Let's Read by Asma Zaidi

What Let's Read by Asma Zaidi does

Let's Read India is a Delhi, India-based educational company founded in 2011 by Dr. Asma Zaidi that delivers a phonics-based, kinesthetic and multisensory reading program for children ages 3-12. The offering is anchored by a four-tier progressive curriculum (Level 0 Pre-Reader, Level 1 Early Reader, Level 2 Developing Reader, Level 3 Advanced Reader), each tier built on the founder's PhD research and the Science of Reading framework, with more than 20 hands-on activities per level designed around constructivism and Vygotsky's Zone of Proximal Development. The proprietary LR-RADT diagnostic provides a sub-minute estimate of a child's reading age to support instruction planning and progress tracking.

The core product portfolio consists of physical learning kits (₹8,000 per level, ₹40,000 for the full 4-level bundle), an Educator's Handbook (₹600), age-banded reading and activity books for Nursery through Grade 1 (₹185-₹449), and educational games such as Phonome Cube, Lexicon Game, Lingo Bingo, Tangle-Mangle Mat, and the Snake & Ladders Sight Word Game (₹550-₹699). The company runs a hybrid go-to-market: a self-serve D2C e-commerce storefront on letsreadindia.in with WhatsApp-driven sales for parents, paired with an enterprise sales motion targeting schools through demo bookings, teacher training, English language lab setup, assessment tools, and on-request mentoring. Programs are aligned with India's National Education Policy 2020, NCF 2022, and NIPUN Bharat, and carry ECA Badge approval from CBSE and ICSE affiliated schools.

Revenue is generated predominantly through one-time purchases of physical kits, books, and games, supplemented by professional services revenue from school programs and teacher training. The company has reached 15,000+ children, 500+ schools, and 2,000+ parents as cumulative outcomes, with 15+ corporate CSR partnerships and 8+ innovation awards. The company is founder-owned, bootstrapped with no external funding, operates with a 5-person team, and is solely focused on the Indian market. The technology stack is pedagogical and content-led rather than software-led, with no mobile app, no public API, and no AI/ML component disclosed.

Name

Let's Read by Asma Zaidi

Legal name

Let's Read India

Website

https://letsreadindia.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Read India is a Delhi-based educational company founded by Dr. Asma Zaidi that delivers a PhD-backed, kinesthetic phonics reading program for children ages 3-12 through physical learning kits, books, games, and teacher training, serving parents, schools, and educators across India.

Ownership category

akta.pro rank

Product category

Reading Education Programs

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Literacy & Reading Intervention Technology (EDAJAMAF)

akta.pro secondary industries

Reading & Literacy Intervention Materials for Learning Disabilities (Dyslexia, Decoding, Comprehension) (EDAGAMAH), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Reading Intervention & Remediation (Decoding, Fluency, Comprehension) (EDAKAJAD), Note-Taking, Reading & Comprehension Strategies (EDANADAC)

Keywords

• Phonics reading program
• Kinesthetic learning kits
• Children's literacy education
• Educator phonics training
• Early reading intervention

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physical Learning Kits: Sale of kinesthetic learning kits (Level 0-3) priced at ₹8,000 each or bundled all 4 levels at ₹40,000. These are one-time purchase products containing activity materials, games, and resources for home or school use.
2. Educational Books and Workbooks: Sale of reading books and activity books for Nursery through Grade 1, ranging from ₹185 to ₹449 per unit. Includes decodable story books, sight word games, and reading materials.
3. Educator Handbook: Sale of the Let's Read Educator's Handbook at ₹600, a comprehensive guide for teaching phonics skills suitable for teachers and parents.
4. Educational Games: Sale of learning games including Phonome Cube (₹600), Lexicon Game (₹599), Lingo Bingo (₹600), Tangle-Mangle Mat (₹699), and Snake & Ladders Sight Word Game (₹550).
5. School Programs and Training: Classroom programs for schools including teacher training, English language lab setup, assessment tools, and mentoring/observations services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Let's Read by Asma Zaidi designs, develops, and sells phonics-based kinesthetic reading kits (Levels 0-3), educator handbooks, educational games, decodable readers, and grade-level reading/activity books for children aged 3-12. The methodology is grounded in the founder's PhD research on kinesthetic reading and the Science of Reading. The company also delivers school classroom programs with teacher training, English language lab setup, diagnostic assessments, and mentoring services for CBSE/ICSE schools.

Product overview

Let's Read by Asma Zaidi is an educational program built on PhD research in kinesthetic reading, offering a four-tier structured curriculum (Foundations, Building Blocks, Fluency Boost, Mastery) for children ages 3-12. The core product portfolio includes physical reading kits at four progressive levels (Level 0-3) and the Let's Read Educator Guide handbook, supplemented by educational games (Phonome Cube, Lexicon Game, Lingo Bingo, Tangle-Mangle Mat, Snake & Ladders Sight Word Game) and age-appropriate reading/activity books for Nursery through Grade 1. The program is grounded in the Science of Reading methodology, combining multisensory kinesthetic activities with systematic phonics instruction and comprehension building.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 0 Kit (Pre-Reader)

Quantifiable outcome

• 85% of learners show significant reading improvement within 3-6 months
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Corporate CSR Partners (15+)coreOthersTrusted partnerships with leading corporates for CSR initiatives and employee wellness programs focused on child literacy and education. Corporate partners support literacy programs through employee engagement and CSR funding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Educational Initiatives (Ei): Indian K–12 assessment and learning provider selling Mindspark and Ei ASSET into CBSE/ICSE schools; comparable in school-procurement-driven literacy and learning-outcomes products.
• Byju's: India's largest edtech incumbent covering K–12, test prep, and early learning with heavy school-district sales motion; broad incumbent that increasingly competes in early literacy and into which CSR/school RFP dollars are pooled.
• Next Education India: Indian K–12 curriculum and EdTech vendor with reading and English-language-learning modules sold into CBSE/ICSE schools; closest direct Indian enterprise competition for reading curriculum budget.
• Cuemath: Indian K–12 edtech with hybrid online/offline teacher-driven programs sold into schools and parents; comparable as a similarly structured Indian school-and-parent GTM with curriculum methodology as core.

Direct peers

• Reading Eggs: Blake eLearning's Reading Eggs is a flagship K–3 online reading and phonics platform used by millions of children worldwide; it is the most direct global comparable to Let's Read's structured phonics/reading intervention curriculum.
• LeapFrog Academy: LeapFrog's early-reading apps and physical Learn-to-Read kits serve the same 3–8 age band with phonics-driven content; comparable as a multimodal (physical + digital) early literacy brand.
• Lexia Learning: Lexia's Core5 and PowerUp are evidence-based reading intervention platforms adopted at district scale in US schools; the closest direct peer in reading intervention pedagogy and school procurement channels.
• Hooked on Phonics: Long-standing US phonics curriculum publisher selling learn-to-read kits and digital programs for early readers; highly comparable as a multi-level phonics kit franchise targeting the same ages 3–8 with similar learning outcomes.

Regional players

• Pratham Education Foundation: India's largest education NGO running flagship literacy programs (e.g., Read India) at massive scale through government partnerships and low-cost materials; comparable as an Indian non-profit literacy operator competing for policy attention and CSR funding.
• Hello English (CultureAlley): Popular Indian mobile-first ESL app for older learners targeting the same English-as-second-language learner population Let's Read addresses; comparable in ESL positioning though different age band and digital-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/let-s-read-by-asma-zaidi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Read by Asma Zaidi