TOGO

Name

TOGO

Legal name

Les chiens TOGO

Website

https://leschienstogo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industry

Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Psychological assistance dogs
• Psychosocial support services
• Animal-assisted intervention
• Veteran mental health programs
• First responder PTSD support

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting the charity's mission. Monthly donation tiers: $5 (toys), $10 (cushions), $25 (shelter visits), $50 (volunteer training), $100 (dog rescue)
2. Corporate Partnerships and Fundraising: Corporate donations, partnerships, and fundraising activities with businesses
3. Merchandise Sales: Donation-based merchandise store selling notebooks, t-shirts, water bottles, and other items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Les chiens TOGO is a registered charity that selects abandoned dogs meeting specific criteria and trains them as psychological assistance animals for veterans, military personnel, and first responders dealing with operational stress injuries. Services are delivered free of charge and include the assistance dogs themselves, individual psychosocial support, support groups, institutional intervention for organizations, and educational conferences. The organization also operates a donation-based merchandise boutique to support its dual mission of addressing mental health and animal abandonment in Quebec.

Product overview

TOGO is a registered charity founded in 2015 that provides rescued dogs as psychological assistance animals to veterans, military personnel, and first responders. The organization operates a multi-service model combining (1) Chiens d'assistance psychologique TOGO — rescued and trained assistance dogs provided at no cost; (2) Soutien psychosocial individuel and Groupes d'accompagnement — one-on-one and group psychosocial support delivered by trained psychosocial workers; (3) Services aux établissements — institutional support for emergency services, correctional facilities, and veteran organizations including animal-assisted intervention and staff training; (4) Conférences et formations — public education and professional training on mental health and animal-assisted therapy; and (5) a Boutique de dons selling branded merchandise to support fundraising. The core value proposition is a dual mission addressing both mental health support and animal rescue.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200+ weekly requests for TOGO dogs indicating high demand
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Wounded Warriors CanadaflagshipStrategic or Co-development PartnerExclusive provider of psychological assistance dog services for Wounded Warriors Canada in Quebec. TOGO provides psychosocial support and assistance dogs to veterans referred through this partnership.
• Assistance Dogs International (ADI)coreOthersCandidate member of ADI, the international organization setting standards for assistance dog organizations. TOGO is the only candidate member in Quebec.
• 35+ Partner ShelterscoreStrategic or Co-development PartnerOver 35 partner shelters and supporters across Quebec province provide rescue dogs for the program. Organizations include Vigile, Le Sentier, and other animal welfare organizations.
• Sperro CETAMminorStrategic or Co-development PartnerPartner establishment collaborating on psychological assistance dog programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patriot Paws Service Dogs: Trains and donates service dogs to disabled American veterans free of charge. Comparable donation-funded, veteran-focused assistance dog model.
• Paws for Purple Hearts: Provides service dogs to US veterans and active-duty service members with PTSD and TBI, and runs structured dog-training skill-building programs. Closely mirrors TOGO's combined assistance-dog-plus-psychosocial-support model.
• Wounded Warriors Canada: National Canadian charity serving veterans with operational stress injuries, including funding PTSD service dog programs. Both flagship funder and most aligned peer given shared beneficiary base and TOGO's exclusive Quebec provider relationship.
• National Service Dogs: Canadian charity training service dogs for veterans with PTSD and others with disabilities. Direct Canadian peer with similar mission and operational model.
• ECAD (Educated Canines Assisting with Disabilities): Nonprofit that trains service dogs for veterans and people with disabilities, including PTSD service dogs. Comparable scope and use of rescued/donor dogs for assistance work.
• K9s For Warriors: Largest US provider of service dogs for veterans with PTSD/TBI, pairing rescued dogs with veteran recipients. Direct functional and mission overlap with TOGO's psychological assistance dog program for veterans and first responders.

Others

• Assistance Dogs International: International accrediting body setting standards for assistance dog organizations; TOGO is a candidate member. Not a competitor but the key ecosystem/standards partner influencing TOGO's credibility and operations.

Regional players

• Mira Foundation: Well-established Quebec-based assistance dog charity training guide and service dogs. Same provincial footprint and broader assistance dog scope; potential referral or partnership counterpart.

Broad incumbents

• Canine Companions for Independence: Largest US nonprofit service dog organization, training dogs across multiple disability categories. Larger, more diversified incumbent that defines service-dog sector standards TOGO's ADI candidacy aligns with.

Emerging players

• Pawsitivity Service Dogs: Smaller US nonprofit providing psychiatric service dogs to veterans with PTSD. Direct mission overlap with TOGO at a more nascent scale, illustrating a comparable growth-stage trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leschienstogo
• LinkedInlinkedin.com/company/les-chiens-togo
• Instagraminstagram.com/leschienstogo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOGO