Lesaffre Magyarország

What Lesaffre Magyarország does

Lesaffre Magyarország Élesztőgyártó és Kereskedelmi Kft. is the Hungarian operating subsidiary of the French-headquartered Lesaffre Group, a global fermentation and bakery-ingredients company with 170+ years of history and operations in 51 countries. The company manufactures, imports, and distributes yeast, sourdough preparations, baking ingredients, ready-to-use mixes, and specialty products (sub-brands Livendo, Kastalia, Budafoki, Inventis, Magimix, Mediterrano, Glamix, Tradipan, and TURUL) for the Hungarian baking industry, and also sells an agricultural product line to farming partners.

The commercial model is direct-to-customer, executed through a segmented field-sales organization: a Budapest customer service team, regional representatives covering rural Hungary, an export department handling international accounts, and a dedicated agro sales channel. Distribution is complemented by a Baking Center demonstration facility and a dedicated technological-support service that provide hands-on training, recipe development, and process consulting to baking professionals. Recent activity includes the launches of GLAMIX (2023), MEDITERRANO (2023), a sustainable packaging initiative targeting 95% recyclability by end-2025, and LIVENDO® VIVANTI (2026).

Revenue is generated primarily through one-time sales of bakery ingredients and agro products, supplemented by professional services revenue from the Baking Center and technical-support engagements. The company is privately held as a Hungarian Kft. with 26 employees, headquartered in Budapest (Gyár u. 5–9., 1222).

Name

Lesaffre Magyarország

Legal name

Lesaffre Magyarország Élesztőgyártó és Kereskedelmi Kft.

Website

https://lesaffre.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lesaffre Magyarország is the Hungarian subsidiary of Lesaffre Group, distributing yeast, sourdough, baking ingredients, mixes, and agricultural products to professional bakers and agro partners in Hungary via direct field sales and a Baking Center technical-support facility.

Ownership category

akta.pro rank

Product category

Bakery Ingredients

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Leavening, Baking & Dough Conditioners (Baking Powder, Improvers) (CRADAOAN)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Bakery ingredients
• Yeast production
• Sourdough products
• Baking mixes
• Agricultural inputs

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bakery Ingredients Sales: Sale of yeast, sourdough preparations, baking aids, and baking mixes to professional bakers in Hungary.
2. Agricultural Product Sales: Sale of agricultural products and solutions to farming partners in Hungary.
3. Technical Services (Baking Center): Baking Center provides technological support and demonstration services to baking industry professionals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lesaffre Magyarország manufactures and distributes yeast, sourdough preparations, baking ingredients, and ready-to-use mixes to professional bakers in Hungary. The company also supplies agricultural products and solutions to farming partners, and complements its product portfolio with technical services including a Baking Center demonstration facility and technological support for baking professionals.

Product overview

Lesaffre Magyarország is a bakery ingredients and solutions provider offering a comprehensive portfolio of yeast, sourdough, baking ingredients, mixes, and other bakery products. The company operates as part of the global Lesaffre Group with over 170 years of fermentation expertise. Their product portfolio centers on core bakery ingredients (Élesztő/yeast, Kovász/sourdough, Sütőszerek/baking ingredients, Keverékek/mixes) complemented by specialty sub-brands like LIVENDO® VIVANTI, MEDITERRANO, GLAMIX, and Inventis Zavarka for specific applications. The portfolio also includes an Agro division and is supported by services such as Baking Center (demonstration bakery) and Technological support. The company serves baking professionals with both products and technical expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Livendo: Sourdough brand including products like LIVENDO® VIVANTI for authentic sourdough bread
• Kastalia
• Inventis
• Magimix
• Mediterrano
• Glamix
• Tradipan
• Baking Center

Products and services

• Élesztő (Yeast) Yeast products for the baking industry, serving as the fundamental leavening agent for bread and pastry production. Targeted at professional bakers in Hungary.
• Kovász (Sourdough) Sourdough products including liquid and dried preparations, providing authentic fermentation flavors and natural freshness to baked goods for professional bakers.
• Sütőszerek (Baking Ingredients) Baking ingredients and additives that enhance processing, texture, appearance, and shelf life of baked products for industrial and artisan bakeries.
• Keverékek (Mixes) Ready-to-use baking mixes for consistent quality and simplified production processes in bakery operations.
• Agro (Agricultural Products) Agricultural products and solutions offered to farming partners in Hungary through a dedicated agro sales channel.
• LIVENDO® VIVANTI Innovative sourdough solution delivering accelerated fermentation performance (3–6 hours) with authentic sourdough characteristics and flexibility to add yeast or not, targeted at bakers seeking to elevate their craft.
• MEDITERRANO Liquid sourdough preparation with spices and herbs, providing Mediterranean flavors and aroma to baked goods with natural long-lasting freshness, suitable for artisanal and industrial production.
• GLAMIX Surface Coating Egg-free powdered premix for surface coating of baked goods, diluted with water at 1:15 ratio, suitable for both manual and machine application, providing glossy finish.
• Inventis Zavarka Scalded flour technology originating from Russian traditional bread-making methods, improving bread flavor, texture, and shelf life, particularly suited for rye bread production.
• Baking Center Demonstration bakery service providing hands-on training, technology demonstrations, and technical support for baking professionals in Hungary.
• Technológiai támogatás (Technological Support) Technical consulting and support services for optimizing baking processes, product quality, and recipe development for baking industry professionals.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lesaffre GroupcoreStrategic or Co-development PartnerLesaffre Magyarország is a wholly-owned subsidiary of the Lesaffre Group, a global leader in fermentation and bakery solutions with 160+ years of history and operations in 51 countries. The group provides technology, products, and strategic direction to the Hungarian subsidiary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kerry Group: Irish multinational food ingredients and flavors giant offering bakery solutions as part of a broad portfolio. Operates at scale across Europe and competes with Lesaffre in baking improvers, mixes, and functional ingredients via its Taste & Nutrition segment.
• dsm-firmenich: Global nutrition and ingredients giant (post-merger) with bakery enzymes, yeast extracts, and functional ingredients. A broad incumbent in food ingredients that overlaps with Lesaffre's specialty bakery solutions but at portfolio rather than category level.

Direct peers

• Ireks: German family-owned bakery ingredients manufacturer offering malt, baking mixes, sourdough, and improvers. Closely comparable in mid-market European bakery ingredient positioning and customer mix to Lesaffre Magyarország.
• AB Mauri: Global yeast and bakery ingredients supplier (Associated British Foods subsidiary) operating across Europe. Offers an overlapping portfolio of yeast, sourdough, and bakery mixes and serves the same professional and industrial bakery customers as Lesaffre Magyarország.
• Bakels: Swiss-origin global bakery ingredients company producing mixes, improvers, and fillings for artisan and industrial bakeries. Operates through national subsidiaries in Europe, including Central Europe, overlapping with Lesaffre Magyarország's customer base.
• Lallemand: Canadian-headquartered yeast and fermentation specialist with European operations. Competes head-to-head with Lesaffre in yeast, sourdough cultures, and baking ingredients, serving both industrial bakeries and craft/artisan segments.
• Zeelandia: Dutch bakery ingredients manufacturer offering bread improvers, mixes, and sourdough products across European markets. Targets the same professional bakery segment with comparable product categories and channel approach.
• Puratos: Belgian multinational producing yeast, sourdough, bakery mixes, and improvers with strong presence across Europe including Hungary. Directly comparable to Lesaffre Magyarország in product portfolio (yeast, sourdough, mixes) and target customer base (professional and industrial bakers).

Emerging players

• Angel Yeast: Chinese yeast manufacturer rapidly expanding in European and emerging markets with competitive pricing. An emerging global yeast competitor with growing presence in Central/Eastern Europe that could pressure Lesaffre Magyarország's pricing in Hungary.

Regional players

• Pakmaya: Turkish yeast producer serving Eastern European, Middle Eastern, and Central Asian markets. Regional competitor with potential export reach into Hungary and similar product focus (yeast and basic baking ingredients) for price-sensitive bakers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lesaffre-magyarorsz%C3%A1g

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lesaffre Magyarország