Les Papillons de Jour

What Les Papillons de Jour does

Les Papillons de Jour is a French 360-degree communication agency that also operates as an Adapted Enterprise (Entreprise Adaptée Agréée), with more than 80% of its workforce made up of people with disabilities. Founded in September 2012 in Rouen, the company is structured as a Société par actions simplifiée (SAS) with €100,000 in share capital and is led by Katia Dayan as Présidente. Its offering spans eleven communication service pillars—strategy, disability-awareness campaigns, print, website creation, video/motion design, team building, art purchasing, press relations, community management, events, and Qualiopi-certified training—plus an e-commerce boutique (La Boutique Les Papillons) selling customizable objects and responsible purchases.

The underlying technology stack is conventional: standard CMS-based web development, HTML/CSS/JS integration, video and motion-design production, e-commerce platforms, and OVH-hosted infrastructure. There is no disclosed proprietary software platform, no API offering, and no AI/ML capability. Differentiation rests on regulatory designations (AGEFIPH/FIPHFP recognition, ESUS approval, Qualiopi certification), brand longevity since 2012, and authentic lived-experience expertise in disability-aware communication.

The business model is project-based professional services with custom quotes. Go-to-market is sales-led direct engagement with enterprise and public-sector clients, supplemented by a direct-to-consumer e-commerce channel. Pricing terms require a 30-50% deposit at signature, 30% at 30 days, and 20% at delivery. A key revenue mechanic is the AGEFIPH/FIPHFP contribution-reduction mechanism, which allows client companies to deduct up to 75% of mandatory disability employment taxes by sourcing communication services and responsible purchases from Les Papillons de Jour. The company serves more than 2,500 clients across fashion retail, healthcare/social services, technology, luxury, and public-sector segments, with secondary geographic reach through a Boulogne-Billancourt office serving the Paris region.

Name

Les Papillons de Jour

Legal name

EA LES PAPILLONS DE JOUR Société par actions simplifiée

Website

https://lespapillonsdejour.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Papillons de Jour is a French 360-degree communication agency and Adapted Enterprise, employing more than 80% people with disabilities. It serves enterprise and public-sector clients with communication, training, and e-commerce services while enabling AGEFIPH/FIPHFP tax contribution reductions.

Ownership category

akta.pro rank

Product category

Communication and Marketing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Communication agency
• Adapted enterprise
• Disability awareness campaigns
• Corporate training programs
• Responsible purchasing

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Customized communication services including strategy, print, web creation, video production, event management, press relations, community management, team building, and art purchasing.
2. Professional Training: Approved training programs (Qualiopi certified) in communication, disability awareness, and corporate inclusion.
3. E-commerce Product Sales: Sale of customizable objects (auto-moto, bags, beauty, office supplies, tech, sports, textile, etc.) and general responsible purchases (furniture, maintenance products, gift boxes, plants, etc.) through the boutique platform.
4. AGEFIPH/FIPHFP Contribution Reduction: Services enabling companies to reduce their AGEFIPH/FIPHFP tax contribution by up to 75% through collaboration with the adapted enterprise.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Les Papillons de Jour is a 360° communication agency and Adapted Enterprise (Entreprise Adaptée) that delivers strategic communication, digital marketing, print, web development, video/motion design, events, community management, press relations, team building, and Qualiopi-certified professional training. The company also operates an e-commerce boutique selling customizable promotional objects and responsible general purchases. As an adapted enterprise employing more than 80% people with disabilities, it enables client companies to reduce their AGEFIPH/FIPHFP disability employment contribution by up to 75%.

Product overview

Les Papillons de Jour operates as a 360-degree communication agency and Adapted Enterprise (Entreprise Adaptée), combining a societal mission with economic imperatives and budget optimization. The company employs over 80% people with disabilities. Its core offering consists of professional communication services organized around 11 main pillars: Communication Strategy, Disability Awareness Campaigns, Print, Website Creation, Video/Motion Design, Team Building, Art Purchasing, Press Relations, Community Management, Events, and Training. Supporting the service portfolio is an e-commerce boutique offering customizable objects and general responsible purchases, enabling clients to make deductions on their AGEFIPH/FIPHFP contributions. The company also produces media content including the 'Papillons, Action!' web series on diversity and inclusion, and 'Pap's Médias' media monitoring. Key campaigns include SEEPH (European Week for Employment of Disabled Persons) programs with specialized activities like disability awareness workshops, escape games, and sensitization sessions.

Differentiator

Problem solved

Functional benefit

Brands

• La Boutique Les Papillons: E-commerce boutique offering customizable objects and general purchasing products with AGEFIPH/FIPHFP contribution benefits.

Products and services

• Stratégies de communication (Communication Strategy) Strategic communication and digital marketing consulting to help clients define and implement effective communication plans.
• Campagnes de sensibilisation handicap (Disability Awareness Campaigns) Design and implementation of disability awareness campaigns for enterprises, including immersive workshops, escape games, role-playing, and interactive quizzes to deconstruct prejudices through experience.
• Print Services Creation and production of print communication materials including posters, brochures, flyers, and promotional items.
• Création de sites web (Website Creation) Development of ergonomic and accessible websites including showcase sites, e-commerce, web applications, UX/UI design, HTML/CSS/JS integration, CMS or custom development, SEO, hosting, and maintenance.
• Vidéos / Motion Design (Video / Motion Design) Production of corporate videos, interviews, motion design, animations, and podcasts to bring messages to life through film and animation.
• Team Building Engaging, pedagogical, and innovative team building programs offered in three different formats to strengthen team cohesion.
• Achat d'art (Art Purchasing) Art buying services accompanying clients in all image-related projects including photo shoots, photo reports, and product photography.
• Relations presse (Press Relations) Press relations services building qualitative and lasting relationships with journalists as part of an influence strategy.
• Community Management Social media management where the Community Manager serves as ambassador of the brand's image on social networks.
• Événementiel (Events) Conception and orchestration of tailor-made events for clients.
• Formations (Professional Training) Approved professional training programs, particularly in communication, disability awareness, and inclusion in the workplace. Qualiopi certified training organization.
• La Boutique Les Papillons - Customizable Objects Online store offering customizable promotional objects and merchandise including auto/moto items, luggage, beauty products, office supplies, events items, gastronomy, high-tech products, sports equipment, pens, textiles, and Made in France products.
• La Boutique Les Papillons - General Responsible Purchases Responsible general purchasing including office supplies, maintenance products, safety equipment, work equipment, recycling items, gift baskets, chocolates, champagne, indoor plants, and gourmet breaks.

Quantifiable outcome

• Up to 75% reduction in AGEFIPH/FIPHFP contribution for collaborating companies
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AGEFIPHcoreStrategic or Co-development PartnerOfficial partnership with AGEFIPH (Association de Gestion du Fonds pour l'Insertion Professionnelle des Personnes Handicapées). Companies working with Les Papillons de Jour can reduce their AGEFIPH contributions by up to 75%, making the agency a strategic partner for corporate disability inclusion compliance.
• FIPHFPcoreStrategic or Co-development PartnerPartnership with FIPHFP (Fonds pour l'Insertion des Personnes Handicapées dans la Fonction Publique) enabling public sector organizations to fulfill their disability employment obligations through collaboration with Les Papillons de Jour.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Global French-headquartered communications group with creative, media, health, and CSR practices serving enterprise clients. Comparable as a full-service French communication group with overlapping offerings (strategy, content, events, digital, PR) and established enterprise CSR/inclusion work that competes for the same buyer budget.
• Rosapark: Independent French creative agency known for purpose-driven brand work and CSR/inclusion campaigns. Comparable as a mid-sized French creative shop pursuing enterprise clients with purpose-led briefs, partially overlapping with Les Papillons de Jour's disability-awareness and inclusive-communication positioning.
• Romance: Independent French creative agency with brand strategy, advertising, and digital capabilities serving enterprise clients. Comparable as a mid-sized French creative shop competing for the same B2B communication mandates, particularly those with brand-led and purpose-driven briefs.
• La Chose: Independent French creative agency offering brand strategy, advertising, digital, and content services to enterprise clients. Comparable as a mid-sized French full-service creative shop competing for the same enterprise communication budgets.
• DDB Paris: Major French creative agency (Omnicom network) offering brand strategy, advertising, digital, and content services. Comparable across the core communication-services portfolio that Les Papillons de Jour sells to enterprise clients, and a likely competitor for the same French B2B mandates.
• Publicis Groupe: Global French-headquartered communications group offering advertising, media, digital, and PR services to enterprise clients. Comparable as a major French B2B communication-services provider overlapping with Les Papillons de Jour's core service pillars (strategy, digital, content, events), though Publicis operates at vastly greater scale and does not hold adapted-enterprise status.
• Big Youth: Independent French digital and social-media agency serving enterprise clients with social, content, and influencer marketing. Comparable across Les Papillons de Jour's digital, community management, and content pillars, particularly for B2B brand and CSR campaigns.
• TBWA\France: Major French creative agency network offering strategy, advertising, digital, and content production to enterprise clients. Comparable across most of Les Papillons de Jour's core communication service pillars and competing for the same French enterprise B2B mandates.
• BETC Paris: Leading French creative agency (Havas Group) with strengths in brand strategy, advertising, and content. Comparable as a full-service French creative shop serving large enterprise clients and competing for the same communication budgets as Les Papillons de Jour.

Others

• Utopies: French sustainability and CSR strategy consultancy advising enterprises on ESG, inclusion, and reporting strategies. Thematically comparable to Les Papillons de Jour's disability-awareness training and inclusive-communication work — same buyer (RSE/CSRD leads at large enterprises), adjacent service line, but a consultative rather than creative-agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PapillonsdeJour
• YouTubeyoutube.com/channel/UCSfNLBpFmtp0zWPoxIEZmgg
• Facebookfacebook.com/lespapillonsdejour
• LinkedInlinkedin.com/company/ea-les-papillons-de-jour
• Instagraminstagram.com/lespapillonsdejour

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Papillons de Jour