Les Raisonné·e·s

What Les Raisonné·e·s does

Les Raisonné·e·s is a French SARL based in Rennes (with Paris operations) founded in 2020 by Hélène Hubert and Amandine Garnier as a specialist responsible communication agency. The firm targets organizations in transformation with strong RSE/RSO commitments — including mission-driven companies, ESUS-certified entities, NGOs, and impact-native organizations — and helps them communicate ESG commitments credibly while avoiding greenwashing and socialwashing. Service offerings are organized around three pillars: Studio Créatif (branding, brand content, campaigns, audiovisual), Stratégie 360° (communication strategy, monthly follow-up, RSE/interest-general strategy, charters, engagement reports), and Sensibilisation & Appropriation (workshops, training, coaching). External language is translated where useful: SARL = Société à Responsabilité Limitée (private limited company); RSE/RSO = Responsabilité Sociétale des Entreprises / Organisations; ESUS = Entreprise Solidaire d'Utilité Sociale.

The agency has codified its approach into a proprietary 5-pillar methodology (eco-conception, anti-washing, socio-conception, positive imaginaries, stakeholder engagement) and three reusable assets: Recto/Verso (a collaborative fresque-style workshop inspired by La Fresque du Climat, with 1,000+ beneficiaries), SIMO (an eco-designed web creation solution co-developed with Pikselkraft, producing sites 5x lighter with 4x fewer requests versus industry averages, following RGESN methodology), and UIA — Union des Identités Abandonnées (a solidarity-priced marketplace for unselected graphic identities). It is a member of the Convention des Entreprises pour le Climat and 1% for the Planet, and operates within a curated partner ecosystem of 10+ specialized firms covering carbon measurement, eco-conception, audiovisual, and responsible events.

Revenue mechanics are project-based for creative services, with recurring monthly strategic subscriptions, training/workshop fees, and one-time solidarity pricing for UIA identities. Pricing is not publicly disclosed; clients are quoted per project. The agency has delivered over 40 projects for clients including ADEME, SNCF/Actimob, Arkea Capital, Région Bretagne, Mutualité Française de Bretagne, La Carène, and Fibois Bretagne. Go-to-market is sales-led and consultative, driven by inbound enquiries, referrals, and network participation in French ESG ecosystems.

Name

Les Raisonné·e·s

Legal name

SARL Les Raisonné·e·s

Website

https://lesraisonnees.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Raisonné·e·s is a Rennes-based responsible communication agency founded in 2020 that helps ESG-committed organizations, mission-driven companies, and NGOs communicate credibly through branding, strategy, training, and eco-designed digital products.

Ownership category

akta.pro rank

Product category

Advertising and Communication Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

ESG, Sustainability Reporting & Compliance (BPAEAPAM)

Keywords

• Responsible communication services
• Branding and visual identity
• Eco-designed web development
• RSE communication strategy
• Communication training workshops

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Branding & Identity: Creative services including visual identity, branding, brand content, and campaign creation. Billed as project-based engagements with scope defined per client.
2. Strategic Communication Services: 360° strategy, monthly strategic follow-up subscriptions, and communication plan development. Includes RSE communication strategy and interest-general communication services.
3. Workshops, Training & Sensitization: Recto/Verso fresque workshops (half-day to full day), discovery workshops, and training sessions of 2 hours to 2 days. Also includes coaching and accompaniment services.
4. Solidarity-Priced Graphic Identities (UIA): Pre-created graphic identities offered at solidarity tariffs to eligible organizations (ESS associations, projects under 2 years). Rapid delivery of brand assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Les Raisonné·e·s is a responsible communication agency founded in 2020 in Rennes, France. It provides branding, visual identity, 360° strategy, campaigns, eco-designed website creation, and awareness-raising workshops (Recto/Verso) for organizations with strong ESG/RSE commitments. The agency also offers proprietary tools including SIMO (eco-designed web solution co-developed with Pikselkraft) and UIA (solidarity-priced marketplace for abandoned graphic identities).

Product overview

Les Raisonné·e·s is a responsible communication studio based in Rennes and Paris, France, founded in 2020. The agency offers a comprehensive suite of communication services organized around three pillars: Studio Créatif (branding, brand content, campaigns, communication supports, and audiovisual production), Stratégie 360° (360° strategy, activation, monthly follow-up, RSE/interest-general communication strategy, and engagement reports), and Sensibilisation & Appropriation (discovery workshops, Fresque sessions, interventions, and training programs). The agency has developed proprietary offerings including La Boîte à Outils (a resource repository with 100+ resources on responsible communication), UIA (a marketplace for abandoned graphic identities at solidarity pricing), and Recto/Verso (a collaborative workshop on communication impacts). In partnership with Pikselkraft, the agency offers SIMO, a radically eco-designed web creation solution. The agency specializes in eco-conception, anti-washing practices, socio-conception, positive imaginaries, and stakeholder engagement, and has delivered over 40 projects for organizations committed to ESG and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Recto/Verso: A collaborative workshop/sensibilization tool inspired by La Fresque du Climat for discovering responsible communication impacts.
• SIMO
• Union des Identités Abandonnées (UIA)

Products and services

• Studio Créatif (Branding, Campagnes, Audiovisuel)
• Stratégie 360°
• Sensibilisation & Appropriation (Formations, Ateliers)
• Recto/Verso (Fresque de la Communication)
• SIMO (Solution Web Éco-conçue)
• UIA (Union des Identités Abandonnées)

Quantifiable outcome

• Recto/Verso workshop has reached over 1000 beneficiaries
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PikselkraftcoreTechnology or IntegrationCo-development partner for SIMO, the agency's proprietary eco-designed web creation solution. Pikselkraft handles technical development (Kirby CMS and SIMO platform), while Les Raisonné·e·s provides UX/UI design and eco-conception expertise. Pikselkraft is also referenced for eco-designed web development on client projects (Supermab, VoisinMalin).
• Give actionsminorGTM or Marketing PartnerRecommended media planning and media buying partner to ensure coherent communication on the media side, complementing the agency's creative and strategy services.
• La Belle ÉthiqueminorStrategic or Co-development PartnerResponsible events partner for organizing eco-responsible events and activations alongside Les Raisonné·e·s clients.
• Agence DécliccoreStrategic or Co-development PartnerRecommended strategy and RSE consulting partner for clients advancing their responsibility journey. Agence Déclic co-authored projects with Les Raisonné·e·s (e.g., La Raffinerie du Midi) on RSE strategy development.
• SillagesminorGTM or Marketing PartnerPartner for accompanying impact-driven entrepreneurs, with shared client referrals and collaborative engagements in the responsible business ecosystem.
• ImpaccctminorStrategic or Co-development PartnerESG audit and extra-financial performance consulting partner, helping clients measure and communicate RSE commitments — complementary to Les Raisonné·e·s's communication services.
• Vox OperatiominorStrategic or Co-development PartnerConcertive strategy partner for stakeholder engagement and participatory approaches, aligning with Les Raisonné·e·s's pillar on stakeholder involvement.
• Perrine AmminorStrategic or Co-development PartnerResponsible influence consultant recommended for clients seeking to implement inclusive and ethical influence strategies.
• Pierre MeiselminorStrategic or Co-development PartnerInclusion policy consultant recommended for clients seeking to develop inclusive communication practices and accessibility strategies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• IMPACT France: French movement of impact-driven enterprises and ESS actors. Less a competitor than an ecosystem connector in which Les Raisonné·e·s participates and through which it sources leads and visibility.
• La Fresque du Climat: French non-profit behind the Climate Fresque workshop that directly inspired Les Raisonné·e·s's Recto/Verso fresque. Ecosystem reference rather than a competitor, but useful for benchmarking workshop-tool scaling potential.

Broad incumbents

• Greenflex: Major French sustainability consulting and services firm with a broader portfolio (carbon, energy, ESG). Adjacent buyer overlap with Les Raisonné·e·s's enterprise and public-sector clients on sustainability communications.
• Carbone 4: Leading French climate strategy and carbon consultancy. Overlaps with Les Raisonné·e·s on climate communications, stakeholder engagement, and ESG advisory work for similar enterprise and public-sector clients.
• Utopies: Established French sustainability strategy and ESG consulting firm. Larger and broader in scope (strategy, reporting, training) but addresses the same ESG-communications buyer and overlaps on RSE strategy and reporting work.
• BETC: Major Paris-based creative agency (Havas network) with a growing sustainability and purpose-led practice. Represents the kind of well-resourced incumbent that could compress Les Raisonné·e·s's enterprise positioning if it invests further.

Direct peers

• Sometimes: French creative agency specializing in responsible and sustainable communication, with overlapping services in branding, campaigns, and RSE strategy. Closest comparable in positioning, scale, and target market.
• Spintank: Paris-based PR and influence agency with explicit sustainability and responsible-communication practice, serving similar enterprise and public-sector clients on strategic communication engagements.
• Agence Verte: Long-standing French environmental and responsible communication agency offering branding, campaigns, and CSR advisory — comparable scope and customer profile, with broader historical presence.

Emerging players

• 1point5: Independent French consultancy focused on climate strategy and ecological transition, working with corporates on transformation and credible climate messaging — a younger but increasingly relevant adjacent player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lesraisonnees
• Instagraminstagram.com/lesraisonnees

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Raisonné·e·s