Le Marchesine Franciacorta

What Le Marchesine Franciacorta does

Le Marchesine Franciacorta is a family-owned Italian winery headquartered at Via Vallosa 39/A in Passirano, Lombardy, operating in the Franciacorta sparkling wine denomination. Founded in 1985 by Giovanni Biatta, the company is structured as a Società Agricola (Italian agricultural partnership) under the legal name Azienda Agricola Le Marchesine di Biatta Giovanni e C. S.S. The Biatta family claims at least five generations of winemaking heritage with documented Brescian lineage dating to 1196, and Giovanni Biatta's great-grandfather Camillo Biatta held the negociant eleveur title. The company employs approximately 9 people.

The winery controls estate vineyards across five Franciacorta locations — Gussago, Paderno Franciacorta, Rodengo Saiano, Erbusco, and Cologne — including the La Santissima hillside vineyard in Gussago at approximately 270 meters altitude yielding 40 quintals per hectare. Production is traditional: hand-harvested in small cases, slow soft pressing of whole grape clusters, clonal grape selections, and extended aging. The portfolio comprises nine Franciacorta sparkling wines spanning Brut (Nitens), Extra Brut (Nodens), Dosaggio Zero (Audens), Rosé (Artio), and Satén (Brigantia) styles, anchored by the flagship Secolo Novo line (Secolo Novo, Secolo Novo Riserva, and Secolo Novo Giovanni Biatta), which is sourced exclusively from La Santissima.

Revenue is generated entirely through direct-to-consumer channels: a proprietary online e-commerce shop, cellar-door sales during guided visits and tastings, and event venue rentals for private celebrations at the Passirano facility. Distribution is regional within Lombardy with no international footprint disclosed, no named B2B customers, no institutional investor or parent company, and pricing not publicly disclosed. Marketing relies on the company website, Facebook and Instagram, newsletter subscriptions, press coverage (Dicono di noi), and participation in regional events such as Festival Franciacorta 2025.

Name

Le Marchesine Franciacorta

Legal name

Azienda Agricola Le Marchesine di Biatta Giovanni e C. S.S. - Società Agricola

Website

https://lemarchesine.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Marchesine Franciacorta is a family-owned, 9-employee Italian winery in Passirano, Lombardy, producing nine estate-grown Franciacorta sparkling wines (Brut, Extra Brut, Dosaggio Zero, Rosé, Satén) sold exclusively direct-to-consumer via online shop, cellar-door sales, and event venue rentals within the Lombardy region.

Ownership category

akta.pro rank

Headquarters

HQ city

Passirano

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of Franciacorta sparkling wines including Brut, Extra Brut, Dosage Zero, Rosé, and Satén varieties in multiple formats including standard vintage and premium riserva wines
2. Event Venue Rental: Rental of their winery facilities and event spaces for private functions and celebrations
3. Winery Tours and Tastings: Guided cellar visits with wine tasting experiences available by reservation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Marchesine is a family-owned Franciacorta winery that produces and sells approximately nine premium sparkling wines (Brut, Extra Brut, Dosaggio Zero, Rosé, Satèn, and Riserva) crafted from estate-grown Chardonnay, Pinot Nero, and Pinot Bianco grapes. The winery also operates cellar tours, wine tastings, and event venue rentals at its Passirano facility in Lombardy, Italy.

Product overview

Le Marchesine Franciacorta is a family-owned winery producing premium Franciacorta sparkling wines through a portfolio of nine named products. The portfolio centers on the Secolo Novo line (including Secolo Novo, Secolo Novo Riserva, and Secolo Novo Giovanni Biatta), complemented by six additional Franciacorta variants named after Roman and Celtic deities: Nitens Brut, Audens Dosaggio Zero, Nodens Extra Brut Millesimato, Esus Brut Millesimato, Artio Rosé Brut Millesimato, and Brigantia Satén Millesimato. The winery operates additional services including cellar visits, wine tastings, and event venue rental at their Passirano location.

Differentiator

Problem solved

Functional benefit

Brands

• Secolo Novo: Franciacorta Brut Millesimato from La Santissima vineyard in Gussago at approximately 270m altitude.
• Secolo Novo Riserva
• Secolo Novo Giovanni Biatta
• Nitens
• Audens
• Nodens
• Esus
• Artio
• Brigantia

Products and services

• Secolo Novo Franciacorta Brut Millesimato Premium Franciacorta Brut Millesimato from Chardonnay grapes sourced from the La Santissima vineyard in Gussago at approximately 270 meters altitude, with production of about 40 quintals per hectare.
• Secolo Novo Riserva Franciacorta Brut Dosage Zero Prestigious Riserva Franciacorta with zero dosage, sourced from the La Santissima vineyard in Gussago at approximately 270 meters altitude, representing the pinnacle of the Le Marchesine portfolio.
• Secolo Novo Giovanni Biatta Franciacorta Brut Flagship Franciacorta Brut named after founder Giovanni Biatta, featuring floral, mineral, fruity, and spicy bouquet with a structured yet elegant palate and incredible persistence; alcohol 13% Vol, total acidity 6-6.5%, extract 20-22 g/lt.
• Nitens Franciacorta Brut Franciacorta Brut crafted from clonal selections of Chardonnay, Pinot Bianco, and Pinot Nero grapes with hand-harvesting in small cases and gentle whole-cluster pressing.
• Audens Franciacorta Dosaggio Zero Franciacorta Dosaggio Zero produced from estate vineyards located in Paderno Franciacorta, Rodengo Saiano, Erbusco, and Cologne.
• Nodens Franciacorta Extra Brut Millesimato Franciacorta Extra Brut Millesimato Blanc de Noir from clonal Pinot Nero selections, hand-harvested in small cases with gentle whole-cluster pressing.
• Esus Franciacorta Brut Millesimato Blanc de Blanc Franciacorta Brut Millesimato Blanc de Blanc from clonal Chardonnay selections, hand-harvested in small cases with gentle whole-cluster pressing.
• Artio Franciacorta Rosé Brut Millesimato Franciacorta Rosé Brut Millesimato from Chardonnay and Pinot Nero clones, with delicate and constant color derived from submerged cap skin maceration.
• Brigantia Franciacorta Satén Millesimato Franciacorta Satén Millesimato from clonal Chardonnay selections, hand-harvested in small cases with gentle whole-cluster pressing.
• Cellar Visits and Wine Tastings Reservation-based guided cellar visits and wine tasting experiences at the Passirano winery for individual consumers and small groups.
• Event Venue Rental Rental of winery facilities and event spaces for private celebrations, corporate events, and weddings at the Passirano location.

Quantifiable outcome

• Alcohol 13% Vol, Total Acidity 6-6.5%, Extract 20-22 g/lt

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Guido Berlucchi: Historic Franciacorta pioneer credited with producing the first modern Franciacorta in 1961. A direct peer operating in the same appellation with traditional method sparkling wines, comparable DTC and distribution channels, and a multi-generational family heritage story similar to Le Marchesine. Berlucchi's broader scale offers a reference point for what Le Marchesine's category leadership path could look like.
• Bellavista (Terlato Wines): Premium Franciacorta producer with a comparable multi-SKU portfolio spanning Brut, Extra Brut, Rosé, Satén, and Riserva styles. Bellavista competes with Le Marchesine in the same DOCG zone and similar fine-dining and collector customer segments, making it a directly relevant benchmark for pricing, positioning, and portfolio strategy.
• Ca' del Bosco: One of the most prestigious Franciacorta producers, founded in Erbusco (a commune where Le Marchesine also holds vineyards). Directly comparable as a premium Franciacorta sparkling wine house with estate-grown grapes, traditional method production, and a similar portfolio spanning Brut to Riserva. Ca' del Bosco is the category benchmark against which smaller Franciacorta houses like Le Marchesine compete for trade and consumer attention.
• Bisol (Bisol1542): Premium Prosecco and Italian sparkling wine producer with a comparable family heritage story (dating to 1542), estate vineyard holdings, and DTC-led go-to-market. While focused on Prosecco rather than Franciacorta, Bisol is highly comparable in size, traditional craftsmanship positioning, and premium DTC distribution strategy.
• Ferrari Trento: Leading Italian traditional-method sparkling wine producer based in Trentino (Trento DOC). Although in a different appellation, Ferrari is highly comparable as a family-owned, premium-positioned Italian sparkling wine house with similar grape varieties (Chardonnay, Pinot Nero), traditional method production, and a focus on experiential DTC and prestige channels.
• Gancia: Historic Italian sparkling wine producer best known for Asti but with a substantial Franciacorta and traditional method portfolio. Comparable to Le Marchesine in grape varieties and méthode champenoise production, though operating at a meaningfully larger scale and with broader domestic and international distribution reach.
• Barone Pizzini: One of the pioneering organic Franciacorta producers, also a family-owned boutique operation with vineyard holdings across multiple Franciacorta communes. Directly comparable to Le Marchesine in production philosophy, scale, heritage narrative, and DTC orientation, with a similar emphasis on traditional craftsmanship and experiential cellar visits.
• Monte Rossa: Boutique Franciacorta producer operating in the same DOCG appellation with a comparable size, family-ownership structure, and DTC-led distribution model. Monte Rossa's portfolio of Brut, Extra Brut, Rosé, and Satén Franciacorta variants directly mirrors Le Marchesine's range, making it a close operational and commercial peer.

Broad incumbents

• Zonin 1821: Large family-owned Italian wine group with a portfolio that includes Prosecco and other sparkling wines, plus vineyards across multiple Italian regions. Comparable to Le Marchesine as a family-controlled Italian wine business with multi-generation heritage, but operating at substantially greater scale and with broader category and geographic diversification.
• Antinori (Marchesi Antinori): One of Italy's most established wine dynasties with a broad portfolio spanning Tuscany and other regions. While not a Franciacorta specialist, Antinori represents the broader incumbent model of multi-generational Italian wine houses and offers a reference point for how a heritage brand scales distribution and brand investment over centuries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/LeMarchesine
• Instagraminstagram.com/lemarchesine
• LinkedInlinkedin.com/company/le-marchesine-franciacorta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Marchesine Franciacorta