Le Plat Du Jour

What Le Plat Du Jour does

Le Plat du Jour, branded 'Le Bistro de Jacques Lemercier', is a traditional French Brasserie founded in 1993 by Jacques Lemercier and headquartered in Hamburg, Germany. The company operates two dine-in restaurant locations in central Hamburg: the original site at Dornbusch 4 in the Innenstadt district near City Hall, and a second site at Milchstraße 3-4 in the affluent Pöseldorf neighborhood on the Alster. Both serve the same menu of authentic French Brasserie cuisine — including Gillardeaux oysters, duck foie gras, Lyoner saucisson, Rumpsteak Bordelaise, Pot-au-Feu, Ochsenschwanz Beaujolaise, and Quenelle 'Des Halles Paul Bocuse' — prepared from market-fresh products in an uncomplicated manner. Seating capacity totals up to 140 guests across a main dining room (up to 50), a private Séparée (up to 30), and a covered summer terrace (up to 60), with full climate control and event hosting for celebrations and corporate functions. The company is privately held by founder Jacques Lemercier, with no external institutional investors, no parent company, and no public funding rounds disclosed.

Revenue is generated through per-cover dine-in transactions priced from the à la carte menu (sample mains: Bavette à l'échalote €38.90, Kabeljaufilet Dijonsenfsauce €34.90), supplemented by beverage sales, private event bookings, and a gift certificate ('Gutscheine') program sold via the official website. The go-to-market is entirely physical — reservations and walk-ins across two locations open daily 12:00-22:00 (Pöseldorf closed Wednesdays), accepting EC and credit cards. The technical stack is minimal: a WordPress-based marketing website (le-plat-du-jour.de) using the 'Di Restaurant' theme, with no mobile app, no API, no integrations, and no AI/ML capabilities. Marketing relies on the website's photo gallery (including images of high-profile guests such as Olaf Scholz and Ulrich Wickert) and the gift certificate program; distribution is direct via on-premise dining only.

Name

Le Plat Du Jour

Legal name

Le Plat du Jour

Website

https://leplatdujour.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Plat du Jour is a privately held French Brasserie in Hamburg, Germany, operating two dine-in locations under founder Jacques Lemercier since 1993. It serves local residents, tourists, and event guests authentic French cuisine including oysters, foie gras, and classic bistro dishes.

Ownership category

akta.pro rank

Product category

French Restaurant / Fine Dining Brasserie

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• French brasserie cuisine
• Fine dining restaurant
• Traditional bistro
• Private event hosting
• On-premise dining

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Traditional French bistro operating since 1993, generating revenue through individual meal transactions. Customers pay per visit for food and beverages consumed on-premise. Accepts EC and credit card payments.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Le Plat du Jour is a traditional French bistro operating since 1993 in Hamburg, Germany, with two locations (Innenstadt at Dornbusch 4 and Pöseldorf at Milchstraße 3–4). The restaurant serves authentic French Brasserie cuisine prepared from market-fresh products, including classics such as Gillardeaux oysters, duck foie gras, Lyoner Saucisson, Rumpsteak Bordelaise, Pot-au-Feu, Ochsenschwanz Beaujolaise, and Quenelle Des Halles Paul Bocuse, alongside daily specials. It also hosts private events and celebrations in its Séparée (up to 30 guests), main dining room (up to 50), and summer terrace (up to 60), and sells gift certificates (Gutscheine).

Product overview

Le Plat du Jour is a single, unified French bistro concept operated by Jacques Lemercier. The restaurant has operated since 1993 with two physical locations in Hamburg—in the Innenstadt district (Dornbusch) and in Pöseldorf (Milchstraße). The offering centers on traditional French Brasserie cuisine featuring classic dishes including Gillardeaux oysters, duck liver (Entenstopfleber), Lyoner Saucisson, Rumpsteak Bordelaise, Pot-au-Feu, Ochsenschwanz Beaujolaise, and Quenelle Des Halles Paul Bocuse. The restaurant provides full dining service with climate-controlled interiors, private event spaces (Séparée for up to 30 guests, main room for up to 50), and seasonal outdoor terrace seating for up to 60 guests. No modular product architecture or platform-based offering exists—this is a single restaurant hospitality concept.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Plat du Jour – Le Bistro de Jacques Lemercier (Dine-in French Brasserie Service) Traditional French Brasserie dine-in restaurant service operating two Hamburg locations (Innenstadt and Pöseldorf). Serves classic French dishes such as Gillardeaux oysters, duck foie gras, Lyoner Saucisson, Rumpsteak Bordelaise, Pot-au-Feu, Ochsenschwanz Beaujolaise, and Quenelle Des Halles Paul Bocuse, plus daily specials. Open daily 12:00–22:00 (Pöseldorf closed Wednesdays), fully air-conditioned, with a summer terrace (up to 60 guests), main dining room (up to 50), and a Séparée (up to 30). Accepts EC and credit cards.
• Gutscheine (Restaurant Gift Certificates)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Côte Brasserie: UK chain of all-day French brasseries serving classic French dishes in a comparable full-service, mid-premium price tier. Similar brasserie positioning and menu philosophy, but UK-focused rather than German.
• Brasserie Blanc: UK-based French brasserie chain by chef Raymond Blanc offering traditional French brasserie menus in a full-service setting. Comparable concept and price tier to Le Plat du Jour, but operates primarily in the UK rather than Germany.

Direct peers

• Café de Paris: France-born brasserie/café concept that has expanded across Europe, including German cities. Directly comparable as a French brasserie-style full-service restaurant targeting similar everyday and tourist diners at a similar price tier.
• Lubyanka Brasserie: French brasserie-style restaurant concept in Germany offering traditional brasserie classics in a full-service setting. Closely comparable cuisine, service style and price tier to Le Plat du Jour.
• Restaurant Louis C. Jacob: Historic Hamburg fine dining landmark on the Elbe with comparable full-service model, premium positioning and long-standing reputation. Competes for the same special-occasion and business clientele as Le Plat du Jour in Hamburg's upscale market.

Broad incumbents

• Block House Restaurant: German upscale steakhouse chain offering full-service dining at a comparable price point per cover. Operates broadly in the same Hamburg market with similar service expectations, but is a multi-site chain with a wider footprint than the independent Le Plat du Jour.
• L'Osteria: Large German casual full-service dining chain with multiple Hamburg locations. Comparable on service model (full table service, sit-down dining) and price tier, though Italian rather than French cuisine; competes for the same middle-to-upscale casual dining occasions.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-plat-du-jour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Plat Du Jour