Sandqvist Bags and Items

What Sandqvist Bags and Items does

Sandqvist Bags and Items AB is a privately held Swedish bag and accessories company founded in 2004 and headquartered at Mosebacke torg 18 in Stockholm (VAT: SE556783080601). The company designs and sells functional Scandinavian bags, backpacks, handbags, briefcases, totes, and small leather goods across multiple product series — Icon, Curve, Stream, Go Travel, Grid, Ground, Leather Classics, and Items — with price points ranging from $35 accessories to $729 premium leather shoppers. The product portfolio is built on responsible material sourcing (LWG-certified full-grain Scandinavian leather, organic cotton from Adilabad India with direct farmer relationships, and recycled polyester) and partnered technical treatments, notably OrganoTex water and dirt repellent coatings applied to canvas, polyester, and nylon fabrics.

The company operates a direct-to-consumer e-commerce platform shipping to more than 40 countries across Europe, Asia-Pacific, and North America, with localized storefronts (US, Sweden, Romania, Portugal), DDP customs-inclusive US pricing, free EU delivery, and physical retail locations in Sweden. A secondary B2B channel ([email protected]) provides custom-branded corporate gifting and employee provisioning. Ancillary revenue comes from the CARE product line (Tangent leather balm, Tangent fabric wax, OrganoTex water repellent spray, and a biotech clothing/shoe mist) and a Pre-Owned resale offering via BrandBack. The revenue model is one-time hardware sales with seasonal promotions (up to 50% off during the Summer Sale) and no subscription component.

The company is independently owned with no disclosed funding rounds, parent company, or external investment. Headcount sits in the 11-50 range. Distribution is supported by marketing on Instagram (@sandqvistbags), Facebook (Sandqvist.Bags), LinkedIn (Sandqvist Bags and Items), and email newsletters, with measurement via Google Analytics, Google Ads, Meta Pixel, Algolia, and Google Enhanced Conversions. Supply-chain governance is anchored by Leather Working Group certification and Fair Wear Foundation membership.

Name

Sandqvist Bags and Items

Legal name

Sandqvist Bags and Items AB

Website

https://sandqvist.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Swedish bag and accessories brand founded in 2004, designing and selling functional Scandinavian backpacks, handbags, and leather goods direct-to-consumer across 40+ countries, with B2B corporate gifting and a proprietary CARE product line.

Ownership category

akta.pro rank

Product category

Premium Bags, Backpacks and Leather Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Premium backpacks
• Leather handbags
• Scandinavian bag design
• Bag care products
• Corporate gift bags

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (DTC): One-time purchase of bags, backpacks, and accessories through e-commerce platform. Products include backpacks ($155-$309), handbags ($113-$189), briefcases ($389-$649), totes ($219-$729), and accessories ($35-$149). No subscription component.
2. Corporate/B2B Sales: Bulk corporate orders for employee gifts, onboarding kits, and branded company gear. Offers custom branded solutions with printed or embroidered company logos.
3. Product Care Accessories: Sale of care products including leather balm, fabric wax, water repellent spray, and textile mist to maintain and extend product life.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sandqvist designs, manufactures, and sells premium Scandinavian bags, backpacks, handbags, briefcases, totes, and accessories under its own brand via a direct-to-consumer e-commerce platform (sandqvist.com) with global shipping to 40+ countries, supplemented by physical retail stores in Sweden. The portfolio spans the Icon, Stream, Curve, Go Travel, Grid, Ground, and Leather Classics collections, plus a CARE line of product care accessories, and is supported by a dedicated B2B corporate sales channel offering custom-branded employee gifts and onboarding kits.

Product overview

Sandqvist Bags and Items is a Swedish bag and backpack manufacturer established in 2004, offering a diverse portfolio of bags, backpacks, and accessories with a focus on sustainability and Scandinavian design. The core product lines include: the Icon series (rolltop backpacks), Curve series (half moon bags), Stream series (rolltop and zipper backpacks with shoulder and sling options), Go Travel series (shoulder and multi-way bags for travel), Grid series (expandable totes), Ground series (crossbody and rolltop backpacks), and the premium Leather Classics collection (briefcases, shoppers, totes, bowling bags, crossbody bags, rolltop backpacks, laptop cases, pouches, wallets, and card holders). The Items series offers multi-pack bags, while the CARE collection provides proprietary care products including leather balm, fabric wax, water repellent spray, and clothing/shoe mist. The company also offers a B2B corporate sales service for branded employee gifts and company gear.

Differentiator

Problem solved

Functional benefit

Brands

• CARE: Product care collection including leather balm, water repellent spray, fabric wax, and clothing/shoe mist for maintaining Sandqvist bags.
• LEATHER CLASSICS

Products and services

• Icon Rolltop Backpack series Core Icon collection rolltop backpacks featuring buckled rolltop closure, top handle, side straps, and front zipper pocket, sized for 14-inch or 16-inch laptops, positioned for everyday commuting and work use.
• Stream Series (Rolltop, Zipper, Shoulder, Sling bags) Stream collection of everyday carry bags including a large rolltop backpack with front zipper pocket, a 16-inch zipper backpack, a shoulder bag, and a crossbody sling bag, all in black, designed for urban commuting and casual use.
• Curve Half Moon Bag and Half Moon Bag Mini Sleek minimalistic half-moon-shaped handbags with shoulder strap in regular and compact Mini sizes, targeted at everyday and occasion use for style-conscious consumers.
• Go Travel Series (Shoulder Bag, 3-Way Bag L) Travel-oriented bags from the Go Travel collection including a shoulder bag for travel and everyday use and a versatile 3-Way Bag L with three different carrying options.
• Grid Expandable Tote Bag Expandable tote bag with flexible storage capacity from the Grid series, designed for everyday and work carry.
• Ground Series (Crossbody Bag, Rolltop Backpack L) Ground collection crossbody bag in navy and large navy rolltop backpack with rolltop closure, designed for casual everyday use.
• Leather Classics Collection (Briefcase, Shopper Bags, Hobo Tote, Bowling Bag, Baguette Bag, Crossbody Bags, Rolltop and Lid Backpacks) Premium tumbled leather collection including 14" briefcase with top handles and zipper closure, regular and suede shopper bags, hobo tote bag, bowling bag with adjustable shoulder strap, baguette shoulder bag with six length settings, two crossbody variants (Agile and Agile Handle), leather rolltop backpack, hybrid tote-backpack, and Lid Backpacks in 14" and 16" sizes.
• Leather Classics Laptop Case, Pouch, Wallets and Card Cases Small leather goods from the Leather Classics collection including a 14-inch laptop sleeve with internal slip pocket, a compact zipper pouch, two zip wallets (standard and multi-slot with five internal pockets and two coin compartments), and two leather card cases (single-slot and five-slot multi).
• ITEMS 3 Pack Bags Pack of three small bags from the Items series designed for organized storage of everyday essentials.
• CARE Water Repellent Spray (OrganoTex) Water and dirt repellent spray developed in collaboration with OrganoTex, designed for canvas, polyester, and nylon Sandqvist products while maintaining breathability, color, and structure.
• CARE Tangent Leather Balm All-natural leather care balm in collaboration with Tangent, made with wool wax and pine wood oil, designed to keep leather soft and create a semi water-repelling barrier on Sandqvist leather products.
• CARE Tangent Fabric Wax All-natural fabric wax in collaboration with Tangent, made with beeswax, soybean wax, and coconut oil, designed to protect and prolong the life of cotton or mixed cotton canvas Sandqvist bags.
• CARE Clothing & Shoe Mist Biotech textile refresher using active bacterial cultures to remove odors without washing; anti-static, pH neutral, and dye-free, available in 75ml and 500ml sizes.
• Corporate Sales (B2B Service) B2B service offering high-quality laptop bags and accessories for corporate employee gifts, onboarding kits, or branded company gear, with optional custom printing or embroidery of company logos, ordered through a dedicated [email protected] contact.

Quantifiable outcome

• Designed to last decades with proper care
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TangentcoreStrategic or Co-development PartnerProduct collaboration for leather care and fabric care products. Tangent provides all-natural leather balm (wool wax and pine wood oil) and fabric wax (beeswax, soybean wax, and coconut oil) exclusively sold through Sandqvist for product care maintenance.
• OrganoTexcoreStrategic or Co-development PartnerTechnology partnership for water repellent spray coating. OrganoTex provides water and dirt repellent technology for Sandqvist canvas, polyester, and nylon products while maintaining material breathability and structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peak Design: California-based DTC-first bag and travel gear brand with strong design and functional-differentiation narrative (rolltop closures, modular systems), premium price points ($150–$400), and global shipping. Direct competitor in the urban commuter and travel bag category.
• Bellroy: Australian premium bag and small leather goods brand (part of Carryology ecosystem) with a near-identical product architecture (backpacks, totes, laptop bags, wallets), comparable ASPs, and a sustainability-credentialed supply chain. Closest peer on product breadth, price band, and brand positioning.
• Herschel Supply Co. Vancouver-based premium backpack and bag brand with a similar DTC-first model, comparable $100–$300 price band, and strong lifestyle marketing on Instagram. Directly competes with Sandqvist in the urban commuter and travel segments across North America and Europe.
• Rains: Danish outerwear and bag brand with a parallel Scandinavian design heritage, urban-professional target customer, DTC + flagship retail model, and overlapping Backpack/Work/Outerwear themes. Closely comparable on brand DNA, distribution model, and lifestyle positioning.
• Côte&Ciel: Paris-based premium bag brand with Scandinavian-adjacent minimalist design language, comparable ASPs, and DTC + selective wholesale distribution. Competes head-to-head with Sandqvist's Stream, Icon, and Curve collections in the European urban professional segment.
• Mismo: Copenhagen-based premium leather and canvas bag brand with near-identical Scandinavian design heritage, comparable price points ($200–$700), and a focus on functional laptop/business bags. Direct peer in the European premium leather goods segment.
• Fjällräven: Sweden-based outdoor and lifestyle bag/backpack brand (Kånken, etc.) with identical Scandinavian heritage positioning, premium price points, and DTC-led global distribution. Operates within the Fenix Outdoor group, making it the closest direct competitor to Sandqvist in the European premium bag market.

Broad incumbents

• Tumi: US-based premium business, travel, and leather bag brand (owned by Samsonite) operating at a much larger scale with broad department store and travel retail distribution. Competes with Sandqvist in the leather briefcase, laptop bag, and travel segments, particularly with corporate B2B buyers.

Emerging players

• Troubadour: London-based premium bag brand with comparable sustainability claims (LWG leather, recycled materials), similar functional design language, and overlapping ASP range. Direct niche competitor in the European sustainable premium bag segment.

Others

• Fjällräven / Fenix Outdoor: Publicly listed Swedish parent of Fjällräven, Royal Robbins, Brunton, and Tierra — a potential strategic acquirer profile and competitive context for any PE exit of Sandqvist, given its track record of acquiring premium outdoor and lifestyle brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sandqvist.Bags
• LinkedInlinkedin.com/company/sandqvist-bags-and-items
• Instagraminstagram.com/sandqvistbags/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandqvist Bags and Items