Proposales

What Proposales does

Proposales is a B2B SaaS proposal and e-signature platform purpose-built for hotels' Groups & MICE (Meetings, Incentives, Conferences, Events) sales operations. Founded in 2015 in Stockholm, Sweden by Joakim Green, the company replaces static PDF proposals with interactive, mobile-friendly web proposals that integrate two-way with major Property Management Systems (Oracle OPERA Cloud, Mews, Shiji, Infor, Event Temple, Thynk) and CRM platforms (Salesforce, HubSpot, Microsoft Dynamics 365). The platform is serverless-first on Vercel, built with Next.js, TypeScript, and PostgreSQL, and uses the Vercel AI SDK alongside OpenAI for AI-powered RFP capture and proposal generation. Core capabilities include an AI-powered multilingual Inbox Widget for website lead capture, automated PMS block creation upon proposal send, e-signature-triggered booking status updates to DEF in OPERA Cloud, proposal analytics, multi-property brand management, and a public REST API (Version 3) with webhooks.

The company operates a quote-based subscription model with a 12-month minimum contract and Premium tier (PMS and S&C connectivity); pricing scales with hotel size and sales team size, and multi-year contracts are available. Go-to-market is primarily sales-led, targeting enterprise and mid-market hotel chains across 14+ European countries plus the US, supplemented by a 14-day self-serve free trial, partner referral channels, and an Oracle Cloud Marketplace listing. Customer-reported outcomes include 67-83% reduction in proposal creation time (30 minutes down to 5-10 minutes), 30% of sales team time freed up, and 75% proposal acceptance rates. The customer base exceeds 1,000 hotels with named enterprise accounts including BWH Hotels, Wyndham Hotels & Resorts, Scandic, Strawberry, Thon Hotels, Mövenpick, Nobis, Corinthia, and NH Collection. Proposales has held the Hotel Tech Awards Global #1 ranking for Best RFP & Proposal Management Software for five consecutive years (2022-2026).

Name

Proposales

Legal name

Proposales AB

Website

https://proposales.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Proposales is a Stockholm-based B2B SaaS platform that enables hotels' Groups & MICE sales teams to create, send, and e-sign interactive proposals with two-way PMS and CRM integrations, serving 1,000+ hotels across Europe.

Ownership category

akta.pro rank

Product category

Hospitality Sales Proposal Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

akta.pro secondary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Hospitality proposal software
• Hotel RFP management
• Interactive proposal platform
• Hotel e-signature software
• MICE sales automation

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: B2B SaaS subscription model with subscription periods of at least 12 months. Plans scale based on hotel size and sales team size. Automatic renewal unless terminated 90 days prior.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Proposales provides a cloud-based SaaS platform that enables hotels and hospitality groups to create, deliver, track, and e-sign interactive business proposals for groups, MICE, and events bookings. The platform replaces static PDF proposals with mobile-friendly, branded, web-based proposals, includes legally binding e-signatures, and connects two-way with PMS (OPERA Cloud, Mews), S&C, and CRM systems to automatically block inventory and update reservations. Additional capabilities include an AI-powered inbox widget for capturing RFPs on hotel websites, analytics on proposal engagement, and brand management tools for multi-property chains.

Product overview

Proposales is a B2B SaaS proposal and e-signature platform designed for hotels' Groups & MICE sales teams. The core Proposales Platform enables hotels to create, send, and monitor interactive proposals with built-in e-signatures that convert proposals into legally binding contracts. The platform integrates with leading Property Management Systems (OPERA Cloud, Mews, Shiji, Infor, Event Temple, Thynk) and CRM systems (Salesforce, HubSpot, Microsoft Dynamics 365) for two-way data synchronization. Key features include the AI-powered Inbox Widget for collecting RFPs on hotel websites, automated Block creation in PMS systems, Insights analytics for tracking proposal performance, and Brand Guidelines tools for consistent branding. The platform operates on a subscription model with Premium (PMS connectivity) and Build plans, offering a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Proposales Platform Core SaaS platform enabling hotels and hotel chains to create, send, and monitor interactive, mobile-friendly business proposals for groups, MICE, and events bookings. Built-in e-signatures turn proposals into legally binding contracts, and the platform integrates with PMS, S&C, and CRM systems to automate inventory blocking and booking updates.
• Proposales API Public REST API (Version 3) with JavaScript SDK and webhooks that enables customers and partners to build automated workflows, send data to any system, and extend the Proposales platform with custom integrations.
• Brand Guidelines Multi-property brand management tool that lets hotel chains and groups standardize fonts, colors, menus, and brand voice across all proposals and update templates and modules for multiple properties in one click.
• Proposales Partner Program Referral and partnership program for technical and commercial partners — including PMS vendors, CRM consultants, and referral partners — that enables them to recommend, resell, or co-deliver Proposales to hotel customers.

Quantifiable outcome

• Hotels respond to RFPs in 5-10 minutes instead of 30 minutes, a 67-83% reduction in proposal creation time
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Oracle OPERA CloudcoreTechnology or Integration · 1 January 2022Two-way integration with Oracle OPERA Cloud PMS and OPERA Sales and Event Management (OSEM). Automatically creates blocks in OPERA Cloud when proposals are sent. E-signature updates block status to DEF (definite booking). Available in Oracle Hospitality Cloud Marketplace.
• MewscoreTechnology or IntegrationTwo-way integration with Mews PMS. Real-time booking data flows into proposals. Automatically creates reservations or availability blocks in Mews when proposals are sent. Used and loved by hundreds of hotels.
• SalesforcemajorTechnology or IntegrationCRM integration for connectivity with customer relationship management. Combines with PMS integration for unified workflow.
• HubSpotmajorTechnology or IntegrationCRM partnership for marketing and sales integration. Part of partner ecosystem image showing HubSpot, Microsoft Dynamics 365, and Salesforce.
• Microsoft Dynamics 365majorTechnology or IntegrationCRM integration for enterprise customers using Microsoft ecosystem. Part of strategic partner ecosystem.
• Hotels for TreesminorStrategic or Co-development PartnerSustainability partnership adding unique tree planting option to the platform, helping event planners organize greener events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProposalPath: AI-powered proposal and RFP response platform purpose-built for hotel sales teams, headquartered in the same competitive vertical as Proposales. Closest direct competitor, both target hotel Groups & MICE with AI-assisted RFP workflows and similar integration patterns.
• Proposify: Cloud-based proposal software with e-signature and content library, serving agencies, sales teams, and consultancies across multiple verticals including hospitality. Competes with Proposales on the proposal creation and e-signature layer, though Proposify is broader and not hospitality-specialized.
• PandaDoc: Document automation and e-signature platform with proposal management capabilities, serving B2B sales organizations broadly including hospitality. Competes with Proposales on e-signature, interactive proposals, and CRM integrations, but lacks Proposales' depth in hotel PMS integration.
• Better Proposals: Proposal software offering interactive web-based proposals with e-signatures and notifications, comparable in product structure to Proposales. Serves broader professional services market with overlap in hospitality sales teams.
• Loopio: Enterprise RFP response and content management platform, competing for the same RFP automation workflow that Proposales targets within hotels. Comparable deal-size impact but broader vertical footprint than Proposales' hospitality focus.
• Responsive (formerly RFP365): RFP response and proposal management platform for enterprise sales teams including those serving hospitality accounts. Strong overlap with Proposales' proposal/RFP insight and analytics capabilities, though targeting broader verticals at enterprise scale.
• Nusii: Proposal software focused on creative agencies and professional services with comparable interactive proposal and e-signature functionality. Competes in adjacent SMB proposal automation categories that occasionally overlap with boutique hospitality sales.

Broad incumbents

• Cvent: Leading enterprise event management and MICE platform serving hotels, venues, and corporate planners globally. A broader incumbent that overlaps Proposales' MICE sales workflow territory from the event-management and venue-sourcing angle rather than proposal generation specifically.
• Salesforce Quote-to-Cash: Enterprise CRM and CPQ offering that includes configure-price-quote, document generation, and e-signature capabilities at large hotel chains. A broad incumbent with quote/proposal tooling that competes for the same workflow Proposales targets within hotels already running Salesforce.

Emerging players

• Event Temple: Event management and venue booking software for hotels and meeting venues, with deeper event-management capabilities than Proposales but lighter proposal/e-sig focus. Listed as a Proposales integration partner; comparable overlap in hospitality MICE workflow sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proposales
• Instagraminstagram.com/proposales
• Xx.com/proposaleshq
• Facebookfacebook.com/proposales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proposales