Les Éleveurs de porcs du Québec

What Les Éleveurs de porcs du Québec does

Les Éleveurs de porcs du Québec (founded 1966, headquartered in Longueuil, Quebec) is the mandatory producer syndicate representing 2,445 pig farms across all regions of the province. Operating under Quebec's plan conjoint framework — a legally mandated collective marketing agreement in place for 44 years — the organization coordinates pricing, slaughter guarantees, and equity provisions between producers and federally/provincially inspected processors, with Olymel (Sollio Groupe Coopératif) as the largest downstream counterparty.

The organization's product surface is built around the consumer-facing "Le porc du Québec" brand and four interconnected certification programs: PorcSALUBRITÉ (food safety), PorcBIEN-ÊTRE (animal welfare), PorcTRACÉ (traceability), and PorcSAVOIR (knowledge transfer). It also runs the biennial Porc Show industry event, the quarterly Magazine Porc Québec, and consumer marketing campaigns developed with agency Cossette, including TV placements on Radio-Canada's Bye Bye broadcast. The syndicate does not develop proprietary technology products; rather, it coordinates industry research via the Centre de développement du porc du Québec (CDPQ), animal health surveillance through Équipe québécoise de santé porcine (EQSP), and policy advocacy through the Union des producteurs agricoles (UPA), the Canadian Pork Council (CCP), and provincial (MAPAQ) and federal (AAFC) governments.

Revenue flows through mandatory annual producer contributions per sow and boar, set by regulation and reviewed annually, supplemented by collective marketing fees under the plan conjoint. There is no direct product sale to consumers. Beyond Quebec, the syndicate supports international market development — notably a 40+ year trade relationship with Japan — and contributes to programs such as Excellence du porc canadien (EPC) through CCP and Canada Pork International. The organization represents a sector generating $3.7B in annual economic spinoffs and supporting 38,000 jobs, with local production meeting 80% of Quebec pork consumption.

Name

Les Éleveurs de porcs du Québec

Legal name

Les Éleveurs de porcs du Québec

Website

https://leseleveursdeporcsduquebec.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Les Éleveurs de porcs du Québec is a Quebec producer syndicate founded in 1966, representing 2,445 member pig farms through a legally mandated collective marketing framework. It coordinates pricing, certification programs (PorcSALUBRITÉ, PorcBIEN-ÊTRE, PorcTRACÉ, PorcSAVOIR), industry research, and international trade development on behalf of producers.

Ownership category

akta.pro rank

Product category

Agricultural Producer Association

NAICS

Livestock Merchant Wholesalers (42452), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)

akta.pro secondary industries

Pork Processing & Packing (AFAKALAB), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)

Keywords

• Pork producer association
• Collective pork marketing
• Agricultural producer syndicate
• Pork industry advocacy
• Quebec pork sector

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Producer contributions (contributions des producteurs): Mandatory annual contributions from pig producers (per sow and boar), reviewed annually and set by regulation, to fund the syndicate's operations, marketing, and advocacy activities.
2. Collective marketing fees: Fees collected through the collective marketing system (mise en marché collective) that funds the organization and its representation activities for pork producers in Quebec.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Les Éleveurs de porcs du Québec is a producer syndicate representing approximately 2,445 pork-producing member farms across Quebec. It operates a regulated collective marketing system (mise en marché collective / plan conjoint) that negotiates pricing and sales terms between producers and processors, advocates on agricultural policy, runs industry-wide quality and animal welfare certification programs, promotes the "Le porc du Québec" consumer brand, and coordinates research, trade missions, and member services for the Quebec pork sector.

Product overview

Les Éleveurs de porcs du Québec is an industry association representing pork producers in Quebec, not a traditional technology company. The organization operates the Quebec pork brand (Le porc du Québec) as a unified product umbrella, supported by four interconnected quality programs: PorcSALUBRITÉ (food safety), PorcBIEN-ÊTRE (animal welfare), PorcTRACÉ (traceability), and PorcSAVOIR (knowledge transfer). The portfolio also includes the annual Porc Show industry event, the Magazine Porc Québec publication, and consumer marketing campaigns such as "C'est toi le chef!" and "Pour du rose plus vert". The organization also administers the Prix Responsables par nature award program recognizing producer excellence in social responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Porc Québec: Magazine publication of Les Éleveurs de porcs du Québec featuring industry news, recipes, and updates for members and consumers.
• Le porc du Québec

Products and services

• Le porc du Québec (Quebec Pork Brand)

Quantifiable outcome

• The Quebec pork sector generates $3.7 billion in annual economic spinoffs and supports 38,000 jobs.
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core, major and supporting.

• OlymelcoreStrategic or Co-development PartnerOlymel is the largest pork processor in Canada and the primary processor for Quebec pork. The organization maintains ongoing negotiations and a collective marketing agreement with Olymel. Olymel sponsors major industry events and is a platinum partner of the Porc Show.
• Sollio Groupe CoopératifcoreStrategic or Co-development PartnerSollio Groupe Coopératif is the parent company of Olymel. As an agricultural cooperative, it holds a significant ownership stake in the pork processing sector and works closely with pork producers on supply and pricing.
• Centre de développement du porc du Québec (CDPQ)coreStrategic or Co-development PartnerCDPQ conducts pig research and development on behalf of the Quebec pork industry. In 2024, the Quebec government granted $6.3 million to CDPQ for a new research pig farm under the SQRI2 strategy. The organization ensures transfer of research results to producers.
• Équipe québécoise de santé porcine (EQSP)coreStrategic or Co-development PartnerEQSP is the industry body responsible for pig health surveillance and disease control in Quebec, having successfully managed the porcine epidemic diarrhea control strategy since 2014. The organization is a key partner in the Stratégie québécoise de santé et de bien-être des animaux.
• Conseil canadien du porc (CCP)coreStrategic or Co-development PartnerCCP is the national organization representing Canadian pig producers. Les Éleveurs de porcs du Québec participates actively in CCP, including joint trade missions (Japan, Europe), policy advocacy at the federal level, and national programs like Excellence du porc canadien (EPC). René Roy of the Quebec organization serves as CCP president.
• Canada PorcmajorStrategic or Co-development PartnerCanada Porc (Canada Pork International) promotes Canadian pork in international markets. Together with CCP, it organized the 2025 trade mission to Japan with strong Quebec representation.
• Union des producteurs agricoles (UPA)coreStrategic or Co-development PartnerUPA is the umbrella organization for all agricultural producers in Quebec. Les Éleveurs de porcs du Québec is affiliated with UPA and participates in its annual congress and collective advocacy efforts on agricultural policy.
• ZoetissupportingTechnology or IntegrationZoetis is a global animal health company and bronze sponsor of the Forum stratégique. It provides pharmaceutical and health solutions for pig herds.
• Trouw NutritionsupportingTechnology or IntegrationTrouw Nutrition, operating as part of the Nutreco group, is a silver partner of the Forum stratégique and provides nutrition solutions for pig production.
• Boehringer IngelheimsupportingTechnology or IntegrationBoehringer Ingelheim is a global pharmaceutical company specializing in animal health and an 'Ami' (Friend) sponsor of the Forum stratégique.
• CargillsupportingTechnology or IntegrationCargill is a global agribusiness company and 'Ami' sponsor of the Forum stratégique, providing feed and ingredient solutions to the pork sector.
• CossettemajorGTM or Marketing PartnerCossette is the creative agency behind major consumer marketing campaigns for Le porc du Québec, including 'C'est toi le chef!', 'Pour du rose plus vert', and holiday advertising. They are an 'Ami' sponsor of the Forum stratégique.
• Government of Quebec (MAPAQ)coreStrategic or Co-development PartnerThe Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ) is a key government partner, providing funding for farm investment programs (PGAMF), research (CDPQ), animal health strategies, and agricultural policy development. In 2025, MAPAQ contributed to the Stratégie bioalimentaire 2025-2035.
• Government of Canada (AAFC)coreStrategic or Co-development PartnerAgriculture and Agri-Food Canada (AAFC) provides federal funding for industry programs, research, and market development. The CCP receives federal support for the Excellence du porc canadien platform and international market development through Cultivons l'avenir programs.
• VIA RailsupportingGTM or Marketing PartnerVIA Rail provides discounted travel for Forum stratégique attendees as a sustainability-focused transportation partner, offering 10% discounts during the event period.
• Union des groupements de producteurs de viande de Bretagne / CRP Bretagne (UGPVB-CRP Bretagne)supportingStrategic or Co-development PartnerA 7-member French delegation from Brittany's pork producer organization visited Quebec in May 2017 to exchange knowledge on producer-buyer relations, collective marketing, animal health (especially PED control), and consumer relations. Brittany is the largest pig-producing region in France.
• TACT ConseilsupportingImplementation/ SI/ Consulting PartnerTACT Conseil is a consulting firm and silver sponsor of the Forum stratégique.
• Raymond Chabot Grant Thornton (RCGT)supportingImplementation/ SI/ Consulting PartnerRCGT is an accounting and consulting firm and silver sponsor of the Forum stratégique.
• DHC AvocatssupportingImplementation/ SI/ Consulting PartnerDHC Avocats is a law firm and bronze sponsor of the Forum stratégique.
• GodrosupportingTechnology or IntegrationGodro is an agricultural solutions company and bronze sponsor of the Forum stratégique.
• IELsupportingTechnology or IntegrationIEL is an agricultural technology/solutions provider and bronze sponsor of the Forum stratégique.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Danish Crown: Cooperative-owned pork processor and global pork exporter. Operates a cooperative-driven supply chain fundamentally similar to Quebec's collective marketing model, providing a useful international benchmark for cooperative pork value chains.
• Olymel: Canada's largest pork processor and the syndicate's primary counterparty. While not a producer association, Olymel is the dominant downstream player that the syndicate negotiates with and is the most relevant commercial counterparty peer.
• Sollio Groupe Coopératif: Parent company of Olymel and a major agricultural cooperative that holds significant ownership in Quebec pork processing. Comparable as a cooperative-structured player sitting alongside the syndicate in the Quebec pork value chain.
• Maple Leaf Foods: Major Canadian pork and protein producer. While a publicly traded processor rather than a producer association, Maple Leaf Foods is a counterpart in the Canadian pork value chain and operates comparable pork programs and certifications.

Direct peers

• Alberta Pork: Alberta's provincial pork producer organization. Operates a parallel collective marketing and advocacy framework for Alberta hog producers, directly comparable in structure and purpose.
• Conseil canadien du porc (Canadian Pork Council): National producer association representing Canadian pig producers. Les Éleveurs de porcs du Québec is an active member, with René Roy serving as CCP president, and they jointly run trade missions and policy advocacy (e.g., Excellence du porc canadien).
• Ontario Pork: Provincial pork producer organization in Ontario that operates a similar collective marketing/model and represents Ontario hog farmers. Comparable in mandate, governance, and advocacy scope to Les Éleveurs de porcs du Québec.
• National Pork Producers Council (US): US national pork industry association. Operates a similar producer-representation, policy advocacy, and trade-promotion mandate, making it Les Éleveurs de porcs du Québec's most direct international peer in scale and function.
• Manitoba Pork: Manitoba's hog producer organization representing pork farmers in the province. Comparable in mandate—collective representation, marketing, and research advocacy—serving a similar producer base.

Regional players

• UGPVB-CRP Bretagne: Federation of pork producer groups in Brittany, France. Brittany is France's largest pork-producing region; UGPVB-CRP Bretagne's collective marketing and animal health approach is closely comparable to Les Éleveurs de porcs du Québec's model, with prior knowledge exchange between the two organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EleveursPorcsQc
• YouTubeyoutube.com/user/leporcduquebec
• Facebookfacebook.com/EleveursPorcsQC
• LinkedInlinkedin.com/company/eleveurs-de-porcs-du-quebec
• Instagraminstagram.com/porcduquebec/?hl=fr
• Pinterestpinterest.ca/porcduquebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Éleveurs de porcs du Québec