Level Playing Field (Reg Charity)
Level Playing Field is a registered UK charity providing disability access advisory, training, and advocacy services to sports clubs, governing bodies, disabled supporters' associations, and disabled fans across England and Wales.
- Company typePrivate
- Founded-
- HeadquartersWatford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Level Playing Field (Reg Charity) does
Level Playing Field is a registered UK charity (Charity No. 1177415) dedicated to improving disability access and inclusion for disabled sports fans attending live events across England and Wales. The organization delivers a portfolio of advisory, training, and advocacy services including access audits, design appraisals, Disability Inclusion and Etiquette Training, Stewards Training, Disability Access Officer (DAO) Training, mediation services, and general expert advice. Its stakeholder groups span disabled sports fans seeking accessible matchday experiences, professional and semi-professional sports clubs and venues requiring accessibility guidance, major UK sports governing bodies (Premier League, EFL, The FA, Welsh FA, National League, Premiership Rugby, Welsh Rugby Union), and over 40 Disabled Supporters' Associations (DSAs).
The charity's commercial revenue comes primarily from priced training courses (Disability Inclusion Training and Stewards Training at £650 + VAT per session; DAO Training at £300-£400 + VAT per session), supplemented by donations via the JustGiving platform and a free tier membership model. Distribution relies on direct engagement with clubs, formal partnerships with governing bodies, DSA support, and online training delivery via Microsoft Teams for remote clients. Marketing is largely organic, leveraging The Level Playing Field Podcast (45+ episodes distributed on Apple Podcasts, Spotify, Google Podcasts, Acast, and Buzzsprout), social media presence on Twitter/X, Facebook, and Instagram, Mailchimp newsletters, and annual advocacy initiatives such as 'Unite For Access' and 'Weeks of Action'. Recognition is reinforced through the Level Playing Field Awards and the LPF Centre of Excellence Award.
Operating from a single Watford, Hertfordshire office with a lean team of approximately 8 staff and consultants supported by external specialists, Level Playing Field processes roughly 600 supporter and club enquiries per year. Its technology stack is modest: a WordPress-based website, Mailchimp for email, and standard communication tools — there is no proprietary technology platform or AI capability. Competitive positioning rests on its unique specialization as the UK's leading charity dedicated to disability access in live sport, its established 40+ DSA network, formal governing-body relationships, and a working partnership with the Football Foundation on Football Stadium Improvement Fund (FSIF) design appraisals.
Level Playing Field (Reg Charity) firmographics
Firmographics- Name
- Level Playing Field (Reg Charity)
- Legal name
- Level Playing Field
- Website
- https://levelplayingfield.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Level Playing Field is a registered UK charity providing disability access advisory, training, and advocacy services to sports clubs, governing bodies, disabled supporters' associations, and disabled fans across England and Wales.
- Ownership category
- akta.pro rank
Level Playing Field (Reg Charity) industry classification
Industry- Product category
- Disability Access Services
- NAICS
- Spectator Sports (71121), Vocational Rehabilitation Services (624310), Sports and Recreation Instruction (611620)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)
- akta.pro secondary industries
- Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)
Keywords
Where Level Playing Field (Reg Charity) is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Level Playing Field (Reg Charity) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Services: Level Playing Field offers paid training courses to clubs including Disability Inclusion Training, Stewards Training, and Disability Access Officer training. These are priced services delivered to sports clubs and venues.
- Membership: The charity offers free membership to supporters, indicating a membership-based community model with free tier.
- Donations: The organization accepts donations through JustGiving platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Stewards Training - up to 40 people |
| Unit Pricing | Multi-year contract | Disability Inclusion Training - up to 20 people |
| Unit Pricing | Multi-year contract | DAO Training - 1 person |
| Unit Pricing | Multi-year contract | DAO Training - 2 to 5 people |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Level Playing Field (Reg Charity) product offering
Product offeringCore offering
Level Playing Field is a registered UK charity that sells paid training courses and advisory services to sports clubs, venues, and governing bodies to improve accessibility for disabled supporters. Core paid offerings include three CPD-accredited training courses (Disability Inclusion and Etiquette Training, Stewards Training, and Disability Access/Liaison Officer Training) and four advisory services (Access Audits, Design Appraisals, Mediation, and Expert Advice and Guidance). The charity also supports the establishment and running of Disabled Supporters' Associations and operates complementary advocacy campaigns, awards programs, and a podcast.
Product overview
Level Playing Field is a registered charity offering a portfolio of advisory, training, and advocacy services focused on improving access and inclusion for disabled sports fans. The core offerings include professional training courses (Disability Inclusion Training, Stewards Training, and Disability Access/Liaison Officer Training), advisory services (Access Audits, Design Appraisals, Mediation Service, and Expert Advice), and support for Disabled Supporters' Associations. The organization also runs advocacy campaigns including the annual Unite For Access campaign and Level Playing Field Awards. A podcast provides educational content on disability topics in sport. Services are delivered by a small team of staff and consultants to clubs, disabled fans, and other stakeholders across England and Wales sports.
Differentiator
Problem solved
Functional benefit
Brands
- The Level Playing Field Podcast: Monthly podcast exploring disability and attending live sport topics
Products and services
- Disability Inclusion and Etiquette Training General disability awareness session designed to give club staff greater confidence to support disabled fans and improve their matchday experience. Covers disability barriers, inclusion, equality, matchday considerations, and accessible services. Priced at £650 + VAT per session for up to 20 people.
- Stewards Training
- Disability Access/Liaison Officer (DAO) Training
- Access Audits
- Design Appraisals
- Mediation Service
- Expert Advice and Guidance
- Disabled Supporters' Associations (DSA) Support
Companies that use Level Playing Field (Reg Charity)
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Level Playing Field (Reg Charity) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Level Playing Field (Reg Charity) partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Premier LeaguecoreLevel Playing Field engages with the Premier League to improve facilities and attitudes of clubs toward disabled people. The charity works with member clubs on access audits, training, and disability inclusion initiatives.
- English Football League (EFL)corePartnership with EFL to promote access and inclusion across league clubs. Services include Access Audits, Disability Access Officer training, and Disability Inclusion and Etiquette training.
- The FAcoreCollaboration with The Football Association to improve accessibility across English football.
- Welsh FAcorePartnership with Welsh FA to promote access and inclusion in Welsh football.
- National LeaguecoreEngagement with National League to improve accessibility at non-league football clubs.
- Premiership RugbycorePartnership with Premiership Rugby to promote disability access and inclusion in professional rugby.
- Welsh Rugby UnioncoreCollaboration with Welsh Rugby Union to improve accessibility in Welsh rugby.
- Football FoundationcoreLevel Playing Field works closely with the Football Foundation on all Football Stadium Improvement Fund (FSIF) applications, appraising the accessibility of designs before funding is released.
- Government BodiescoreLevel Playing Field works with Government alongside sports governing bodies and clubs to ensure they remain the 'go to' organization for advice regarding disabled supporters.
- Centre for Access to Football in Europe (CAFE)minorCAFE works with supporters, clubs and governing bodies towards a more accessible and inclusive matchday experience for disabled supporters across Europe.
- Disability Rights UKminorDisability Rights UK works to create a society where everyone with lived experience of disability or health conditions can participate equally as full citizens.
- MENCAPminorLeading voice of learning disability, providing resources and support for people with learning disabilities and their families.
- Attitude is EverythingminorImproves Deaf and disabled people's access to live music by working in partnership with audiences, artists and the music industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Level Playing Field (Reg Charity) competitors and assessment
Company assessmentDirect peers
- Euan's Guide: UK charity and platform producing disabled-access reviews of venues plus a 'Venue of the Year' awards scheme. Comparable in mission (empowering disabled people through venue accessibility information) and partly overlapping in sports-venue review scope.
- Centre for Access to Football in Europe (CAFE): European-level charity working with supporters, clubs and governing bodies on accessibility and inclusion for disabled fans. Closest functional peer to LPF, operating at pan-European scale rather than just England and Wales.
- Centre for Accessible Environments: UK charity providing access consultancy, audits and training for the built environment. Closest specialist consultancy peer to LPF's access-audit and design-appraisal services, sharing the access-auditor/membership model.
- Attitude is Everything: UK charity improving Deaf and disabled people's access to live events (music sector). Uses an analogous model of training, consultancy and a charter/awards programme to drive accessibility, making it a strong model-and-method peer despite the different venue category.
- AccessAble (formerly DisabledGo): Provides detailed disabled-access information for venues across the UK including sports venues. Directly comparable on the 'access information for disabled spectators' mission and competes for the same audience of clubs, fans and governing bodies.
Broad incumbents
- Sport England: Quango distributing public funding and policy direction for community sport in England. Comparable as a sector-wide, higher-tier stakeholder influencing accessibility investment; overlaps with LPF where funding/access strategy meet, but operates at a fundamentally larger scale.
Others
- Disability Rights UK: National disabled-people's rights organisation. Not a direct competitor, but is a listed partner of LPF and the leading cross-disability policy/advocacy body, making it a natural ecosystem comparison.
- Mencap: UK learning-disability charity and listed LPF partner. A leading disability-sector NGO operating at much larger scale; useful as a benchmark for charity operating models and donor reach rather than direct competition.
- Equality and Human Rights Commission: UK regulator enforcing the Equality Act 2010, which underpins much of LPF's demand for access audits and inclusion training. Not a competitor but a structurally important ecosystem player shaping demand for LPF's services.
Emerging players
- British Paralympic Association: National governing body for Paralympic sport in the UK. Adjacent rather than directly competing: BPA focuses on athlete participation and elite competition, whereas LPF focuses on spectator access — but both sit within the disability-and-sport space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Level Playing Field (Reg Charity) social profiles
Digital presenceLevel Playing Field (Reg Charity) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Playing Field (Reg Charity) leadership team
Management profileNumber of profiles
Profiles7 records
Level Playing Field (Reg Charity) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Playing Field (Reg Charity) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Playing Field (Reg Charity)
What does Level Playing Field (Reg Charity) do?
Level Playing Field is a registered UK charity that sells paid training courses and advisory services to sports clubs, venues, and governing bodies to improve accessibility for disabled supporters. Core paid offerings include three CPD-accredited training courses (Disability Inclusion and Etiquette Training, Stewards Training, and Disability Access/Liaison Officer Training) and four advisory services (Access Audits, Design Appraisals, Mediation, and Expert Advice and Guidance). The charity also supports the establishment and running of Disabled Supporters' Associations and operates complementary advocacy campaigns, awards programs, and a podcast.
Is Level Playing Field (Reg Charity) a public or private company?
Level Playing Field (Reg Charity) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Level Playing Field (Reg Charity) founded?
Level Playing Field (Reg Charity) was founded in -1. It employs 1 to 10 people.
Where is Level Playing Field (Reg Charity) based?
Level Playing Field (Reg Charity) is headquartered in Watford, United Kingdom, in the Europe region.
How does Level Playing Field (Reg Charity) make money?
Three revenue lines are on record. Training Services are the primary driver. The others are membership and donations.
Who are Level Playing Field (Reg Charity)'s main competitors?
Direct peers on record are Euan's Guide, Centre for Access to Football in Europe (CAFE), Centre for Accessible Environments, Attitude is Everything and AccessAble (formerly DisabledGo). Sport England is listed as a broad incumbent. Others are Disability Rights UK, Mencap and Equality and Human Rights Commission. British Paralympic Association is listed as an emerging player.
Does Level Playing Field (Reg Charity) have an API?
No public API is recorded for Level Playing Field (Reg Charity).
What industry is Level Playing Field (Reg Charity) in?
Level Playing Field (Reg Charity)'s product category is Disability Access Services. Its primary akta.pro industry code is MPAKAFAL, Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific), with a secondary code of MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics). Its NAICS code is 71121 and its SIC code is 8300.