Les Branchés Lunetterie

Name

Les Branchés Lunetterie

Legal name

Les Branchés Lunetterie inc.

Website

https://lesbrancheslunetterie.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Optical Retail and Eyewear Services

NAICS

Optical Goods Retailers (456130), Optical Goods Retailers (45613), Offices of Optometrists (62132), Offices of Optometrists (621320), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Luxury & Designer Eyewear (CRAAAKAD), Sunglasses (Non-Prescription) (CRAAAKAB), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses & Luxury Eyewear (CRAKAEAE)

Keywords

• Designer eyewear retail
• Eye examination services
• Optical frame collections
• Prescription eyewear sales
• Eyewear styling consultations

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eyewear Sales (Optical & Sunglasses): Sale of prescription glasses and sunglasses including designer brands (Faniel, Etnia Barcelona, Dubuc, Julbo) and private label Branchés collection. Revenue from frame sales combined with lens prescriptions.
2. Eye Exams: Comprehensive eye examinations performed by optometrists at multiple locations, including OCT imaging and pupil dilation services.
3. Contact Lens Sales: Direct in-store ordering and sales of contact lenses with optician support.
4. Repair & Adjustment Services: Glasses repair, adjustment, cleaning, and maintenance services including ultrasonic cleaning.
5. Safety Glasses (Sécuro Vision): Sale of certified safety eyewear for workplaces, including prescription safety glasses under CSA Z94.3 standards.
6. Franchise Fees: Revenue from franchise partnerships including initial franchise fees and ongoing royalties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Les Branchés Lunetterie operates a chain of optical retail boutiques across Quebec, selling designer and proprietary eyeglass frames (prescription ophthalmic and sunglasses), contact lenses, certified safety eyewear, and gift certificates. The company provides in-store optical services including comprehensive eye examinations with OCT retinal imaging, contact lens fitting, face-shape styling consultations (stylisme-visagisme), frame adjustments, and repairs. The company operates 9 retail locations (corporate and franchised) and manufactures the artistic Faniel frame collection at a Val-Morin workshop from recycled acetate, with all designer eyewear priced 40-50% below market rates.

Product overview

Les Branchés Lunetterie is a Québec-based eyewear retailer offering a comprehensive portfolio of eyeglass frames and optical services. The core offering includes multiple designer and proprietary frame collections (Faniel artistic frames, Branchés Collection, Etnia Barcelona, Dubuc, Julbo, Légende for children, Souris Mini), supplemented by complete optical services (eye exams with OCT imaging, contact lenses, eyewear styling consultations, adjustments, and repairs). The company positions itself as offering designer-quality eyewear at 40-50% below market prices, with a signature stylisme-visagisme (face-shape styling) service. A new affordable in-house brand (Branchés Collection) was launched alongside a $359 progressive lens combo. The company operates 9 retail locations across Québec with a franchise model.

Differentiator

Problem solved

Functional benefit

Brands

• Faniel: Artistic frames collection created by Anne-Marie Faniel, soprano and multidisciplinary artist. Frames are handmade in Val-Morin, Quebec from recycled acetate, featuring eco-friendly materials and unique artistic designs.
• Branchés Collection
• Faniel Artista
• Faniel au cube
• Légende
• Océana
• Sécuro Vision

Products and services

• Branchés Collection (Own-Brand Frames) In-house affordable eyewear brand featuring frames inspired by Québec expressions and local vernacular, designed for everyday wear with a focus on style, comfort, and durability.
• Faniel Artistic Eyewear Collection

Quantifiable outcome

• 40-50% savings compared to market prices on designer eyewear
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sécuro VisioncoreStrategic or Co-development PartnerAuthorized Sécuro Vision center providing CSA Z94.3 certified safety glasses at all 9 locations. Sécuro Vision is the Canadian reference in eye protection, partnering with thousands of companies. Les Branchés offers prescription and non-prescription safety eyewear, with 15% discount exclusive for Sécuro Vision agreement clients.
• Faniel Eyewear (Anne-Marie Faniel)coreOEM/ Whitelabel/ Licensing PartnerAnne-Marie Faniel is co-founder and designer. Faniel Eyewear is manufactured at the Val-Morin workshop with exclusive rights for Les Branchés franchisees. Faniel frames are handmade from recycled acetate with unique artistic process.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LensCrafters: Global optical chain (EssilorLuxottica) with mall-based locations and on-site optometrists; competes with Les Branchés for walk-in optical customers but operates at much larger scale and lacks the art-driven, Quebec-heritage positioning.
• Greiche & Scaff: Long-established Canadian optical chain with multi-provincial footprint and in-store optometry; a broader incumbent competitor with overlapping services but a more clinical/traditional positioning versus Les Branchés' fashion-led concept.

Direct peers

• EyeBuyDirect: Online-first value optical retailer carrying a wide designer and house-brand assortment at aggressive prices; competes for the same fashion-conscious, price-sensitive shopper but entirely through e-commerce.
• Iris (IRIS The Visual Group): Canadian optical retailer with extensive Quebec and national network of franchised locations providing eye exams and eyewear; competes with Les Branchés for the same fashion- and value-conscious consumer across overlapping store footprints.
• Clearly: Canadian-born online optical retailer offering designer and house-brand eyewear at value pricing with home try-on; targets the same value-seeking designer-eyewear shopper but bypasses the physical retail channel.
• BonLook: Quebec-based fashion eyewear retailer combining designer and house-brand frames with online try-on and omnichannel retail — the closest direct competitor to Les Branchés' Quebec fashion-eyewear positioning and pricing strategy.
• New Look Lunetterie: Large Quebec optical chain with multiple locations offering designer and house-brand eyewear plus on-site optometry — overlaps directly with Les Branchés in geography, services mix, and target customer.

Regional players

• Vogue Optical: Canadian optical chain concentrated in Atlantic Canada with a similar multi-brand retail and in-store service model; comparable in format but does not overlap Les Branchés' Quebec footprint.
• Bo-bien Lunetterie: Quebec-based optical boutique chain offering designer and house-brand eyewear with personalized service; comparable concept and regional overlap with Les Branchés in the Quebec fashion-eyewear segment.

Others

• Etnia Barcelona: Independent designer eyewear brand whose frames are carried by Les Branchés; comparable as a brand peer for assortment benchmarking and as a potential partner/supplier rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lesbrancheslunetterie
• Instagraminstagram.com/lesbrancheslunetterie
• LinkedInlinkedin.com/company/les-branch%C3%A9s-lunetterie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Branchés Lunetterie