Werner Coiffeur

What Werner Coiffeur does

Werner Coiffeur is a Brazil-based personal services company headquartered in Rio de Janeiro, operating in the hairdressing and beauty services industry, as suggested by the French trade term "coiffeur" in its name. The company operates at scale, with reported headcount of 776 employees, which is consistent with a multi-location salon chain rather than a single boutique — typical Brazilian salons run 5–15 staff each, implying Werner Coiffeur could operate roughly 50 to 150 service points across the Rio de Janeiro market and potentially broader Brazilian geography.

No substantive information about the company's products, services, pricing, technology stack, customer segments, or revenue model is available in the input data. The company's public website (wernercoiffeur.com.br) rendered only a loader/verification page ("One moment, please...") at the time of access, and no management team, founding year, funding history, ownership structure, M&A activity, partnerships, certifications, or strategic announcements were captured. As a result, the actual service mix (cutting, coloring, styling, spa, retail product sales), pricing tier (premium vs. mass-market), customer segmentation, and geographic footprint beyond the Rio de Janeiro headquarters cannot be confirmed from the evidence available.

The business model is therefore inferred rather than confirmed: Brazilian salon chains typically monetize through per-service transactions (haircuts, color treatments, blowouts), retail product sales of professional-grade haircare brands, and increasingly through membership/loyalty programs. With 776 employees — a significant workforce for a pure-play salon operator — the company likely runs a distributed, high-volume operations model, though this cannot be verified. The data gap on the full company description is substantial and represents a material risk for any investment decision.

Name

Werner Coiffeur

Website

https://wernercoiffeur.com.br

Company type

Private

Headcount range

501–1,000 employees

Short description

Werner Coiffeur is a Brazil-based hair salon and beauty services company headquartered in Rio de Janeiro, operating at scale with approximately 776 employees — suggesting a multi-location salon chain serving local consumer customers with hairdressing and related personal care services.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industry

Luxury/High-End Barber Lounges (HSALABAH)

Keywords

• Hair salon services
• Haircut and styling
• Beauty salon chain
• Hairdressing services
• Professional hair care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Core offering

Werner Coiffeur operates a chain of professional hair salons offering haircutting, styling, coloring, and related hairdressing services to individual consumers. The name "Coiffeur" (French/German for hairdresser) and the Brazilian .com.br web domain indicate a consumer-facing salon business headquartered in Rio de Janeiro, Brazil, with a workforce of 776 employees suggesting multiple branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Salon Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Toni&Guy: Global premium salon brand with presence in Brazil; comparable in positioning (fashion-forward, professional stylists) and multi-location salon model targeting middle-to-upper-class consumers.
• Franck Provost: European-origin premium hair salon chain with Brazilian operations; similar premium service positioning, full-service menu, and chain-store model that competes for the same clientele as Werner Coiffeur.
• Jean Louis David: International premium hair salon franchise operating in Brazil with a similar upscale positioning and full-service offering (cut, color, treatment). Directly comparable to Werner Coiffeur in target customer, ticket size, and service mix.
• Ricardo Maia Salon: Brazilian premium hair salon brand operating in São Paulo; comparable in upscale positioning, full-service styling/color offering, and Brazilian-market focus for affluent consumers.
• Marcos Proença: Brazilian celebrity-endorsed premium salon with multi-location presence; directly comparable to Werner Coiffeur in target market (Brazilian middle/upper class), service mix, and premium positioning.

Broad incumbents

• Ulta Beauty: Large US specialty beauty retailer selling salon-grade hair products; comparable as a broader incumbent in beauty services/retail, though predominantly retail rather than service-based like Werner Coiffeur.
• Great Clips: Largest US walk-in hair salon franchise; comparable in scale, franchise-style expansion, and salon service delivery, but positioned in the value segment rather than premium.
• Regis Corporation: Large publicly-listed North American operator of hair salons (Supercuts, Cost Cutters, SmartStyle); comparable in multi-location salon operations and labor-intensive service model, though skewed toward value-tier rather than premium.

Others

• Empire Education Group: Cosmetology education operator supplying trained stylists to the salon industry; relevant adjacent comparator for talent pipeline dynamics affecting a 776-employee Brazilian salon operation.
• L'Oréal Professionnel (salon division): Product manufacturer and ecosystem participant that supplies professional color/care products to salons including Werner Coiffeur; comparable as an enabler of premium salon economics rather than a direct competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/wernercoiffeur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Coiffeur