Le Sac du Berger
Le Sac du Berger is a French artisan workshop in Aveyron, founded 1974, that handcrafts leather and wool bags, small leather goods, footwear, clothing and accessories from locally sourced materials within 120 km, selling direct-to-consumer through its own e-commerce site, a physical boutique, and French eco-responsible trade shows.
- Company typePrivate
- Founded1974
- HeadquartersMarnhagues-et-Latour, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Sac du Berger does
Le Sac du Berger is a French artisan workshop founded in 1974 by Jean-Pierre Romiguier in Layrolle, on the edge of the Larzac plateau in Aveyron (Occitanie). The company handcrafts leather and wool "companion objects" — bags (the signature Sac du Berger line in five sizes, plus hiking bags, fanny packs, pouches), small leather goods (pen cases, purses, belts), footwear (sheepskin slippers, leather sandals), clothing (wool coats, leather and wool garments), and accessories — all produced by individual artisans, with each piece made from conception to finalization by a single craftsperson. The workshop spans five traditional crafts: saddlery, leather goods, bootmaking, woolskin work, and garment making. Core inputs are full-grain cowhide leather from Aveyron and Hérault and virgin wool spun in Tarn, sourced within a 120 km radius of the atelier as part of a "circuit court" local-supply model.
Operationally the business is structured as a privately held SARL (Société Romiguier Artisanat) with nine employees, founder-owned and entirely bootstrapped, with share capital of €71,500 and no external investors or parent company. The business was awarded the French government Entreprise du Patrimoine Vivant (EPV) label in 2008 in recognition of its artisanal excellence. Its go-to-market is direct-to-consumer only: sales run through its own e-commerce site (lesacduberger.com) with worldwide shipping, a physical boutique and workshop at the Layrolle site, and direct sales at French eco-responsible and Made-in-France trade shows (Salon Marjolaine, MIF Expo, Salon Vivre Autrement). Pricing is unit-based and ranges from €7 for small accessories to €995 for premium photographer's bags, with a €20 personalization upsell via hot stamping.
Revenue mechanics are one-time unit sales at premium artisan price points, supported by a brand narrative rooted in pastoral heritage, local sourcing, lifetime-guaranteed shepherd bags, and repair services. Distribution is intentionally narrow — no wholesale, no third-party marketplaces, no app, no API integration.
Le Sac du Berger firmographics
Firmographics- Name
- Le Sac du Berger
- Legal name
- Société Romiguier Artisanat
- Website
- https://lesacduberger.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Sac du Berger is a French artisan workshop in Aveyron, founded 1974, that handcrafts leather and wool bags, small leather goods, footwear, clothing and accessories from locally sourced materials within 120 km, selling direct-to-consumer through its own e-commerce site, a physical boutique, and French eco-responsible trade shows.
- Ownership category
- akta.pro rank
Le Sac du Berger industry classification
Industry- Product category
- Artisan Leather Goods
- NAICS
- Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
- akta.pro secondary industries
- Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Leather Goods Components & Subassemblies Manufacturing (Straps/Handles/Hardware Assemblies) (IMAOAHAI), Leather Belts & Straps (CRAKAEAD)
Keywords
Where Le Sac du Berger is headquartered
LocationHeadquarters
- HQ city
- Marnhagues-et-Latour
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Sac du Berger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: The company sells directly to consumers through its own e-commerce website (lesacduberger.com), processing payments via credit card (Paybox/Crédit Agricole), PayPal, bank transfer, and cheques. Orders are shipped globally with Colissimo and DPD carriers.
- Retail Workshop/Boutique: Physical workshop and boutique at Layrolle where customers can purchase directly. Open Monday-Friday 9h-12h and 14h-18h, Saturday-Sunday 14h-18h.
- Trade Show Sales: Direct sales at French trade shows including Salon Marjolaine, MIF Expo, and Vivre Autrement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sheepskin Slippers (Chaussons Laurent): €60-€85 |
| Unit Pricing | Pay-as-you-go | Shepherd's Bags: €455-€895 |
| Unit Pricing | Pay-as-you-go | Pen Cases: €30-€55 |
| Other | Pay-as-you-go | Personalization Service: €20 |
| Unit Pricing | Pay-as-you-go | Accessories: €7-€65 |
| Unit Pricing | Pay-as-you-go | Shoulder Bags and Pouches: €185-€310 |
| Unit Pricing | Pay-as-you-go | Hiking Bags: €535-€595 |
| Unit Pricing | Pay-as-you-go | City Collection: €325-€445 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Le Sac du Berger product offering
Product offeringCore offering
Le Sac du Berger is a French artisanal workshop that handcrafts leather and wool companion objects including bags (shepherd's bags, backpacks, shoulder bags, pouches), small leather goods (pen cases, wallets), footwear (sheepskin slippers, leather sandals), and accessories (belts). Each piece is made entirely by a single artisan from conception to finalization, using full-grain cowhide leather and virgin wool sourced within 120 km of the Layrolle workshop. The company sells directly to consumers via its own e-commerce site and physical boutique.
Product overview
Le Sac du Berger is a French artisan workshop specializing in handcrafted leather and wool companion objects. The company produces a unified portfolio centered on leather bags (Sac du Berger line in multiple sizes n°1 through n°5, backpacks, shoulder bags, pouches), small leather goods (pen cases, wallets, toiletry bags), footwear (sandals, sheepskin slippers), clothing (wool coats, leather garments, sheepskin items), and accessories (belts, hats, caps). All products are handcrafted by a single artisan from conception to completion within their Layrolle workshop in Aveyron, using locally-sourced materials from within 120km. The company also offers a personalization service via hot stamping.
Differentiator
Problem solved
Functional benefit
Products and services
- Sac du Berger (Shepherd's Bag) Collection Handcrafted full-grain cowhide leather shoulder bag available in five sizes (N°1 through N°5, priced €455–€895), featuring three front pockets, two side drawstring pockets, two back patch pockets, and an adjustable leather shoulder strap. Sized from compact everyday carry to a large photographer's bag variant (N°5). Sold to individual consumers seeking durable, lifetime-guaranteed work and travel bags.
- Sac à dos Larzac (Leather and Wool Backpack) Handcrafted leather and wool backpack, flagship product priced at €490, combining supple leather with local wool within the standard Sac du Berger artisan leather goods collection. Designed for everyday carry and travel.
- Pochette Banane (Leather Fanny Pack) Cowhide leather fanny pack/waist bag priced at €225, with large central zippered pocket, front snap pocket, and back zippered pocket. Adjustable leather and cotton strap with brass buckle. Sold to consumers seeking hands-free everyday carry.
- Pochette Berger (Leather Shoulder Pouch) Large handcrafted leather shoulder pouch priced at €310, with two successive flaps closed by snap fasteners, two gusseted interior pockets, and one zippered patch pocket. Sized to hold A5 documents or a tablet. Sold to consumers needing a functional everyday carry pouch.
- Pochette Petit Berger (Small Leather Clutch) Small leather clutch bag priced at €185, with a large open pocket, front patch pocket under flap, and buckle closure. Adjustable saddle-stitched shoulder strap. Sold to consumers as a compact everyday or evening bag.
- Sac Rando (Hiking Backpack)
- Sac du Berger City (Wool & Leather Shoulder Bag)
- Dona (Feminine Leather Bag)
- Trousse à stylos (Leather Pen Case)
- https://www.lesacduberger.com/wp-content/uploads/2015/04/IMG_4300-1.jpg
- https://www.lesacduberger.com/wp-content/uploads/2015/04/p_1_5_7_7_1577-thickbox_default-Ceinture-4-cm.jpg
- https://www.lesacduberger.com/wp-content/uploads/2019/07/Saint-Jacques-1-0004-350x570.jpg
- https://www.lesacduberger.com/wp-content/uploads/2015/04/etui-stylos-1Gandhi-home-noir-1-0007-350x570.jpg
- Hot Stamping Personalization Service 12-character uppercase hot stamping customization service available on select bags and small leather goods, priced at €20 incl. VAT. Sold to consumers who want personalized, unique items.
Quantifiable outcome
- Products guaranteed for life (sac du berger bags)
- +2 more outcomes
Companies that use Le Sac du Berger
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Le Sac du Berger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Le Sac du Berger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local craftsman (Dona partnership)minorThe Dona bag collection is the result of a partnership with a local craftsman and friend of Jean-Pierre Romiguier, creating a feminine bag combining the Sac du Berger aesthetic with external craftsmanship.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Le Sac du Berger competitors and assessment
Company assessmentDirect peers
- Polène: Contemporary French leather handbag brand combining artisanal production with premium positioning. Comparable in core product category (leather bags), price point, and direct-to-consumer e-commerce-led distribution.
- Bleu de Chauffe: French artisanal leather bag maker producing handcrafted satchels and bags in a similar heritage-driven, made-in-France model. Closest comparable in craftsmanship, price band, and DTC distribution approach.
- Mismo: Premium leather bag brand combining full-grain leather with minimalist Scandinavian design and artisanal production. Comparable on premium positioning, full-grain leather sourcing, and traveler/urban professional target customer.
- Sandqvist: Nordic premium bag and leather goods brand with similar emphasis on durable materials, craftsmanship, and sustainability narrative. Comparable on product category, premium positioning, and DTC distribution.
- Atelier de l'Armée: French artisan leather bag maker with similar heritage roots, handcrafting emphasis, and DTC-led go-to-market. Directly comparable on product type, price tier, and craftsmanship narrative.
Broad incumbents
- Longchamp: Major French leather goods maison with global retail and broad assortment of bags and accessories. Comparable on French leather heritage and bag category but operates at vastly larger scale across multiple price tiers.
- Goyard: French luxury trunk and leather goods maker with deep heritage. Aspirationally comparable on artisanal French leather craftsmanship and tradition, though operating in a much higher luxury price tier.
- Le Tanneur: Historic French leather goods maison established in 1898 offering a broad portfolio of bags, small leather goods, and accessories. Comparable as a French heritage leather brand but at much larger scale and broader assortment.
Regional players
- Paraboot: French heritage footwear maker producing handcrafted shoes and sandals in France. Comparable on artisanal French leather footwear category (overlap with Le Sac du Berger's sandals and sheepskin slippers) and on made-in-France positioning.
Emerging players
- Faguo: French sustainable fashion and accessories brand with a tree-planting eco-narrative. Comparable on the French-made, eco-conscious consumer positioning and DTC-led model, though broader in product scope (apparel and footwear).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Sac du Berger social profiles
Digital presenceLe Sac du Berger compliance and trust
Trust signalCompliance1 record
Le Sac du Berger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Sac du Berger leadership team
Management profileNumber of profiles
Profiles1 record
Le Sac du Berger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Sac du Berger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Sac du Berger
What does Le Sac du Berger do?
Le Sac du Berger is a French artisanal workshop that handcrafts leather and wool companion objects including bags (shepherd's bags, backpacks, shoulder bags, pouches), small leather goods (pen cases, wallets), footwear (sheepskin slippers, leather sandals), and accessories (belts). Each piece is made entirely by a single artisan from conception to finalization, using full-grain cowhide leather and virgin wool sourced within 120 km of the Layrolle workshop. The company sells directly to consumers via its own e-commerce site and physical boutique.
Is Le Sac du Berger a public or private company?
Le Sac du Berger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Sac du Berger founded?
Le Sac du Berger was founded in 1974. It employs 1 to 10 people.
Where is Le Sac du Berger based?
Le Sac du Berger is headquartered in Marnhagues-et-Latour, France, in the Europe region.
How does Le Sac du Berger make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Workshop/Boutique and trade Show Sales.
Who are Le Sac du Berger's main competitors?
Direct peers on record are Polène, Bleu de Chauffe, Mismo, Sandqvist and Atelier de l'Armée. Broad incumbents are Longchamp, Goyard and Le Tanneur. Paraboot is listed as a regional player. Faguo is listed as an emerging player.
Does Le Sac du Berger have an API?
No public API is recorded for Le Sac du Berger.
What industry is Le Sac du Berger in?
Le Sac du Berger's product category is Artisan Leather Goods. Its primary akta.pro industry code is IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels), with a secondary code of IMAOAHAB, Wallets, Small Leather Goods & Accessories Manufacturing. Its NAICS code is 316 and its SIC code is 3100.