What Lerros GmbH does

LERROS (Lerros GmbH) is a German privately-held direct-to-consumer e-commerce retailer of men's fashion apparel, operating exclusively online through a Shopify-based storefront available in German, English, and Dutch. The company serves male consumers in the DACH region and the Netherlands with a comprehensive product catalog spanning core wardrobe categories — T-shirts, polos, shirts, shorts, pants, jeans, sweatshirts, knitwear, jackets and coats, suits, underwear, and accessories — alongside curated sub-brands including Premium Basics (sustainable quality essentials), COOL & DRY (moisture-wicking performance apparel), Smart Casual Collection, MARITIME VIBES, Golf & Tennis Outfits, and Plus Size for extended sizing. A limited-edition Bayer 04 Leverkusen Official Fashion Partner collaboration adds a licensed sports drop to the assortment.

The business operates with approximately 18 employees and generates revenue solely through one-time online purchases at unit prices ranging from €15.99 to €49.99, supplemented by gift vouchers, multi-item value packs (Vorteilspack), and seasonal promotional sales of up to 50% off. Checkout supports Klarna, PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay, SOFORT, and bank transfer, with DHL handling fulfillment. The go-to-market is fully digital, relying on email newsletters (10% voucher hook), Instagram (lerros_official), Facebook, organic SEO, and Trusted Shops verified reviews; no physical retail, wholesale, or marketplace presence is indicated. No funding rounds, parent company, M&A activity, or AI/ML capabilities are disclosed.

Name

Lerros GmbH

Legal name

Lerros GmbH

Website

https://lerros.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LERROS (Lerros GmbH) is a German direct-to-consumer e-commerce retailer of men's fashion apparel, operating a Shopify-based online storefront across the DACH region and Netherlands with sub-brands for basics, performance wear, plus sizes, and a Bayer 04 Leverkusen collaboration.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction model where customers purchase individual fashion items at listed retail prices. Revenue generated through direct consumer purchases via owned e-commerce platform. No subscription or recurring revenue components identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lerros GmbH operates a direct-to-consumer e-commerce storefront selling men's fashion apparel and accessories under the LERROS brand. The product range covers wardrobe essentials (T-shirts, polos, shirts, shorts, pants, jeans, sweatshirts, knitwear, jackets, coats, blazers, suits, underwear) plus specialty lines such as Premium Basics, COOL & DRY performance wear, Plus Size, MARITIME VIBES, Golf & Tennis Outfits, Holiday Shop, and a Bayer 04 Leverkusen collaboration. Items are priced individually (€15.99–€49.99), with gift vouchers, value packs, and seasonal sales up to 50% off.

Product overview

LERROS is a German men's fashion e-commerce company offering a comprehensive clothing portfolio primarily targeting men. The core product line includes essential wardrobe staples such as T-shirts, polos, shirts, shorts, pants, jeans, sweatshirts, knitwear (pullovers and cardigans), jackets, coats, vests, long-sleeve shirts, blazers, suits, underwear, and accessories. The company operates several sub-brands including Premium Basics (sustainable quality basics), COOL & DRY (performance/moisture-wicking apparel), and Smart Casual Collection (versatile business-casual to weekend wear). LERROS also features limited edition collaborations such as the Bayer 04 Leverkusen Collection, plus specialty lines like MARITIME VIBES, Golf & Tennis Outfits, Holiday Shop, and Plus Size (extended sizing). The e-commerce platform includes gift vouchers and value pack offerings. Products are sold exclusively online with payment processed through multiple providers including Klarna, PayPal, Mastercard, Visa, and Apple Pay, with DHL as the shipping partner.

Differentiator

Problem solved

Functional benefit

Products and services

• LERROS T-Shirts Cotton men's T-shirts in V-neck and round neck styles, available in multiple colors, priced around €29.99. Part of the LERROS core essentials line.
• LERROS Polos Men's polo shirts in classic piqué quality and COOL & DRY performance variants, designed for casual and warm-weather wear.
• LERROS Hemden (Shirts) Men's dress shirts and short-sleeve shirts, including striped options with waffle texture, priced up to €49.99.
• LERROS Shorts Men's chino shorts in cotton with light seersucker quality, including Bermuda styles, for casual summer wear.
• LERROS Hosen & Jeans (Pants & Jeans) Men's trousers and jeans in various fits and washes, forming part of the core wardrobe offering.
• LERROS Sweatshirts & Sweatjacken Men's sweatshirts and sweat jackets in various styles for casual wear.
• LERROS Pullover & Strickjacken (Knitwear) Men's knitwear including pullovers and cardigans for layering and cool-weather wear.
• LERROS Jacken & Mäntel (Jackets & Coats) Men's outerwear including jackets and coats for seasonal layering.
• LERROS Sakkos & Anzüge (Blazers & Suits) Men's blazers and suits for formal and business occasions.
• LERROS Underwear Men's underwear products as part of the LERROS essentials assortment.
• LERROS Accessoires (Accessories) Men's accessories including scarves, caps, hats, gloves, belts, suspenders, bags, and backpacks.
• LERROS Premium Basics Sub-brand line of sustainable quality basics positioned around good fit, value, and comfort.
• LERROS COOL & DRY Performance sub-brand offering moisture-wicking polo shirts and apparel designed for warm-weather and active use.
• LERROS Smart Casual Collection Versatile men's collection spanning business-casual to weekend essentials for modern men.
• LERROS Bayer 04 Leverkusen Collection Limited edition co-branded collection with Bayer 04 Leverkusen football club, sold through the LERROS online store.
• LERROS Plus Size Extended size men's collection including polos, T-shirts, shirts, long-sleeve shirts, bottoms, knitwear, jackets, and value packs in larger sizes.
• LERROS MARITIME VIBES Nautical-inspired men's collection with a maritime theme, offered as a seasonal sub-brand.
• LERROS Golf & Tennis Outfits Sports-specific men's apparel for golf and tennis activities.
• LERROS Holiday Shop Seasonal collection for men's holiday and vacation wear.
• LERROS Geschenkgutscheine (Gift Vouchers) Lerros-branded gift voucher cards available in €25, €50, €75, and €100 denominations for purchase as gifts.
• LERROS Vorteilspack (Value Packs) Bundle packs offering multiple men's apparel items at discounted prices.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Bayer 04 LeverkusenminorGTM or Marketing PartnerOfficial Fashion Partner of Bayer 04 Leverkusen football club. Limited edition co-branded collection sold through LERROS website. Collaborative marketing through club imagery and branding. Seasonal limited releases generating interest among sports fans.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• C&A: German-founded fashion retailer with strong presence in DACH and Benelux, offering affordable men's clothing and basics. Comparable as a mass-market German competitor overlapping Lerros on price-point, core categories, and geographic footprint.
• Zalando: Europe's largest online fashion platform selling men's apparel across DACH and Benelux. Comparable as the dominant e-commerce marketplace Lerros effectively competes against for organic search and direct traffic, though Zalando operates a marketplace model rather than exclusively owned inventory.
• H&M: Global fast-fashion retailer with extensive DACH and Netherlands presence offering men's basics at value price points. Comparable as a competitor for the same everyday-wardrobe customer, though at much larger scale and with physical stores.
• About You: German-headquartered online fashion retailer operating across DACH and Benelux with a strong men's assortment. Comparable as a younger, digital-native D2C challenger that has scaled into a major platform, representing the growth trajectory Lerros aspires to.
• Bonprix (Otto Group): German online fashion retailer part of Otto Group, selling affordable men's apparel with strong DACH and Benelux distribution. Comparable as a digital-native value fashion retailer targeting the same price-sensitive core customer.

Direct peers

• s.Oliver: German family-owned lifestyle and fashion brand offering men's apparel and accessories across casual and smart-casual categories. Most directly comparable peer — similar product positioning, German heritage, focus on value-quality basics, and DACH-centric distribution.
• Tom Tailor: German casual fashion brand with men's apparel assortment at value to mid price points, sold through own e-commerce and DACH retailers. Comparable as a domestic mid-market men's casual wear peer with overlapping product categories.
• Jack & Jones (Bestseller): Denmark-based men's fashion brand offering casual and smart-casual apparel across DACH and Benelux. Comparable as a men's-specialist mid-market brand targeting the same demographic with similar category coverage.
• ONLY & SONS: Danish men's fashion brand from Bestseller offering affordable casual and smart-casual apparel. Comparable as a men's-only digital-first label with overlapping price points and customer profile.
• BUGATTI (Brinkmann): German men's fashion brand focused on casual and outerwear with strong DACH distribution. Comparable as a homegrown mid-market men's apparel specialist with similar category emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LERROS
• Instagraminstagram.com/lerros_official
• LinkedInlinkedin.com/company/lerros-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lerros GmbH