Les Flammes

What Les Flammes does

Les Flammes is an annual French music awards ceremony celebrating popular cultures, including rap, R&B, Afro-influenced, Caribbean-influenced, and international genres. Founded in 2023 and now in its fourth edition (2026), the ceremony takes place at La Seine Musicale in Boulogne-Billancourt and is operated by ONE YARD, a single-member Société par Actions Simplifiée (SASU) with €49,201 in capital, headquartered in Paris. The legal entity co-produces the event with BOOSKA P (NEW BOOSKA P). At the core of the platform is a digital voting system accessible via lesflammesawards.com and integrated with Spotify, featuring a 10-nominee duel-based bracket structure with 15 matchups per category, ranking powered by VAINKEURZ's algorithm, and authentication via email, Facebook, Apple, and Google sign-in. The platform supports 25 award categories spanning albums, tracks, artists, features, clips, concerts, and special honors.

The business is funded almost entirely through sponsorship and advertising, with voting and ceremony access free to users. Named partners include Spotify (core strategic partner with a named category and in-app voting), Garnier, NYX, France TV, Sacem, Riffx, Shotgun, Uber, and VAINKEURZ. Revenue is generated by selling advertising inventory on the platform and through logo placement, promotional activations, and category sponsorships at the ceremony and on the website. Marketing and distribution are anchored on the annual ceremony (livestreamed and replayed on YouTube), a dedicated Spotify playlist, and owned social channels on Instagram, YouTube, Twitter/X, and Threads.

The organization has 19 employees, no disclosed external funding, and ownership closely held by a single shareholder with Tom Brunet serving as Directeur Général. The audience is segmented horizontally: general public/music fans who vote and attend via livestream, music industry professionals (artists, labels such as Universal, Sony, Warner, and Believe), media partners (France TV and specialized outlets), and institutional stakeholders such as Sacem. A 23-member paritaire, francophone jury and 10 specialized voting colleges (for genre-specific categories) add a credibility layer to the public voting process, with three named tiebreaker voters handling tied results in jury-only categories.

Name

Les Flammes

Legal name

ONE YARD

Website

https://lesflammesawards.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Flammes is an annual French music awards ceremony celebrating urban and popular cultures, organized by ONE YARD in co-production with BOOSKA P and serving fans, artists, labels, media, and institutional partners through 25 award categories and a digital voting platform.

Ownership category

akta.pro rank

Product category

Music Awards Ceremony

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro industry

PRIMARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAOAD

Virtual Concerts & Music Festivals (Livestreamed Performances)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Music awards ceremony
• Live entertainment events
• Digital voting platform
• Urban music awards
• French pop culture

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsorship and Partnerships: Revenue is generated through partnerships with commercial sponsors including Spotify, Garnier, NYX, France TV, Sacem, Riffx, Shotgun, Uber, and VAINKEURZ. These partners fund the ceremony and gain visibility through logo placement and promotional activities on the website and at the event.
2. Advertising: The free access to the platform's content and services is financed by advertising revenues. The company sells advertising space to advertisers of their choice, with users accepting advertising display on the site.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Les Flammes is an annual French music awards ceremony dedicated to popular urban and contemporary genres — rap, R&B, Afro, Caribbean, and pop — featuring 25 award categories and an audience-driven digital voting mechanism. The event is staged at La Seine Musicale in Boulogne-Billancourt and is produced by ONE YARD in partnership with NEW BOOSKA P.

Product overview

Les Flammes is a single unified awards ceremony platform rather than a modular software product. The offering centers on the annual Les Flammes Awards ceremony (held at La Seine Musicale), a voting platform enabling public and jury participation across 25 award categories, live ceremony broadcasts, and a companion Spotify playlist. The voting platform supports authentication via email, Facebook, Apple, and Google accounts, with special Spotify integration allowing direct voting from the Spotify app for the 'Flamme Spotify de l'album de l'année' category. The ceremony rewards excellence in French-language and Francophone music across genres including rap, R&B, new pop, Afro-influenced, Caribbean-influenced, and international collaborations.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SpotifycoreGTM or Marketing PartnerSpotify is the primary strategic partner and sponsor of Les Flammes. The partnership includes the 'Flamme Spotify de l'Album de l'Année' category naming, official ceremony playlist hosting, voting integration within the Spotify app, and co-marketing activities. Spotify representatives also participate as jury members in the voting process.
• BOOSKA PcoreStrategic or Co-development PartnerBOOSKA P (NEW BOOSKA P) is the co-producer of the Les Flammes ceremony alongside ONE YARD. As co-producers, both companies jointly organize and produce the awards ceremony, share decision-making on categories and rules, and co-host the annual event. BOOSKA P has equal access to user data as ONE YARD.
• VAINKEURZcoreTechnology or IntegrationVAINKEURZ provides the ranking algorithm used for the Les Flammes voting platform. This technical partnership is integral to the voting mechanism that determines award winners.
• GarnierminorGTM or Marketing PartnerGarnier is a sponsor partner of Les Flammes, with logo placement on the ceremony website and associated marketing materials.
• NYX Professional MakeupminorGTM or Marketing PartnerNYX is a sponsor partner of Les Flammes with logo placement on the ceremony website and promotional materials.
• France TVminorGTM or Marketing PartnerFrance TV is a media partner sponsor of Les Flammes with logo placement on the ceremony website.
• SacemminorGTM or Marketing PartnerSacem (Société des auteurs, Compositeurs et Editeurs de Musique) is a partner sponsor of Les Flammes with logo placement on the ceremony website.
• RiffxminorGTM or Marketing PartnerRiffx is a partner sponsor of Les Flammes with logo placement on the ceremony website.
• ShotgunminorGTM or Marketing PartnerShotgun is a partner sponsor of Les Flammes with logo placement on the ceremony website.
• UberminorGTM or Marketing PartnerUber is a partner sponsor of Les Flammes with logo placement on the ceremony website.
• VAINKEURZminorGTM or Marketing PartnerVAINKEURZ is also listed as a marketing partner with logo placement on the ceremony website in addition to their technology partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MOBO Awards: UK awards platform dedicated to music of Black origin (R&B, rap, grime, Afro, Caribbean) — the closest international analogue to Les Flammes' urban-culture focus. Highly comparable in mission, audience, and category scope.
• Victoires de la Musique: France's flagship annual music awards ceremony, directly competing with Les Flammes for Francophone artist nominations, label support, and broadcast/sponsorship budgets. It is the most direct incumbent competitor in the French music awards category.
• NRJ Music Awards: Major annual French-language music awards ceremony broadcast live, with a similar event-driven model centered on public voting and brand sponsorships. Directly competes for the same artists, fans, and sponsor pool in France.

Broad incumbents

• Grammy Awards: Global benchmark annual music awards ceremony, comparable as a recurring live entertainment/media property monetized via broadcast rights and sponsorships, though far broader in genre and global scope than Les Flammes.
• MTV Europe Music Awards: Pan-European annual music awards with a similar event-driven, multi-category, voting-enabled format. A broader incumbent competitor that reaches overlapping Francophone and international audiences.
• Brit Awards: The UK's premier annual music awards, comparable in annual-ceremony, broadcast-driven, sponsorship-funded model — but covers all mainstream genres rather than specializing in urban/Afro music.
• BET Awards: US-based annual awards ceremony celebrating Black music, culture, and entertainment; comparable to Les Flammes in urban/Afro genre focus but operates at a much larger scale and from a broadcast-TV incumbent position.

Regional players

• Latin Grammy Awards: A regionally focused annual awards ceremony for Latin music, structurally comparable to Les Flammes as a niche-genre-flagship ceremony that complements mainstream generalist awards.

Emerging players

• Headies Awards: Nigeria's flagship hip-hop and Afrobeats awards ceremony — an emerging-market analogue demonstrating the scale potential of genre-specific urban music awards in non-Western markets.

Others

• Fulham Music Awards: An emerging UK-based urban music awards property. Adjacent to Les Flammes in genre focus and event-driven, voting-enabled format, but operates at a much earlier stage and without equivalent strategic anchor partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/les-flammes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Flammes