Leo Ceramika

What Leo Ceramika does

Leo Ceramika (Лео Кераміка) is a Ukrainian Private Enterprise (ПП «ЛЕО КЕРАМІКА») founded in 2005 that operates as an omnichannel specialty retailer of home renovation and interior finishing products. Its core assortment includes ceramic tiles, sanitary ware, plumbing, lighting, flooring, doors, and furniture, with adjacent categories such as charging stations and generators. The company sells to two primary customer segments: retail consumers undertaking home renovation and trade/professional buyers served through a dedicated B2B portal.

The company runs a combined online and offline operating model. The consumer-facing e-commerce site (leoceramika.com) and a separate B2B portal (b2b.leoceramika.com) are supported by 37 physical retail stores across 25+ Ukrainian cities, creating a click-and-collect and showroom-enabled national footprint. Fulfillment is augmented through a logistics partnership with Nova Poshta, Ukraine's dominant parcel operator, and the retailer offers installment payment plans through partnerships with Monobank and PrivatBank to make higher-ticket renovation purchases more accessible. The company has also integrated into the state eRecovery program, allowing beneficiaries of government compensation for war-damaged property to spend funds at Leo Ceramika.

The business model is classic specialty retail: revenue is generated through merchandise margin on products sold across physical stores and the two online channels, with the B2B portal providing a separate pricing and assortment layer for trade customers. The company holds exclusive private-label collections including Mia Ceramika and Home Tiles to differentiate shelf offer. Over its 20-year operating history it claims to have served more than one million customers, and it remains a privately held entity with no disclosed revenue or external funding.

Name

Leo Ceramika

Legal name

ПП «ЛЕО КЕРАМІКА»

Website

https://leoceramika.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Leo Ceramika is a Ukrainian omnichannel retailer founded in 2005, selling ceramic tiles, sanitary ware, plumbing, lighting, flooring, doors, and furniture through 37 stores across 25+ cities plus consumer and B2B e-commerce portals serving retail and trade customers.

Ownership category

akta.pro rank

Product category

Home Improvement & Building Materials Retail

NAICS

Interior Design Services (541410)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tiles retail
• Sanitary ware retail
• Home improvement store
• Flooring and lighting
• B2B finishing materials

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Direct retail sales of ceramic tiles, sanitary ware, plumbing fixtures, flooring, lighting, doors, furniture, and construction materials through physical stores and e-commerce website.
2. Outlet / Discounted Sales: Sale of discounted, exhibition, and discontinued products through dedicated outlet sections both online and in physical stores.
3. Installment / Credit Sales: Interest-free installment payments via Monobank (up to 25 payments) and PrivatBank 'Universal' card, enabling higher-value purchases and supporting customer acquisition.
4. B2B Partner Sales: Dedicated B2B portal (b2b.leoceramika.com) for business partners including construction companies, developers, interior designers, and other trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Leo Ceramika is an omnichannel Ukrainian retailer that sells ceramic tiles, sanitary ware, plumbing fixtures, floor coverings, lighting, doors, furniture, and construction/finishing materials through 37 physical showrooms, the leoceramika.com e-commerce site, and a b2b.leoceramika.com trade portal. The offering is complemented by value-added services such as 3D online interior design, white-glove delivery to floor, interest-free installments via Monobank and PrivatBank, a loyalty card, and authorized participation in the state eRecovery reconstruction program.

Product overview

Leo Ceramika is a Ukrainian omnichannel retailer and online store specializing in ceramics, sanitary ware, and home improvement products. The company operates a unified platform combining an e-commerce website (leoceramika.com) with a network of 37 physical stores across Ukraine. The core product portfolio consists of seven main categories: Ceramic Tiles (including porcelain, mosaic, and facade solutions), Sanitary Ware (faucets, toilets, bathtubs, showers, sinks), Floor Coverings (laminate, parquet, vinyl), Building Mixtures (adhesives, grouts, waterproofing), Wall Finishing (wallpapers including LeoPrint custom prints, polyurethane decors), Lighting (chandeliers, spotlights, track systems, outdoor lighting), Doors and Furniture. The business model integrates an Outlet section for discounted clearance products, a Hot Offers promotional section, a B2B partner portal, and services such as 3D design visualization, white-glove delivery to floor, and installment payment programs via Monobank and PrivatBank. The company also participates in Ukraine's government-backed 'Є-відновлення' reconstruction program for war-affected homeowners.

Differentiator

Problem solved

Functional benefit

Brands

• LeoPrint: Custom photo wallpaper brand offering personalized interior design solutions
• Home Tiles
• Mia Ceramika

Products and services

• Ceramic Tiles (Керамічна плитка) Ceramic wall and floor tiles including porcelain, mosaic, universal wall decorations, clinker and stairs solutions for bathrooms, kitchens, hallways, terraces, facades and stairs, sold to residential and trade customers across Ukraine.
• Sanitary Ware (Сантехніка) Complete bathroom and kitchen fixtures and accessories including faucets/mixers, shower sets, toilets, bidets, urinals, bathtubs, shower cabins, washbasins, drains, heated towel rails, bathroom furniture, mirrors and kitchen sinks.
• Floor Coverings (Підлогові покриття) Flooring materials including laminate, parquet board, vinyl flooring, and skirting boards with accessories for residential and commercial interiors.
• Building Mixtures (Будівельні суміші) Construction materials including grout, waterproofing, primers, adhesives for ceramic tiles and mosaic, mortar for clinker brick laying, floor screed, cleaning products and Sopro tools.
• Wall Finishing (Оздоблення стін) Wall decoration materials including author wallpapers, facade polyurethane decors, LeoPrint photo wallpapers, standard wallpapers, wallpaper adhesive and interior polyurethane decors.
• Lighting (Освітлення) Lighting solutions including chandeliers, spot lighting, track systems, wall-mounted fixtures, floor lamps, table lamps, outdoor lighting, light bulbs, electrical fittings, and charging stations with generators.
• Doors (Двері) Interior and entrance doors for residential and commercial spaces.
• Furniture (Меблі) Furniture including dining tables and coffee tables.
• Outlet (Discounted & Discontinued) Dedicated outlet section offering reduced-price ceramic tiles, sanitary ware, floor coverings, lighting, building mixtures, wall finishes and furniture that are discontinued, exhibition or otherwise discounted.
• Hot Offers (Гаряча пропозиція) Special promotional section featuring time-limited deals across all product categories.
• LeoPrint Custom Photo Wallpapers (Фотошпалери LeoPrint) Custom photo wallpaper printing service allowing customers to create personalized wall designs for residential and commercial interiors.
• Author Wallpapers (Авторські шпалери) Exclusive authored wallpaper designs for interior decoration.
• 3D Online Design Service (3D Дизайн Онлайн) Online 3D design service that helps customers visualize Leo Ceramika products in their interior spaces before purchase.
• Delivery to Floor (Доставка на поверх) White-glove delivery service that delivers products directly to the customer's apartment, available in Lviv and Odesa, with guaranteed product integrity and timely delivery.
• Loyalty Card (Картка лояльності) Customer loyalty program offering rewards and benefits to repeat customers across stores and online.
• єВідновлення (State eRecovery Reconstruction Program) Government-program purchasing channel enabling homeowners with war-damaged housing to buy tiles, sanitary ware and finishing materials at state-mandated terms through Leo Ceramika stores and the online shop.
• B2B Partner Portal Business-to-business portal for construction companies, developers, interior designers and other trade customers to access wholesale pricing and dedicated services.

Quantifiable outcome

• 37 physical stores nationwide, enabling local presence and same-day product pickup
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MonobankcoreChannel Partner/ Reseller/ Distributor · 4 December 2023Monobank provides interest-free installment payment functionality ('Покупка частинами') allowing Leo Ceramika customers to split purchases into 3-25 monthly payments (maximum 400,000 UAH) with 0% APR. This financial partnership enables higher-value purchases and expands customer accessibility.
• PrivatBank (ПриватБанк)coreChannel Partner/ Reseller/ Distributor · 4 December 2023PrivatBank provides installment payment ('Покупка частинами') option for Leo Ceramika customers holding a PrivatBank 'Universal' card with available credit limit. Customers can split purchases into installments with no additional fees, similar to the Monobank offering.
• єВідновлення (eRecovery) State ProgramcoreGTM or Marketing Partner · 17 August 2023Leo Ceramika is an authorized participant in the Ukrainian state housing reconstruction program 'Є-відновлення'. Homeowners with damaged or destroyed property from military hostilities can purchase tiles, sanitary ware, and finishing materials using government reconstruction funds at any Leo Ceramika store or online. This partnership provides access to a government-funded customer segment.
• Nova Poshta (Нова пошта)coreChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics and delivery partner for Leo Ceramika's e-commerce operations. The company delivers products to customers across all settlements in Ukraine where Nova Poshta branches operate. Delivery fees are paid by the customer upon receipt. This partnership enables nationwide e-commerce reach.
• Ukrainci Razom (Українці Разом)minorOthersLeo Ceramika partnered with the charitable organization 'Ukrainci Razom' (Ukrainians Together) as part of its social responsibility initiatives. The partnership appears in the promotions carousel on the main website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epicentr: Ukraine's largest home improvement and finishing-materials retailer, with a network of large-format hypermarkets carrying tiles, sanitary ware, furniture and decor. Direct overlap with Leo Ceramika in tiles, sanitary ware and renovation finishing across virtually all Ukrainian regions.
• Kerama Marazzi Ukraine: Russian-Italian ceramic tile brand with dedicated Ukrainian showrooms selling tiles, mosaics and sanitary ware. Competes directly with Leo Ceramika's tile-and-sanitary assortment and benefits from owned manufacturing.
• Agromat: Ukrainian specialty retailer and wholesaler of ceramic tiles, mosaics, sanitary ware and installation materials. Closely comparable product mix (tiles, sanitary ware, installation systems) with both showroom and B2B sales channels.
• Leroy Merlin Ukraine: French home improvement chain with a Ukrainian store network selling tiles, plumbing, lighting, flooring and doors. Closely comparable omnichannel model with strong private-label ranges and DIY/renovation customer base.
• Budmax: Ukrainian omnichannel retailer of construction and finishing materials including tiles, sanitary ware, plumbing and flooring. Comparable mid-market positioning and B2B/retail dual channel.
• SanMaster: Ukrainian online and showroom retailer specialising in sanitary ware, plumbing fixtures and bathroom furniture. Direct competitor in Leo Ceramika's plumbing and bathroom categories with a similar e-commerce plus showrooms model.

Regional players

• Allo: Large Ukrainian omnichannel retailer known for electronics but expanding into home goods, lighting and finishing materials. Competes for renovation-related lighting and home appliance wallets in overlapping cities.
• Foxtrot: Ukrainian national chain retailer of electronics and home goods with strong omnichannel presence. Increasingly competes with Leo Ceramika in lighting, small appliances and connected home categories.
• JYSK Ukraine: Danish home furnishing chain operating in Ukraine with stores selling furniture, lighting and home accessories. Overlaps with Leo Ceramika in furniture, lighting and home finishing but with a Scandinavian value-assortment focus.

Broad incumbents

• Roca: Global Spanish sanitary ware manufacturer whose products (toilets, basins, bathtubs) are stocked by Leo Ceramika. A broader incumbent whose brand portfolio competes for the same premium tile-and-bathroom renovation wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtI0lqEVvy2IhWZr1xdzjbA
• Facebookfacebook.com/leoceramika
• Instagraminstagram.com/leoceramika
• LinkedInlinkedin.com/company/leoceramika

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Ceramika