LevelUp! Nutrition & Energy

What LevelUp! Nutrition & Energy does

LevelUp! Nutrition & Energy is a privately held, direct-to-consumer dietary supplement brand operating its own Shopify-based storefront at levelupnutra.com from a micro-team of roughly 7 employees. The company sells premium wellness supplements across four distinct product series — the Clean MCT® C8 caprylic triglyceride line (oil, capsules, powder), a collagen/grass-fed keto family (Grass-Fed Creamer, Fortified Multi-Collagen in powder and capsule form, Grass-Fed Keto Protein), the trademarked Biohack® Series (Ageless, Mind) targeting longevity and cognitive performance, and trademarked specialty SKUs GLP Superfood™ (gut health / GLP-1 signaling / satiety) and Superlose® (weight management). Unit prices span $14.99–$84.99 across roughly ten SKUs, positioning the brand at the premium end of the consumer supplement category.

The business model combines three revenue streams: one-time DTC e-commerce purchases, a subscription/autoship tier offering 20% or more savings on recurring orders, and a wholesale channel for retailers. Customer acquisition is multi-channel, using educational blog content for SEO and top-of-funnel awareness, organic social presence on Instagram, Facebook, and X, an email newsletter for mid-funnel engagement, and bottom-of-funnel conversion through an affiliate program hosted on goaffpro.com and a dedicated influencer partnership program. Shop Now, Pay Later four-installment financing and free shipping over $60 reduce checkout friction on higher-priced items.

Customer segmentation is horizontal and persona-led, with primary segments being keto/low-carb enthusiasts and health-and-wellness-focused individuals, plus a secondary segment of biohackers and longevity seekers. The company holds four registered trademarks (Clean MCT®, Biohack®, Superlose®, GLP Superfood™) but operates with no disclosed revenue, no institutional funding, no disclosed management team, no regulatory certifications, and no AI/ML capability evidence — leaving core operational scale and unit economics unverified.

Name

LevelUp! Nutrition & Energy

Legal name

LevelUp

Website

https://levelupnutrition.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LevelUp! Nutrition & Energy is a privately held DTC dietary supplement brand selling premium keto, collagen, longevity, gut-health, and weight-management products via its own e-commerce storefront, subscription program, and wholesale channel to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

Keywords

• Dietary supplements
• Keto nutrition products
• MCT oil supplements
• Collagen peptide powder
• Wellness biohacking

Headquarters

HQ city

Goldenrod

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of premium supplements directly to consumers through their online storefront. One-time purchase options available alongside subscription models.
2. Subscription/Autoship: Recurring subscription model offering 20% or more savings for regular deliveries, providing predictable recurring revenue and customer retention.
3. Wholesale: Wholesale channel for bulk orders to retailers or other businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LevelUp! Nutrition & Energy is a direct-to-consumer supplement brand that formulates, brands, and sells premium wellness supplements through its own e-commerce storefront. Its portfolio spans the Clean MCT® Series (oil, capsules, powder), collagen-based products (Grass-Fed Creamer, Fortified Multi-Collagen, Grass-Fed Keto Protein), the Biohack® Series (Ageless, Mind), GLP Superfood™ gut health powder, and Superlose® weight management supplement, targeting health-conscious consumers seeking clean, keto-friendly, and biohacking-oriented formulations.

Product overview

LevelUp! Nutrition & Energy is a direct-to-consumer supplement company offering a portfolio of health-optimizing products organized into distinct product lines: Clean MCT® Series (MCT Oil, Capsules, and Powder for ketone production and energy), Collagen line (Grass-Fed Creamer, Fortified Multi-Collagen in powder and capsule forms, and Grass-Fed Keto Protein), Biohack® Series (Ageless for longevity and Mind for cognitive support), GLP Superfood™ for gut health and metabolic support, and Superlose® for weight management. The company positions itself as a wellness and biohacking brand focused on clean ingredients, keto-friendly formulations, and holistic health optimization across areas including heart, brain, sleep, gut, joints, mood, and longevity.

Differentiator

Problem solved

Functional benefit

Brands

• Clean MCT® Series: Product line featuring MCT oil, capsules, and powder supplements.
• Biohack® Series
• Superlose®
• GLP Superfood™

Products and services

• Clean MCT® Oil 100% pure C8 caprylic triglyceride MCT oil supporting fast ketone production, steady metabolic energy, and cognitive fuel without blends or additives; sold in plastic or glass bottles for health-conscious consumers.
• Clean MCT® Capsules Capsule form of pure C8 MCT oil providing convenient ketone production and cognitive support in a portable format.
• Clean MCT® Powder Powdered C8 MCT product designed for easy mixing into beverages while supporting ketone production and metabolic energy.
• Grass-Fed Creamer Keto-friendly grass-fed creamer available in multiple flavors (Original Unsweetened, Vanilla Sweet Cream, Chocolate Hazelnut, Pumpkin Spice Latte) with 30 to 80 servings per container.
• Fortified Multi-Collagen Grass-fed collagen peptide powder supporting joint health, skin elasticity, and hair growth with multiple collagen types; available as a 1-bottle or 3-bottle multi-pack.
• Fortified Multi-Collagen Capsules Capsule form of the multi-collagen supplement providing the same joint, skin, and connective tissue benefits in a convenient capsule format.
• Grass-Fed Keto Protein Keto-friendly protein powder combining whey isolate, collagen, and C8 MCT supporting meal replacement, satiety, and muscle recovery with low net carbs; available in Vanilla Sweet Cream and Chocolate Cream flavors.
• Biohack® Ageless Holistic longevity supplement from the Biohack® Series integrating multiple elite ingredients to address multiple aspects of aging, targeting vitality and healthy aging.
• Biohack® Mind Cognitive support supplement from the Biohack® Series targeting brain health, mental performance, and cognitive function.
• GLP Superfood™ Gut health superfood powder supporting microbiome health, GLP-1 signaling, satiety regulation, cravings control, and daily metabolic balance; available in Strawberry Lemonade and Natural flavors.
• Superlose® Weight management supplement designed to support healthy weight loss and body composition goals; available as a 1-Pack (12 Ounces) or 4-Pack (48 Ounces).

Quantifiable outcome

• Users report joint pain relief after one month of collagen supplementation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Affiliates (goaffpro.com)minorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through their own affiliate platform, allowing partners to earn commissions by promoting LevelUp products
• InfluencersminorGTM or Marketing PartnerDedicated influencer partnership program for content creators and wellness influencers to promote products through their channels
• Wholesale PartnersminorChannel Partner/ Reseller/ DistributorWholesale program for retailers and businesses to purchase products in bulk for resale

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perfect Keto: DTC keto-focused supplement brand offering MCT oil products, collagen, and keto protein. Closely overlaps with LevelUp's Clean MCT® and Keto Protein SKUs across identical target customer (keto/low-carb) and business model (subscription DTC).
• Onnit: DTC wellness brand spanning MCT oil, protein, and 'biohacking' supplements. Same premium-DTC positioning and overlapping functional benefit messaging as LevelUp's Biohack® Series.
• Bulletproof 360: Direct-to-consumer brand centered on MCT oil, ketones, and brain/energy supplements. Heavily competes with LevelUp's Clean MCT® and Biohack® Mind lines for the same performance/longevity buyer.
• Ancient Nutrition: Multi-category supplement brand selling collagen peptides, protein, and multi-ingredient 'Multi' formulas including gut health products — directly overlapping LevelUp's collagen, keto protein, and gut health offerings.
• Ritual: DTC supplement brand built on clean-label, transparent formulations and subscription. Same DTC, subscription-led business model and clean-ingredient brand positioning targeting wellness-conscious millennials.
• Kegenix: Specialty brand focused on exogenous ketones and MCT/ketone supplements. Directly comparable to LevelUp's Clean MCT® and metabolic-energy positioning for the same keto and low-carb personas.
• Orgain: Plant- and grass-fed protein/collagen brand with strong DTC and retail presence. Comparable on collagen and protein SKUs at the same premium tier, even if broader in distribution than LevelUp.
• Primal Kitchen: Keto/primal diet-focused CPG brand with MCT oil products, collagen, and protein. Comparable target consumer (keto/paleo) and product benefit messaging to LevelUp's Clean MCT® and Collagen lines.
• Care/of: Personalized vitamin/supplement DTC brand with monthly subscription model. Mirrors LevelUp's DTC, subscription, and educational content marketing approach for health-conscious consumers.

Broad incumbents

• Athletic Greens (AG1): Large, well-funded DTC greens-and-supplement brand with strong subscription economics. Operates at much greater scale in the same DTC supplement category, signaling both the size of the prize and the resource gap LevelUp faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/levelupnutra
• Facebookfacebook.com/levelupnutra
• Instagraminstagram.com/accounts/login/?next=%2Flevelupnutra%2F
• LinkedInlinkedin.com/company/levelupnutriton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LevelUp! Nutrition & Energy