บจก.สังคมสุขภาพ Lemon Farm

What บจก.สังคมสุขภาพ Lemon Farm does

Lemon Farm (บริษัท สังคมสุขภาพ จำกัด / Health Society Co., Ltd.) is a Thailand-based organic and natural food retailer founded in 1998 by สุวรรณา หลั่งน้ำสังข์ (known as พี่เล็ก), who continues to serve as Managing Director. The company operates 18 brick-and-mortar retail stores concentrated in Bangkok, including branches at premium malls such as Samyan Mitrtown, Singha Complex, and The Promenade (Ramintra), complemented by a Shopify-based e-commerce platform (shop.lemonfarm.com) with nationwide delivery. Its curated assortment exceeds 2,500 SKUs spanning fresh produce, organic meats, rice, whole grains, seeds, seasonings, ready-to-eat meals, and over 168 private-label Lemon Farm brand products. A sub-brand, Pordee Pordee, operates in-store healthy restaurants at selected branches.

The company's supply chain is anchored by its proprietary Lemon Farm Organic PGS (Participatory Guarantee System) — a participatory organic certification aligned with IFOAM international standards and accredited by Thailand's National Bureau of Agricultural Commodity and Food Standards (ACFS). Through PGS, Lemon Farm works directly with 9 farmer groups comprising more than 330 farmers across over 4,300 rai (approximately 688 hectares) of certified organic farmland in provinces including Chiang Rai, Phetchabun, Uttaradit, and Mae Hong Son. Products carry 4–6 digit farmer codes enabling full farm-to-consumer traceability, and the assortment holds multiple certifications including USDA Organic, EU Organic, IFOAM, and Organic Thailand.

Lemon Farm generates revenue through direct retail sales (physical stores and online), private-label product sales, and recurring engagement through a LINE-based E-coupon membership program that distributes monthly promotions and discounts. Pricing is unit-based across SKUs (private-label items typically 55–300 THB), with no membership fee. The company pursues a community-led, direct-to-consumer go-to-market model, leveraging educational content (43+ recipes, 28+ health articles), social media (Facebook, Instagram, YouTube, TikTok), and in-person events including Supermarket Tours with Chulalongkorn University and cross-border Bhutan Mini Markets. The firm is privately held, founder-managed, has no external institutional investors, and self-describes as a social enterprise connecting small-scale Thai farmers with health-conscious urban consumers.

Name

บจก.สังคมสุขภาพ Lemon Farm

Legal name

บริษัท สังคมสุขภาพ จำกัด (Health Society Co., Ltd.)

Website

https://lemonfarm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemon Farm is a Bangkok-based organic and natural food retailer operating 18 retail stores and a nationwide Shopify e-commerce platform, serving health-conscious Thai consumers with a curated 2,500+ SKU assortment sourced directly from 330+ certified organic farmers through its proprietary PGS certification system.

Ownership category

akta.pro rank

Product category

Organic & Natural Food Retail

NAICS

Fruit and Tree Nut Farming (1113), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAHAA

Produce Markets & Greengrocers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Organic food retail
• Natural grocery store
• Organic fresh produce
• Health food supermarket
• Organic certification sourcing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Lemon Farm operates 18 brick-and-mortar retail stores in Bangkok, selling a curated assortment of over 2,500 organic and natural food SKUs including fresh produce, meats, rice, grains, seasonings, and private-label products. This constitutes the primary revenue stream.
2. E-commerce / Online Store Sales: Online sales via shop.lemonfarm.com covering nationwide delivery of dry goods, private-label products, and selected fresh items. The platform runs on Shopify with integrated LINE customer support.
3. E-coupon and Membership Program: Lemon Farm operates a LINE-based E-coupon and membership program offering monthly discounts, promotions, and exclusive deals for registered members. This drives repeat purchase frequency and customer loyalty.
4. Private-Label Product Sales: Lemon Farm sells proprietary brand products under the Lemon Farm label including rice, oats, quinoa, chia seeds, goji berries, granola, sesame butter, teas, herbal beverages, and dried fruits (over 168 SKUs). Private-label products offer higher margins and brand differentiation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Lemon Farm operates a multi-channel organic and natural food retail business, selling curated organic fresh produce, rice, whole grains and seeds, naturally raised meats and fish, natural Thai seasonings, wild honey, artisan sourdough, ready-to-eat meals, and a private-label brand of 168+ SKUs through 18 Bangkok stores and a nationwide Shopify e-commerce platform. The business is vertically integrated with 9 partnered farmer groups and 330+ organic farmers across 4,300+ rai of certified organic farmland, supported by Lemon Farm's own PGS organic certification system with farmer traceability codes on packaging.

Product overview

Lemon Farm operates as an integrated organic and natural food retail business consisting of 18 physical store branches across Bangkok (including locations at Chaengwattana, Samyan Mitrtown, Singha Complex, and The Promenade Ram Intra) plus the online shop at shop.lemonfarm.com (powered by Shopify). The product portfolio is centered on organic real food across four main private-label categories: (1) organic seasonal vegetables and fruits under EU, USDA, IFOAM, Organic Thailand, and Lemon Farm Organic PGS certifications, (2) organic rice and whole grains including jasmine brown rice, Riceberry, GABA germinated rice, tri-color rice, and over 60 whole grain and seed varieties sourced from domestic and international suppliers, (3) natural Thai seasonings curated from traditional producers (Sot Sangkul soy sauce, 101 Plus reduced-sodium sauces, De Mor Kong, Ouad Chum, Bo.lan Grocer), and (4) specialty products including wild honey from Chiang Rai, Bhutan Himalayan teas and foods, and artisan sourdough breads. The in-store Pordee Pordee restaurant offers ready-to-eat meals prepared with organic ingredients, while the online shop covers nationwide delivery. The company also operates an E-Coupon LINE@ membership program for monthly member promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Pordee Pordee: A health restaurant concept operated within selected Lemon Farm branches, featuring health-conscious menu options.

Products and services

• Lemon Farm Brick-and-Mortar Retail Stores (18 Bangkok branches) Physical retail stores across Bangkok (including Samyan Mitrtown, Singha Complex, The Promenade Ram Intra, Chaengwattana) offering in-store shopping of organic fresh produce, meats, rice, grains, seasonings, and private-label products, plus in-store café zones and community events. For Bangkok health-conscious consumers and walk-in shoppers.
• Lemon Farm Online Shop (shop.lemonfarm.com) Shopify-based e-commerce platform offering nationwide delivery of organic and natural food products (dry goods, private-label products, and selected fresh items). Payment by credit card, bank transfer, and LINE Pay. For Bangkok and nationwide Thai consumers.
• Organic Seasonal Vegetables & Fruits (ผักและผลไม้อินทรีย์ฤดูกาล) Seasonal organic vegetables and fruits sourced from contracted organic farmers, certified under EU, USDA, IFOAM, Organic Thailand, and Lemon Farm Organic PGS standards, delivered fresh within 24 hours from farm to store. For Bangkok families and health-conscious consumers.
• Organic Rice (ข้าว Organic) Organic rice assortment including jasmine brown rice, organic jasmine white rice, Riceberry, GABA germinated rice, and tri-color germinated rice, sourced from Thai farmer networks and certified organic. For health-conscious families seeking staple carbohydrates.
• Whole Grains & Seeds (ธัญพืชเต็มเมล็ด) Over 60 varieties of whole grains, seeds, legumes, and nuts including quinoa, rolled oats, flaxseed, chia seed, pumpkin seed, sunflower seed, black sesame, almonds, walnuts, and various beans sourced from local and international certified organic suppliers. For wellness-focused consumers and home bakers.
• Authentic Local Thai Seasoning (เครื่องปรุงธรรมชาติ) Curated bundle of natural Thai seasonings from traditional producers: soy sauce from Sot Sangkul (over 100 years, Talat Noi), 101 Plus reduced-sodium soy sauce and oyster sauce (40-70% sodium reduction), De Mor Kong (Samae Songkhram), Ouad Chum shrimp paste (Chumphon), Bo.lan Grocer premium fish sauce, and fermented coconut vinegar. For home cooks and consumers seeking reduced-sodium options.
• Wild Honey (น้ำผึ้งป่าเดือนห้า) Premium wild honey collected by communities in Chiang Rai (Ban Mae Hang, Ban Huai Krit, Ban Pha Charoen) using conservation harvesting methods under the Lemon Farm Sustainable Project with the Royal Forest Department. For consumers seeking traceable, sustainable natural sweeteners.
• Stay Healthy & Longevity Ready-to-Eat Meals Ready-to-eat meals prepared with natural seasonings, no preservatives, and no MSG — including green curry with chicken, brown rice with sesame oil stir-fry, and vegetable-grain soup. For urban consumers seeking longevity through real food.
• Artisan Sourdough (Lemon Farm X Conkey's Bakery) Natural sourdough bread offerings sourced from artisan producers such as Sourdough by Khun Jo and Conkey Bakery, featuring natural fermentation for easier digestion and gut health support. For consumers seeking gut-health-friendly baked goods.
• Bhutan Mini Market Products Himalayan-origin natural food products sourced from 11 Bhutanese brands, including Himalayan herbal teas, Bhutanese chili paste, whole-grain cookies (buckwheat, sorghum, corn, oats, brown rice), quinoa buckwheat noodles, herbal wellness products, and natural seasonings, introduced through a Bhutan-Thailand trade cooperation event. For consumers seeking international organic specialties.
• Pordee Pordee Healthy Restaurant (พอดี พอดี) In-store health restaurant sub-brand at Lemon Farm branches offering nutritious meals, organic smoothies, and longevity beverages prepared with organic ingredients and natural seasonings. For in-store diners and café visitors.
• Lemon Farm E-Coupon LINE@ Membership Program Monthly E-Coupon program delivered through LINE@ (@LEMONFARM), offering registered members exclusive monthly discounts, BOGO promotions, and percentage-off offers redeemable online and in-store. For repeat Lemon Farm shoppers.

Quantifiable outcome

• Over 80% of vegetables and fruits sold are organically sourced; 100% of rice is organic
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chulalongkorn University Faculty of Public Health (คณะสหเวชศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย)coreStrategic or Co-development Partner · 12 May 2569Collaborative 'Supermarket Tour' food literacy event on May 12, 2569 at Lemon Farm Samyan Mitrtown branch. Over 120 Chulalongkorn University staff participated in educational sessions covering healthy food selection, nutrition label reading, smart shopping techniques, and protein quality assessment. The event aimed to build Food Literacy skills as a foundation for NCD prevention.
• Friends of BhutanminorStrategic or Co-development Partner · 10 March 2569Bhutan Mini Market event hosted at Lemon Farm Chaengwattana branch on March 10, 2569 (2026), featuring 11 Bhutanese organic brands including Himalayan herbal teas, Bhutanese chili products, whole grain cookies, quinoa noodles, and traditional herbal remedies. The event included a business exchange forum with Bhutan government representatives and Thai entrepreneurs to explore cross-border organic trade opportunities.
• Bo.lan GrocerminorStrategic or Co-development PartnerBo.lan Grocer is a premium Thai ingredient supplier whose products — including Bo.lan genuine fish sauce — are featured in Lemon Farm's 'Authentic Local Thai Seasoning' collection. The partnership supports sustainable Thai agriculture and natural food traditions. Bo.lan is a premium brand aligned with Lemon Farm's chemical-free, traditional food positioning.
• Conkey's BakeryminorChannel Partner/ Reseller/ DistributorConkey's Bakery supplies artisanal sourdough bread featured in Lemon Farm's in-store bakery and artisan sourdough program. The collaboration provides customers with naturally fermented, gut-health-friendly baked goods as part of Lemon Farm's real food assortment.
• KTC (Krungthai Card Public Company Limited)minorGTM or Marketing PartnerKTC co-branding featured on Lemon Farm's promotional materials — KTC cardholders can access Lemon Farm promotions and discounts through KTC's shopping and supermarket partner program.
• Bhutan Ministry of Agriculture and CooperativesminorStrategic or Co-development PartnerRepresented by Mr. Tashi Dorji, Director of Marketing Research Division, who opened the Bhutan Mini Market event at Lemon Farm. The Bhutan government seeks to develop organic agricultural trade with Thailand, using Lemon Farm as a market platform for 11 Bhutanese artisan food brands.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tops Market / Central Food Hall: Central Group's premium grocery banner and the broadest premium-grocery footprint in Thailand. Comparable as a competitor for organic and health-food spend, but operates across far more categories (mass, premium, hypermarket) and lacks Lemon Farm's PGS farmer-provenance story.
• Big C Supercenter: Thailand's leading hypermarket, with a growing organic and natural foods assortment in its 'Big C Organic' and 'Big C Eco' ranges. Comparable as a mass-market organic competitor that pressures Lemon Farm's pricing through scale, but lacks the curated boutique experience and farmer traceability.
• Gourmet Market: The Mall Group's premium supermarket chain, strong in Bangkok malls. Competes for the same affluent shopper seeking organic and imported goods, but with a broader gourmet-imports positioning rather than the farm-to-traceability narrative Lemon Farm emphasizes.

Regional players

• Green Common: Asia-Pacific plant-based and organic food retailer (Hong Kong-based) operating omnichannel stores across Greater China and Southeast Asia. Comparable as a regional premium organic retailer with strong social-impact positioning, though plant-protein-led rather than farm-led.
• MaxValu (AEON Thailand): Japanese-Thai supermarket format emphasizing fresh, healthy, and 'Just' private-label products. Comparable in fresh-food focus and health positioning, but primarily serves mid-market Japanese-Thai shopper rather than the premium organic niche Lemon Farm targets.

Direct peers

• Sprouts Farmers Market: US specialty grocer focused on natural and organic fresh produce with farmer partnerships. Closest international analog to Lemon Farm's curated-organic, fresh-led format, though operating at materially larger scale and a more value-oriented price tier.
• Rimping Supermarket: Chiang Mai-based premium supermarket chain with strong Bangkok presence. Directly comparable in positioning as a regional premium grocer emphasizing fresh produce, organic options, and curated imports; overlaps with Lemon Farm on private-label fresh and natural products.
• Villa Market: Thailand's largest premium imported-organic and gourmet supermarket chain. Directly comparable to Lemon Farm in target customer (affluent Bangkok families), product mix (organic produce, imported health foods, specialty proteins), and mall-based store format. Both compete for the same health-conscious Bangkok shopper.

Emerging players

• Pomelo Market: Thai online-first organic and natural grocery platform delivering fresh produce and pantry staples nationwide. Directly comparable in organic positioning and D2C delivery model, though at a more mid-market price point and without the in-store experience.
• SustainaFarm: Thai-based organic farm and online grocer delivering fresh organic produce direct-to-consumer in Bangkok. Comparable in organic sourcing and farmer-provenance narrative, though narrower product range and online-only versus Lemon Farm's omnichannel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LemonFarmOrganic
• Facebookfacebook.com/lemonfarmorganic
• Instagraminstagram.com/lemonfarmorganic
• TikToktiktok.com/@lemonfarmorganic
• LinkedInlinkedin.com/company/%E0%B8%9A%E0%B8%88%E0%B8%81-%E0%B8%AA%E0%B8%B1%E0%B8%87%E0%B8%84%E0%B8%A1%E0%B8%AA%E0%B8%B8%E0%B8%82%E0%B8%A0%E0%B8%B2%E0%B8%9E-lemon-farm

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about บจก.สังคมสุขภาพ Lemon Farm