LEU LOCATI S.R.L

What LEU LOCATI S.R.L does

Leu Locati S.R.L is a privately held Italian artisanal luxury house (SRL structure) operating under the "Amato Daniele by Leu Locati" brand from its Milan atelier at via Cosimo del Fante 13. The company traces its heritage to "Atelier Leu Locati 1908" and produces handcrafted luxury handbags, shoes, accessories, and embroidered goods entirely by hand in Milan using traditional leather craftsmanship techniques, including specialized work with exotic skins such as South African ostrich and crocodile, and intricate hand embroidery across signature themes (Clouds, Cats, Dragon, Chandelier, Monkey, Spinoza).

Its commercial model is direct-to-consumer e-commerce via a Shopify storefront (amatodaniele.com), with global shipping, multi-currency support, and a bespoke monogramming personalization service. Products are sold at fixed unit prices ranging from approximately €299 for entry-level Queen Crochet pieces to €4,950 for premium exotic leather Queen Altrove variants. The company also offers Made-to-Order (MTO) bespoke pieces with 40–60 working day delivery timelines, and runs seasonal promotions offering up to 50% off selected inventory.

The customer base is concentrated in two persona segments: affluent luxury fashion consumers seeking day-to-evening artisanal accessories (primary), and luxury collectors of exotic-skin and limited-edition pieces (secondary). Marketing is digital-first, relying on the Shopify storefront, curated product collections, and email newsletter acquisition for top-of-funnel reach. The company employs 7 staff, operates without disclosed wholesale or third-party retail partners, and has no subsidiaries, parent company, or external institutional investors identified in the available data.

Name

LEU LOCATI S.R.L

Legal name

Leu Locati S.R.L

Website

https://leulocati.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leu Locati S.R.L is a privately held Milan-based artisanal luxury house operating the "Amato Daniele" brand, handcrafting leather handbags, shoes, and accessories for affluent consumers globally via Shopify DTC e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Handcrafted Leather Goods

NAICS

Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Allied Product Manufacturing (316), Footwear Manufacturing (3162)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Luxury Leather Goods & Handbags (CRAKAFAB), Handbags & Purses (CRAAAJAA)

Keywords

• Luxury handcrafted handbags
• Italian leather goods
• Artisan footwear
• Exotic leather accessories
• Bespoke monogramming

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Handbag Direct Sales: One-time purchase model for luxury handcrafted bags and accessories. Products are sold at fixed retail prices ranging from approximately €299 to €4,950. No subscription or recurring revenue model. The company also offers custom Made-to-Order (MTO) pieces with extended production timelines of 40-60 working days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Leu Locati S.R.L handcrafts luxury handbags, shoes, and accessories under the "Amato Daniele by Leu Locati" brand at its Milan atelier. Products are made to order or in small batches using premium and exotic leathers (South African ostrich, crocodile, suede) with signature hand embroidery and optional bespoke monogramming, and sold directly to consumers via its own Shopify e-commerce storefront with global shipping.

Product overview

Amato Daniele by Leu Locati is a luxury handcrafted fashion brand operated by Leu Locati srl, a company based in Milan, Italy. The product portfolio centers on artisan handbags including the signature Queen Altrove, Queen Mid, Queen Dual Mini, Queen Crochet, and Raviolo collections. The company also offers Shoes, Accessories & Costume Jewellery, and Embroidery products. All items are handmade in their Milan atelier, with the Fall Winter 2026 collection representing the latest offerings. The brand specializes in luxury materials including South African ostrich leather, crocodile, suede, and exotic skins, with customization options for initials.

Differentiator

Problem solved

Functional benefit

Brands

• Amato Daniele: Luxury handcrafted shoes, bags, and accessories brand operated by Leu Locati S.R.L. Products include Queen Altrove bags, Queen Mid, Raviolo lines, and embroidered footwear, all crafted by hand at the Atelier in Milan.

Products and services

• Queen Altrove handbag collection Signature handcrafted Milan-made handbag with top handle and Queen chain, offered in ostrich (South African), crocodile, suede, and other exotic skins, designed to move from day to evening.
• Queen Mid handbag collection Handcrafted embroidered handbag in velvet and premium materials, featuring signature motifs such as Clouds, Cats, Dragon, Chandelier, Monkey, and Spinoza.
• Queen Dual Mini handbag collection Compact handbag with dual-design functionality, available in suede finishes including Fosco and Ivory colorways.
• Queen Crochet handbag collection Handcrafted crochet handbag made with raffia material, available in Ivory, Black, Orange, Taupe, Mela Green, and Chocolate colorways.
• Raviolo handbag collection Artisan handbag with embroidered and patterned designs including Constellation, Eel, and Squirrel motifs, crafted in velvet and premium materials.
• Handcrafted Shoes collection Handcrafted footwear made in the Milan atelier using artisanal techniques and premium materials, including embroidered designs.
• Accessories & Costume Jewellery collection Accessories and costume jewellery pieces designed to complement the brand's handbag and footwear offerings.
• Embroidery collection Timeless embroidered pieces featuring intricate hand embroidery work designed to be recognizable and passed on.
• Fall Winter 2026 Collection Seasonal seasonal collection of new handbag, embroidery, and footwear offerings released on the Amato Daniele storefront for the Fall Winter 2026 season.

Quantifiable outcome

• Each piece is unique - ostrich leather skins are naturally unique making every bag one of a kind

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gucci: Gucci is the iconic Italian luxury house (founded 1921) under Kering, with handbags (GG Marmont, Jackie, Bamboo) as a flagship category. Comparable to Leu Locati as a Florence/Milan-anchored Italian luxury leather brand with globally recognized artisanal heritage, though at radically larger scale.
• Celine: Celine is a French luxury house under LVMH known for its Triomphe, Luggage, and 16 bags crafted in Italian leather workshops. Comparable to Leu Locati as a luxury leather handbag brand with European heritage and high-end pricing, though Celine operates at scale with global retail distribution.
• Prada: Prada is an Italian luxury group (founded 1913) with leather handbags (Galleria, Re-Edition) as a core product category. It is comparable to Leu Locati as a Milan-based Italian luxury leather house, though Prada operates at vastly greater scale with global retail and a multi-category portfolio.
• Bottega Veneta: Bottega Veneta is a premier Italian luxury leather goods maison under Kering, famed for its woven intrecciato leather craftsmanship and iconic handbags like the Cassette and Jodie. It is comparable to Leu Locati because both are Italian heritage brands centered on artisanal leather handbags; Bottega represents the scaled luxury-incumbent version of what Leu Locati aspires to become.
• Loewe: Loewe is a Spanish luxury house under LVMH with deep roots in leather craftsmanship (founded 1846) and the iconic Puzzle and Hammock bags. It is comparable to Leu Locati as a heritage leather house with a craft-driven product DNA, though Loewe operates at a much larger scale with broad retail distribution.

Direct peers

• Valextra: Valextra is a Milan-based luxury leather goods house founded in 1937, known for understated, geometric handbags and small leather goods crafted by Italian artisans. It is the closest direct peer to Leu Locati — both are independent Italian leather ateliers with similar price points, heritage positioning, and DTC growth trajectories in the ultra-luxury segment.
• Delvaux: Delvaux is a Belgian luxury leather goods maison (founded 1829) and the oldest fine leather luxury house in the world. It is a direct peer to Leu Locati — both are heritage European leather specialists competing in the same luxury handbag price tier with similar artisanal positioning and DTC channels.
• Smythson: Smythson is a British heritage luxury house (founded 1887) producing leather handbags, small leather goods, and accessories with bespoke personalization. It is a direct peer to Leu Locati — both are 100+-year-old heritage leather goods houses offering monogramming, premium exotic materials, and direct-to-consumer luxury positioning.
• Mark Cross: Mark Cross is a heritage American luxury leather goods house (founded 1845) that re-emerged as a small-batch artisanal handbag brand operating DTC. It is a direct peer to Leu Locati — both are revived heritage leather houses with century-old stories, made-to-order customization, and small-team artisanal operations selling premium handbags DTC.

Emerging players

• The Row: The Row is a quietly luxurious, design-driven accessories brand (founded 2006) known for under-statement and premium leather goods. It is an emerging player comparable to Leu Locati in its DTC-led, design- and craft-forward positioning in the luxury handbag segment, though it has achieved broader cultural reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leu-locati-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEU LOCATI S.R.L