Unep - Les Entreprises du Paysage

What Unep - Les Entreprises du Paysage does

UNEP - Les Entreprises du Paysage (legal name: Union Nationale des Entreprises du Paysage) is the French national trade association and professional federation for landscape companies, founded in 1963 and headquartered at La Maison du Paysage, 11 rue de Lourmel, 75015 Paris. It represents 29,550 member companies across the French landscape sector, which collectively employ more than 97,300 active workers and generate €5.9 billion in annual sector revenue. The organization operates a federated structure of approximately 14–15 regional delegations spanning metropolitan France plus overseas territories, led by a national bureau under President Laurent Bizot (appointed December 2019).

UNEP's core offerings center on a member-only Base Documentaire (document database) housing professional rules, salary grids, legal templates, and training resources; a member services package ("Services +"); a searchable landscaper locator directory; and a biannual industry magazine (En Vert & Avec Vous). Its flagship research output is the Observatoire des villes vertes (Green Cities Observatory), co-founded with Hortis, which produces the annual Palmarès des villes vertes ranking. The organization also co-develops sector standards (règles professionnelles) covering green roofs, irrigation, facade vegetation, and ecological engineering in collaboration with bodies such as AITF, FFP, Val'hor, and SEMAE.

The business model is a subscription-based membership association: companies pay recurring membership dues to access legal counsel, professional development, industry representation, the document database, and networking events. Go-to-market is community-led, relying on regional delegations, national congresses, the Séminaire école-entreprise, the Université des élus, and high-visibility PR initiatives. UNEP also partners with agricultural schools, CFAs, and biodiversity organizations (LPO, Noé, EcoJardin) to support workforce training and ecological transition, with no direct monetization of AI or advanced technology products disclosed.

Name

Unep - Les Entreprises du Paysage

Legal name

Union Nationale des Entreprises du Paysage

Website

https://lesentreprisesdupaysage.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

French national trade association founded in 1963, headquartered in Paris, representing 29,550 member landscape companies and providing membership-based regulatory representation, professional standards, training, and a member document database.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: UNEP is a trade association funded by membership fees from landscape companies. Companies join to access benefits including legal counsel, professional development, networking events, industry representation, and the document database.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Unep is a French professional trade association (syndicat professionnel) that represents landscape companies nationwide. Its core offering is a membership-based service package delivering the Base Documentaire (an exclusive document database with salary grids, professional rules, contracts, and training resources), legal counsel, sector advocacy to government, networking events, and professional standards documentation. The organization represents 29,550 member companies and operates 15 regional delegations across France.

Product overview

Unep - Les Entreprises du Paysage operates as a professional union/organization for landscape companies in France, offering membership-based services rather than a traditional software product. The core offering centers on the Base documentaire (document database) providing regulatory, training, and business resources, combined with Services + member benefits. Supporting services include a landscapist locator tool for consumer referrals, client-facing information sheets, the 'En vert & Avec vous' magazine publication, professional standards documentation (Les règles professionnelles), professional training resources with video content, and the Observatoire des villes vertes research initiative. The organization functions as a member services platform supporting the professional development and business needs of landscape companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Base documentaire (Document Database) Comprehensive online document database providing UNEP member landscape companies with access to salary grids, professional rules of practice, contracts, training resources, and regulatory documentation. Available exclusively to member companies.
• Services + (Mes Services +) Member-only services delivering discounted rates, purchasing benefits, and exclusive resources for landscape business operators.
• Localisation d'un paysagiste Searchable online directory allowing consumers to locate member landscaping companies in their area.
• En vert & Avec vous (magazine) Magazine publication covering landscape industry news, professional practices, and sector developments, distributed to UNEP members.
• Les règles professionnelles du paysage Professional rules and standards documentation for landscape sector practices, covering interior landscaping, facade vegetation, green roofs, earthworks, irrigation systems, and ecological engineering. Developed with over 190 volunteer professionals.
• Formation professionnelle et ressources pédagogiques Professional training resources including video demonstrations of landscape techniques, certification pathways, and educational materials for skill development in the landscape sector.
• Observatoire des villes vertes Green cities observatory that conducts research and publishes annual rankings of the greenest cities in France, co-founded with Hortis.
• Adhésion à l'Unep (Membership program) Membership program offering legal advice, professional resources, networking opportunities, and regional event access for landscape businesses.

Quantifiable outcome

• 97,300+ workers employed in the sector represented by UNEP member companies
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, minor and strategic.

• HortiscoreStrategic or Co-development PartnerUNEP co-founded the Observatoire des villes vertes (Green Cities Observatory) with Hortis. This partnership produces the annual Palmarès des villes vertes (Green Cities Ranking), which generates significant media coverage and promotes the profession.
• Val'horcoreStrategic or Co-development PartnerUNEP works with Val'hor, the interprofessional organization for the plant sector, on shared initiatives including presence at the Salon de l'Agriculture and WorldSkills competitions.
• SEMAEminorOthersSEMAE (interprofessional organization for seeds and plants) collaborates with UNEP on sector initiatives and publications, including a white paper on lawn benefits.
• SPOR&D ConsortiumminorStrategic or Co-development PartnerUNEP has joined the SPOR&D consortium, participating in sector research and development initiatives.
• AITF (Association des Ingénieurs Territoriaux de France)strategicStrategic or Co-development PartnerAITF partnered with UNEP on developing professional rules for green roofs, bringing expertise in territorial engineering.
• FFP (Fédération Française du Paysage)strategicStrategic or Co-development PartnerFFP collaborated with UNEP on the professional rules for green roofs, contributing landscape architecture expertise.
• Agence Régionale de la Biodiversité en Île-de-FrancestrategicStrategic or Co-development PartnerPartnered on the professional rules for green roofs, contributing biodiversity expertise for urban environments.
• LPO (Ligue pour la Protection des Oiseaux)strategicStrategic or Co-development PartnerPartnership for biodiversity initiatives, helping landscape companies implement bird protection practices in green spaces.
• NoéstrategicStrategic or Co-development PartnerBiodiversity organization partnered with UNEP for training entrepreneurs on ecological practices.
• NatureParifminorStrategic or Co-development PartnerRegional biodiversity agency partnered for nature observation and biodiversity tracking initiatives.
• OréeminorStrategic or Co-development PartnerEnvironmental association partnered for reflection on best environmental practices in the landscape sector.
• EcoJardinstrategicStrategic or Co-development PartnerPartnership for promoting ecological maintenance of green spaces, including eco-friendly certification standards.
• Excellence VégétalestrategicStrategic or Co-development PartnerOrganization supporting nursery professionals in their labeling and quality certification approaches, partnered with UNEP on quality standards.
• Synaa (Syndicat National de l'Arrosage Automatique)strategicStrategic or Co-development PartnerPartnered on professional rules for green roofs and irrigation systems, contributing automatic irrigation expertise.
• Afaïa (Syndicat professionnel des supports de culture)minorStrategic or Co-development PartnerProfessional union for growing media and agricultural inputs partnered on technical aspects of green roof guidelines.
• MSA (Mutualité Sociale Agricole)strategicOthersAgricultural social mutual validated UNEP's COVID-19 business continuity plan and works on social protection for landscape workers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CPME: Confédération des Petites et Moyennes Entreprises. Comparable as a French employer organization representing SMBs across sectors with regional delegations, advocacy, and member services analogous to UNEP's SMB-focused trade association model.
• Fédération Française du Bâtiment (FFB): French building federation. Comparable as a national trade association representing fragmented SMB construction businesses with regional delegations, regulatory advocacy, and training programs structurally similar to UNEP's landscape-sector model.
• Val'hor: French interprofessional organization for the horticultural plant sector. Directly comparable as a French sectoral trade body with overlapping member companies, advocacy role, and partnership with UNEP on WorldSkills and Salon de l'Agriculture.
• FNSEA: France's largest agricultural union. Comparable as a French professional federation representing SMB producers with regional structure, strong government advocacy, and member-funded services, sharing the broader agricultural-employment ecosystem with UNEP.
• Fédération Française du Paysage (FFP): French federation of landscape professionals focusing on landscape architecture. Comparable as a peer French landscape-sector organization that has collaborated with UNEP on professional rules for green roofs.
• CAPEB: Confédération de l'Artisanat et des Petites Entreprises du Bâtiment. Comparable as a major French trade association representing fragmented SMB crafts businesses via regional chapters and membership dues, with similar advocacy and training functions.
• SEMAE: French interprofessional organization for seeds and plants. Comparable as a French sectoral trade association with overlapping membership, advocacy function, and direct partnership with UNEP on publications and sector initiatives.
• UIMM: Union des Industries et Métiers de la Métallurgie. Comparable as a major French sectoral trade association with territorial delegations, training programs, and member-funded advocacy for a fragmented SMB member base.
• CNPA: Conseil National des Professions de l'Automobile. Comparable as a French trade association representing a fragmented SMB services sector with regional structure, training, regulatory advocacy, and member dues funding.

Broad incumbents

• MEDEF: France's largest employer federation. Comparable as a broader French business membership organization with regional structure and advocacy function, but operating across all industries rather than UNEP's landscape-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VideoUnep
• Facebookfacebook.com/Les-Entreprises-du-Paysage-1433035327018438
• LinkedInlinkedin.com/company/unep-les-entreprises-du-paysage
• Instagraminstagram.com/lesentreprisesdupaysage_unep
• TikToktiktok.com/@lesentreprisesdupaysage

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unep - Les Entreprises du Paysage