Pomelo

What Pomelo does

Pomelo sp. z o.o. is a privately-held Polish direct-to-consumer dietary catering company founded in 2015 and headquartered in Wiązowna (registered address: ul. Klonowa 3C), with a primary delivery hub in Warsaw. The company pre-prepares and delivers daily fresh meals to subscribers across Poland, reaching 5,000+ delivery locations and producing over 100,000 meals per month. Pomelo offers 15-16 distinct diet programmes — including Diet with Menu Choice (flagship, allowing daily selection from 15-20 meal options), Standard, Reduction, Keto, Low Carb, Low GI, Sport Protein, Sport Carbo, Vegetarian, Vegan, Flexitarian, Wege+Fish, Diet for Pregnant Women, and an Office Diet tier — spanning daily caloric ranges of 800-3,500 kcal. Prices range from 54.60 to 81 PLN/day with promotional discounts of 10-30% for new customers.

The technology platform is a conventional multi-channel DTC e-commerce stack: a proprietary customer-facing ordering and management portal (the Customer Panel at panel.pomelo.com.pl), dedicated iOS and Android mobile applications, and SEO-optimised city landing pages for each delivery region. Order intake flows through the website, mobile apps, and phone/email channels, with payments processed via PayU and PayPo (BNPL). Marketing automation is handled through User.com, with acquisition and remarketing pixels on Facebook, TikTok, and Google. All deliveries operate in an early-morning window (3:00-7:00 AM) supporting the freshness promise.

The business model is purely direct-to-consumer, subscription-based, with payments collected up-front for weekly, bi-weekly, or monthly plans. There is no enterprise/B2B channel, no franchising, and no external capital disclosed. Target customers are Polish health-conscious individuals, athletes and fitness enthusiasts, vegetarians/vegans, and people with specific dietary needs (diabetes, pregnancy). The company employs 11-50 people, operates exclusively within Poland, and has been recognised in Forbes Diamonds 2026.

Name

Pomelo

Legal name

Pomelo sp. z o.o.

Website

https://pomelo.com.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Pomelo is a Polish direct-to-consumer dietary catering company that delivers 100,000+ freshly prepared, nutritionist-designed meals per month to subscribers across 5,000+ locations in Poland via 15+ diet programmes, mobile apps, and a self-service customer panel.

Ownership category

akta.pro rank

Product category

Dietary Meal Delivery / Catering

NAICS

Caterers (72232), Caterers (722320)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAJAD

Prepared Meal Subscriptions (Chef-Prepared, Recurring)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

SECONDARYCRAHAJAG

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

Keywords

• Dietary catering services
• Meal delivery subscription
• Boxed diet meals
• Healthy meal plans
• Prepared food delivery

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Diet Meal Delivery Subscription: Pomelo generates revenue through recurring subscription-based meal delivery. Customers order diet plans (weekly, bi-weekly, or monthly subscriptions) that include daily deliveries of pre-prepared meals. Payment is made upfront for the entire subscription period. The service offers flexibility with the ability to pause or modify deliveries with advance notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pomelo prepares and delivers pre-portioned diet meals (boxed diet catering) on a subscription basis to consumers across Poland. Customers select from 15–16 distinct diet programs — including Diet with Menu Choice (daily selection from up to 20 meals), Standard, Reduction, Keto, Low Carb, Sport Protein, Sport Carbo, Low GI, Flexitarian, Vegetarian, Vegan, Wege+Fish, Pregnancy, and Office — spanning 800–3,500 kcal/day. Orders are managed online via the company's Customer Panel, mobile apps (iOS/Android), or phone/email, with meals delivered to homes between 3:00 and 7:00 AM nationwide.

Product overview

Pomelo is a boxed diet (catering) service delivering fresh, pre-prepared meals to customers across Poland. The core offering is a portfolio of 15+ distinct diet programs — including the flagship Diet with Menu Choice (allowing daily selection from up to 20 meals), the Standard/Balanced plan, the High-Protein Sport Protein, Sport Carbo, Low Carb, Keto, Low GI, Reduction, Flexitarian, Vegetarian, Vegan, Wege+Fish, Diet for Pregnant Women, and Office — spanning 800 to 3,500 kcal per day. These are unified by a shared infrastructure: a customer-facing panel for order management, flexible delivery scheduling across 3,000–5,000+ locations in Poland, a mobile application (iOS/Android), and nutritional calculators. The Diet with Menu Choice serves as the primary differentiator, enabling near-complete customization of daily meals, while all other diets function as fixed meal programs with distinct macronutrient profiles targeting specific health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Diet with Menu Choice (Dieta z wyborem menu) Flagship diet plan allowing customers to select from approximately 15–20 different meal proposals each day, offering maximum variety and customization within Pomelo's catering offering. Starting from 78 PLN/day (54.60 PLN/day with promotional discount).
• Low GI (Niski IG)
• Flexitarian (Fleksitariańska)
• Reduction (Redukcyjna)
• Standard (Zbilansowana)
• Sport Protein with Menu Choice
• Sport Carbo
• Low Carb
• Vegan (Wegańska)
• Vegetarian (Wegetariańska)
• Diet for Pregnant Women (Dieta dla kobiet w ciąży)
• Vegetarian Plus Fish (Wege+Fish)
• Keto (Ketogenic)
• Office Diet (Office)

Quantifiable outcome

• 100,000+ meals delivered monthly
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BeDiet: Polish diet catering company providing calorie-controlled meal plans with home delivery. Competes directly with Pomelo across pricing tiers and diet variety.
• Maczfit: One of the largest Polish diet catering companies offering similar subscription-based pre-prepared meal plans with calorie-based tiers. Closest direct competitor to Pomelo in the Polish dieta pudełkowa market.
• Cateromarket: Aggregator-style Polish diet catering platform offering multiple diet programs. Direct competitor in the same subscription meal delivery category.
• FitBox: Polish dietary catering service offering multiple diet programs delivered directly to consumers across major Polish cities. Direct subscription-based meal kit competitor with comparable menu breadth.
• Dietly.pl: Polish dietary catering marketplace aggregating multiple local diet caterers. Adjacent competitor operating in the same category with overlapping customer base.

Broad incumbents

• HelloFresh: Global meal kit subscription leader. Differs in self-preparation model but competes for the same consumer wallet share on convenient healthy eating solutions; potential expansion threat into Polish diet catering segment.
• Factor (Factor75): US-based prepared meal subscription service owned by HelloFresh. Closest international analogue to Pomelo's pre-prepared meal subscription model, indicating competitive direction of the category.

Emerging players

• Foodsi: Polish app focused on surplus meal deals and healthy eating; overlaps with Pomelo's healthy-eating consumer segment though different transaction model.

Regional players

• Kuchnia Vikingów: Polish dietary catering provider operating in similar meal-prep subscription category. Regional competitor with overlapping target customer base and comparable delivery model.
• LiteMOVE Catering: Polish diet catering company offering calorie- and macro-controlled meal plans with home delivery. Comparable subscription product, narrower geographic footprint than Pomelo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4b1vGrks4wiAep44_SMQ7Q
• Facebookfacebook.com/CateringPomelo
• Instagraminstagram.com/cateringpomelo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomelo