Lenses: Sale of contact lenses in all types (daily and monthly). Includes training on fitting, removal, care, and precautions for first-time wearers.
4. VIP Membership Program: VIP membership offering 30% off for life on subsequent complete glasses purchases after initial full pair at regular price. Generates recurring customer loyalty and lifetime value.
5. Frame Adjustments and Repairs: Frame adjustment, repair services, and minor maintenance performed by qualified opticians. Adjustments available at any Le Lunetier location.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Le Lunetier operates a Quebec-based optical retail chain providing comprehensive eye exams by 40+ qualified optometrists, prescription and non-prescription eyewear (frames, lenses, sunglasses), contact lenses, in-store lens cutting, frame adjustment/repair, and professional styling services across 15 retail locations in Greater Montreal. The company supplements services with a VIP membership program and multi-pair promotional offers to drive repeat purchases.

Product overview

Le Lunetier is a Quebec-based optometry and eyewear retail company offering a comprehensive suite of eye care services and products. The core offering includes comprehensive eye exams conducted by over 40 qualified optometrists, in-store laboratory services for lens cutting and frame adjustments, contact lenses in multiple types, and professional styling services for frame selection. The product portfolio spans major designer and mainstream eyewear brands. The company operates a multi-channel model with 15 retail locations in the Greater Montreal area, online appointment booking, and promotional programs including VIP membership (30% lifetime discount) and multi-pair offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Exams Comprehensive eye exams conducted by qualified optometrists evaluating complete eye health, identifying vision disorders, and developing personalized vision improvement plans. Includes disease screening using OCT imaging and fundus photography. Available to individuals and families across all 15 locations. Exam fee is $110 (RAMQ-covered for seniors 65+ and children under 18).
• Contact Lenses Contact lenses available in daily and monthly types for most prescriptions, offered with professional fitting, training on insertion, removal, care, and ongoing maintenance support for first-time and experienced wearers.
• Laboratory Services (Lens Cutting, Frame Adjustment, Frame Repair) In-store optical laboratories providing same-day lens cutting based on prescriptions, frame adjustment for optimal comfort, and frame repair services using state-of-the-art equipment. Adjustments and repairs available at any Le Lunetier location.
• Styling Services Professional frame selection guidance by trained opticians and stylists who consider visual needs, facial morphology, and personal style to recommend suitable and personalized eyewear.
• Eyewear Brands Portfolio Retail offering of prescription and non-prescription frames, lenses, sunglasses, and blue light filtering glasses across 35+ designer and mainstream brands including Gucci, Prada, Ray-Ban, Oakley, Tom Ford, Versace, Chloé, Hugo Boss, Calvin Klein, Nike, and many more. Single-vision and progressive lenses available.

Quantifiable outcome

• Same-day lens cutting available when prescription lenses are in stock
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Hakim Optical: Hakim Optical is a long-standing Canadian optical retail chain focused primarily on Ontario and select other provinces. Comparable to Le Lunetier in store-based eye exams and eyewear retail, but with limited overlap in Quebec itself.
• Vogue Optical: Vogue Optical is a Canadian optical retail chain focused primarily on Atlantic Canada. Comparable to Le Lunetier in store-based optometry and eyewear retail, but largely non-overlapping in geographic reach.

Direct peers

• Clearly: Clearly (formerly ClearlyContacts) is a Vancouver-based online eyewear retailer with strong Canadian brand recognition. It competes with Le Lunetier for eyewear spend, particularly contact lenses, via a digital-first model that Le Lunetier currently does not offer.
• IRIS Visual Group: IRIS is one of Canada's largest optometry and eyewear retail networks with locations across multiple provinces, including Quebec. It is the closest direct competitor to Le Lunetier in terms of in-store eye exams, designer brand portfolio, and optometrist-led service model operating across Canadian markets.
• Warby Parker: Warby Parker is a digitally native eyewear brand with growing physical retail. Comparable to Le Lunetier on prescription eyewear and eye exams, though differentiated by a vertically integrated, direct-to-consumer business model with strong online presence.
• BonLook: Quebec-based eyewear retailer originally focused on direct-to-consumer online frames with growing physical retail. Comparable to Le Lunetier on Quebec brand positioning and eyewear focus, with a more digital-first go-to-market approach.
• Lunetterie New Look: New Look (formerly New Look Eyewear) is a Canadian optical retailer with locations across Quebec and Ontario. Comparable to Le Lunetier on Quebec optical retail footprint, mid-market designer frame assortment, and in-store optometry services.

Broad incumbents

• Pearle Vision: Pearle Vision is a North American optical retail franchise network owned by EssilorLuxottica. Comparable to Le Lunetier on local franchise optical retail model, but with broader Canadian and US footprint and stronger parent-company supply chain.
• LensCrafters: LensCrafters is a US-founded optical retail chain owned by EssilorLuxottica with locations inside Canadian retail anchors. Comparable broad incumbent offering eye exams, designer frames, and in-store labs, but operating at a national scale with stronger purchasing power.
• Costco Optical: Costco Optical operates within Costco warehouse locations across Canada, including Quebec, offering eye exams and value-priced eyewear. Comparable to Le Lunetier on basic eye exam and eyewear retail, but competes primarily on price rather than premium brand assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lelunetier1986
• Facebookfacebook.com/lelunetier1986
• LinkedInlinkedin.com/company/lelunetier
• Instagraminstagram.com/lelunetier1986

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Lunetier