Let's Go Zero

What Let's Go Zero does

Let's Go Zero is a UK-wide campaign initiative operated by Ashden, a registered climate solutions charity (Charity no. 1104153; Company no. 05062574) headquartered at The Peak, 5 Wilton Road, London. Its purpose is to support schools, colleges and nurseries to become zero carbon by 2030 through free Climate Action Advisor support, climate action plan development in line with Department for Education guidance, connections to grant funding, and access to a curated network of partner organisations. The campaign has signed up over 5,870 schools, colleges and nurseries across all four UK home nations, representing more than 2 million pupils and nearly 300,000 staff.

The offering is service-based rather than technology-based: there is no proprietary software product, only digital tooling such as a Power BI interactive participation map, an online sign-up form, email newsletters, and a downloadable School Toolbox of action resources. Core products include Climate Action Advisors (regional experts in every English region), Carbon Literacy Training, online workshops, a Zero Carbon Fund grant programme, the annual Climate Action Countdown event, an Innovative Finance Project (with the Green Finance Institute) and a Find Help Resource Hub spanning 11 categories from energy and food to curriculum and procurement. The coalition includes WWF, Soil Association, Eco Schools, Sustrans, Global Action Plan, ProVeg, Fairtrade Foundation and others; delivery partners include Energy Sparks, Eden Sustainable, Solar for Schools and eEnergy.

The business model is non-commercial. All services to schools are free; the campaign is funded by charitable donations and grants, with Green Future Investments Limited identified as the core funder and with aligned government programme funding via the GB Energy Solar Partnership. Go-to-market is community-led and direct-to-consumer: senior school staff self-register via the website, with Climate Action Advisors providing hands-on bespoke support in England and coalition partners amplifying reach across the UK. Recognition includes edie NGO of the Year 2025, Charity Awards 2025 (Campaigning and Advocacy) and Education Property Awards 2025.

Name

Let's Go Zero

Legal name

Ashden

Website

https://letsgozero.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Go Zero is a free, UK-wide climate campaign run by Ashden that helps over 5,870 schools, colleges and nurseries cut carbon via regional Climate Action Advisors, partner organisations, and grant facilitation, targeting zero carbon by 2030.

Ownership category

akta.pro rank

Product category

School Sustainability Advisory Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Educational Support Services (61171)

akta.pro primary industry

Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC)

akta.pro secondary industries

Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

Keywords

• School climate action
• Decarbonisation advisory
• Education sustainability
• Climate action planning
• Green school funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable funding and grants: Let's Go Zero is a free service for schools, run by Ashden (a climate solutions charity). The campaign is funded by charitable donations and grants. Green Future Investments Limited is identified as the campaign's core funder. Additional support comes from government programmes and partnerships. No revenue is generated directly from schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Let's Go Zero is a UK-wide campaign, run by climate charity Ashden, that supports schools, colleges and nurseries to become zero carbon by 2030. It delivers a free, coordinated portfolio of services including expert Climate Action Advisors, Carbon Literacy Training, online workshops, a School Toolbox of digital resources, the Zero Carbon Fund grants programme, and an annual Climate Action Countdown competition. The campaign combines hands-on advisory support with collective political advocacy and connections to over £1.8 million in grants for green projects.

Product overview

Let's Go Zero is a campaign-led initiative brought to you by Ashden that supports UK schools, colleges, and nurseries to become zero carbon by 2030. The offering consists of a coordinated portfolio of free services: Climate Action Advisors provide personalized expert guidance; Carbon Literacy Training and online workshops build capacity; the School Toolbox offers practical digital tools for engagement; the Zero Carbon Fund provides grant funding; and the annual Climate Action Countdown event drives participation. An Innovative Finance Project addresses funding gaps through partnerships, while a Find Help Resource Hub connects schools with specialized partner organizations across energy, waste, food, transport, water, curriculum, procurement, and nature categories. An interactive UK map visualizes campaign participation. The organization does not operate a software product but rather delivers a service-based program combining advisory support, educational resources, funding mechanisms, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Action Advisors
• Carbon Literacy Training
• Online Workshops and Training
• School Toolbox
• Zero Carbon Fund
• Climate Action Countdown
• Innovative Finance Project
• Find Help Resource Hub
• UK Schools Interactive Map Power BI-based interactive map visualising the geographic distribution of schools signed up to the Let's Go Zero campaign across the UK, allowing users to identify participating schools in their area.

Quantifiable outcome

• Over £1.8 million in grants connected to schools through Climate Action Advisors
• +9 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered supporting and core.

• Buzz EducationsupportingGTM or Marketing Partner · 11 February 2025Buzz Education brings over 20 years of education marketing experience to support Let's Go Zero's digital marketing, email campaigns, and digital storytelling to drive school sign-ups and amplify the campaign's mission across the UK.
• Green Finance InstitutecoreStrategic or Co-development Partner · 27 August 2024Ashden has partnered with the Green Finance Institute to address the £2bn per year funding gap for UK school decarbonisation. Together they are developing innovative financing recommendations to enable schools to access private finance for green retrofits, including calling on government to remove legislative barriers.
• AshdencoreStrategic or Co-development PartnerAshden is the UK-based climate solutions charity that creates and runs the Let's Go Zero campaign. Ashden provides all operational, strategic, and programmatic support for the campaign, including funding from its own charitable resources and partnerships.
• Great British Energy (GB Energy)coreStrategic or Co-development PartnerLet's Go Zero has been selected as a delivery partner for GB Energy's school solar rollout. The campaign leads the behaviour change strand of the GB Energy Solar Partnership (formerly Net Zero Accelerator Pathfinder/NZAP), working with schools to implement solar PV and decarbonisation measures alongside government investment.
• Department for Education (DfE)coreOthersThe DfE funds the Net Zero Accelerator Pathfinder (NZAP) programme (now GB Energy Solar Partnership) which Let's Go Zero supports, and has recommended that all schools develop a Climate Action Plan. The DfE committed £1.4bn to the school rebuilding programme in the 2024 Autumn Budget and £6.7bn in total capital investment to DfE.
• Coalition Partners (WWF, Soil Association, Eco Schools, Sustrans, Global Action Plan, ProVeg, and others)coreStrategic or Co-development PartnerA coalition of leading UK sustainability organisations backs the Let's Go Zero campaign, providing resources, expertise, and network reach across energy, waste, food, transport, nature, curriculum, and procurement. Partners include WWF, Soil Association (Food for Life), Eco Schools, Sustrans, Global Action Plan (Transform Our World), ProVeg, Green Schools Project, Royal Society, and others.
• ProVeg UKsupportingStrategic or Co-development PartnerProVeg UK is a coalition partner providing the School Plates programme, which helps schools make menus healthier, more sustainable, and cost-effective through plant-based recipe development and cooking training. ProVeg helped St Peter's C of E Primary School achieve Bronze in the ProVeg School Plates awards.
• Energy SparkssupportingTechnology or IntegrationEnergy Sparks is a free online energy management tool for UK schools that uses smart meter data to help schools reduce electricity and gas usage. Let's Go Zero Climate Action Advisors connect schools to Energy Sparks as part of their support.
• Fairtrade FoundationsupportingStrategic or Co-development PartnerFairtrade Foundation provides curriculum resources and the Fairtrade Schools programme to help schools explore global food connections, fair trade, and climate links through lessons, assemblies, and school initiatives.
• Green Fox Community EnergysupportingStrategic or Co-development PartnerGreen Fox Community Energy is partnering with Leicestershire County Council to offer free community-funded solar panels and climate action planning guidance to schools, supported by the government's Community Energy Fund. Let's Go Zero supports schools involved in this programme.
• Eden SustainablesupportingStrategic or Co-development PartnerEden Sustainable develops, funds and operates solar PV systems at schools, multi-academy trusts and further education establishments across the UK. They are a proud partner of Let's Go Zero.
• Solar for SchoolssupportingStrategic or Co-development PartnerSolar for Schools helps schools install solar panels, often at zero cost, through a Community Benefit Society model. Over 80 schools have installed solar through their programme. The organisation links solar installations to curriculum learning.
• eEnergysupportingStrategic or Co-development PartnereEnergy is a digital energy services company that helps schools transition to sustainable energy through LED lighting, on-site solar generation, EV charging, and the MY ZeERO energy monitoring platform. They have completed over 800 efficiency projects in UK schools.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CDP (formerly Carbon Disclosure Project): CDP runs the global climate, water and forests disclosure system used by cities, companies and public bodies. It is comparable as an incumbent in climate disclosure and reporting, though its scope is global and corporate rather than UK-schools specific.
• Carbon Trust: The Carbon Trust is a larger, established UK climate advisory organisation helping public and private organisations measure and reduce emissions. It is comparable as a broader decarbonisation advisory incumbent, though it does not specialise in schools and primarily serves paid commercial and government clients.

Direct peers

• Eco-Schools: Eco-Schools is the leading UK-wide environmental awards programme for schools, operated by Keep Britain Tidy. It directly competes with Let's Go Zero for the same UK school audience and offers overlapping curriculum, energy, waste and climate action resources, though it is structured as a seven-step awards framework rather than a free advisor-led campaign.
• Sustrans: Sustrans is a UK charity enabling active and sustainable travel, with a dedicated schools programme (e.g. The Big Walk and Cycle, Bike It). It is a named coalition partner of Let's Go Zero and directly overlaps on the school transport pillar.
• WWF Education: WWF UK's schools and education programme delivers free climate and biodiversity resources to UK teachers and students. As a coalition partner of Let's Go Zero, it competes for educator mindshare on environmental curriculum resources.
• Energy Sparks: Energy Sparks is a free online energy-management and education tool for UK schools that uses smart-meter data to drive energy and carbon savings. It is referenced as an integration partner of Let's Go Zero and serves the same UK school audience with comparable energy-focused climate action support.
• Global Action Plan (Transform Our World): Global Action Plan is a UK environmental charity delivering the Transform Our World teacher resource hub for climate education. It is a named coalition partner of Let's Go Zero and competes for the same teacher engagement on climate curriculum content.
• ProVeg UK School Plates: ProVeg UK's School Plates programme helps UK schools deliver healthier, more sustainable menus with plant-based options. It is a coalition partner of Let's Go Zero and competes directly on the school-food decarbonisation vertical.
• Soil Association Food for Life: Soil Association's Food for Life programme supports UK schools to serve better food, reduce waste and embed sustainability into catering. It is a coalition partner of Let's Go Zero and overlaps directly on the school food and procurement dimensions of the campaign.

Emerging players

• Eden Sustainable: Eden Sustainable develops, funds and operates solar PV systems at UK schools, multi-academy trusts and FE colleges. It is a named partner of Let's Go Zero and is comparable as a niche solar-for-schools delivery specialist intersecting with the campaign's energy and funding support work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letsgozerouk
• LinkedInlinkedin.com/company/let-s-go-zero
• Instagraminstagram.com/letsgo_zero

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Go Zero