Le Sillon
Le Sillon is a weekly regional agricultural newspaper serving farmers, livestock breeders, and viticulturists across Landes, Pyrénées-Atlantiques, and Gers in southwestern France, distributing over 12,000 copies weekly through print and digital subscriptions, legal notices, advertising, and classified ads.
- Company typePrivate
- Founded1888
- HeadquartersPau, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Le Sillon does
Le Sillon is a weekly agricultural newspaper serving farmers, livestock breeders, viticulturists, and agricultural professionals across the Landes, Pyrénées-Atlantiques, and Gers departments of southwestern France. Published every Friday since its current configuration was established through a 1991 merger, the title traces its origins to 1888 and operates under the legal entity Société d'éditions agricoles du Bassin de l'Adour. It is part of Groupe Réussir, described as the leading national agricultural press group in France, and maintains membership in the Syndicat national de la presse agricole et rurale. The publication distributes over 12,000 print copies weekly, reaching approximately 30,000 readers across the region.
The product portfolio centers on the core weekly journal (available in print and digital formats via the Mon Kiosque platform launched July 2026), supplemented by a regulated legal notices (annonces légales) publication service, a classified advertisements section, and participation in the Job Semences online recruitment platform for the seed industry. The underlying technology consists of a web-based content management system with a digital archive and digital edition distribution via Calameo (embedded iframe kiosk), supplemented by AddToAny social sharing integration on article pages. The editorial team comprises approximately 9-15 staff including a Directrice de la publication, Rédacteur en chef, four rédacteurs, a rédacteur-graphiste, a rédacteur réviseur, and advertising, legal notices, subscriptions, and accounting functions.
Revenue is generated through four streams: (1) recurring annual subscriptions starting at 98€/year for full digital and print access; (2) transactional legal notices published for businesses, notaries, and legal professionals under French statutory requirements; (3) small classified advertisements (petites annonces); and (4) print and digital advertising sold to agricultural input suppliers, equipment dealers, cooperatives, and agri-food businesses. The go-to-market is direct-to-consumer via subscription, with distribution supported by partnerships with FDSEA, Young Farmers (JA), agricultural chambers, and cooperatives across the region.
Le Sillon firmographics
Firmographics- Name
- Le Sillon
- Legal name
- Société d'éditions agricoles du Bassin de l'Adour
- Website
- https://lesillon.info
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Sillon is a weekly regional agricultural newspaper serving farmers, livestock breeders, and viticulturists across Landes, Pyrénées-Atlantiques, and Gers in southwestern France, distributing over 12,000 copies weekly through print and digital subscriptions, legal notices, advertising, and classified ads.
- Ownership category
- akta.pro rank
Le Sillon industry classification
Industry- Product category
- Regional Agricultural Press
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Le Sillon is headquartered
LocationHeadquarters
- HQ city
- Pau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Sillon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Print and Digital Subscriptions: Weekly agricultural newspaper subscription model with print and digital access. Subscription starts at 98€ per year, providing full access to all articles and digital format of the journal.
- Legal Notices (Annonces légales): Publication of legal notices including company dissolutions, constitutions, changes of name, and other legally required announcements. Fees charged per announcement based on length and type.
- Small Classified Ads (Petites annonces): Small classified advertisements section for various agricultural and local community needs.
- Advertising: Print and digital advertising space sold to agricultural businesses, cooperatives, and related enterprises. Manuel FINESTRA serves as Chef de publicité.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full annual subscription with all access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Le Sillon product offering
Product offeringCore offering
Le Sillon publishes a weekly agricultural newspaper in French covering crops, livestock, agricultural policy, machinery, environment, and rural economy for farmers and breeders in the Gers, Landes, and Pyrénées-Atlantiques departments. It distributes both a print edition (~12,000 copies/week, ~30,000 readers) and a digital flipbook edition through the Calameo "Mon Kiosque" platform, with ancillary revenue from advertising, legal notices, and classified ads.
Product overview
Le Sillon operates as a weekly agricultural newspaper published every Friday by Société d'éditions agricoles du Bassin de l'Adour, part of the national Réussir agricultural press group. The publication covers agricultural news from southwestern France (Landes, Pyrénées-Atlantiques, Gers, Aquitaine). Its product portfolio includes the core weekly journal (available in both print and digital editions via Mon Kiosque platform), professional legal notice publication services, and a classified advertisements section. The company also participates in the Job Semences online recruitment platform for the seed industry. Content is organized into main sections: Productions animales (animal farming), Productions végétales (crop production), Actualité (news), and Vie professionnelle (professional life), with specialized coverage for viticulture, regional territories, and agricultural equipment/techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Sillon Weekly Newspaper (Le Sillon Gers – Landes – Pyrénées) A weekly French-language agricultural newspaper covering crops, livestock, machinery, environment, agricultural policy, and rural economy for professional farmers and breeders in the Gers, Landes, and Pyrénées-Atlantiques departments. Distributed in print with a circulation of 12,000+ copies and an estimated 30,000 readers per issue.
- Le Sillon Digital Edition (Mon Kiosque / Calameo) An online digital flipbook edition of the Le Sillon weekly accessible through the Calameo "Mon Kiosque" kiosk, allowing digital readers to view the same weekly content as the print edition.
- Legal Notice Publication Service (Annonces légales) Paid publication of mandatory legal announcements (company formations, modifications, dissolutions) in Le Sillon, which is an approved regional newspaper for this purpose. Sold per insertion to businesses and individuals needing legally compliant publication.
- Classified Advertising (Petites annonces) Paid classified advertisements for agricultural jobs, equipment, livestock, and services, including the "Job Semences" job-board listing platform, sold per insertion to individuals and agricultural businesses.
- Display Advertising Space Paid display advertising placements in the print and digital editions of Le Sillon, sold to agricultural cooperatives, input suppliers, machinery dealers, banks, insurers, and other regional agribusiness advertisers seeking access to the title's ~30,000 regional farmer readers.
Quantifiable outcome
- Over 12,000 weekly print copies distributed
- +1 more outcomes
Companies that use Le Sillon
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Le Sillon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Le Sillon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Groupe RéussircoreLe Sillon is part of the Groupe Réussir, the leading agricultural press group in France. This affiliation provides shared resources, content syndication, and market reach across multiple agricultural regions.
- Syndicat national de la presse agricole et ruralecoreProfessional organization membership ensuring adherence to agricultural journalism standards and representing the sector at national level.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Le Sillon competitors and assessment
Company assessmentRegional players
- Paysan Breton: Regional agricultural weekly newspaper serving Brittany in western France. Highly comparable business model to Le Sillon — paid weekly print edition plus digital — but in a different French region with its own livestock and crop focus.
- La Volonté Paysanne: Regional agricultural weekly newspaper serving western France (Pays de la Loire / Deux-Sèvres). Comparable to Le Sillon in format and target audience (professional farmers) but operating in a different French agricultural region.
Direct peers
- La France Agricole: National weekly agricultural newspaper published by Groupe France Agricole, covering farming news, markets, and policy across France. Closest direct analog to Le Sillon at national scale: same weekly newspaper format, same agricultural audience, overlapping subscription/advertising model.
- Vigneron (magazine): Viticulture-focused agricultural trade publication within the broader Réussir ecosystem. Comparable to the viticulture coverage within Le Sillon (Madiran, Jurançon, Saint-Mont, etc.) and addresses the same winegrower audience via a sister brand.
- Web-agri: French agricultural news portal operated by Groupe France Agricole, focused on crop production, livestock and machinery. Comparable to Le Sillon as a French agricultural-information outlet targeting the same farmer reader base.
- Terre-net Média: Leading French agricultural news website covering crops, livestock, machinery and markets. Direct peer in the French agricultural media space; competes for the same farmer audience and agricultural ad spend as Le Sillon, primarily via digital channels.
- Entraid': French agricultural media brand focused on farm cooperatives (CUMA) and farmers, with print and digital editions. Comparable to Le Sillon as a French agricultural trade publication targeting working farmers and the cooperative ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Sillon social profiles
Digital presenceLe Sillon compliance and trust
Trust signalCompliance1 record
Le Sillon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Sillon leadership team
Management profileNumber of profiles
Profiles11 records
Le Sillon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Sillon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Sillon
What does Le Sillon do?
Le Sillon publishes a weekly agricultural newspaper in French covering crops, livestock, agricultural policy, machinery, environment, and rural economy for farmers and breeders in the Gers, Landes, and Pyrénées-Atlantiques departments. It distributes both a print edition (~12,000 copies/week, ~30,000 readers) and a digital flipbook edition through the Calameo "Mon Kiosque" platform, with ancillary revenue from advertising, legal notices, and classified ads.
Is Le Sillon a public or private company?
Le Sillon is a private company. It is classified as corporate owned and is currently operating.
When was Le Sillon founded?
Le Sillon was founded in 1888. It employs 11 to 50 people.
Where is Le Sillon based?
Le Sillon is headquartered in Pau, France, in the Europe region.
How does Le Sillon make money?
Four revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are legal Notices (Annonces légales), small Classified Ads (Petites annonces) and advertising.
Who are Le Sillon's main competitors?
Regional players on record are Paysan Breton and La Volonté Paysanne. Direct peers are La France Agricole, Vigneron (magazine), Web-agri, Terre-net Média and Entraid'.
Does Le Sillon have an API?
No public API is recorded for Le Sillon.
What industry is Le Sillon in?
Le Sillon's product category is Regional Agricultural Press. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513120 and its SIC code is 2711.