Leonardo Hotels UK & Ireland | Formerly Jurys Inn

Name

Leonardo Hotels UK & Ireland | Formerly Jurys Inn

Legal name

Sunflower Management GmbH & Co. KG

Website

https://leonardohotels.co.uk

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Meetings events venues
• Hospitality services
• Corporate travel bookings
• Hotel loyalty programs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from hotel room bookings across 315+ properties. Room revenue from business travelers, leisure guests, and corporate accounts.
2. Food and Beverage: Restaurants and bars within hotels generating F&B revenue. 15% discount offered to AdvantageCLUB members.
3. Meetings and Events (MICE): Conference facilities and event spaces. Leonardo Hotels has nearly 500 conference rooms, 36,000 sqm of event space, hosting 26,000 events annually. Over 80% of MICE revenue is direct booking.
4. Gift Vouchers: Digital gift voucher sales through business.leonardohotels.co.uk platform.
5. Corporate Accounts: Special corporate rates and conditions for business travelers, with dedicated corporate booking portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Leonardo Hotels UK & Ireland operates a multi-brand hotel portfolio offering accommodation across more than 315 hotels in 137+ European destinations under brands including Leonardo Hotels (mid-scale), Leonardo Boutique, Leonardo Royal, NYX Hotels, Leonardo Limited Edition, Leonardo Smart, and master Hotels. Core offerings include hotel rooms for leisure and business travelers, food and beverage services, meetings and events facilities (nearly 500 conference rooms, 36,000 sqm of event space), and the AdvantageCLUB free loyalty program providing 10% off online bookings and additional member benefits.

Product overview

Leonardo Hotels UK & Ireland operates a multi-brand hotel portfolio consisting of Leonardo Hotels (core mid-scale brand), Leonardo Boutique Hotels (sophisticated boutique properties), Leonardo Royal Hotels (premium business hotels), NYX Hotels (urban lifestyle brand), Leonardo Limited Edition (heritage properties), Leonardo Smart (technology-driven smart hotels), and master Hotels (lifestyle collection). The portfolio spans over 315 hotels across more than 137 destinations in Europe, UK, and Israel. Supporting services include AdvantageCLUB loyalty programme offering rewards and discounts, Meetings & Events capabilities with nearly 500 conference rooms and digitalized sales tools, Corporate Account programmes for business travel, and Gift Vouchers. Formerly known as Jurys Inn, the company was rebranded under the Leonardo brand.

Differentiator

Problem solved

Functional benefit

Brands

• Leonardo Boutique Hotels: Boutique hotel brand offering thoughtfully designed spaces blending local charm with personal touches; targets guests who value individuality, comfort, and attentive hospitality.
• Leonardo Royal Hotels
• NYX Hotels
• master hotels

Products and services

• Leonardo Hotels (Main Brand)
• Leonardo Boutique Hotels
• Leonardo Royal Hotels
• NYX Hotels
• Leonardo Limited Edition
• Leonardo Smart Hotels
• master Hotels
• AdvantageCLUB Loyalty Program
• Meetings & Events (MICE)
• Corporate Account Program
• Digital Gift Vouchers

Quantifiable outcome

• 50% reduction in processing time for Convention Sales quotations with Proposales system
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• ProposalescoreTechnology or Integration · 1 January 2026Proposales is a cloud-based Convention Sales quotation system provider that Leonardo Hotels Central Europe deployed across all hotels starting January 2026. The system reduced processing time by 50% and increased booking rates by 12%. Proposales was founded in Stockholm in 2018 and is recognized as the leading system for RFP and proposal management at the Hotel Tech Awards for five consecutive years.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Holiday Inn (InterContinental Hotels Group): Global mid-scale hotel brand from IHG with significant presence across the UK, Ireland and continental Europe, competing for the same business and leisure travelers as Leonardo Hotels.
• Radisson Hotel Group: European-based multi-brand hotel group with overlapping geographic footprint in Western and Central Europe and comparable positioning across upscale and mid-scale segments.
• NH Hotel Group: European urban-focused hotel operator (now part of Minor Hotels) with strong presence in Spain, Italy, Germany and Benelux — directly overlapping Leonardo's core European city markets.
• Best Western Hotels & Resorts: Global mid-scale hotel membership organization with dense presence across Europe and the UK, competing in the same midscale transient and corporate segments as Leonardo Hotels.
• Premier Inn (Whitbread): UK's largest mid-scale hotel chain with hundreds of properties across the UK and Ireland. Directly comparable to Leonardo Hotels UK & Ireland in target segment (mid-scale business and leisure), geography (UK & Ireland focus) and brand positioning.
• Travelodge: UK-focused limited-service hotel operator competing directly with Leonardo Hotels in the mid-scale and budget segments across UK & Ireland cities and roadside locations.

Broad incumbents

• Hilton: Global hotel group with multi-brand portfolio (Hampton, Hilton Garden Inn, DoubleTree, etc.) competing across mid-scale to luxury, including significant UK & Ireland presence.
• Marriott International: World's largest hotel group with extensive multi-brand portfolio and strong loyalty program (Marriott Bonvoy) that competes directly with Leonardo's AdvantageCLUB for corporate and leisure demand.
• Wyndham Hotels & Resorts: Global hotel group focused on economy and midscale segments (Days Inn, Ramada, Trademark) that competes with Leonardo's core mid-scale offering across European destinations.
• Accor: European-headquartered global hotel group with multi-brand strategy (Ibis, Novotel, Mercure, Sofitel, etc.) overlapping Leonardo's portfolio from budget to luxury, particularly across continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/leohotelsukire
• YouTubeyoutube.com/channel/UCFl9gjPzHBeqvhaSxNMjQfw
• Facebookfacebook.com/LeonardoHotelsUKIre
• Instagraminstagram.com/leonardohotelsukire
• LinkedInlinkedin.com/company/leonardohotelsukire

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonardo Hotels UK & Ireland | Formerly Jurys Inn