Le Touche Cabelo E Maquilagem

What Le Touche Cabelo E Maquilagem does

Le Touche Cabelo E Maquilagem, legally Le Touche Cabeleireiros Ltda., is a privately held full-service beauty salon headquartered in Goiânia, Brazil, founded in 1998 by co-owners Bené Pires, Ines Biazi, and Ivani Barroso. The company operates from a single 685.04 m², two-floor facility on Av. T-01 in Setor Bueno, delivering hair cutting, washing, coloring, straightening, extensions, styling, makeup, nail care, and aesthetic services to women, men, and children, plus dedicated bridal and male grooming offerings through its sub-brands Espaço Noivas and Le Touche Barbearia.

The underlying operating model is traditional personal services with no proprietary technology platform, no mobile app, and no e-commerce or digital booking system disclosed. Service delivery is on-site only, with appointment scheduling handled by phone during business hours (Tuesday–Saturday 08:00–19:00). The salon monetizes through professional service fees across 30+ service categories, three tiered bridal packages (Esmeralda, Rubi, Diamante), on-site cosmetics retail, and ancillary amenities including valet parking, a snack bar with craft beers, and a car wash.

Commercially, the company is bootstrapped with no external institutional investment, has never raised funding, and has no disclosed M&A or partnership activity. Customer acquisition is driven by organic Instagram presence, word-of-mouth referrals, and local brand recognition, including a 2017 ranking among the top 30 salons in Brazil by Universidade de Beleza. All revenue is concentrated at the single Goiânia location, serving SMB and individual consumer segments across horizontal beauty and grooming needs.

Name

Le Touche Cabelo E Maquilagem

Legal name

Le Touche Cabeleireiros Ltda.

Website

https://letouche.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Touche is a privately held, single-location full-service beauty salon in Goiânia, Brazil, founded in 1998, offering hair, makeup, nail, aesthetic, bridal, and male grooming services from a 685 m² facility under co-owners Bené Pires, Ines Biazi, and Ivani Barroso.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Barber Shops (812111), Nail Salons (812113), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Luxury/High-End Barber Lounges (HSALABAH), Basic Manicures & Pedicures (HSALACAA)

Keywords

• Hair salon services
• Beauty salon
• Bridal makeup services
• Barbershop services
• Cosmetics retail

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beauty and Salon Services: Le Touche generates revenue through a wide range of beauty services including haircuts, coloring, styling, makeup, manicure/pedicure, aesthetics, hair extensions, and hair straightening treatments. Services are offered for women, men, and children.
2. Bridal Services (Espaço Noivas): Specialized bridal packages including hair, makeup, skincare, and exclusive suite access. Offers three tiers: Esmeralda, Rubi, and Diamante packages for wedding day preparation.
3. Cosmetics Retail: On-site cosmetics store selling national and imported hair and beauty products.
4. Barbershop Services: Male-focused grooming services including cuts, beard trimming, and shaving, served in a premium rustic barbershop environment with craft beers.
5. Ancillary Services: Additional revenue streams including car wash service, snack bar with light meals and gourmet beers, and valet parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Le Touche operates a full-service premium beauty salon in Goiânia, Brazil, delivering hair, makeup, nail, and aesthetic services to women, men, and children. The business operates two specialized sub-brands — Le Touche Barbearia (a male grooming barbershop with craft beer service) and Espaço Noivas (a bridal suite with three package tiers). The salon also retails national and imported cosmetics on-site and offers ancillary amenities including valet parking, snack bar, and car wash service.

Product overview

Le Touche is a premium Brazilian beauty salon offering a comprehensive range of hair, makeup, nail, and aesthetic services. The salon's portfolio includes core services organized by category: Corte (haircuts), Lavatório (washing and treatments), Modelagem (styling), Aplicação (hair extensions), Alisamento (straightening), Coloração (coloring), Maquiagem (makeup), Esmaltaria (nails), and Estética (aesthetic treatments). The business operates two sub-brands: Le Touche Barbearia (an exclusive male grooming barbershop with craft beer service) and Espaço Noivas (a bridal suite with three sophisticated packages — Esmeralda, Rubi, and Diamante — offering wedding day services including hairstyling, makeup, massage, and photography spaces). The salon also operates a cosmetics retail store, on-site café, 50-space parking with valet, car wash service, and a pool with deck and garden for bridal photography.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Touche Barbearia An exclusive male grooming barbershop area within Le Touche featuring rustic décor, craft beer service, and a full range of beard, mustache, haircut, coloring, and styling services tailored for men.
• Espaço Noivas Le Touche A dedicated bridal suite offering luxury wedding day services with personalized attention, three sophisticated preparation suites, hairstyling, makeup, and on-site photography areas including pool, deck, and garden.
• Hair Salon Services Comprehensive hair services including haircuts for women, men, and children; washing and scalp treatments (hydration, cauterization, reconstruction, argiloterapia); styling and blow drying; hair extensions (application, maintenance, removal, preparation using adhesive tape, Italian knot, and keratin methods); straightening (progressive brush, global relaxation, sealing, defrizagem); and coloring (full color, toner, highlights/lights/reflex, gray cover).
• Beauty and Aesthetic Services Beauty and aesthetic services including professional makeup for women, men, and children with hairstyling preparation; nail care services (manicure, pedicure, polishing, podiatry, porcelain nails, gel/silicone nails, press-on nails); and aesthetic treatments (moon bath teeth whitening, eyebrow shaping and permanent makeup, eyelash extensions, skin cleansing, foot reflexology, anti-stress/facial/relaxing massage, lymphatic drainage, peeling, hand revitalization, hair removal for women and men).
• On-site Cosmetics Retail On-site retail store selling national and imported hair and beauty products within the Le Touche salon facility.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Franck Costa: Brazilian premium salon brand with bridal and event production offerings. Comparable given its premium positioning and bridal-service specialization in the Brazilian market.
• Jacques Janine: Brazilian premium salon chain offering full hair, makeup, nail, and aesthetic services with a strong bridal/spa positioning. Highly comparable to Le Touche given similar premium-tier service portfolio and Brazilian market focus.
• Franks Barbershop: Brazilian barbershop chain with premium rustic-masculine aesthetic and craft beer service. Closely comparable to Le Touche Barbearia sub-brand given the same masculine positioning and beer-driven experience.
• Werner Coiffeur: Long-established Brazilian premium salon offering hair, beauty, and bridal services. Comparable head-to-head with Le Touche as another regional premium salon brand with multi-decade history.
• MG Hair Design: Brazilian professional salon chain with broad service menus including hair, color, and bridal. Comparable as a domestic chain competitor serving similar premium female and bridal clientele.
• Salão 313: Brazilian premium hair and beauty salon with strong bridal/event services. Comparable to Le Touche as a multi-service salon targeting discerning Brazilian clientele with full bridal packages.

Broad incumbents

• Beleza Natural: Major Brazilian beauty salon chain with national footprint and broader price-tier reach. Comparable as a scaled domestic salon operator in the same Brazilian beauty-services category.
• Espaço Laser: Brazilian chain offering aesthetic and beauty services including hair removal and skincare. Comparable as a multi-service Brazilian beauty operator with broader geographic reach than Le Touche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/letoucheoficial
• LinkedInlinkedin.com/company/le-touche-cabelo-e-maquilagem

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Touche Cabelo E Maquilagem