LES SABLES VENDEE TRIATHLON

What LES SABLES VENDEE TRIATHLON does

LES SABLES VENDEE TRIATHLON is a French non-profit sports association (Loi 1901) founded in 1992 and headquartered at 8 rue du Maréchal Leclerc in Les Sables d'Olonne, Vendée. The club unifies the three disciplines of triathlon — swimming, cycling, and running — under a single organizational structure, serving approximately 200 licensed members ranging from amateur hobbyists to 4 professional license holders, and has produced 2 French champions. Its core offering is membership licensing combined with multi-discipline training programs and nutritional guidance, delivered from its Atlantic coast training base.

Beyond member services, the club is the licensed organizer of four recurring events that function as both community engagement vehicles and demand-generation channels for new members. The flagship is the IRONMAN 70.3 Les Sables d'Olonne-Vendée, an international-distance triathlon (1.2-mile swim, 56-mile bike, 13.1-mile run) that recruits 800+ volunteers per edition. The Triathlon Relais Entreprises Toyota Toys Motors celebrated its 10th edition in 2024 and targets corporate teams; the E.Leclerc Bike & Run is a cycling-and-running event for individuals and teams; and the Triathlon Jeunes de la Rentrée is a youth-development race held at the start of the school year. The club has no proprietary technology platform — its only disclosed digital tooling is a recent migration to the Epeak membership and scheduling platform.

The business model relies on member licensing fees classified as subscription/recurring revenue, supplemented by event entry fees and corporate sponsorship from local and regional partners including E.Leclerc, Toyota Toys Motors, Crédit Mutuel, NIL (cleaning services), MX3, ZeroD, and La Sablaise. Marketing and outreach operate primarily through the club website and event-driven channels, with distribution concentrated on direct in-person engagement at the Les Sables d'Olonne base. Geographic scope is regional — the Atlantic coast of France — and there are no disclosed funding rounds, acquisitions, or external investors; the club operates as a member-governed association with 12 employees.

Name

LES SABLES VENDEE TRIATHLON

Legal name

LES SABLES VENDEE TRIATHLON

Website

https://lessablesvendeetriathlon.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

LES SABLES VENDEE TRIATHLON is a French non-profit triathlon club founded in 1992 in Les Sables d'Olonne, Vendée, serving ~200 licensed amateur and professional members across swimming, cycling, and running, and organizing four annual events including an IRONMAN 70.3 race.

Ownership category

akta.pro rank

Product category

Triathlon Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

Keywords

• Triathlon training
• Endurance sports club
• Sports event organization
• Swimming cycling running
• Amateur athletics licensing

Headquarters

HQ city

Les Sables d'Olonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Club Membership Licensing: Revenue is generated through the licensing (membership) of athletes to the club. Individuals pay to join the club and train within its programs combining swimming, cycling, and running disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Les Sables Vendée Triathlon is a French non-profit sports association founded in 1992 that provides triathlon training programs (swimming, cycling, running) to approximately 200 licensed members, ranging from amateur athletes to 4 professional licensees. The club also organizes and hosts four major competitive events annually, including the IRONMAN 70.3 Les Sables d'Olonne – Vendée, a corporate relay triathlon (Triathlon Relais Entreprises Toyota Toys Motors), the E.Leclerc Bike & Run, and a youth triathlon.

Product overview

LES SABLES VENDEE TRIATHLON is a sports club based in Les Sables d'Olonne, Vendée, France, founded in 1992. The club operates as a unified offering combining triathlon training programs for approximately 200 members across three disciplines (swimming, cycling, running) alongside the organization of major sporting events. The product portfolio includes Ironman 70.3 Les Sables d'Olonne - Vendée (international distance event), Triathlon Relais Entreprises Toyota Toys Motors (corporate relay event in its 10th edition), E.Leclerc Bike & Run (bike and running event), and Triathlon Jeunes de la Rentrée (youth triathlon). The club also supports professional athletes including 2 French champions and 4 professional license holders.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlon Training Programs

Quantifiable outcome

• 2 French Championship titles held by club members

Named customers1 record

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• E.LeclercminorGTM or Marketing PartnerE.Leclerc is listed as a partner of the club, appearing in the partner logos section of the website. The partnership appears to involve event sponsorship for activities such as the E.Leclerc Bike & Run event organized by the club.
• Toyota Toys MotorsminorGTM or Marketing PartnerToyota Toys Motors sponsors the Triathlon Relais Entreprises event organized by the club, which celebrated its 10th edition as referenced on the club website.
• Crédit MutuelminorGTM or Marketing PartnerCrédit Mutuel appears as a partner logo on the club's website, indicating a sponsorship or support relationship.
• ZeroDminorGTM or Marketing PartnerZeroD appears as a partner logo on the club's website.
• MX3minorGTM or Marketing PartnerMX3 appears as a partner logo on the club's website.
• La SablaiseminorGTM or Marketing PartnerLa Sablaise (lasablaise.fr) appears as a partner logo on the club's website, representing a local business partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• AS Monaco Triathlon: Monegasque/regional triathlon club with comparable amateur-to-professional athlete development and event organization. Comparable as a peer triathlon club in a similar European regional setting, although serving a different geographic territory.
• FFTRI Triathlon Clubs Network (Poissy Triathlon): One of the larger and more established French FFTRI-affiliated triathlon clubs, similarly combining training, licensing, and competitive programming. Comparable as a direct French regional triathlon club competitor for amateur members and event prestige.

Direct peers

• Challenge Family: International long-distance triathlon series with events such as Challenge Roth. Comparable as an alternative long-distance triathlon event organizer targeting the same amateur and professional triathlete segments that LSVT serves.
• IRONMAN: Global owner and licensor of the IRONMAN and IRONMAN 70.3 triathlon series. Directly comparable as the brand behind the LSVT club's flagship IRONMAN 70.3 Les Sables d'Olonne – Vendée event, sharing the same triathlon event product and customer base.

Broad incumbents

• A.S.O. (Amaury Sport Organisation): Major French sports event organizer behind the Tour de France, Paris Marathon, and other mass-participation events. Comparable as a broader French event-management incumbent with the operational capabilities to dominate the same local event market.
• Fédération Française de Triathlon: The national governing body for triathlon in France, overseeing licensing, club affiliation, and nationwide competition calendars. Comparable as the umbrella organization structuring the environment in which LSVT operates and competes for members.
• World Triathlon: The international federation governing the sport of triathlon worldwide. Comparable as the broader institutional counterpart organizing international competition circuits that LSVT's professional athletes aspire to enter.

Emerging players

• Spartan Race: Global obstacle course racing and endurance event brand operating community-style races. Comparable as a peer in the mass-participation endurance event category that competes for sponsorship and athlete mindshare.
• Ragnar Relay: Operator of overnight endurance relay running events centered on community participation. Comparable as a peer in the multi-discipline / relay endurance event space appealing to corporate and amateur team-based athletes.
• Tough Mudder: Operator of mass-participation obstacle and endurance events with a focus on community and sponsorship-driven revenue. Comparable as another mass-participation endurance event brand that competes for the same amateur athlete sponsorship and registration dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/les-sables-vendee-triathlon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES SABLES VENDEE TRIATHLON