May

Name

May

Legal name

LN CARE SAS

Website

https://may.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Parental Health

NAICS

Family Planning Centers (621410)

SIC

Services-Health Services (8000)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Parental health app
• Perinatal telehealth
• Early childhood care
• Parenting support platform
• Fertility tracking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription (Consumer): Users download the free app and subscribe to a paid subscription to access the professional advice service (chat/visio/phone), personalized content, and tracking tools. The subscription is billed monthly or annually.
2. Enterprise Offering (B2B): May offers a dedicated corporate/enterprise version targeting companies, suggesting a B2B2C revenue stream where companies provide the app to their employees as a benefit.
3. Individualized Consultation (Pay-per-use): Pay-per-use individual consultations with childcare and perinatal professionals, priced differently for subscribers vs. non-subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

May is a mobile application that connects (future) parents with certified early childhood and perinatal healthcare professionals (doctors, midwives, nurses, childcare specialists) via real-time messaging, video, and phone consultations available 7 days a week from 8h to 22h. The app delivers personalized daily advice, expert-verified articles, and tracking tools (sleep, weight, meals, pregnancy) from fertility through the child's third birthday, supported by the AI-assisted Mya tool used internally by professionals.

Product overview

May is a mobile application platform designed for parents and prospective parents, providing comprehensive support from pregnancy through a child's third birthday. The core product is the May Application, which offers a messaging service connecting users with qualified healthcare professionals (doctors, midwives, nurses, childcare specialists) 7 days a week. The platform includes educational content (articles, guides, podcasts, videos), tracking tools (weight, sleep, meals), and daily personalized advice. Individualized consultations via phone or video call are available as a paid service. May also offers an enterprise offering for businesses. The company operates primarily in France with expansion planned for Spain and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• May Application (Consumer Subscription) Mobile health application for individual expecting and new parents providing on-demand chat, video, and phone access to certified early childhood and perinatal professionals, expert-verified articles, daily personalized advice, and tracking tools (sleep, weight, meals, pregnancy). Sold via a freemium subscription with a 3-day free trial.
• May Enterprise / Corporate Wellness Offer Corporate/B2B2C offering for companies to distribute May as an employee benefit, providing their workforce with access to certified perinatal and early childhood healthcare professionals and related content.
• Individualized Consultation Service One-on-one paid consultations with certified healthcare professionals delivered by phone or video on specific topics submitted by the user, available at differentiated prices for subscribers and non-subscribers.

Quantifiable outcome

• 4.9/5 average app store rating

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natural Cycles: Clinically-validated women's reproductive health platform (FDA-cleared, CE-marked). Comparable to May in regulated digital women's-health, regulatory rigor, and European roots, though Natural Cycles is fertility-focused and prescription-adjacent.
• Huckleberry: AI-driven baby sleep, feeding, and development tracker with access to sleep consultants. Comparable to May in tracking-driven UX plus expert chat, though Huckleberry is sleep-specialized while May is broader early-childhood.
• BabyCenter: Global pregnancy and early-parenthood app combining expert-reviewed content, trackers, and community. Comparable to May in target user (expectant and new parents), content+tracking offering, and freemium model, though May differentiates with live clinician chat.
• Maven Clinic: Virtual women's and family health platform offering 1:1 access to clinicians (OBs, midwives, pediatricians, mental health). Closest direct competitor to May in clinician-mediated parenting and reproductive telehealth, though Maven leans B2B/employer while May is consumer-led.
• Glow: Fertility, pregnancy, and women's health app with personalized insights. Comparable to May on the fertility/pregnancy side of the journey, though Glow is broader-cycle (menstrual, fertility) whereas May emphasizes certified-professional consultation.
• What to Expect: Pregnancy and baby-tracking app owned by Everyday Health Group, based on the iconic book brand. Highly comparable in content-led onboarding, daily personalized advice, and tracking, but again without May's live certified-professional access.
• The Bump: Pregnancy and parenting app from The Knot Worldwide with trackers, expert content, and registry tools. Closely comparable in stage-based content, tracking tools, and B2C monetization, but lacks May's certified-clinician messaging layer.
• Mahmee: Maternal and infant health platform connecting parents with nurses, lactation consultants, and doulas. Closely aligned to May in clinician-mediated perinatal support, though Mahmee is US-focused and B2B-payer-led.

Regional players

• Nabla: French-founded women's health platform combining telehealth with content and community. Comparable in French roots, women's-health focus, and remote care, though Nabla targets a broader gynecology/primary-care audience rather than early-childhood.

Broad incumbents

• Doctolib: Dominant French telehealth and appointment-booking platform. Not a parenting specialist, but a credible broad incumbent that could expand into women's/parenting verticals, and May's most relevant French regulatory and channel peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about May