Let's Bond

What Let's Bond does

Let's Bond is a Montreal-based nonprofit collective founded in 2011, composed of approximately 60 young professional volunteers who organize fundraising events to support mental health causes across Quebec. The organization is led by Chris Harden (President, also co-President of Harden, a Quebec commercial real estate firm) and co-founder Louis-Philippe Therrien. Its core activities center on three signature annual events: the Bal Urbain (an Urban Ball gala attracting 1,200+ young professionals), The Derby (a corporate fitness competition), and Le Challenge Let's Bond (a cycling and running challenge launched in 2026 using Strava for virtual participation). The organization also operates the Fonds Let's Bond grant program, which has invested over $75,000 directly into Quebec mental health projects, and the Bourse Espoir Jonathan Laurin memorial scholarship supporting mood disorder and suicide prevention research.

The business model is a hybrid nonprofit revenue structure with three streams: individual donations (facilitated through jedonneenligne.org), event ticket sales with general admission and premium grand donor tiers, and multi-tiered corporate sponsorships (Diamond, Platinum, Gold, Silver). Foundational corporate partners include RBC (presenting sponsor of the Bal Urbain since 2011), Desjardins (presenting sponsor of The Derby), Harden Group, and Bell. Funds are distributed primarily to three beneficiary organizations: Fondation Jeunes en Tête (over $2 million since 2011, supporting mental health prevention workshops reaching 52,000+ Quebec students annually), Fondation de l'Institut Douglas (nearly $1 million, supporting neuroscience research and patient care), and Maison Up Donald Berman (Quebec's only Clubhouse model for adults with mental illness).

The organization's distribution approach relies on event-driven community mobilization rather than traditional sales channels. Marketing is executed through the bilingual website, email newsletter, organic social media, PR around high-profile event performances (such as DJ Sofi Tukker), and co-marketing through corporate sponsor channels. The collective model keeps operating costs minimal by leveraging volunteer labor, enabling the majority of gross fundraising to flow through to beneficiaries. In 2023, Let's Bond received the "Builder of Hope" award from the Douglas Foundation in recognition of its community impact.

Name

Let's Bond

Legal name

Let's Bond

Website

https://letsbond.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Montreal-based nonprofit collective of approximately 60 young professionals raising funds for mental health through three signature events (Bal Urbain gala, The Derby fitness competition, Le Challenge), distributing proceeds to Fondation Jeunes en Tête, Fondation Douglas, and Quebec mental health organizations via donations, tickets, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Mental Health Fundraising Services

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Voluntary Health Organizations (813212), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Mental health fundraising
• Charity event organization
• Nonprofit collective
• Corporate sponsorship programs
• Community engagement services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to Let's Bond's mental health mission through one-time or recurring donations via the organization's website donation portal (jedonneenligne.org). Donors can give general funds or contribute to specific initiatives like the Bourse Espoir Jonathan Laurin.
2. Event Revenue: Revenue generated from ticket sales to signature fundraising events including the Bal Urbain (Urban Ball), The Derby fitness competition, and the Let's Bond Challenge. Events feature general admission and premium grand donor ticket tiers, with auction and sponsorship opportunities.
3. Corporate Sponsorship: Corporate partners provide financial support at various tiers (Diamond, Platinum, Gold, Silver) and as official event sponsors (RBC for Bal Urbain, Desjardins for The Derby). Sponsors receive visibility and activation opportunities at events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Let's Bond is a Montreal-based nonprofit collective of approximately 60 young professionals that raises funds and awareness for mental health causes by organizing signature experiential events, including the annual Bal Urbain (Urban Ball) gala, The Derby fitness competition, and Le Challenge cycling/running challenge. The organization distributes proceeds to partner mental health foundations (notably Fondation Jeunes en Tête and the Douglas Institute Foundation) and operates the Fonds Let's Bond grant program to fund Quebec mental health projects.

Product overview

Let's Bond is a collective of young professionals organized around mental health awareness, operating primarily as an event-based organization rather than a technology product company. The core offering consists of three signature fundraising events: the Bal Urbain (annual gala), The Derby (fitness competition), and Le Challenge (cycling/running challenge). Additionally, the organization operates the Fonds Let's Bond grant program that distributes funds to mental health organizations across Quebec, and the Bourse Espoir Jonathan Laurin memorial scholarship for suicide prevention and mood disorder research. Funds raised are distributed to partner foundations including Fondation Jeunes en Tête (offering free mental health prevention workshops to 52,000+ students annually), the Douglas Institute Foundation (research and patient care), and Maison Up (community support for adults with mental illness).

Differentiator

Problem solved

Functional benefit

Products and services

• Bal Urbain Let's Bond (Urban Ball) Annual themed fundraising gala attracting over 1,200 young professionals from Greater Montreal to raise funds for mental health; features culinary experiences, artistic performances, themed decor, and ticket tiers including general admission and grand donor.
• The Derby par Let's Bond Corporate fitness competition where company teams compete in intense sporting challenges to raise funds for mental health, with festive evenings and artistic performances; presented by Desjardins.
• Le Challenge Let's Bond Summer cycling and running challenge uniting fitness enthusiasts to raise funds for mental health and educational perseverance; participants compile workouts on Strava and participate virtually or in person in Montreal and Quebec City.
• Fonds Let's Bond (Let's Bond Fund) Annual grant program distributing funds to Quebec mental health organizations working in prevention, awareness, intervention, and research; allocates funds through an application process with evaluation criteria.
• Bourse Espoir Jonathan Laurin Memorial scholarship supporting research on mood disorders, suicide prevention, and mental health initiatives that restore hope and light.

Quantifiable outcome

• Over $2 million raised for Fondation Jeunes en Tête supporting mental health workshops for 52,000+ Quebec students annually
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• RBC (Royal Bank of Canada)coreGTM or Marketing PartnerOfficial presenter/sponsor of the Bal Urbain Urban Ball since the organization's founding. RBC supports Let's Bond across all activities to fundraise for mental health through events, virtual campaigns, and high-profile performances. Key sponsor enabling major annual fundraising campaign.
• DesjardinscoreGTM or Marketing PartnerOfficial presenter/sponsor of The Derby fitness competition event. Major sponsor for several years, supporting competitive sports and fundraising for mental health. The Derby has raised over $555,000 since its first edition with Desjardins support.
• Harden GroupflagshipGTM or Marketing PartnerDiamond sponsor and loyal partner since Let's Bond's founding in 2011. Chris Harden, co-President of Harden Group, serves as President of the Let's Bond collective. Involved in activations at the Bal Urbain and motivation at The Derby sporting competition.
• BellcoreGTM or Marketing PartnerBell enables Let's Bond to support community mental health initiatives through the Fonds Let's Bond. Major telecommunications partner providing funding that allows distribution of grants to mental health organizations across Quebec.
• Fondation Jeunes en TêteflagshipStrategic or Co-development PartnerPrimary beneficiary of Let's Bond fundraising since 2011. Over $2 million distributed to support free mental health prevention workshops in Quebec high schools reaching 52,000+ students annually. Partnership includes collaborative event participation and shared mission alignment.
• Fondation de l'Institut DouglasflagshipStrategic or Co-development PartnerKey beneficiary receiving nearly $1 million from Let's Bond since collaboration began. Funds support research, patient care, environment development, and education at the Douglas Mental Health University Institute. Let's Bond received the Builder of Hope Award from this foundation in 2023.
• Maison Up Donald Berman (UP House)coreStrategic or Co-development PartnerCommunity center partner providing mental health support services in Montreal. Let's Bond supports the only Clubhouse model organization in Quebec, which rebuilds confidence and community for adults living with mental illness.
• Hotel VogueminorGTM or Marketing PartnerPresenting sponsor of the annual auction supporting the Ko Tapu/Nuit à Ko Tapu Urban Ball experience. Provides luxury positioning for the fundraising auction.
• BMWminorGTM or Marketing PartnerProvides VIP concierge and accompaniment service for Urban Ball evening, enhancing donor experience at the annual fundraising event.
• EducaidecoreStrategic or Co-development PartnerJoint beneficiary of the Let's Bond Challenge fundraising event alongside Let's Bond. Focuses on mental health and educational perseverance for youth across Quebec.
• Fondation de l'Institut universitaire en santé mentale de Montréal (FIUSMM)coreStrategic or Co-development PartnerRecipient of 2025 Fonds Let's Bond grant. The Crisis Centre of IUSMM plays a vital role for individuals experiencing acute psychological distress in east Montreal, with over 500 people finding refuge there annually. Let's Bond funding supported creation of a multipurpose room.
• Camp LIFTminorStrategic or Co-development PartnerRecipient of 2025 Fonds Let's Bond grant. Supports well-being and growth of young people through transformative experiences. The UPLIFT Youth Committee initiative was funded to provide peer support and community engagement opportunities.
• La Maison des 100 LimitesminorStrategic or Co-development PartnerRecipient of 2025 Fonds Let's Bond grant. Dedicated to emotional and social rehabilitation of individuals with borderline personality disorder. Funding supports creation of a multisensory room combining light, sound, touch, movement, and scent.
• Montreal General Hospital FoundationminorStrategic or Co-development PartnerRecipient of 2025 Fonds Let's Bond grant. Supports integrated treatment of mental health and substance misuse at MUHC, addressing root causes of addiction alongside other mental health challenges.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kids Help Phone: Canadian youth mental health service and fundraiser with corporate partner programs. Directly comparable as a Canadian mental health nonprofit targeting youth outcomes and sustaining via corporate partnerships and signature fundraising initiatives.
• Stand Up To Cancer Canada: Canadian cancer research fundraiser built around high-profile televised events and corporate sponsorship. Directly comparable as an event-anchored, celebrity/performance-driven Canadian health-cause fundraiser with tiered corporate partner activation.
• Jack.org: Canadian youth mental health charity that mobilizes young leaders and runs signature fundraising/awareness campaigns. Directly comparable as a Canadian mental health-focused nonprofit engaging young demographics to drive fundraising and stigma reduction.
• Right To Play: Canadian-founded global charity using sport and play to drive fundraising for child welfare. Directly comparable as a volunteer/network-driven nonprofit that uses sport-themed events (akin to The Derby) as a core fundraising channel.
• Movember Foundation: Globally recognized men's health charity running annual signature fundraising campaigns (Movember) with event-driven revenue and corporate sponsorship. Closely comparable as an event-anchored health-cause fundraising organization that pools community giving and distributes to partner health organizations.
• Canadian Mental Health Association: Canada's largest community-based mental health nonprofit, running signature events and corporate partnership programs nationwide. Directly comparable mission and operating model with a stronger national footprint and broader program scope.
• MS Society of Canada: Canadian health charity running signature national fundraising events (MS Walk, MS Bike) with tiered sponsorship and grassroots participation. Directly comparable event-driven health-cause fundraising model with regional chapters and corporate partner programs.

Broad incumbents

• SickKids Foundation: Large Canadian pediatric health charity running signature galas and corporate partner events in Toronto. Broad incumbent with overlapping gala/fundraising model but significantly larger scale and broader program mandate than Let's Bond.
• Heart & Stroke Foundation of Canada: Largest Canadian health-cause fundraiser operating Heart Walk, Jump Rope and signature galas nationwide. Broad incumbent with overlapping event-driven health fundraising model but much broader national scale and program portfolio.

Regional players

• Fondation Jean Lapointe: Quebec-based mental health/addictions nonprofit running signature fundraising events in Montreal. Regionally comparable Quebec mental health cause organization with event-based fundraising, though focused on substance use/addiction prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/let's-bond

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Bond