Le Sésame

What Le Sésame does

Le Sésame is a privately held North African (Maghrebi) restaurant operating as a SARL from a single location at 49 Boulevard du Général de Gaulle in Beauvais, France. Founded in 1993 by the Rahmani family and led by Mustapha Rahmani as Director of Publication, the business has operated continuously for over 30 years, specializing in traditional couscous (nine varieties), slow-cooked tagines, brick pastries, briouates, grilled meats, and Oriental pastries prepared on-site from fresh, seasonal ingredients. Physical capacity is 70 indoor covers plus a 50-cover seasonal terrace, and the restaurant is open Tuesday through Sunday for lunch and dinner service.

The company generates revenue across three streams: dine-in restaurant service, takeaway (vente à emporter) via an online e-commerce catalog on lesesame.fr with Mondial Relay delivery integration, and a full-service catering/traiteur offering for corporate events, weddings, baptisms, birthdays, and private receptions across the Beauvais area. The technology stack is commodity: an Overfull reservation widget, Facebook SSO, Mondial Relay point-relay delivery, and a standard e-commerce catalog. There are no proprietary technology assets, no AI/ML capabilities, no patents, no partnerships or alliances, and no external funding — the business is independently capitalized and family-managed with approximately 6 employees.

The core customer base comprises local individual diners, families, and small private-event hosts in the Beauvais region, with a secondary segment of corporate catering clients. Pricing spans €2.50–€29.00 per dish with a dedicated children's menu and quote-based catering. Marketing channels are limited to the company website, an email newsletter, organic social via Facebook, and word-of-mouth driven by a 5.0/5.0 average rating across six guestbook reviews. Distribution is single-site domestic (France), and operating hours are constrained — closed all day Monday and Sunday evening. The business model is fundamentally a mature local independent restaurant with limited scalability levers and no disclosed expansion roadmap.

Name

Le Sésame

Legal name

Le Sésame SARL (Société à responsabilité limitée)

Website

https://lesesame.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Sésame is a 30+ year-old independent North African restaurant in Beauvais, France, serving traditional couscous, tagines, and grilled meats via dine-in, takeaway, and catering to local individuals, families, and small event hosts.

Ownership category

akta.pro rank

Product category

North African Restaurant

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• North african cuisine
• Oriental restaurant
• Couscous and tagines
• Event catering services
• Traditional dining service

Headquarters

HQ city

Beauvais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in restaurant sales: Traditional restaurant service with indoor seating (70 covers) and seasonal terrace (50 covers). Customers dine in the air-conditioned restaurant Tuesday through Sunday, with specific lunch and dinner hours.
2. Takeaway and catering services: Vente à emporter (takeaway) service with online ordering capability. Catering/traiteur service for private and corporate events including weddings, baptisms, birthdays, business lunches, and professional receptions. Custom quotes provided per event.
3. Online ordering platform: E-commerce platform for takeaway orders including starters, main dishes, and desserts. Products include couscous varieties, tagines, bricks, briouates, and Oriental pastries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Sésame operates a traditional North African restaurant in Beauvais, France, serving dine-in, takeaway, and event catering. Its menu centers on couscous dishes (nine varieties priced €15.00–€29.00), slow-cooked tagine/mijoté stews (€16.00–€20.00), grilled meats, brick and briouate appetizers, and Oriental pastries. A dedicated catering (traiteur) service provides customized culinary packages for corporate functions, weddings, baptisms, and birthdays.

Product overview

Le Sésame is a traditional North African (Maghrebi) restaurant in Beauvais, France, in operation for over 30 years, offering dine-in, takeaway, and catering services. Its core product portfolio centers on couscous dishes (with nine varieties ranging from the signature Prince Sésame to vegetable-only, priced 15.00–29.00€) and tagine/mijoté slow-cooked stews (with lamb or chicken in various preparations including prune-and-honey and preserved-lemon, priced 16.00–20.00€), complemented by grilled meats (lamb cutlets, kebabs, merguez, kefta), traditional starters (chorba soup, brick pastries, briouates), and Oriental pastries. Additional service modules include a children's menu ('Graines de Sésame'), a takeaway/catalog e-commerce channel, and a full catering service for corporate and private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Traiteur Oriental

Quantifiable outcome

• 5.0/5.0 average customer rating based on 6 verified reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Buffalo Grill: France's largest casual dining chain, operating family-oriented grill restaurants nationwide. Comparable as a casual-dining operator with dine-in, takeaway, and event offerings, though specializing in grilled meats rather than oriental cuisine.
• Big Mamma Group: Large French restaurant group with multiple Italian and Mediterranean-influenced casual dining brands. Comparable as a French casual-dining operator with strong brand-building, online ordering, and event-friendly venue formats.
• Flo Group (Groupe Bertrand): Major French restaurant group operating multiple casual and traditional dining concepts (e.g., Brasserie Flo, bouillon brands). Broad incumbent serving the same French casual-dining customer with overlapping dine-in and event-service capabilities.

Direct peers

• Marrakech Délices: French Moroccan restaurant focused on traditional North African cuisine including couscous and tagines. Comparable small-to-mid scale oriental restaurant serving similar customer use cases (family dining, takeaways, private events).
• Le Tagine: Multi-location Moroccan/oriental restaurant in France offering couscous, tagines, and pastries with dine-in and takeaway service. Closely comparable in cuisine, menu structure, and channel mix to Le Sésame's Maghrebi offerings.
• Daroco: Paris restaurant group with Mediterranean and oriental-influenced cuisine including couscous-style dishes. Comparable in offering authentic North African-influenced menus at premium prices with strong dine-in and event presence, though at a larger, multi-site scale.
• La Casbah: French North African/Moroccan restaurant concept serving couscous, tagines, and grilled meats in a sit-down format similar to Le Sésame. Comparable in cuisine focus, casual-dining service model, and per-cover economics in the French market.
• Yemma: Paris-based oriental/Maghrebi-inspired restaurant serving traditional North African dishes in a refined sit-down setting. Comparable in cuisine authenticity, menu pricing, and event-hosting capability, though operating at a higher-end position.

Others

• Uber Eats: Major French food delivery marketplace. Relevant as both a potential ordering channel for Le Sésame's takeaway service and a competitive vector for oriental/ethnic restaurant delivery in the Beauvais area.
• Deliveroo: Leading French food delivery platform. Relevant as a channel enabler and competitor that expands consumer access to ethnic and oriental cuisines, including those of Le Sésame's competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/le-s-same

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Sésame