Les Petites Choses

What Les Petites Choses does

Les Petites Choses (L.P.C.) is a French children's brand founded in 2014 by Melissa Birat-Lassus and headquartered in Montpellier, France. Operating as a SARL with €75,000 registered capital under the legal entity MBLJPB, the company employs 8 people and serves parents and gift-givers of children aged 3 months to 7 years. Its product portfolio is anchored in a proprietary narrative universe called Club Canaille, comprising seven plush characters (each priced at €33) linked to an original digital story library (Les Jolies Histoires) accessible via QR codes embedded in the toys. The wider assortment includes children's clothing (€16-€65), decorative posters, gift cards, a women's collection, and a co-branded tableware line developed with Petit Jour. Manufacturing is concentrated in Europe — primarily Portugal (Porto, partner since 1999) for plush and apparel, and Bulgaria (Woolmark-certified) for merino wool pieces — with products carrying OEKO-TEX Standard 100, GOTS, BCI, and CE certifications.

Name

Les Petites Choses

Legal name

MBLJPB

Website

https://lespetiteschoses.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Petites Choses is a French children's brand (founded 2014, Montpellier) selling plush toys, clothing, and a digital story library built around the proprietary Club Canaille narrative universe, serving parents of children aged 3 months to 7 years via DTC e-commerce and a European B2B reseller network.

Ownership category

akta.pro rank

Product category

Children's Apparel and Toys

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Dolls & Stuffed Toys (3942), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industries

Kids & Baby Specialty Department Stores (CRAGAGAD), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Children's apparel
• Plush toys
• Children's storytelling
• Organic cotton clothing
• Narrative merchandise

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Children's Clothing Sales: Primary revenue stream from sale of children's clothing for ages 3 months to 7 years, including T-shirts, dresses, shorts, combinations, sweaters, and accessories. Products are priced from €16 to €65+ per item
2. Plush Toy Sales: Sale of character plush toys from the Club Canaille universe (Louis, Corentin, Juliette, Lucien, Pablo, Lola, Ali) at €33 per plush, with accompanying clothing and accessories for the plush toys
3. Gift Cards: Digital gift cards sold in denominations of €50, €100, €150, €200, €250, and €300
4. Reseller/B2B Sales: Wholesale supply to reseller partners including children's bookstores, concept stores, gift shops, and childcare retailers. Company emphasizes protected margins for retail partners

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Les Petites Choses designs, produces and sells ethically manufactured children's clothing (ages 3 months to 7 years) and character plush toys, unified by a proprietary narrative universe ("Club Canaille") of seven animal characters whose stories are accessible via QR codes sewn into each plush. The Montpellier-based brand operates a Shopify D2C storefront as its primary sales channel and supplies a growing B2B reseller network of children's bookstores, concept stores, gift shops and infant retailers across France and Europe, supported by free French/English digital stories authored by a writer with 50 years of children's storytelling experience.

Product overview

Les Petites Choses is a French children's brand (ages 3 months to 7 years) that combines three interconnected product lines unified by a narrative universe called 'Club Canaille': (1) Peluches Club Canaille — 7 plush toy characters (Louis the rabbit, Corentin the duckling, Juliette the kitten, Lucien the fox, Pablo and Lola the twin crocodiles, and Ali the tiger), each with a sewn QR code linking to digital stories; (2) Le Dressing L.P.C. — children's clothing and accessories (T-shirts, dresses, onesies, shorts, pants, swimwear, sweaters, bonnets, and jacquard knitwear) featuring original illustrated prints of the same characters; and (3) Les Jolies Histoires — a free online library of short illustrated and audio stories (Les Histoires du Club Canaille) available in French and English. Supporting products include miniature clothing for plush toys, decorative posters, downloadable printable activities (goodies), and gift cards. A women's collection and a Petit Jour collaboration extend the brand into adjacent categories. The brand emphasizes European manufacturing, natural materials (organic cotton, merino wool), and a 'po-éthique' ethical storytelling approach.

Differentiator

Problem solved

Functional benefit

Brands

• Club Canaille: The Club Canaille is the narrative universe featuring plush characters (Louis, Corentin, Juliette, Lucien, Pablo, Lola, and Ali) with associated stories and clothing collections.

Products and services

• Peluches Club Canaille (Plush Toys) Seven CE-certified plush toy characters from the Club Canaille universe (Louis the bunny, Corentin the duckling, Juliette the kitten, Lucien the fox, Pablo and Lola the twin crocodiles, Ali the tiger) sold at €33 each. Each plush features a discreetly sewn QR code linking to a free digital story library in French and English, targeting children ages 2-6.
• Le Dressing L.P.C. (Children's Clothing) Ethically produced children's clothing in sizes from 3 months to 7 years, including T-shirts (€37–€42), dresses (€45.50–€65), combinations/overalls (€55), shorts/pants (€30–€50), sweaters, swimwear, onesies and accessories, all featuring original illustrated prints of Club Canaille characters. Made in Portugal from OEKO-TEX Standard 100 and GOTS-certified organic cotton, jersey, fleece, gauze, and terry cloth.
• Les Jolies Histoires — Bibliothèque d'Histoires (Story Library) Free online library of short illustrated and audio stories (1–5 minutes each) read aloud, featuring the Club Canaille characters in everyday adventures. Available in French and English, with no subscription required and six new stories added each year. Targets children ages 2-6 and connects to plush toys via QR code.
• Vêtements pour Peluches (Plush Clothing / Dressing) Miniature garments and accessories (€9.90–€19.90) designed to dress the Club Canaille plush toys, including denim dresses, velvet skirts, sweatshirts, dungarees, and pants.
• Affiches Déco (Decorative Posters) Character-themed decorative posters featuring Club Canaille characters (€4.90 each), accompanied by downloadable printable illustrations and paper-doll dressing activities offered as brand goodies.
• Carte Cadeau (Gift Cards) Digital and/or physical gift cards redeemable across the full LPC product range, available in denominations of €50, €100, €150, €200, €250, and €300.
• Collection Femme (Women's Collection) Extension of the L.P.C. universe into women's apparel, extending the brand's playful narrative aesthetic and Club Canaille-inspired prints to adult sizes.
• LPC x Petit Jour (Dishware Collaboration) Limited collaboration collection with Petit Jour featuring dishware and tableware items bearing L.P.C. Club Canaille character illustrations, extending the brand universe into home goods.

Quantifiable outcome

• 6 stories available at launch, 6 new stories added annually
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FalcktoryminorGTM or Marketing PartnerPR and communications agency handling press relations. Contact: Camille Guilmet (06 74 65 34 41) and Anne-Charlotte Falck (06 67 98 68 34). Located at 16 rue Saint-Marc, 75002 Paris.
• Sofia (Portugal - Cotton Specialist)coreStrategic or Co-development PartnerPrimary manufacturing partner located near Porto, Portugal, specializing in children's clothing since 1999. This atelier both produces LPC models and manufactures their fabrics, weaving brushed jerseys, soft fleeces, and terry cloth materials. Sofia serves as head of product development managing collection development, prototyping, and quality control.
• DIMO CHAT (Bulgaria - Wool Specialist)minorStrategic or Co-development PartnerFamily workshop in Bulgaria specializing in knitted products including wool merino accessories, bonnets, and jacquard knitwear. Produces seasonal merino wool accessories with Woolmark certification.
• Petit JourminorStrategic or Co-development PartnerCollaboration on a tableware/dish collection (LPC x Petit Jour), expanding the Club Canaille universe into home goods.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Noukie's: Belgian children's brand offering plush toys, nursery décor, and baby clothing built around a recurring soft-toy character universe. Closely comparable model: plush-led IP, premium pricing, European manufacturing, parent-targeted storytelling.
• Catimini: French children's fashion brand focused on baby and kidswear with strong seasonal storytelling and character-led collections. Comparable on narrative-driven apparel collections for the 0–7 age range.
• Petit Jour: French children's brand specializing in character-illustrated tableware, accessories, and gifts. Direct peer given the existing LPC x Petit Jour collaboration and shared positioning around illustrated children's products with strong narrative identity.
• Bonton: Premium French children's clothing and lifestyle brand with a strong narrative/editorial identity and physical boutiques. Comparable on premium ethical children's apparel, French market positioning, and integrated store experience.
• Doudou et Compagnie: French plush-toy specialist with character universes aimed at infants and young children. Direct peer on the plush + soft-toy category and CE-certified infant safety positioning.

Broad incumbents

• Cyrillus: Heritage French children's and family apparel brand with online + catalogue distribution. Closely aligned on the 'French children's brand' positioning and multi-channel DTC/wholesale mix.
• Tape à l'œil: Large French children's apparel chain operating across Europe. Comparable core product (children's clothing) but at mass-market price points and scale; represents the volume benchmark L.P.C. competes against for parent wallet share.
• Du Pareil Au Même (DPAM): Major French children's clothing retailer with European store footprint. Overlaps on kids' apparel (sizes baby through 14) but at much larger scale and broader price range; defines the mainstream competitor set.
• Jacadi: Established French premium children's clothing and accessories brand. Comparable on premium positioning, French heritage, and clothing-led assortment for ages 0–12.
• Sergent Major: French children's apparel brand with broad assortment from baby to teen. Overlaps on French-market children's clothing but at larger scale and broader age range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lespetiteschoses
• LinkedInlinkedin.com/company/lpc-lespetiteschoses
• Instagraminstagram.com/lpc.lespetiteschoses
• Pinterestpinterest.fr/lespetiteschoses34/_saved

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Petites Choses