Les Senteurs
Les Senteurs is a London-based luxury niche perfumery, founded in 1984 in Belgravia, curating and retailing 350+ fragrances from independent perfume houses via a flagship boutique and Shopify e-commerce platform shipping to 80+ countries.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Les Senteurs firmographics
Firmographics- Name
- Les Senteurs
- Legal name
- Les Senteurs
- Website
- https://lessenteurs.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Les Senteurs is a London-based luxury niche perfumery, founded in 1984 in Belgravia, curating and retailing 350+ fragrances from independent perfume houses via a flagship boutique and Shopify e-commerce platform shipping to 80+ countries.
- Ownership category
- akta.pro rank
Les Senteurs industry classification
Industry- Product category
- Niche Perfumery
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where Les Senteurs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Les Senteurs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Retail sale of niche and luxury fragrances, home fragrance products (candles, diffusers), and bath & body products. Products are sold as one-time purchases at various price points ranging from budget-friendly options to ultra-luxury perfumes.
- Gift Cards: Digital and potentially physical gift cards sold to customers for gifting purposes, providing flexible purchasing power to recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit fragrance pricing across luxury and niche brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Les Senteurs product offering
Product offeringCore offering
Les Senteurs operates a luxury niche perfumery boutique in London's Belgravia, stocking over 350 fragrances from independent and luxury perfume houses worldwide. The company retails niche perfumes, home fragrances (candles and diffusers), bath & body products, and private-label candles through its physical flagship store and Shopify-powered e-commerce platform with international shipping. Supporting offerings include personalized fragrance consultations, a sample service, and discovery/gift sets.
Product overview
Les Senteurs is Britain's original niche perfumery, established in 1984 in London's Belgravia. The company operates as a multi-brand boutique offering over 350 luxury niche fragrances from independent perfume houses worldwide. The product portfolio centers on niche perfumes and fragrances (the core offering), complemented by home fragrances/candles, bath & body products, discovery sets, and gift sets. Supporting services include the SenteurSystem fragrance family classification tool, Fragrance Finder, Private Consultation, and Sample Service. The company curates and sells products from prestigious brands including Frederic Malle, Clive Christian, Maison Francis Kurkdjian, Marc-Antoine Barrois, Tauer Perfumes, Cloon Keen, Creed, Papillon, and Ex Idolo, among many others. The company also offers its own private-label Les Senteurs Candle Collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Niche Perfumes & Fragrances Curated collection of 350+ luxury niche perfumes sourced from independent perfume houses worldwide (including Frederic Malle, Clive Christian, Maison Francis Kurkdjian, Creed, Tauer Perfumes, Papillon, Ex Idolo, Marc-Antoine Barrois, Cloon Keen, and many others), sold one bottle at a time at fixed retail prices to individual fragrance enthusiasts.
- Home Fragrance & Candles Scented candles, home fragrances, and diffusers for ambient home use, stocked from independent perfume houses and curated for individual consumers seeking artisan-quality home scenting.
- Bath & Body Products Body care treatments, hair care, soaps, and bath products from niche perfumery brands, sold to individual consumers extending their fragrance lifestyle into personal care.
- Les Senteurs Candle Collection Private-label scented candle line exclusive to Les Senteurs, retailed alongside third-party brands to individual consumers seeking Les Senteurs' own home fragrance creations.
- Discovery Sets Curated sample sets allowing customers to explore multiple fragrances before purchasing full sizes, positioned as a standalone sampling product line.
- Gift Sets Pre-packaged fragrance gift collections curated for gifting occasions, priced across under-£50, under-£100, under-£200, and under-£500 tiers for individual gift purchasers.
- Gift Cards Digital and physical gift cards sold to individual customers for gifting purposes, providing recipients with flexible purchasing power across the boutique's product range.
- Private Fragrance Consultation Personalized fragrance consultation service delivered in the Belgravia boutique and online for individual customers seeking expert guidance on selecting niche or luxury fragrances.
- Sample Service Complimentary fragrance sample service enabling customers to try perfumes before committing to full-size purchases.
Companies that use Les Senteurs
Customer profileSegments3 records
Ideal customer profiles3 records
Les Senteurs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Les Senteurs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Les Senteurs competitors and assessment
Company assessmentBroad incumbents
- Selfridges: UK luxury department store with a significant fragrance department stocking many of the same niche and luxury houses. Competes on assortment and convenience but lacks Les Senteurs' depth of curation and consultation.
- Liberty London: Iconic London department store with a substantial niche and luxury fragrance hall. Broader incumbent competitor carrying many of the same brands as Les Senteurs but within a much wider luxury retail assortment, with greater footfall and capital.
- Harrods: London luxury department store with an extensive fragrance hall including niche brands. A broader incumbent in the same customer segment with much greater scale and brand investment.
Direct peers
- Twisted Lily: Brooklyn-based niche fragrance boutique and e-commerce retailer offering a curated selection of artisanal perfumes with discovery sets. Comparable boutique + online niche fragrance model targeting enthusiast consumers.
- Osswald: Historic Swiss luxury perfumer and boutique in Zurich carrying niche fragrances, candles, and skincare from prestigious houses. Comparable as a long-established, multi-brand niche stockist with a flagship boutique and online presence.
- Beautyhabit: US online retailer specializing in niche fragrance and curated beauty discovery, with sampling programs and editorial. Comparable in discovery-set-led niche fragrance e-commerce and customer education model.
- Jovoy Paris: Independent niche perfumery founded in Paris with both a flagship boutique and international e-commerce, carrying a curated selection of niche and artisanal fragrances. Directly comparable in business model (curated multi-brand stockist, boutique + online, premium positioning) to Les Senteurs.
- Luckyscent: US-based online niche fragrance retailer stocking hundreds of independent perfume houses, with discovery sets and editorial content. Direct peer in e-commerce-led niche fragrance retail with overlapping brand portfolio and similar target customer.
- Scent Split: Online niche fragrance decanting and retail platform offering samples and full bottles from hundreds of niche houses. Comparable in assortment breadth and enthusiast-targeting e-commerce niche fragrance positioning.
Others
- Parfumerie Générale (Pierre Guillaume): Independent French niche perfume house with own-brand e-commerce and selective stockists. Thematically adjacent as a niche fragrance ecosystem participant, illustrating the supplier side that Les Senteurs depends on for assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Les Senteurs social profiles
Digital presenceLes Senteurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Senteurs leadership team
Management profileNumber of profiles
Les Senteurs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Senteurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Senteurs
What does Les Senteurs do?
Les Senteurs operates a luxury niche perfumery boutique in London's Belgravia, stocking over 350 fragrances from independent and luxury perfume houses worldwide. The company retails niche perfumes, home fragrances (candles and diffusers), bath & body products, and private-label candles through its physical flagship store and Shopify-powered e-commerce platform with international shipping. Supporting offerings include personalized fragrance consultations, a sample service, and discovery/gift sets.
Is Les Senteurs a public or private company?
Les Senteurs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Les Senteurs founded?
Les Senteurs was founded in 1984. It employs 1 to 10 people.
Where is Les Senteurs based?
Les Senteurs is headquartered in London, United Kingdom, in the Europe region.
How does Les Senteurs make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Les Senteurs's main competitors?
Broad incumbents on record are Selfridges, Liberty London and Harrods. Direct peers are Twisted Lily, Osswald, Beautyhabit, Jovoy Paris, Luckyscent and Scent Split. Parfumerie Générale (Pierre Guillaume) is listed as an others.
Does Les Senteurs have an API?
No public API is recorded for Les Senteurs.
What industry is Les Senteurs in?
Les Senteurs's product category is Niche Perfumery. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 456120 and its SIC code is 5700.