Stichting Leren Doen

What Stichting Leren Doen does

Stichting Leren Doen is a Dutch non-profit foundation (stichting) headquartered at Verheeskade 5, Den Haag, founded in 2007 and operating continuously for 15 years. The organization provides practical vocational education and day activities for vulnerable youth in The Hague who do not thrive in regular education, delivering MBO Niveau 1 (Assistent Mobiliteitsbranche) and MBO Niveau 2 (Fietstechniek) qualifications focused on bicycle mechanics. Its core delivery model combines classroom instruction with a functioning retail business — Bike Shop Den Haag — where students gain hands-on work experience in second-hand bicycle sales and repairs, open to the public Monday through Friday 9:30–16:30.

The foundation's revenue mechanics are dual-track: government-subsidized educational and social-program contracts with partners including VSV/Mondriaan and SZW, supplemented by transactional retail income from the Bike Shop and social-project grant funding. It operates an ANBI-status public benefit institution (KvK 58225986, RSIN 852933113) and is supported by an unpaid board (mr. F.Th.P. van Voorst, M. Talstra, drs. R. Drost) and advisory council. Its go-to-market is community-led, relying on referrals from municipal youth services (Jongerenpunt070), social welfare partners (Welzijn Scheveningen, Stichting Leergeld), and direct website enrollment.

Strategic differentiation rests on the Kinderfietsenplan — a social redistribution project executed in partnership with ANWB and ROC Mondriaan that has supplied refurbished bicycles to over 3,600 children, and on De Maatschappelijke Fietsenmaker (the Social Bicycle Mechanic) community repair service. The integrated model — education, care, and real commerce in one location — positions the foundation as a protected learning environment that bridges at-risk youth to MBO qualifications, regular employment, or further education within The Hague's social-services ecosystem.

Name

Stichting Leren Doen

Legal name

Stichting Leren Doen

Website

https://lerendoen.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Leren Doen is a Den Haag-based non-profit foundation that delivers practical vocational education in bicycle mechanics (MBO Levels 1–2) and day activities to vulnerable at-risk youth, operating the Bike Shop Den Haag and the ANWB Kinderfietsenplan social bicycle-redistribution project as integrated training environments.

Ownership category

akta.pro rank

Product category

Practical Vocational Education and Youth Training Services

NAICS

Other Technical and Trade Schools (611519), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Vocational education services
• Practical youth training
• Bicycle mechanics education
• MBO mobility programs
• Social enterprise retail

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded education and social programs: Non-profit organization funded through partnerships with (semi)government organizations including VSV/Mondriaan/SZW (education and social affairs). Provides day activities and practical education as a protected learning environment.
2. Social enterprise - Bike Shop retail: Operating a bicycle shop (Bike Shop Den Haag) that sells second-hand bikes and repairs, providing practical work experience for youth while generating revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Stichting Leren Doen is a non-profit practical education foundation that delivers MBO Niveau 1 Assistent Mobiliteitsbranche and MBO Niveau 2 Fietstechniek vocational training, day activities and customized learning trajectories for vulnerable youth in The Hague. It operates Bike Shop Den Haag as a real-business training environment for second-hand bicycle sales and repairs, and runs the Kinderfietsenplan social project that collects, refurbishes and distributes donated children's bicycles to families in need.

Product overview

Stichting Leren Doen is a practical education and social services organization offering a portfolio of interconnected services centered on bicycle technology training. The core offerings include vocational education programs (MBO Niveau 1 Assistent Mobiliteitsbranche and MBO Niveau 2 Fietstechniek), day care and customized trajectories for vulnerable youth, and practical training through the Bike Shop Den Haag (a second-hand bicycle shop and repair service). Social impact projects like the Kinderfietsenplan (children's bicycle plan) and De Maatschappelijke Fietsenmaker (The Social Bicycle Mechanic) extend the portfolio, providing youth with real-world work experience while serving the community. The organization functions as a protected learning environment where youth progress from day care and basic training toward formal vocational qualifications and integration into the regular job market or further education.

Differentiator

Problem solved

Functional benefit

Brands

• Kinderfietsenplan: A social project in partnership with ANWB and Municipality of The Hague, where donated children's bicycles are refurbished by students and distributed to families in need.
• Bike Shop Den Haag
• De Maatschappelijke Fietsenmaker

Products and services

• MBO Niveau 1 Assistent Mobiliteitsbranche Entry-level MBO vocational education program (Niveau 1 Assistent Mobiliteitsbranche) in the mobility industry, providing foundational training in bicycle technology for youth who have struggled in regular education, delivered at the Verheeskade training facility in Den Haag.
• MBO Niveau 2 Fietstechniek Intermediate MBO vocational education program (Niveau 2 Fietstechniek) in bicycle technology, offering more advanced training in bicycle repair and mechanics for youth progressing from Niveau 1 or entering with prior experience.
• Dagbesteding en Maatwerktrajecten Day care activities and customized learning trajectories providing vulnerable youth with structured daily activities, personal development support and guided pathways toward employment or further education.
• Bike Shop Den Haag Second-hand bicycle sales and repair service operated by Stichting Leren Doen at Verheeskade 5 in Den Haag, open Monday to Friday 09:30-16:30. Functions as a real-business training environment where youth gain practical work experience in retail and bicycle mechanics.
• Kinderfietsenplan Social project, run in partnership with ANWB and the Municipality of Den Haag, that collects unused children's bicycles nationally, refurbishes them with students and partners such as ROC Mondriaan, and distributes them to low-income families together with a 3-year free repair passport and exchange option. More than 3,600 children have been helped through this program.
• De Maatschappelijke Fietsenmaker Social bicycle repair initiative (The Social Bicycle Mechanic) where youth learn bicycle repair skills while contributing to community projects, combining vocational training with societal impact.

Quantifiable outcome

• Over 3,600 children helped with bicycles through Kinderfietsenplan
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ANWBcoreStrategic or Co-development PartnerANWB Kinderfietsenplan (Children's Bicycle Plan) - Official partner. ANWB collects unused children's bicycles nationally. Leren Doen, together with ROC Mondriaan and various social workshops, refurbishes the bikes. Partnered since the program's inception.
• Gemeente Den HaagcoreStrategic or Co-development PartnerMunicipality of The Hague has adopted the ANWB Kinderfietsenplan and entered into partnership with Stichting Leren Doen. Also refers youth through Jongerenpunt070 and provides support through various social programs.
• ROC MondriaancoreStrategic or Co-development PartnerCollaboration on Kinderfietsenplan where students from ROC Mondriaan participate in repairing and delivering children's bicycles alongside Leren Doen students.
• Welzijn ScheveningensupportingGTM or Marketing PartnerSocial welfare organization in Scheveningen that helped identify families in need for the free Ukkie bicycle distribution program.
• Stichting LeergeldsupportingGTM or Marketing PartnerFoundation that provides educational financial support. In partnership with Kinderfietsenplan, issues bicycle vouchers (7.50 euro value) to families with Ooievaarspas for children to get bikes from Bike Shop Den Haag.
• Jongerenpunt070supportingGTM or Marketing PartnerMunicipality youth organization in The Hague that identifies and refers vulnerable youth and families for Leren Doen's programs and the free bicycle distribution.
• Various Social Workshops and Practical SchoolssupportingStrategic or Co-development PartnerCollaborating organizations in the Kinderfietsenplan that participate in refurbishing collected bicycles.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• ANWB: Dutch mobility association and core partner of the Kinderfietsenplan. Operates broadly across cycling, roadside assistance, and travel rather than focusing on youth vocational education, but overlaps heavily in second-hand bicycle collection and distribution.
• ROC Mondriaan: Major regional vocational education provider (MBO) in The Hague region and a direct collaboration partner in the Kinderfietsenplan. Overlaps on vocational education and bicycle technology training, but at significantly larger scale and broader curriculum.
• Accell Group: Largest European bicycle manufacturer (Batavus, Sparta, Koga) headquartered in the Netherlands. Comparable through its dominance of the Dutch bicycle industry that Leren Doen ultimately feeds with trained technicians.

Direct peers

• JINC: Dutch non-profit that helps young people from disadvantaged backgrounds into the labor market through training and employer connections. Highly comparable mission and target population to Leren Doen, though operating at greater national scale.
• Swapfiets: Dutch bike subscription service with hubs across the Netherlands. Comparable through its shared cycling-sector presence in Den Haag, but operates as a commercial scale player rather than a social mission.

Others

• Stichting Leergeld: National Dutch foundation that helps low-income families afford educational and developmental expenses for children, and a referral partner that distributes bicycle vouchers used at Bike Shop Den Haag. Operates in the same social-impact funding ecosystem but does not run education programs.

Emerging players

• The Bike Project: UK charity refurbishing donated bikes for refugees and asylum seekers. Comparable social-enterprise model around second-hand bicycles, though targeted at a different beneficiary group and smaller in scale.
• Bikeworks: UK-based social enterprise running bike mechanics training for disadvantaged groups combined with a community bike shop. Directly comparable model (training + retail + social mission), though operating at smaller scale and in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leren-doen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Leren Doen