Les Petits

What Les Petits does

Les Petits was a children's fashion (Kindermode) retailer founded in 1969 in Munich, Germany, and operated as a sole proprietorship (Einzelunternehmen) under the legal name Les Petits / Schmitz. The business was run by founder Michael Schmitz from a single headquarters at Falkenturmstr. 8, 80331 München, and historically employed approximately 57 people. The online presence at lespetits.de was a minimal static informational website containing only legal notices and a privacy statement, with no e-commerce functionality, product catalog, app, or API documented in available sources.

The business served local German consumer demand for children's clothing with no disclosed pricing, customer segmentation, distribution channels, or marketing channels documented. No funding rounds, investors, parent company, subsidiaries, partnerships, awards, patents, or technology stack are recorded. The contact details show only a general email ([email protected]) and a Munich telephone number.

After 50 years of operation, Les Petits ceased trading in 2019. The company website now displays the message "1969 – 2019, Vielen Dank für die schöne Zeit!" ("Thank you for the wonderful time") in German, Russian, Arabic, and English. There are no indications of acquisition, succession, or restructuring preceding closure, and the operating status is recorded as closed.

Name

Les Petits

Legal name

Les Petits / Schmitz

Website

https://lespetits.de

Company type

Private

Founded year

1969

Operating status

Closed

Headcount range

51–100 employees

Short description

Les Petits was a Munich-based children's fashion retailer founded in 1969 by Michael Schmitz and operated as a sole proprietorship for 50 years before ceasing operations in 2019.

Ownership category

akta.pro rank

Product category

Children's Apparel Retail

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industry

Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Children's fashion retail
• Kids apparel
• German boutique
• Kindermode
• Munich clothing store

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Les Petits was a Munich-based children's fashion (Kindermode) retailer selling apparel for children through a local boutique operation. The business was run as a sole proprietorship by Michael Schmitz from 1969 until it ceased operations in 2019. No active product catalog or e-commerce offerings are documented; the website now only displays a closing notice thanking customers for the wonderful time.

Product overview

Les Petits was a German children's fashion retailer (Kindermode) operating from 1969 to 2019. The company had a simple online presence at lespetits.de, which was primarily a static informational website with legal notices and privacy information. No active product catalog, e-commerce platform, or named product offerings are documented in the available sources.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Regional players

• Sergent Major: French specialty children's fashion brand operating own stores and concessions — comparable as a specialty children's apparel retailer but primarily serves France rather than Germany.
• Boden: British premium family apparel brand with a significant Mini Boden (children's) line — comparable in children's fashion category and brand-led positioning but primarily serves the UK rather than the German market.

Direct peers

• s.Oliver: German lifestyle and children's fashion brand headquartered in Rottendorf with a sizeable Kindermode line across own retail and wholesale in Germany — directly comparable as a domestic mid-market children's apparel specialist with deep brand equity.
• Vertbaudet: French/German children's and maternity apparel retailer (Beertraud Müller Group) operating a multi-channel German business focused on kids' fashion — directly comparable as a specialty children's fashion retailer serving German-speaking markets.
• Ernsting's family: German family/children's apparel and lifestyle chain operating national stores focused on affordable family and kids' clothing — directly comparable as a specialty multi-store children's fashion retailer in Germany.

Broad incumbents

• C&A: European broad-line fashion retailer with a large Kids & Baby assortment across physical stores and online in Germany — competes with Les Petits' offering but at far larger scale and across broader categories.
• Zalando: Europe's largest online fashion platform with a dedicated Kids category in Germany — primary alternative shopping channel for parents that accelerated pressure on independent specialty stores like Les Petits.
• H&M: Swedish global fast-fashion retailer with a substantial Kids assortment in Germany — competes with specialty children's fashion retailers on price, trend cycle, and convenience.

Market position

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/les-petits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Petits