Le Point rose

What Le Point rose does

Le Point rose is a French charitable association (loi 1901, recognized of general interest) founded in 2015 by Nathalie Paoli and Laurent Courbon following the death of their daughter Carla-Marie at age 9 from a brain stem tumor. The organization supports individuals, families, and professionals confronted with the end of life or death of a child, providing psychological, material, and human assistance through monthly support groups, therapeutic workshops (art therapy, yoga nidra, animal-assisted therapy), conferences, memorial ceremonies, and a 24/7 toll-free helpline. Services are delivered nationwide via a headquarters in Cabriès and 12 regional antennas spanning Picardie, Normandie, Bretagne, Corrèze, Midi-Pyrénées, Côte d'Azur, Hautes-Alpes, Auvergne Rhône-Alpes, Alsace, and dedicated perinatal and memorial initiatives.

The association's business model is donation- and membership-driven, with no technology product offering. Revenue streams include individual and corporate donations (tax-deductible under general-interest status), annual memberships priced at €10 for children and €20 for adults across three categories (bereaved parents, parents of children in palliative care, and supporters), and online merchandise sales (Run for Le Point rose kits at €20, bracelets at €5). Distribution is primarily community-led and event-driven: an annual Ball hosted by Le Cercle des Nageurs de Marseille, charity lotteries, sporting challenges (marathons, triathlons, Ironman), memorial ceremonies, and awareness conferences. Le Point rose leverages a network of more than 15 partners — including OGC Nice (since 2016), Ironman, Thales, Crédit Agricole Alpes Provence, Coca-Cola Foundation, and multiple Rotary, Kiwanis, and Lions clubs — alongside celebrity ambassadors (Zinedine Zidane as godfather; Jeanne Siaud-Facchin and Véronika Loubry as godmothers) and a TEDxLyon platform to drive reach. Strategic priorities include launching La Maison du Point rose, an out-of-hospital therapeutic respite center at Domaine de Conclué, and expanding the Le Point rose des bébés perinatal bereavement program.

Name

Le Point rose

Legal name

Le Point rose

Website

https://lepointrose.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Point rose is a French charitable association founded in 2015 that provides psychological, material, and therapeutic support to families confronting the end of life or death of a child, delivering services nationwide through 12 regional antennas, a 24/7 helpline, donations, memberships, and events.

Ownership category

akta.pro rank

Product category

Bereavement Support Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Grief support services
• Bereavement counseling
• Child loss support
• Therapeutic workshops
• Family bereavement care

Headquarters

HQ city

Cabriès

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: Individual and corporate donations from supporters, collected through the organization's website and at events. Donations are eligible for tax deductions as Le Point rose is recognized as an association of general interest.
2. Membership fees (Adhésions): Annual membership fees: 10€ for children and 20€ for adults. Three types of memberships offered: bereaved parents, parents of children in palliative care, and supporter memberships. Members receive access to support groups, care services, workshops, and priority booking for events.
3. Merchandise sales: Online boutique selling branded merchandise including 'Run for Le Point rose' kits (20€) and bracelets (5€). Proceeds support the association's mission and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Le Point rose is a French charitable association that provides psychological, material, and human support to families confronting the end of life or death of a child. Its core offerings include a 24/7 toll-free helpline, monthly professional-led support groups, therapeutic workshops (art therapy, animal-assisted therapy, yoga nidra, writing), conferences with grief specialists, memorial ceremonies, and practical assistance with funeral costs and administrative procedures, delivered through a national network of 12 regional antennas.

Product overview

Le Point rose is a charitable association offering a portfolio of support services for families confronting the loss of a child, including monthly support groups, therapeutic workshops (art therapy, yoga nidra, creative sessions), conferences with psychologists and specialists, memorial events, and sporting challenges. The organization also operates regional antennes (branches) across France and is developing the Maison du Point rose, a dedicated wellness center at the Domaine de Conclué. In addition to its service-based offerings, the association sells branded merchandise — the Kit Run for Le Point rose (€20) and Bracelet Le Point rose (€5) — through its online boutique, with membership and donations processed via the HelloAsso platform.

Differentiator

Problem solved

Functional benefit

Brands

• Le Point rose des bebés: Antenna dedicated to national level perinatal grief support.
• L'Oliveraie de Léna
• La Maison du Point rose

Products and services

• Bereaved Parents Membership Annual membership for parents who have lost a child, providing access to support groups, care services, workshops, therapeutic activities, and resilience weekends. Priced at 20€ for adults and 10€ for children.
• Parents of Children in Palliative Care Membership Annual membership for parents whose child is in palliative care, providing connection to the association and tailored support during end-of-life situations. Priced at 20€ for adults and 10€ for children.
• Supporter Membership Annual membership for general supporters of Le Point rose, including early-booking access and preferential rates for association events. Priced at 20€ for adults and 10€ for children.
• Monthly Support Groups (Groupes de parole) Monthly professional- and psychologist-led support groups providing a safe space for bereaved families to share experiences and receive peer and clinical support. Delivered in person and online across France.
• Family Assistance Services (Aides aux familles) Material, financial and administrative assistance for bereaved families, including funeral cost aid, help with administrative procedures, respite stays and therapeutic accompaniment for families during and after the end of life of a child.
• Therapeutic Workshops and Activities Workshops and activities including art therapy, animal-assisted therapy, yoga nidra, writing, theatre, singing, culinary workshops, energy healing, relaxation, aesthetic care, and physical/sports activities for bereaved families and their children.
• Conferences on Grief and Child Bereavement Educational conferences such as 'La mort si on en parlait' featuring psychologists, grief specialists and partner organizations (e.g., MAIF, Groupe VIV, La Maison des obsèques), aimed at sensitizing the public and professionals about child bereavement.
• Annual Ball du Point rose and Fundraising Events Signature annual events including the Ball du Point rose, charity lotteries, Christmas celebrations, sporting challenges, art auctions and memorial ceremonies that raise funds and build community. Hosted with partners such as Le Cercle des Nageurs de Marseille and Rotary Club.
• Le Point rose des bébés (Perinatal Bereavement Support) National antenna dedicated to parents who have lost a baby during pregnancy, at birth, or shortly after, led by Sarah Betton from Nîmes. Services include online support groups, sign-sharing meetings, yoga nidra sessions, and virtual coffee meetings tailored to perinatal grief.
• Kit Run for Le Point rose Branded kit priced at 20€ containing accessories (T-shirts, pom-poms, bracelets) that allows supporters to represent Le Point rose at sporting events worldwide. Proceeds fund the association's mission.
• Bracelet Le Point rose Branded bracelet priced at 5€ sold to raise funds and promote awareness for the association's mission. Available via the online boutique.

Quantifiable outcome

• Reaches approximately 5000 families annually in France affected by child death
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• OGC NiceflagshipGTM or Marketing PartnerProfessional football club that has supported Le Point rose since 2016. The association is featured on footballers' jerseys, and the club organizes family evenings. Current player Jean-Clair Tobido serves as sponsor. Former player Yoan Cardinale was also a sponsor.
• Le Cercle des Nageurs de MarseillecoreGTM or Marketing PartnerPrestigious swimming club that hosts Le Point rose's annual ball. In 2022, elite swimmers wore the Point rose on their official uniforms.
• Rotary Club (multiple chapters)coreGTM or Marketing PartnerMultiple Rotary clubs support the association: Aix Roi René organizes annual contemporary art auctions; Istres club supports the Maison du Point rose project at Domaine de Conclué; Aix Cézanne organized a visit to Grotte Cosquer.
• Ordre des Experts Comptables et des Commissaires aux Comptes région PACAcoreGTM or Marketing PartnerProfessional accounting body that has mobilized for Le Point rose since 2017 at the initiative of former president Colette Weizman.
• La Française des JeuxminorGTM or Marketing PartnerFrench lottery company that supports the association.
• 12 heures Boulistes de ProvenceminorGTM or Marketing PartnerPétanque tournament organizer that has supported Le Point rose for 8 consecutive years, led by Gerard Poncié.
• Fondation Julie TonellicoreGTM or Marketing PartnerFoundation that supports the association's mission and projects.
• Fondation Coca-ColaminorGTM or Marketing PartnerCorporate foundation that provides funding support to the association.
• ThalesminorGTM or Marketing PartnerTechnology company that has made donations to support Le Point rose.
• Total (Comité d'Entreprise)minorGTM or Marketing PartnerEmployee committee of energy company Total provides corporate support.
• Ironman/IRONMANcoreGTM or Marketing PartnerTriathlon organization that invited founders Laurent Courbon and Nathalie Paoli to participate in the Hawaii World Championship in honor of Carla-Marie, helping launch Le Point rose.
• MAIFminorGTM or Marketing PartnerInsurance company that partners with Le Point rose for 'La mort si on en parlait' conferences.
• Groupe VIVminorGTM or Marketing PartnerPartner in organizing 'La mort si on en parlait' conference events.
• La Maison des obsèquesminorGTM or Marketing PartnerFuneral services company partnering for conference events.
• Kiwanis Aix DoyenminorGTM or Marketing PartnerService organization that supports the association.
• Lions Club Nîmes Alphonse DaudetminorGTM or Marketing PartnerService organization that supports the association.
• Carrefour BonneveineminorGTM or Marketing PartnerRetail store that provides support to the association.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Compassionate Friends: The leading international nonprofit organization supporting bereaved parents, siblings, and grandparents after the death of a child. Operates support groups globally with a volunteer-led model similar to Le Point rose, making it the most direct comparably structured peer.
• Naître et Vivre: French association supporting parents after stillbirth, neonatal death, or medically interrupted pregnancy. Direct overlap with Le Point rose des bébés perinatal antenna, serving the same perinatal bereavement population in France.
• AGAPA: French association providing bereavement support groups and accompaniment for grieving families across France. Closely matches Le Point rose in operating French-language bereavement support groups on a donation-based model.
• Association Jonathan Pierres Vivantes: French association specifically supporting bereaved parents and families dealing with the death of a child. Operates in the same niche as Le Point rose with comparable mission and constituency in France.

Emerging players

• SOS Préma: French association supporting families of premature and hospitalized newborns. Adjacent to Le Point rose's perinatal offering but focused on surviving premature babies rather than bereavement, making it a partially overlapping peer.

Regional players

• Sands (Stillbirth and Neonatal Death Society): Leading UK charity supporting anyone affected by the death of a baby before, during, or shortly after birth. Operates a national helpline and volunteer-led regional network comparable in structure to Le Point rose des bébés, but UK-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/lepointrose
• YouTubeyoutube.com/channel/UCrplC744a8vtXqfekjh4wAQ
• Facebookfacebook.com/LePointrose
• Instagraminstagram.com/lepointrose
• LinkedInlinkedin.com/company/le-point-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Point rose