Wounded Warriors Canada
Wounded Warriors Canada is a federally registered charity that delivers free, culturally informed mental health, counselling, training, and PTSD service dog programs to Canadian veterans, first responders, and their families across all provinces and territories.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wounded Warriors Canada does
Wounded Warriors Canada (WWC) is a federally registered Canadian charity (CRA# 82808-2727-RR0001) operating as a national mental health service provider for Trauma Exposed Professionals (TEPs) — Canadian Armed Forces veterans and active members, police officers, firefighters, paramedics, and other first responders — along with their families. Headquartered in Whitby, Ontario, with regional offices in Edmonton and Vancouver, WWC delivers free, culturally informed clinical, educational, and training services across all Canadian provinces and territories through a combination of direct institutional partnerships and direct-to-individual online access.
The charity's product surface spans clinically facilitated group programs (Trauma Resiliency Program 1 and 2, COPE, Spousal Resiliency Program, Surviving Family Program), proprietary skills-based training (Down-Regulation Skills Training developed by National Clinical Director Dr. Tim Black, STRENGTH Warrior, Before Operational Stress, Trauma Resiliency Training), online continuing education courses (TExP 1 and 2, Core Trauma Concepts) delivered via education.woundedwarriors.ca and warriorhealth.ca, a Virtual Sleep Clinic, the Warrior Kids Camp for children of TEPs, and the PTSD Service Dog program operated in partnership with BC & Alberta Guide Dogs. The organization has placed over 100 PTSD service dogs in Ontario and invested more than $8M in the program since 2012.
WWC operates as a non-profit with no shareholders and no cap table, governed by a volunteer Board chaired by Richard Martin with Vice-Chair Peter MacKay and CEO Scott Maxwell. Revenue is sourced from individual donations, corporate partnerships (anchor partner BMO at $450K over three years for the Spousal Resiliency Program), federal and provincial grants (Veterans Affairs Canada, Department of National Defence SMSRC, Workers' Compensation Boards in Alberta, New Brunswick, and PEI), and signature fundraising events including the Battlefield Bike Ride, Ruck for Remembrance, Wounded Warrior Run BC, 24 Hours of Heroes, and Walk for the Wounded. All clinical and training services are delivered at no cost to participants.
Wounded Warriors Canada firmographics
Firmographics- Name
- Wounded Warriors Canada
- Legal name
- Wounded Warriors Canada
- Website
- https://woundedwarriors.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wounded Warriors Canada is a federally registered charity that delivers free, culturally informed mental health, counselling, training, and PTSD service dog programs to Canadian veterans, first responders, and their families across all provinces and territories.
- Ownership category
- akta.pro rank
Wounded Warriors Canada industry classification
Industry- Product category
- Nonprofit Mental Health Services
- akta.pro primary industry
- Injury Prevention, Disability & Rehabilitation Programs (BPADAIAM)
Keywords
Where Wounded Warriors Canada is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Wounded Warriors Canada business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual and Corporate Donations: Charitable donations from individuals and corporate donors; primary funding mechanism for a registered Canadian charity (CRA# 82808-2727-RR0001). Recurring giving and one-time gifts.
- Corporate Sponsorships and Partnerships: Multi-year strategic partnerships with corporations (e.g., BMO $450,000 partnership) supporting specific programs such as PTSD Service Dogs and Warrior Kids.
- Government Grants: Federal and provincial government grants, including a $300,000 federal funding boost for Warrior Kids and a $175,000 grant from the Department of National Defence.
- Fundraising Events: Revenue generated through large-scale national events including Battlefield Bike Ride, Ruck for Remembrance, Wounded Warrior Run BC, 24 Hours of Heroes, and Walk for the Wounded.
- PTSD Service Dog Sponsorships: Program-specific donations and sponsorships funding the training and pairing of PTSD service dogs (over $8M invested since 2012).
- Conference and Training Revenue: Registration fees and sponsorships from mental health and trauma conferences such as the Atlantic Canada Mental Health Conference.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Programs free to eligible participants (veterans, first responders, families) |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels7 records
Wounded Warriors Canada product offering
Product offeringCore offering
Wounded Warriors Canada is a national registered Canadian charity that delivers free, trauma-informed mental health programs to veterans, first responders, and their families. Its core offerings include clinical counselling, resiliency training, peer support, PTSD service dog pairing, and online education platforms, all provided at no cost to eligible participants across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Warrior Health: Online training and education platform (warriorhealth.ca and education.warriorhealth.ca) offering courses like Core Trauma Concepts, Strength Warrior, and TExP. Operated as a WWC initiative.
- Warrior Kids Camp
- Wounded Warrior Run BC
Products and services
- Trauma Resiliency Program 1
Quantifiable outcome
- 100+ PTSD service dogs paired in Ontario
- +4 more outcomes
Companies that use Wounded Warriors Canada
Customer profileNamed customers13 records
Segments4 records
Wounded Warriors Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Wounded Warriors Canada partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and minor.
- WorkSafeNBcoreStrategic partnership enabling New Brunswick workers' compensation claimants and first responders to access WWC's trauma-informed mental health programs.
- WCB-Alberta (Workers' Compensation Board – Alberta)coreProvincial WCB partnership supporting Alberta-based first responders and trauma-exposed workers with WWC clinical and training programs.
- WCB PEI (Workers' Compensation Board – Prince Edward Island)coreProvincial WCB partnership supporting Prince Edward Island-based first responders and trauma-exposed workers with WWC services.
- Royal Canadian Legion – Ontario Provincial CommandcoreVeteran-focused organizational partnership supporting program outreach to Ontario Legion branches and members.
- Department of National Defence (Canada)flagshipFederal government partner providing grant funding (including a $175,000 DND grant) and supporting access to serving military members and their families.
- BC & Alberta Guide DogscoreService dog training and pairing partner delivering the PTSD Service Dog program, with $8M+ invested by WWC since 2012 and 100+ dogs paired in Ontario.
- Lethbridge Police ServiceminorPartnered Trauma Exposed Organization receiving WWC mental health, training, and peer support services.
- Edmonton Police ServiceminorPartnered Trauma Exposed Organization receiving WWC mental health and training services.
- Calgary Police ServiceminorPartnered Trauma Exposed Organization receiving WWC mental health and training services.
- Saanich Police DepartmentminorPartnered Trauma Exposed Organization receiving WWC mental health and training services.
- Six Nations Police, Fire & EMSminorPartnered Indigenous Trauma Exposed Organization receiving WWC services.
- Rama Police, Fire, ParamedicminorPartnered Indigenous Trauma Exposed Organization receiving WWC services.
- Taylor Fire RescueminorPartnered fire department receiving WWC mental health and training services.
- Woolwich Fire DepartmentminorPartnered fire department receiving WWC mental health and training services.
- Yukon Fire Marshal's OfficeminorPartnered territorial fire authority receiving WWC mental health and training services.
- Conception Bay South Fire DepartmentminorPartnered fire department receiving WWC mental health and training services.
- Northwest Territories Fire Chiefs AssociationminorPartnered association delivering WWC training and mental health services to NWT fire services.
- Winnipeg Blue BombersminorCommunity marketing and awareness partner supporting fundraising and veteran outreach in Manitoba.
- I Got MindminorMental health sector strategic partner supporting shared program goals for trauma-exposed populations.
- Optimus CannabisminorSponsor and awareness partner supporting fundraising and outreach to trauma-exposed communities.
- Vimy PharmaminorStrategic partner in the veteran health and wellness space.
- Canada is Not for SaleminorStrategic advocacy partner aligned on veteran and community causes.
- Commissionaires National OfficeminorNational security and veteran services partner supporting outreach to former military personnel.
- Gasparotto GroupminorStrategic corporate partner supporting program delivery and fundraising.
- Survivor Perspectives Consulting GroupminorConsulting partner supporting lived-experience and survivor-informed program design.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wounded Warriors Canada competitors and assessment
Company assessmentBroad incumbents
- Canadian Mental Health Association (CMHA): Canada's oldest and largest nationwide mental health charity, operating across all provinces with mental health promotion, peer support, and policy advocacy. Comparable in scale, multi-channel funding, and Canadian footprint, but broader in scope rather than specialized for trauma-exposed professionals and their families.
- Mental Health Commission of Canada: Federally funded national mental health policy and research body, including specific veteran and first responder mental health initiatives. Comparable in national scope, government alignment, and donor landscape, though it operates as a federal-funded policy body rather than a direct service provider.
Direct peers
- True Patriot Love Foundation: Canadian national nonprofit funding military and veteran family programs across Canada. Direct peer in the Canadian veteran-support space with overlapping donor base, corporate sponsorship model, and national awareness events similar to WWC's Battlefield Bike Ride and Wounded Warrior Run BC.
- Wounded Warrior Project: U.S.-based national nonprofit serving post-9/11 veterans with mental health, physical recovery, and economic empowerment programs. The closest conceptual peer to Wounded Warriors Canada by name, mission (trauma-exposed veterans and families), and program mix, though operating at much larger scale and across the U.S. only.
- Soldier On: Canadian Armed Forces program supporting ill and injured military members through sport, recreation, and recovery. Comparable in serving the same trauma-exposed professional segment in Canada, with overlapping institutional funders and shared constituency, though narrower scope focused on sport-based recovery.
- Last Post Fund: Canadian nonprofit ensuring dignified burial and ongoing remembrance for veterans. Comparable as a long-established Canadian veteran-focused charity with national reach, donor base, and government relationships, though focused on post-mortem care rather than mental health programs.
- Operational Stress Injury Social Support (OSISS): CAF peer-led support network for military members, veterans, and families affected by operational stress injuries. Directly comparable in serving the same trauma-exposed veteran population in Canada with peer-support models and partnerships with VAC and the Canadian Armed Forces.
- Mira Foundation: Quebec-based nonprofit that breeds, trains, and pairs service dogs, including for PTSD and trauma support. Comparable in the Canadian service dog pairing vertical with similar training partnership model to WWC's BC & Alberta Guide Dogs relationship, though broader in mission across multiple disability types.
Others
- Royal Canadian Legion: Canada's largest veterans' service organization with provincial commands and extensive veteran welfare programs. Adjacent to WWC's mission and a strategic partner (Ontario Provincial Command), serving overlapping constituencies but operating as a member-driven veterans association rather than a clinical mental health provider.
Emerging players
- Atlas Institute for Veterans and Their Families: Canadian research and knowledge translation institute focused on veteran and family mental health, co-creating research with WWC (e.g., TExP 2 course). Comparable in serving the same veteran mental health constituency with educational content, but specialized in research dissemination rather than direct clinical service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wounded Warriors Canada social profiles
Digital presenceWounded Warriors Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wounded Warriors Canada leadership team
Management profileNumber of profiles
Profiles1 record
Wounded Warriors Canada subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wounded Warriors Canada funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wounded Warriors Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wounded Warriors Canada
What does Wounded Warriors Canada do?
Wounded Warriors Canada is a national registered Canadian charity that delivers free, trauma-informed mental health programs to veterans, first responders, and their families. Its core offerings include clinical counselling, resiliency training, peer support, PTSD service dog pairing, and online education platforms, all provided at no cost to eligible participants across Canada.
Is Wounded Warriors Canada a public or private company?
Wounded Warriors Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wounded Warriors Canada founded?
Wounded Warriors Canada was founded in 2013. It employs 1 to 10 people.
Where is Wounded Warriors Canada based?
Wounded Warriors Canada is headquartered in Vancouver, Canada, in the North America region.
How does Wounded Warriors Canada make money?
Six revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are corporate Sponsorships and Partnerships, government Grants, fundraising Events, PTSD Service Dog Sponsorships and conference and Training Revenue.
Who are Wounded Warriors Canada's main competitors?
Broad incumbents on record are Canadian Mental Health Association (CMHA) and Mental Health Commission of Canada. Direct peers are True Patriot Love Foundation, Wounded Warrior Project, Soldier On, Last Post Fund, Operational Stress Injury Social Support (OSISS) and Mira Foundation. Royal Canadian Legion is listed as an others. Atlas Institute for Veterans and Their Families is listed as an emerging player.
Does Wounded Warriors Canada have an API?
No public API is recorded for Wounded Warriors Canada.
What industry is Wounded Warriors Canada in?
Wounded Warriors Canada's product category is Nonprofit Mental Health Services. Its primary akta.pro industry code is BPADAIAM, Injury Prevention, Disability & Rehabilitation Programs.