Lerner and Rowe Law Group
Lerner and Rowe Law Group is a privately held Phoenix-based Arizona consumer law firm specializing exclusively in criminal defense and bankruptcy, with a secondary Elder Law practice, serving individual defendants and debtors statewide from offices in Phoenix and Tucson through a direct-to-consumer intake model anchored by 24/7 free consultations and payment plans.
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lerner and Rowe Law Group does
Lerner and Rowe Law Group is a privately held Arizona consumer law firm co-founded by attorneys Glen Lerner and Kevin Rowe in 2005, headquartered in Phoenix with a second office in Tucson. The firm operates a deliberately narrowed two-practice model: criminal defense (DUI, felony, misdemeanor, sex crimes, drug offenses, juvenile defense, and criminal appeals) and bankruptcy (Chapter 7 and Chapter 13). A smaller Elder Law practice covers estate planning, asset protection, and living trusts. Service delivery is built on specialized, separately managed teams for each core practice, supported by approximately 27 employees including a Board Certified Criminal Defense Attorney and former prosecutors. The business runs on a direct-to-consumer GTM motion anchored by free 24/7 consultations via phone, website live chat, and online case evaluation forms, with flat fees, hourly billing, and affordable payment plans to lower conversion friction for individual defendants and debtors.
Revenue is generated through professional-services fee arrangements across two Arizona offices covering roughly 10 counties and more than 30 cities. Pricing details are not publicly disclosed, though the firm markets free initial consultations and 'low-cost' bankruptcy filings with 'file now and pay later' payment plans. Marketing channels span SEO-driven county landing pages, Facebook and Twitter, local publications including AZ Foothills Magazine, and a community foundation (Lerner and Rowe Gives Back) that has won multiple consecutive 'Most Philanthropic Company' reader-poll awards. Brand equity has been reinforced by 10 straight years of 'Best of Our Valley' recognition. The firm has no parent company, no disclosed institutional investment, no funding rounds, and no acquisitions, operating as an independent legal practice.
Lerner and Rowe Law Group firmographics
Firmographics- Name
- Lerner and Rowe Law Group
- Legal name
- Lerner and Rowe Law Group
- Website
- https://lernerandrowelawgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lerner and Rowe Law Group is a privately held Phoenix-based Arizona consumer law firm specializing exclusively in criminal defense and bankruptcy, with a secondary Elder Law practice, serving individual defendants and debtors statewide from offices in Phoenix and Tucson through a direct-to-consumer intake model anchored by 24/7 free consultations and payment plans.
- Ownership category
- akta.pro rank
Lerner and Rowe Law Group industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH)
- akta.pro secondary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Lerner and Rowe Law Group is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lerner and Rowe Law Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Criminal Defense Legal Services: Hourly billing and flat fee arrangements for criminal defense representation including DUI, felony, misdemeanor, and other criminal charges. Payment plans offered to make services affordable.
- Bankruptcy Legal Services: Legal representation for Chapter 7 and Chapter 13 bankruptcy filings with payment plan options described as 'file now and pay later'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lerner and Rowe Law Group product offering
Product offeringCore offering
Lerner and Rowe Law Group is an Arizona-based law firm that provides criminal defense and bankruptcy legal services to individuals. Its practice areas include DUI defense, felony and misdemeanor defense, juvenile defense, criminal appeals, Chapter 7 and Chapter 13 bankruptcy filing, and elder law/estate planning. The firm operates dedicated specialized teams for criminal defense and bankruptcy matters, with offices in Phoenix and Tucson.
Product overview
Lerner and Rowe Law Group is a full-service Arizona law firm offering two primary practice areas: criminal defense and bankruptcy. The criminal defense practice handles DUI cases, felonies, misdemeanors, sex crimes, drug offenses, juvenile matters, and criminal appeals. The bankruptcy practice provides Chapter 7 and Chapter 13 filing assistance. Additional services include elder law, estate planning, and free consultations. The firm operates specialized teams dedicated exclusively to either criminal defense or bankruptcy cases, with attorneys available 24/7 and flexible payment plans offered.
Differentiator
Problem solved
Functional benefit
Brands
- Lerner and Rowe Gives Back: Non-profit community outreach foundation supporting local community members, groups and organizations
Products and services
- DUI Defense Legal Services Defense representation for DUI charges including standard DUI, Extreme DUI, Super Extreme DUI, and Aggravated DUI. Includes MVD hearing representation to protect driving privileges. Targeted at individuals charged with impaired driving offenses in Arizona.
- Criminal Defense Legal Services Full-service criminal defense representation for felonies, misdemeanors, and various criminal charges including assault, burglary, domestic violence, drug offenses, murder, kidnapping, arson, shoplifting, sex crimes, embezzlement, and white collar crimes. Targeted at individuals facing criminal charges in Arizona.
- Bankruptcy Legal Services Bankruptcy filing assistance including Chapter 7 and Chapter 13 bankruptcy to help clients eliminate or restructure debt, stop creditor harassment, and prevent foreclosure. Targeted at individuals and families seeking debt relief in Arizona.
- Juvenile Defense Legal Services Defense representation for underage juvenile criminal charges including underage drinking/MIP, trespassing, vandalism, theft, drug offenses, and weapons charges. Targeted at minors facing criminal allegations in Arizona.
- Criminal Appeals Legal Services Appellate representation for those who have been convicted and believe their constitutional rights were violated. Services include direct appeals, post-conviction relief petitions, and habeas corpus petitions. Targeted at convicted individuals seeking appellate review.
- Elder Law Services Elder law practice including estate planning, asset protection, charitable foundation formation, business succession planning, and Arizona living trusts. Targeted at older adults and families planning estates in Arizona.
Quantifiable outcome
- Case dismissals achieved for clients (specific examples in testimonials)
- +1 more outcomes
Companies that use Lerner and Rowe Law Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Lerner and Rowe Law Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Lerner and Rowe Law Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lerner and Rowe Gives Back (Foundation)coreNon-profit community foundation through which the law firm gives back to local community members, groups, and organizations. Won 'Most Philanthropic Company' award 2017-2025 through this initiative.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Lerner and Rowe Law Group competitors and assessment
Company assessmentDirect peers
- Jacoby & Meyers: Long-standing consumer-facing law firm with a multi-state office network and TV/digital-led mass marketing. Directly comparable in its emphasis on accessible legal services, free consultations, and payment-plan-style offerings for individual clients.
- The Law Offices of Tad Nelson & Associates: Texas-based consumer-facing criminal defense and personal injury firm using heavy digital and broadcast marketing with 24/7 intake. Directly comparable in GTM, advertising-driven brand building, and broad criminal-defense practice offering.
- Kazerouni Law Group: Consumer-facing law firm emphasizing high-volume intake of bankruptcy, criminal defense, and personal injury cases with free consultations and aggressive digital marketing. Closely comparable in practice mix, GTM, and target customer profile.
- 1-800-LAW-FIRM: Consumer-brand legal services referral and direct-representation firm built around memorable phone-based marketing and broad personal-injury and consumer practice mix. Closely comparable in its reliance on a single, high-recall brand and D2C intake.
- The Mott Law Firm: Regional consumer law firm focused on bankruptcy, criminal defense, and family law with free consultations and payment-plan access. Comparable practice specialization and direct-to-consumer service model, though operating in a different geography.
Emerging players
- LegalZoom: Online legal services platform offering bankruptcy filings, estate planning, and other consumer legal products at lower price points. Comparable consumer base and overlapping service lines (especially Chapter 7 bankruptcy), but a self-serve technology model rather than attorney-led representation.
- Upsolve: Nonprofit technology platform that helps consumers file Chapter 7 bankruptcy for free. Competes for the same bankruptcy-filing demand pool Lerner and Rowe serves, capturing price-sensitive consumers and putting downward pressure on the low end of the bankruptcy legal market.
Others
- Avvo: Online legal directory and Q&A platform where attorneys acquire consumer leads through profiles and pay-per-lead models. Functions as an upstream marketing channel and indirect competitor for the same consumer legal services demand.
- Nolo: Long-established publisher of do-it-yourself legal information, books, and forms covering bankruptcy, criminal, and family law. Adjacent competitor for the same consumer legal-demand pool, capturing price-sensitive clients who choose self-help over hiring a firm like Lerner and Rowe.
Broad incumbents
- Morgan & Morgan: Largest consumer-facing personal injury and mass-tort law firm in the U.S., operating a similar 24/7, high-volume, marketing-driven intake model. Comparable in GTM motion and consumer-brand strategy, though focused on PI rather than criminal defense/bankruptcy and far larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lerner and Rowe Law Group social profiles
Digital presenceLerner and Rowe Law Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lerner and Rowe Law Group leadership team
Management profileNumber of profiles
Profiles9 records
Lerner and Rowe Law Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lerner and Rowe Law Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lerner and Rowe Law Group
What does Lerner and Rowe Law Group do?
Lerner and Rowe Law Group is an Arizona-based law firm that provides criminal defense and bankruptcy legal services to individuals. Its practice areas include DUI defense, felony and misdemeanor defense, juvenile defense, criminal appeals, Chapter 7 and Chapter 13 bankruptcy filing, and elder law/estate planning. The firm operates dedicated specialized teams for criminal defense and bankruptcy matters, with offices in Phoenix and Tucson.
Is Lerner and Rowe Law Group a public or private company?
Lerner and Rowe Law Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lerner and Rowe Law Group founded?
Lerner and Rowe Law Group was founded in -1. It employs 11 to 50 people.
Where is Lerner and Rowe Law Group based?
Lerner and Rowe Law Group is headquartered in Phoenix, United States, in the North America region.
How does Lerner and Rowe Law Group make money?
Two revenue lines are on record. Criminal Defense Legal Services are the primary driver. The others are bankruptcy Legal Services.
Who are Lerner and Rowe Law Group's main competitors?
Direct peers on record are Jacoby & Meyers, The Law Offices of Tad Nelson & Associates, Kazerouni Law Group, 1-800-LAW-FIRM and The Mott Law Firm. Emerging players are LegalZoom and Upsolve. Others are Avvo and Nolo. Morgan & Morgan is listed as a broad incumbent.
Does Lerner and Rowe Law Group have an API?
No public API is recorded for Lerner and Rowe Law Group.
What industry is Lerner and Rowe Law Group in?
Lerner and Rowe Law Group's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAH, Bankruptcy, Restructuring & Insolvency Law, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.